APMG 8118 Enterprise Creativity, Design& Innovation

Project Proposal-Butterfly skincare products

Yao Pan (Christine)ID: 1356020

Part1: Butterfly opportunity GapSocial trends:• People’s health conscious of protecting body from• Beauty media influences• Fulfilling people expectation of improving

appearance• Finding a solution • Product opportunity of economic factor:• Niche market• Growth of beauty industry

Butterfly Opportunity Gap• New technological advances:• Scientific experiment for new advance recipe

development• Professional and scientific extraction method• New technology improve production

Part 2 Potential MarketButterfly is luxury and high-end products. It has

expensive selling prices in the market.• Butterfly assumes Elite may purchase Butterfly

three times a year. • Traditional middle class and new affluent workers

may purchase twice a year• More than one million in New Zealand.

Business model of Butterfly• The key is understanding customers’ needs and

fulfill their desire expectation• Objective: increasing marketing size• Marketing strategy• Channel• Value proposition• Resources and competitor analysis

Part 3: Butterfly research and developmentBrand conceptProduct lineYoung, light mature and mature typesMoisturizer, whitening and anti-aging functionDifferent product resolve different skin problem

Part 3: Butterfly research and developmentThe logo of Butterfly

Part 3: Butterfly research and developmentButterfly products

Part 4 Financial Plan

set up expense operation fee marketing Equipment fix assets

0

50,000

100,000

150,000

200,000

250,000

300,000

350,000

400,000Estimate start up cost

Estimate start up cost

year 1 Year 2 year 30

500,000

1,000,000

1,500,000

2,000,000

2,500,000

3,000,000

Estimate noGross incomeNet profits

Thanks