apac linkedin quarterly product release webcast

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Q4 Quarterly Product Release NOVEMBER 2017

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Q4 QuarterlyProduct Release

NOVEMBER 2017

2

Housekeeping

Quarterly Product Release Overview 15 min

Questions and Answers 15 min

Nice to meet you!

3

Lakshmi

Harikumar Product Marketing,

India

Pamela FooSr. Customer

Success, APAC

SpeakersModerator

Yvonne ChowProduct Marketing,

APAC

Today’s agenda

● Context

● Overview of Q4 enhancements

● Enhancements in-depth

● Q&A

4

VISION

Create economic opportunity

for every member of the global

workforce

MISSION

Connect the world’s

professionals to make them more

productive and successful

COMPANYJOB SEEKER

Connections

Education

Skills

Open Candidate

Industry

Location Interest

Salary

Job searches

Job views

Content views

Companies followed

Connections at company

Hires

Industry

Company size

Experience

Current employees

Similar companies

Macro labor trends

Alumni

Location

Culture & Values

The Talent Marketplace

The Person Behind The Profile

IDENTITY

AFFINITY

INTENT

POTENTIAL

Data-driven insights create an advantage.

Talent IntelligenceWhere Instincts & Insights meet.

The Data Advantage

We are excited to share this quarter’s new products and enhancements

PERFORMANCE

SUMMARY REPORT

RESUME

ASSISTANT

MORE

ENHANCEMENTS

New self-service report on

LinkedIn’s product

utilization & performance

Your LinkedIn Jobs are now

featured in Microsoft Word

automatically

Job Analytics Report

Apply with LinkedIn

Website Demographics

Skills Search Enhancements

Resume AssistantYour LinkedIn Jobs are now featured in Microsoft Word automatically

A whole new channel to show off your jobsLinkedIn has partnered with Microsoft to bring Linkedin Jobs

directly in Word when candidates update their resumes.

Find candidates earlier in their job searchAs jobseeker’s edit their resume in Microsoft Word, they’ll see job

recommendations, like yours, and can go directly to your job posts

without having to search.

Grow your recruiting pipeline without any

extra effortWe’ll surface your LinkedIn Jobs automatically in Word based on the

role, industry, and location the candidate is crafting their resume for.

Engage with interested candidates fasterCandidates can indicate that they are open to new opportunities, so

you can prioritize who you connect with.

Resume Assistant - How It Works

Begin resume edits and enter

role and industryGet inspired by work

experiences and craft theirs

Add skills to highlight their

expertise to recruiters

Resume Assistant - How It Works

View job opportunities and with one click

can land on LinkedIn Jobs

Turn on Open Candidates to signal to

recruiters that they are open to new

opportunities

Office 365 subscribers in 15

English-speaking countries

Accessed via automatic detection

and the Review tab in Microsoft

Word on Windows desktop

Access your product

performance and utilization data

whenever you need it.

Performance Summary Report

NEW with Talent Solutions

Performance Summary ReportNew self-service report on LinkedIn’s product utilization & performance

Rich insights at your fingertipsGet a summary on how your LinkedIn products are performing with a few clicks

Drive strategic decisions Get insights into the influenced hires and your overall talent flows to drive strategic conversations

Get the most of your LI productsView the performance and utilization of your LinkedIn products (InMails, Jobs, etc) with tips and resources to improve your performance

Empower your team to take actionCoach your team on their performance and give them

direct access to the report so they can also learn key

insights.

Performance Summary Report: Metrics at a glance

● Linkedin Influenced Hires

● InMail Response Rate

● Job Slot Utilization

● Departure + Hiring Trends

● Company Followers

● Sponsored Jobs Update

More Enhancements

Job Analytics Report

Apply with LinkedIn

Website Demographics

Skills Search Enhancements

Simple, intuitive insights

Easy to read, self-serve reports with hourly updates

to see trends in current jobs performance

Identify candidates who are likely to apply

Utilize new segments to understand the types of

candidates who are viewing & applying to your jobs

to inform future strategy

Know how many job applicants are

coming from LinkedIn

When you install the LinkedIn conversion pixel, you

can see exactly how many finished applicants you're

getting from LinkedIn.

Job Analytics ReportRich insights into your jobs performance to improve your overall jobs strategy

Apply with LinkedInA plugin for your organization’s career site, that allows candidates to use their LinkedIn profile information to fill-

out the application. Applicant data is then made available in your ATS as well as LinkedIn Recruiter

Apply with LinkedInA new version of Apply with LinkedIn, which offers new benefits to you and to your candidates

Anyone who begins the application process is automatically surfaced in Recruiter as an Apply Starter. Apply Starters are 4x more likely to respond to an InMail from your company than the average candidate.

Applicants that have a LinkedIn Profile are automatically logged-in. We’ve removed a step in the process, improving the flow for candidates and helping customers capture more of their website traffic.

1

2

Apply with LinkedIn is offered as an integration with preferred ATS partners.

To learn whether your ATS provider supports Apply with LinkedIn, visit:

business.linkedin.com/talent-solutions/ats-partners

Or talk to your LinkedIn Relationship Manager or ATS Account Executive

Access new talent - Reach a broader talent pool

by searching on all kinds of skills not just the

standardized skills as defined by LinkedIn

Leverage boolean expertise - For recruiters

who are boolean experts, they can now enter

boolean strings in the skills filter.

Skills Search UpdateEnter boolean search strings or “free-form” text when searching for skills

● Access Professional Insights for your

off-LinkedIn website - Better understand

what types of talent are visiting your

website; filter traffic by eight different

dimensions including job title, company,

seniority, and more

● Inform your content strategy - By

understanding professional makeup of

visitors, you can tailor content to improve

relevancy

● Make sure you’re attracting the talent

you need - Build a smarter candidate

attraction strategy based on who is/isn’t

engaging with you already

Website DemographicsDiscover the professional traits of LinkedIn members who visit your website

3rd Party Impression TrackingMeasure and verify ad performance for Recruitment Ads through your independent vendor

● View Reporting in One Place - measure

LinkedIn performance in parallel to your

other ad channels

● Independent Verification provides

transparency in the tracking and attribution

of your campaigns

Quarterly webcasts

Lnkd.in/productupdates

Product UpdatesNEW WEBSITE FOR

QUESTIONS

AND

ANSWERS

More @ lnkd.in/productupdates

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