apac & japan - amazon web services

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S P O N S O R S H I P O P P O R T U N I T I E S 2 0 2 1

APAC & JAPAN

A U S T R A L I A & N E W Z E A L A N D | A S E A N | I N D I A |

K O R E A | J A P A N


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FAQ’s

Sponsors Add-On’s/ MPOs

Sponsor Packages

Demographics

Locations

Overview

3-6 7 8-13 14-18 19 20-21 23-25

Table of Contents


AWS Summit Online is a virtual event series that brings the

cloud computing community together to connect, collaborate,

and learn about AWS. Held in key regions around the world,

they attract technologists from all industries and skill levels

who want to discover how AWS can help them innovate

quickly and deliver flexible, reliable solutions at scale.

With 4 online events across APAC and 1 in Japan, more than

120,000 customers will be joining us online to seek solutions,

content, and hands-on learning opportunities from AWS and

our Partners.

Don’t miss this opportunity to take part in one of the leading

cloud computing online event series in APJ.

OverviewSIGN UPFAQOVERVIEW MPOSLOCATIONS DEMOGRAPHICS PACKAGES

https://airtable.com/shrhHlBzJiHkaXmv0


Attendees Summits sessions

Overview

AWS sponsorships are the marketing platform to grow your business and AWS Summit

Online APJ is the place to do it

SIGN UPFAQOVERVIEW MPOSLOCATIONS DEMOGRAPHICS PACKAGES

Sponsorship

opportunities

Sponsored

speaking sessions

Exhibiting/showcase

opportunities



Contact information from attendees

that opt-in to share their contact

information with Sponsor

Chat direct with attendees at the

event

30 minute

Video-on-Demand (VOD) Sessions *

Featured content in carousels and

recommendation engines

Engagement opportunities such as

the ability to integrate a

knowledge check or quiz feature

Sponsor page

Banner Ads

Bumper videos

Push notifications

Overview

*applicable to Gold (Session) sponsor only

Connect with a captive audience that is looking to deepen their engagement with AWS and AWS Partners and

build your top of the funnel acquisition at scale. These features will be delivered through the Kaltura platform

for AWS Global Summits.


Why Sponsor



Overview

C O N T E N T E N G A G E M E N T

Sponsor content is featured through

content carousels and recommendation

engines. Any customer views of sponsored

videos will be considered as a lead.

S P O N S O R P A G E

L E A D O P P O R T U N I T I E S

Attendees engage with sponsors

through content on their dedicated

sponsor page.

Sponsors will receive leads from attendees who both opt-in and actively engage with sponsored content during the virtual event.

AWS will only share contact information from those attendees who complete the two-step consent process.

The following attendee information will be shared with sponsors: name, email address, city, state/province, postal code, country,

region, phone number, title, and company.

All leads will be distributed to sponsors within 24 hours of the AWS Summit Online (daily).

Lead Sharing




ASEAN India Australia and

New Zealand

Locations

Korea

27 – 28 April 2021

SGT

17,000+ attendees

27 – 28 April 2021

IST

60,000+ attendees

5 – 6 May 2021

AEST, AWST, NZST

17,500+ attendees

11 – 12 May 2021

KST

15,000+ attendees

Prospectus in Korean is

available


Japan

11 – 12 May 2021

JST

20,000+ attendees

Prospectus in Japanase is

available



Software Developer | Software Development System

Architect

IT Administrators (Not Desktop/Support) IT Manager | IT Director | IT Supervisor

CHALLENGES

› Legacy systems

› Resistance to change

› Co-worker performance

› Lack of tech proficiency

PRIORITIES

› Responsible for evaluating TCO and performance of new technology solutions

› Their job requirement is to manage and conduct day-to-day IT operations

HOW TO CONNECT WITH THEM

› Initiate chat session

› Visit the expo hall

› Schedule a private meeting

CHALLENGES

› Unexpected changes in project requirements

› Unplanned work

› Correcting errors

PRIORITIES

› Dev’s responsibilities are programming, and they love creative problem solving

› They are more focused on technical evaluation than TCO




› Invite to 1-1; 1 to many virtual white-boarding

CHALLENGES

› Outdated technology

› Financial constraints

› Internal resistance to change

› Buy-in from Sr. Mgmt.

› Interdepartmental communication

PRIORITIES

› IT Leader’s responsibility is to be “completely knowledgeable” about developments in tech

› Their job requirements are to provide IT solutions to the firm




Demographics

CEO | CMO | COO | VP of X | LOB Director

CHALLENGES

› Talent retention

› Staff that don’t look for solutions

› Resistance to change

› Poorly performing employees

› Too many meetings

PRIORITIES

› BDMs look for solutions that help their departments be more effective

› They are both owners and decision makers for technology purchases








23% DEVELOPER/ENGINEER

22% IT PROFESSIONAL

12% SOLUTIONS ARCHITECT

10% ADVISOR/CONSULTANT

8% IT LEADER/EXECUTIVE

7% SALES AND MARKETING

3% BUSINESS EXECUTIVE

15% OTHER

Top

job role

Company

size

Top

industries

Levels of

AWS usage

Company

type

36% 1–100 EMPLOYEES

16% 100–1,000 EMPLOYEES

14% 1,001–10,000 EMPLOYEES

11% 10,000+ EMPLOYEES

27% SOFTWARE & INTERNET

13% FINANCIAL SERVICES

10% PROFESSIONAL SERVICES

10% COMPUTER & ELECTRONICS

8% TELECOMMUNICATIONS

3% HEALTHCARE

29% OTHER

29% RUN SINGLE/MULTIPLE

WORKLOADS ON AWS

32% EVALUATING/

EXPERIMENTING

WITH AWS

28% DO NOT USE AWS TODAY

11% RUN DEV/TEST

WORKLOADS ON AWS

12% ENTERPRISE

82% SMALL-MEDIUM BUSINESS

4% STARTUP

2% OTHER

Demographics – ASEANSIGN UPFAQOVERVIEW MPOSLOCATIONS DEMOGRAPHICS PACKAGES

ASEAN INDIA ANZ KOREA

The typical AWS Summit Online ASEAN attendee works as a developer/engineer or IT professional in the software and internet or

financial services industry. They are evaluating/experimenting with AWS or running single/multiple workloads on AWS.

JAPAN




19% IT PROFESSIONAL



5% ENTREPRENEUR/FOUNDER



24% OTHER

Top

job role

Company

size

Top

industries

Levels of

AWS usage

Company

type


23% 100–1,000 EMPLOYEES

18% 1,001–10,000 EMPLOYEES







2% HEALTHCARE

45% OTHER

21% RUN MULTIPLE

WORKLOADS ON AWS

32% EVALUATING/

EXPERIMENTING

WITH AWS


10% RUN DEV/TEST

WORKLOADS ON AWS

16% ENTERPRISE


6% STARTUP

19% OTHER

Demographics – INDIASIGN UPFAQOVERVIEW MPOSLOCATIONS DEMOGRAPHICS PACKAGES


The typical AWS Summit Online India attendee works as a developer/engineer or IT professional in the software and internet or

computer & electronics industry. They are evaluating/experimenting with AWS.

JAPAN




17% IT PROFESSIONAL






23% OTHER

Top

job role

Company

size

Top

industries

Levels of

AWS usage

Company

type


21% 100–1,000 EMPLOYEES

25% 1,001–10,000 EMPLOYEES







3% HEALTHCARE

49% OTHER


WORKLOADS ON AWS

15% EVALUATING/

EXPERIMENTING

WITH AWS


7% RUN DEV/TEST

WORKLOADS ON AWS

33% ENTERPRISE


1% STARTUP

23% OTHER

Demographics – ANZSIGN UPFAQOVERVIEW MPOSLOCATIONS DEMOGRAPHICS PACKAGES


The typical AWS Summit Online ANZ attendee works as a developer/engineer or IT professional in the software and internet or

financial services industry. They are running single/multiple workloads on AWS.

JAPAN




21% IT PROFESSIONAL






22% OTHER

Top

job role

Top

industries

Levels of

AWS usage

Company

type






1% HEALTHCARE

45% OTHER


WORKLOADS ON AWS

19% EVALUATING/

EXPERIMENTING

WITH AWS


12% RUN DEV/TEST

WORKLOADS ON AWS


29% ENTERPRISE

6% STARTUP

19% OTHER

Demographics – KOREASIGN UPFAQOVERVIEW MPOSLOCATIONS DEMOGRAPHICS PACKAGES


The typical AWS Summit Online Korea attendee works as a developer/engineer or IT professional in the software and internet or

computer & electronics industry. They are not using AWS today.

JAPAN



Top

Job Role

Company

Size

Top

Industries

Levels of

AWS Usage

Company

Type

35% 100–1,000 EMPLOYEES

27% 1,000–10,000 EMPLOYEES





9% MANUFACTURING



4% MEDIA & ENTERTAINMENT


2% REATIAL

17% OTHER (Education, Healthcare,

Government and etc.)

33% RUN MULTIPLE PRODUCTION

WORKLOADS ON AWS


18% EVALUATING/ EXPERIMENTING

WITH AWS

14% RUN DEV/TEST WORKLOADS

ON AWS

11% RUN A PRODUCTION WORKLOAD

ON AWS

41% ENTERPRISE


2% STARTUP

15% OTHER


11% SOLUTION ARCHITECT

10% IT PROFESSIONAL

10% SALES & MARKETING

8% SYSTEM ADMINISTRATOR



2% IT EXECUTIVE

3% OTHER (Student, Researcher,

Press and etc.)

Demographics – JAPANSIGN UPFAQOVERVIEW MPOSLOCATIONS DEMOGRAPHICS PACKAGES

ASEAN INDIA ANZ KOREA JAPAN



2 day online 2 day online 2 day online 2 day online 2 day online

US$30,000US$20,000 US$35,000

AU$50,000

US$25,000

KRW 28,000,000

3,000,000 ¥

US$16,000 US$10,000US$18,000

AU$25,000

US$12,000

KRW 13,500,000

Packages - Investment

All prices are exclusive of local taxes. Due to tax regulations, you may be invoiced in the local currency.

Please note there may be variations in the local currency due to the FX rate at the time of billing.


SOLD

OUT

SOLD

OUTSOLD OUT

Limited

opportunities



SPONSOR PRESENCE

SPEAKING OPPORTUNITIES

Packages - APAC

GOLD (SESSION SPONSOR)BRONZE (SHOWCASE

SPONSOR)

Sponsor landing page (booth) with opportunity to customize header and welcome video • •

Media and marketing materials on sponsor landing page • •

Virtual room for live 1:many demos and presentations • •

1:1 messaging capabilities • •

One (1) 30-minute pre-recorded video-on-demand (VOD) session – video production included •

Logo placement on event platform and event website (sponsor listing page) • •

Logo inclusion in AWS keynote presentation • •

Logo inclusion in one pre-event email (to be determined by AWS) •

Sponsored session placement on AWS Summit Online platform home page carousel •

Banner ad(s) across the AWS Summit Online platform • •

15-second bumper videos adjacent to AWS sessions •

One push notification message (links to sponsor landing page) •

Customised customer attendee kit •

Access APN Marketing Central campaign assets (banner ads and demand generation assetsApplicable to Select Tier Partner and above • •

Contact information from attendees who engage with sponsor content and who are opted-in to sharing contact information with sponsors

• •

AWARNESS AND PROMOTION

LEAD GENERATION




OVERVIEW

Gold (Session sponsor) APAC

› Sponsor landing page (booth) with opportunity to customize header and welcome video

› Upload up to nine (9) pieces of media and marketing materials on sponsor landing page

› Opportunity to integrate one (1) quiz into marketing materials

› Opportunity for live 1:many demos and presentations

› 1:1 messaging capabilities

› One (1) 30-minute pre-recorded video-on-demand (VOD) session. Video production included

› Logo placement on event platform and event website (sponsor listing page)

› Logo inclusion in AWS keynote presentation

› Logo inclusion in one pre-event email (to be determined by AWS)

› Sponsored session placement on AWS Summit Online platform home page carousel

› Feature two (2) banner ads across the AWS Summit Online platform

› Feature two (2) 15-second bumper videos adjacent to AWS sessions

› One (1) push notification message (links to sponsor landing page)

› Customised customer attendee kit

› Access APN Marketing Central campaign assets (banner ads and demand generation assets),Applicable to Select Tier Partner and above

› Contact information from attendees who engage with sponsor content and who are opted-in to sharing contact information with sponsors

INVESTMENT US$30,000 US$20,000US$35,000

AU$50,000

US$25,000

KRW 28,000,000

OPPORTUNITIES 12 14 14 10

All benefits listed are for each AWS Summit Online. All prices

are exclusive of local taxes. Due to tax regulations, you may be

invoiced in the local currency.


All assets to be produced and provided by sponsor by the stipulated timelines. AWS reserves the right to withdraw benefits listed if timelines are not met.

SOLD

OUT

SOLD

OUTSOLD OUT



OVERVIEW

Gold (Session sponsor) Japan

› One (1) 30-minute pre-recorded breakout session - video production included

› Session will be recorded between 15 March and 26 March at AWS Japan office

› Speaker is required to register the event and agree to the AWS Event Terms and Conditions

› Download your presentation deck from a link in your session page

› Available with both simulive streaming and video-on-demand (“VOD”)

› Simulive streaming sequentially after keynote on 11 May

› VOD is also available from your landing page

› Ask the Speaker (Session Q&A with live chat during simulive streaming)

› Sponsor responds to session Q&A with live chat during simulive streaming

› Logo placement on event website (sponsor listing page) and event platform (position of logo will be in the order of sponsorship application)

› Active promotion in pre-event email: Logo or company name inclusion in one (1) pre-event email (to be determined by AWS)

› Active promotion on event platform

› Navigate to sponsored session from event platform top and session catalog page

› Optimize recommendation engine and push notifications to sponsored session and sponsorlanding page

› Feature banner ads across event platform

› Feature 15-second bumper videos adjacent to AWS sessions content

› Logo inclusion in sponsor acknowledge playing before and after keynotes

› Customized event promotion tool kit

› One (1) branded sponsor landing page within the event platform, with the opportunity to customize header banner

› Avail your session on VOD from your page

› Feature up to eight (8) pieces of media and marketing assets (Video, solution catalog, case studies, whitepapers and leaflets) on your page

› Ability to post a welcome video, logo and company description on your page

› Please provide a video including your solution description or what content can be downloaded at your page. Welcome slide (image data) is also available

› AWS Competency promotion (Available to AWS partners with at least one competency)

› Contact information from attendees who both opt-in to be shared with sponsors and actively viewed partner sponsored session or enter partner sponsored landing page during sponsored event

› Applicable during virtual event on 11 and 12 May and on-demand delivery period from 13 to 31 May.

INVESTMENT 3,000,000 ¥

OPPORTUNITIES 30

All prices are exclusive of local taxes. Due to tax regulations, you may be invoiced in

the local currency.


All content must be reviewed and approved by AWS

https://aws.amazon.com/events/terms/?nc1=h_ls



Bronze (Showcase sponsor)APAC

INVESTMENT US$16,000 US$10,000US$18,000

AU$25,000

US$12,000

KRW 13,500,000

OPPORTUNITIES 20 20 20 30

› Sponsor landing page (booth) with opportunity to customize header and welcome video

› Upload up to six (6) pieces of media and marketing materials on sponsor landing page

› Opportunity to integrate one (1) quiz into marketing materials

› Opportunity for live 1:many demos and presentations

› 1:1 messaging capabilities

› Contact information from attendees who engage with sponsor content and who are opted-in to sharing contact information with sponsors

› Logo placement on event platform and event website (sponsor listing page)

› Logo inclusion in AWS keynote presentation

› Feature one (1) banner ad across the AWS Summit Online platform

› Access APN Marketing Central campaign assets (banner ads and demand generation assets),Applicable to Select Tier Partner and above


All assets to be produced and provided by sponsor by the stipulated timelines. AWS reserves the right to withdraw benefits listed if timelines are not met.

All benefits listed are for each AWS Summit Online. All prices

are exclusive of local taxes. Due to tax regulations, you may be

invoiced in the local currency.



Marketing Promotional Opportunities (MPOs) are a la carte enhancements available only to contracted sponsors and are

available on a first come, first serve basis.

Sponsors Add-On’s(Marketing Promotion Opportunities)


Sign up/register your interest for MPOs here. For any questions, please contact:

[email protected]

AWS MARKETPLACE SWAG BAG OFFICIAL AWS EVENT

The Virtual Swag by AWS Marketplace experience helps

drive traffic to Partner seller pages on Marketplace, by

offering customers attending AWS Summit Online with

the ability to redeem a swag bag of AWS promotional

credits.

Available at US$10,000(INDIA and KOREA);

US$12,000 (ANZ and ASEAN)

SUMMIT ONLINE (REGION)

Virtual Swag by Marketplace

Sponsor Logo

Sponsor Logo

Sponsor Logo

Sponsor Logo

Sponsor Logo

Sponsor Logo

Interested in hosting your own networking event like a

virtual happy hour? Let AWS amplify your event and

attract greater attendance. Becoming an official event at

AWS Summit Online APAC includes digital promotion and

awareness with attendees designed to drive traffic to your

event. Note: Official Events are subject to AWS approval

and maximum 1 per sponsor.

• Official event badge for sponsor use

• Event Listed on official activities at event webpage

(event title, event registration, day/time, event

description)

• Inclusion in event agenda

• Thumbnail on official activities at event page

• Analytics reports

Available at US$2,000(INDIA and KOREA);

US$3,5000 (ANZ and ASEAN)


https://airtable.com/shrqTJySR92K7mI1S

mailto:[email protected]


AWS sponsorships are reserved for APN Partners and select Enterprise Customers. Not an APN

Partner? Learn more here: https://aws.amazon.com/partners/. Sponsorships are available on a

first come, first serve basis.

When you’re ready to secure your sponsorship, complete the contract request form and a

sponsorship agreement will be sent to you within 2 business days. Still have questions? Email:

[email protected].

OVERVIEW

FAQ’sSIGN UPFAQMPOSLOCATIONS DEMOGRAPHICS PACKAGES

https://aws.amazon.com/partners/





We are excited to be working with our partners to deliver our AWS Summits Online. To provide an experience that

is focused on engaging our customers’, please be prepared for your content to be reviewed by AWS. We will

provide production support to those Gold sponsors for their speaking session but we rely heavily on our partners

to create the compelling content that will engage our shared audience.

Content is key in an online environment. Consider if you have the assets: videos, whitepapers, case studies that

you can showcase. If you don’t have these assets on hand we recommend you work with AWS preferred agencies

for content development. This will require time and resource commitment from you to develop world class

content to engage attendees.

Content due dates for gold (session) sponsors (title and abstract) will begin 20 Jan. Please make sure you can

commit to this timeline.

FAQ’sSIGN UPFAQOVERVIEW MPOSLOCATIONS DEMOGRAPHICS PACKAGES



Review the Global Sponsorship Terms & Conditions

We do not alter or customiseTerms & Conditions except for

partners that have an MSA with AWS

To request a sponsorship, complete the contract request form

Contracts are delivered in the order of request. A contract will be sent to your signatory via a DocuSign

envelope within 2–3 business days or your request

If your company policy prohibits signing via a DocuSign envelope originated by another company,

note this in your contract request and we will send a PDF that you

can route for signature

Invoicing will commence in Jan 2021. Starting Jan 2021, once the contract

is signed by both parties, we will generate an invoice

Unless requested sooner, invoices are sent 90 days prior to each event and are due in Net 30

Payment can be made via check or wire

Sign UpSIGN UPFAQOVERVIEW MPOSLOCATIONS DEMOGRAPHICS PACKAGES

Steps to Become an AWS Summit Sponsor

https://aws.amazon.com/events/sponsorship/




Dec 16

Sponsorship contracting

begins

Mid Jan

Exhibitor resource

center goes live

Title and abstract due for Gold

(Session) sponsors

26 Feb

Close of sponsorship to

new sponsors

12 Mar

MPO sale concludes

Early Jan

Sponsorship briefing webinar

begins

Early-Mid Feb

Presentation decks due for

review

Early Mar

AWS Summit Online

Summit demand

generation starts

27 – 28 April

5 – 6 May

11 – 12 May


Sign Up

Early Mar

VOD session

recording*

* VOD Session Recording – applicable only to Gold (Session) sponsors

Countdown to the Event



Event Prospectus How To Sign Up Contact

AWS

SUMMITS

AMERICAS Launch on 19 Jan 2021

Follow the steps on the

sign-up page of the

prospectus

[email protected]

APAC LIVE [email protected]

EMEA Launch on 19 Jan 2021 [email protected]

GREATER CHINA REGION Launch on 19 Jan 2021 [email protected]

JAPAN Launch on 19 Jan 2021 [email protected]

PUBLIC SECTOR Launch on 19 Jan 2021 [email protected]

AWS re: Inforce TBC [email protected]

AWS AKO INVITATION ONLY [email protected]

AWS re: Invent TBC [email protected]

Amazon re:Mars TBC [email protected]

Sign UpSIGN UPFAQOVERVIEW MPOSLOCATIONS DEMOGRAPHICS PACKAGES













Thank you!We look forward to working with you. [email protected]


apac & japan - amazon web services

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