Vmoksha TechnologiesCommit -Deliver –Excel

“App Landing Page is the Key

Factor in App Marketing”

Apps make huge business. Consequently, the demand for apps has also been increasing in the market. Hence, the

presentation of your app in the app store is imperative to stand out from the competitors. Moreover, what makes a user

download your app completely depends on the elements that you have included in the app landing page.

Intro

An alluring and interpretive landing page will drive more traffic to your

app’s page and convince users to download your app from the app store.

Therefore, app landing page optimization maximizes your downloads and

has become a significant factor in the app marketing.

Here’s the App landing page for Facebook Messenger

Components

Call to Action

Include call-to-action button at every level

Use visual cues like arrows or images of people looking at the button, to draw the eye

If you have content below the fold, repeat the CTA

If you have other call-to-actions on the page, de-emphasize them visually compared with the earliest one.

Use commonly understood, short action-oriented words

Let’s have a look at the various components that directly help to optimize your app page.

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Components

App Description

Provide description for the most relevant information first

Describe key functionalities briefly

Mention key features in bullet points

Use familiar words

App Screenshots

Place appealing screenshots that demonstrate the best features of your app

Arrange them according to app features’ priority

Keep updating new screenshots in the app page when you launched new features

Screenshots must consist only the relevant features

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Components

Videos (App Trailer / App Preview)

Insert a video to demo your app

Explain the simple concept of how app acts in real

Illustrate the benefits

Add a call to action button at the end

The duration of video must be short

Include music and feature list

Complementary Colours

Use complementary colours for appealing designs

Try varying the text colour of important messages

Create contrast between CTA and other elements

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Components

Above the Fold

Keep your CTA, key features and form fields above the fold

Make sure your appropriate landing page information can be seen without scrolling down

Keep features above the fold and detailed descriptions below the fold

So, don’t forget to consider these components while you are creating or updating your app landing page.

Marketing becomes much easier when you have a great app with incredible features. The success of an app is also

associated with outstanding design, performance, scalability, and rich user interface.

Vmoksha has rich experience in creating higher grade applications from various platforms of mobile to apple watch,

including premium features that are efficient to use. We develop and manage out-of-sight mobile experiences for

businesses.

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Thank You….

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