app development company - why mobile apps are better than web sites?

Apps VS Mobile Websites Which is be1er?

Bizness Apps Survey

•  Bizness Apps surveyed over 500 small business owners with both a mobile app and a mobile website to determine which returned a higher return on investment.

•  The results showed that both mobile apps and mobile websites are important pieces of a small business mobile marke?ng strategy.

Which returned a high return on investment?

73% said mobile app

27% said mobile website

Which do your customer prefer?

81% said mobile app


Which is best for ge?ng new customers?

75% said mobile app


Top reasons for a mobile app?

Customer Loyalty 41%

Customer Service 19%

Increased Revenue 15%

Improved Communica?on

10%

To Stand Out 8%

Other 7%

Which is most important?

10% said mobile app


81% said both equally important

Push noCficaCon open rates versus email markeCng:

97% push no?fica?ons/SMS

27% email marke?ng

Losing Customers

•  Without having both a mobile website and mobile app, you are losing at least ¼ of your customer’s share of mind!

Mobile Only Users

•  By 2015, more than 780 million people will be mobile only users, not owning a laptop or desktop computer

•  68% of customers prefer mobile websites over full desktop versions

•  Viewable by anyone with a mobile browser

Mobile Websites

•  Developed with standard web development tools and technologies.

•  Built once and deployed for all devices.

•  Typically, but not always, less expensive than app development.

•  Publish as a website. Immediate availability.

Mobile Websites

•  Viewable with any mobile browser. No distribu?on required.

•  No installa?on required. Web-‐based.

•  Easily updated and changes are immediate with a browser refresh.

•  Can be found through a standard search. Primary website can redirect to a mobile-‐op?mized version when mobile is detected.

Mobile Apps

•  Viewable by individuals within the appropriate device.

•  Capable of very robust user experiences.

•  Superior Graphics -‐ may be stored locally. Effects & anima?ons are limited only by device compu?ng power and memory.

Mobile Apps

•  Unlimited access to hardware func?onality. Camera, accelerometer, microphone, GPS, etc.

•  When built for dis?nct opera?ng systems and devices (na?ve code), unique programming languages and soeware development kits are required. Cross-‐plaform solu?ons available for deploying to various app stores.

•  Built for individual devices and opera?ng systems. May require mul?ple developers with different proficiencies.

Mobile Apps

•  Typically, but not always, more expensive, especially when mul?ple devices or opera?ng systems are targeted.

•  May require a submission process. Users must download and install prior to use.

•  Download and installa?on required.

•  Download and installed from website or marketplace.

Mobile Apps

•  iTunes requires a resubmission process. May require mul?ple development resources if updates are required for mul?ple devices and opera?ng systems.

•  Easy to charge for apps, using the available app marketplaces.

•  Typically found through an app store search or linked to from a website.

Why Mobile Apps?

•  FACT: Your customers prefer apps over mobile websites. •  Sources: AdAge.com | Digital, comScore Mobile Metrix, 2013

But I want a mobile website?

•  We offer both a mobile app and a mobile website. •  Appear in the iTunes App Store, Android Marketplace, and

mobilize your exis?ng website. •  Complete mobile marke?ng solu?on.

Why Apptunix?

•  We make mobilizing your business simple & pain free •  We help bring in new business and increase repeat customers •  We handle everything from start to finish •  We’re mobile experts •  We’re extremely affordable •  We’re fast & easy to use

InformaCon

App can display –  Informa?on on services –  Restaurants menu (text or PDF) –  All loca?ons visible in Maps –  One click calling –  Events and more…

Links to social networks

•  Customers can link to your social media pages.

•  Increase Facebook fans.

•  Increase Twiler followers.

•  Approximately 40% of social media users access their accounts through mobile devices.

Loyalty Coupons

•  GPS coupons – When at your loca?on, customers can ‘check in’ and receive bonuses.

•  QR code coupons –  Used to replace stamp cards. –  Increase customer loyalty! 28% of customers reported that they are “Extremely Likely” to increase their visits to a business if they have a loyalty reward card for them. (Total Research Corp & Custom Marke5ng Corp’s Loyalty Monitor Study)

Live UpdaCng

•  Take full control over your apps content!

•  App can update –  Display special events –  Specials of the week/day –  Loyalty coupons –  Image gallery –  Everything inside the app!

Push NoCficaCons

•  Update your customers instantly –  Special offers, updates, happy hours.

•  Push no?fica?ons break the barrier between you and your customers –  Included completely FREE. –  Compare to SMS tex?ng plans on average cost ~$200/month

Many Other Great Features

Our Pricing

•  Professional app design & set up fee: $1000 •  Monthly hos?ng fee: $50/month •  UNLIMTED Push No?fica?ons •  UNLIMITED App Downloads •  ~$50,000 Value – Seriously!

How to get started

•  Contact Us Any?me By:

•  Call: (91) 172-‐4008203 •  Email Us at: [email protected]

•  Visit our website at: www.apptunix.com

•  Skype: Apptunix

app development company - why mobile apps are better than web sites?

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