apartment internet marketing conference 2011 - local networking/outreach
DESCRIPTION
Mark Juleen's presentation from the 2011 Apartment Internet Marketing Conference. Using social media on online tools for a new approach to outreach marketing and local networking. Please, won't you be my neighbor?TRANSCRIPT
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Mark JuleenJ.C. Hart Company &
The Resident Connection
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Apartments & Neighbors
• Outreach 180◦ (WIIFM)• Memorialize It• Map It• Broadcast It• Measure It
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Outreach 180◦ (WIIFM)
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Live the Life
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Benefits of Outreach 180◦?
• Actually talking to business owners/managers
• Leasing teams more confident• Something for you take away vs.
just leaving something behind• Actually building a relationship
to follow up on
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Memorialize ItBlogging & The Resident Hub
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Featured Business
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Community News
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Map It
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Share Their Info
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Coupons
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Broadcast It
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Facebook Can Be Your Radio Station
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People May Surprise You
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This isn’t Field of Dreams
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It’s Probably More like The Land of Make Believe
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Measure It
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Analytics Year over Year• Overall website traffic up over 35%.• Absolute unique visitors up 30%• About half of that increase attributed to new
properties added• Majority of other increase from organic
search via Google, Bing, Yahoo!, or other local search engines
• Facebook “Likes” increased 191%• Facebook referral to websites increased 70%
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Keyword Analytics
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Google Searches
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Keyword Analytics
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Summary
• Outreach 180◦
• Memorialize your efforts• Map your neighbors• Measure what you can• Be a better neighbor
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The Thank You Economy
Twitter - @mbj
MarkJuleen.com
TheResidentConnection.com
facebook.markjuleen.com