api frenzy: the implications and planning for a successful api strategy

Copyright © 2001-2013 SOA Software, Inc. All Rights Reserved. Copyright © 2001-2013 SOA Software, Inc. All Rights Reserved.

API Frenzy and Planning for a Successful API

Strategy


API FRENZY?WHY?

Copyright © 2001-2013 SOA Software, Inc. All Rights Reserved.

API Frenzy

API Growth RateSource: Programmable Web

15B+ API calls a day

10B+ API calls a day

7B+ API calls a day

1B+ API calls a day

1B+ API calls a day

1.5B+ API calls a day


API, you said API… ?

Initial meaning: API = Application Programming Interface Set of instructions and tools that enables

Enterprises to expose & exchange Data, Services, Processes between systems

Actual meaning, business driven:API = a product that will bring you more– Applications– Partners– Income


What is causing this Frenzy?

New Channels

No. of Devices

Technology Trends


Devices

• Mobile + Smart Phones > Total PC shipments

• Mobile + Tablets -> 24% of Online shopping (2012 Black Friday)

• Connected Devices will exceed Mobile Devices by 2020


Internet of Things

50 Devices per household


Technologies Trends


Accelerate New Channels

• In the beginning companies reached their customers using:– The phone– Snail mail– Advertising– Yellow Pages



• Then they invested in web sites

• Initially just marketing themselves

• Then eCommerce• Those that didn’t….aren’t



• With the cellphone and mobile internet came more pressures

• Companies extended their web presence with mobile (WAP) versions of their existing site

• Limited success



• The iPhone effect• Mobile web browsers are not

adequate…• ..so companies build their

own Apps to provide a rich experience to their consumers



• If building your own App helps reach your own consumers….




• A Developer Community building tens, hundreds, or even thousands of Apps…




• A Developer Community building tens, hundreds, or even thousands of Apps…

• Can reach consumers in ways you can’t even dream of


Accelerate new channels

• APIs = Applications Partners Income

Through Federation of communities


Why use APIs in your company

Make

money

• API model: bill the value of your enterprise services• Billing model: Pay-per-use, affiliate/commission(fix, lead, visite)• Examples: Ebay Partner network, Amazon associates …

Save

money

• API model: allow companies to decrease their IT expenses • Billing model: Pay-per-consumption, package• Examples: Amazon WS …

Move to the clou

d

• API model: provide companies with enterprise software services from the cloud • Billing model: Subscription (fee)• Examples: Salesforce, Zoho …

Build

brand

• API model: increase your visibility and develop your Brand • Billing model: Freemium (one product free, another one billable)• Examples: GoogleMaps, Twitter …

Go anywhere

• API model: make your enterprise services available from any type of device• Billing model: accessing services from anywhere means more billable business• Examples: Netflix …

+ …


The API Economy is Here!

IT’S NO LONGER‘WEB FIRST’ OR

‘MOBILE FIRST’- IT’s NOW

‘API FIRST.’


API BEST PRACTICES


Think of APIs as Products


Identify Design Develop Test Stage Release Version Retire

API Essentials

Transform Scale PublishTestSecure

SOAP to RESTMobile- Optimization

OAuthMediation

Analytics API Documentation

Existing Apps

API

Manage Entire Lifecycle


1. Transform

• Consider the number and complexity of backend systems and data sources

• Mediate between different message styles

• Augment/Enrich your messages

• Aggregate backend calls

• Virtualize backend Services

APIs

Transform


2. Scale

• Do you have caching?

• Is the API too granular? Chatty?

• API Latency. Do you have consumers in different geographies?

• Backend Services and Dependencies? Are they robust enough?

• Other basics – Fault Tolerance, etc.

APIs

Scale


3. Secure

• Does it Authenticate and Authorize, integrate with existing Identity & Access Mgmt. systems

• Prevent Threats and DoS Attacks

• Secure Data in flight, message security

• Federate API access with Business Partners - OAuth

• Risk and Compliance factors with publishing APIs

APIs

Secure


4. Test

• Provide a simple test platform for developers

• For sensitive data/transactions, provide a dummy application front-end

• Support App verification

APIs

Sandbox


5. Publish

• Publish your APIs to the developer community

• Describe value and document API

• Host Legal Documentation

• Provide a social community for developers to interact

• Manage provisioning of APIs to Developers

APIs

Developer Portal


6. Lifecycle

• API Initiatives need to integrated with your SDLC

• The dependencies on backend services and systems, drive the need for an integrated approach to lifecycle and operations management

• Define and track multiple API and versions and the dependencies on those versions throughout the process.

• Integrated with your development tools – IDE, Eclipse, Visual Studio, SCM, etc.

APIs

Lifecycle


API MANAGEMENT PLATFORM


SOA Software API Platform

Analytics

Developer Engagement

Gateway Services

Application Integration

Lifecycle Management


The API EssentialsAP

I Com

mun

ity M

anag

emen

t • Publish and Discover APIs

• Sign-up for Access

• Social Engagement of developers

• Analytics

API G

atew

ay • Security and Threat Prevention

• Integration & Mediation for API’s

• QoS and Routing

API L

ifecy

cle • Manage Design

and Development of API’s

• Integration with Development tools like IDE’s and SCM’s

• Impact Analysis Visualization


Developer Engagement


Analytics


Flexible Deployment Model


Summary

• API Frenzy – No. of Devices– Technology Trends– New Channels

• API Best Practices– Transform– Scale– Secure– Test– Publish– Lifecycle

• API Management Platform


Thanks…

Visit us at www.soa.com

www.facebook.com/soasoftware

www.linkedin.com/company/soasoftware

@soasoftwareinc

http://www.soa.com/

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