Ski Clothing Manufacturer

Courtney Dunn, Brittany Benditz, Alex Meinert, and Bennett Vann

Importance of Proper Ski Clothing

The Ski Apparel Industry

Large

•Over 10,000 competitors

•Top 50 receive less than 40% revenue

Driven

•Products designed for the Consumer

•Outsourcing

•Specialization

Demand

•Less bulk

•Comfort and warmth

•Rapid replacement

Market Description

Apex Apparel

Minneapolis

Target Markets

IDEAL RETAILER

HIGH END SPECIALTY STORE

IDEAL CUSTOMER

YOUNG, AVID SKIER

Mission

Work without compromise Moral and ethical business practices Provide reliable, well designed skiwear Become brand leader Customer loyalty 100% satisfaction

Capturing the Market

High End

Details and Added

Features

Technologically Advanced

Durable and Reliable

Effective use of the web

Competitive Edge

Differentiation from

competitors

Associate program with a ski

resort/hotel

Places To Ski

Links to fabric

suppliers and

wholesalers

How we will excel

Technology Conscious

Home scree

n

Accessibility

User friend

ly

Apex Apparel

Ski Clothing Manufacturer