app development by platform. $$$ profit windows 8 ubuntu android mac ios
TRANSCRIPT
Cost Benefit AnalysisApp Development by Platform
Motivation
$$$ Profit Windows 8 Ubuntu Android Mac iOS
Scope
Which platform are users spending money on and how much?
Things not considered: Price of apps purchased Type of apps purchased Number of competing developers on the
platform Cost of marketing Cost of developing
Comparison of Revenue Portion Going to App Store by Platform
Methodology
App store terms comparison Survey:
Distributed via the web, social media ~1000 samples for a +/-3% margin of
error User buying habits User demographics Statistic model based on census data
and installed user base
Cost & Time
$500.00 worth of prizes for random drawing
1-2 Months Week 1: Design the survey Week 2: Distribute the survey Weeks 3 and 4: Compile results Remaining time: Analyzing and reporting
Goal
To get a snapshot of the market Use the data to make decisions Improve upon the process Repeat periodically as the market
changes
Sources
Helal, Abdelsalam A, Raja Bose, and Wendong Li. Mobile Platforms and Development Environments. San Rafael, Calif.: Morgan & Claypool, 2012. Internet resource.
Apple Inc. iOS Developer Program. n.d. 30 July 2013. http://developer.apple.com/programs/ios
Apple Inc. Mac Developer Program. n.d. 30 July 2013. http://developer.apple.com/programs/mac
Google. Google Play Store. n.d. 30 July 2013. https://support.google.com/googleplay/androiddeveloper/
Canonical Inc. Ubuntu Software Center. n.d. 30 July 2013. developer.ubuntu.com/publish
Microsoft. Windows 8 App Store. n.d. 30 July 2013. msdn.microsoft.com/en-us/library/windows/apps/