Apeejay Svrán International Design and Performing Arts Week

In Association with

11-19 March 2015

Apeejay Svrán International Design and

Performing Arts Week

The Apeejay Education Society and Apeejay Stya University organised the Apeejay Svran International Design and Performing Arts Week, from March 11th -

19th 2015.

A truly global campus, Apeejay Stya University is home to students from over 20 countries. Their presence has brought a great confluence of cultures into the campus lending a multi-cultural and multilingual ambience to the university. Firing up the global spirit and in collaboration with our International partners Willem de Kooning Academy for Fine Arts and Design (WdKA), Rotterdam, Netherlands, Chengdu Textile College, China and CODARTS, Netherlands, the Design Week was organised in two fragments, at Apeejay Institute of Design (AID) New Delhi and Apeejay College of Fine Arts (ACFA) Jalandhar, Punjab.

With stress on promoting Indian Crafts and Art Forms, The Design week aimed at providing a platform to diverse students of art and design to enrich their creativity, skill, and vision. It highlighted the role of design as a catalyst for innovation, linking creativity with practical industry, technology and society. Such a stage was prepared for students from India and abroad to hone their skills and learn more techniques and arts from their counterparts in other countries.

During this week long program, in co-creation teachers and students of these institutes from all over the world worked on innovative curricula and programs by introducing ‘ design thinking’ and creative skills unique to their own country. Extensive workshops on Indian Crafts like Workshops on Indian Crafts like Zardozi, Chikankari,Kutch Mirrorwork, Applique, Patchwork, Wood Engraving, Costume Jewelry, Calligraphy/ Typographical Design etc and Classical Performing Art encouraged students to witness the contrasts in design, patterns and art forms in their own country and India. Attending classes and workshops with their Indian counterparts, traveling to heritage sites, working with a range of local industries and getting hands on exposure on real time projects, gave the participants a glimpse of the diversity, progress and development of Indian Design & performing arts. Jamming sessions with classical singers from Netherlands and India, dutch students playing the tabla, Indo China Fashion show, Dutch and Chinese students making

punjabi jootis and embroidering Zardosi on fabrics saw the realization of the objective with which the Design Week was organized.

Regular interactions with biggies from the Fashion, Interior, Autombile, engineering and other realms of the Design field laid the foundation to help industry and academia in working together to push the boundaries and form a powerful team capable of driving innovation and economic growth. A fascinating panorama of crafts, cuisine, cultural performances, traditional art forms, rural settings and the ethnicity of India found a grand stage during the Design Week.

This initiative will encourage a better understanding and appreciation of contemporary India, foster closer ties with the youth capital of other countries, enhance their engagement and help to explore possibilities for further work or study in India. On return these students will act as "ambassadors of global Design" promoting closer and flexible understanding of art, design and culture between India and their native countries.

SOME KEY FEATURES: Interaction with renowned Fashion Designer- Ms. Madhu

Jain Interaction with Mr. Kunal Ghate (Forbes Marshall

Industrial Design Team) Interaction with Automobile Design Expert Mr. Saurabh

Singh ( Maruti Suzuki Design Studio) Interaction with renowned interior Designer- Ms. Lipika

Sud Interaction with renowned Fashion Designers- Mr.

Rajdeep Ranawat Interaction with renowned Fashion Designers- Mr.

Akaash Agarwal and Ms. Kirandeep Kheva A Musical Fiesta celebrating 40 years of Bollywood Music

by renowned artist Shri Babul Supriyo A Musical evening with Sarod Maestros Mr. Ayaan Ali

Khan and Mr. Amaan Ali Khan Lavanya- A fusion Fashion Show by students Design Haat- A colourful and fascinating synthesis of

traditional crafts, food and cultural activity. Fusion and Cultural evenings

An outburst of colours, mesh of patterns and kaleidoscope of

cultures......

ASU Global Edge

Ecole Supérieure d’Arts Appliqués de

Troyes, France

Georgia College and State University, USA

Normandy Business

School, France

Rotterdam University of Applied Sciences,

Netherlands

Willem de Kooning Academy, Rotterdam,

Netherlands

University of Central Florida,

Orlando

TME - Label France

Association of Chartered Certified

Accountants

National Universityof Singapore

Tianjin Foreign Studies University, P.R. China

Chengdu TextileCollege, China

Dr. Mahesh Sharma, Honourable Minister of State of Culture and

Tourism inaugurated the Apeejay Svran International Design Week

at Apeejay Institute of Design (AID), New Delhi.

Inaugural Function- 11th March 2015 at Apeejay Institute of Design,New Delhi

Workshops commence at Apeejay Institute of Design,New Delhi

Dr. Daljit S Chima, Honorable Minister, School Education, Punjab at the Inaugural Function of the Design Week at Apeejay College of Fine Arts, Jalandhar

Smt. Maneka Sanjay Gandhi, Honorable Union Cabinet Minister for Women & Child Development inaugurating the Women's Day and 40 years anniversary celebrations at Apeejay College of Fine Arts, Jalandhar with Mrs. Sushma Paul Berlia, President, Apeejay Education Society

With the commencement of the Design week at Jalandhar, foreign students interacted with local artisans and attended workshops on ethnic Punjabi crafts and performing

arts at Apeejay College of Fine Arts, Jalandhar

Various Faculty and student development sessions were conducted by the Indian and Foreign faculty to promote art forms and design unique to their own country.

Shri Babul Supriyo Honorable Union Minister of State, Ministry and Urban Development mesmerizing the students with his engaging performance at the Valedictory of the Apeejay

Svrán International Design & Performing Arts Week at Jalandhar

Other Press Releases

The Women's Day celebrations were marked by colourful exhibits, glimpses

of rural Punjab and a soulful musical performance by Sarod Maestros Amaan

Ali Khan and Ayaan Ali Khan

East meets West-Music students from

CODARTS Rotterdam, Netherlands perform

with the Indian students from

Apeejay College of Fine Arts, Jalndhar

Glimpses of the Fusion Performances during the Apeejay Svran International Design and Performing Arts Week

Setting the stage on fire -"Lavanya", Indo- China Fusion Fashion Show by Indian and Chinese students from Apeejay Colleeg of Fine Arts and Chengdu Textile College, China

Apeejay Education Society is a social commitment of the Apeejay Stya & Svrán Group.