app marketing made simple by alok kejriwal
Post on 17-Oct-2014
3.011 views
DESCRIPTION
Alok Kejriwal, Co-founder and CEO of Games2win, presented app marketing ideas to the audience at ad:tech Bangalore held in September, 2012.TRANSCRIPT
![Page 1: App marketing made simple by Alok Kejriwal](https://reader033.vdocument.in/reader033/viewer/2022052521/54411982afaf9f62208b45e6/html5/thumbnails/1.jpg)
App marketing
Made simple
Alok Kejriwal ndash CEO and Co-Founder ndash Games2wincom
Credentials
We made a 1 and 2 app in the world
10 marketing lessons we learnt
1 Android first ndash iOS later
2 Let the app float on ITS OWN
3 Read the comments Each one of them
4 Make fixes Douse fires In lightning speed
5 Listen to chatter
6 Reply back amp pat your users on their backs
7 Watch country ranks and their correlations
8 Donrsquot advertise
bull Unless you have a + ROI LTV
9 Update Update Update
bull Parking Frenzy became 1 free app on iStore
bull We realized that the app was being played and lsquo viraled rsquo amongst female tween audiences
bull It was logical therefore for us to promote our best girls app to this tween girl audience
10 Cross Market like hell
Our 2 app on iTunes Store was promoted in Parking Frenzy
Super Mom app Super Mom ad in
Parking Frenzy
Voila bull Super Mom started climbing up on iStore rankings
Other must haversquos
Great screenshots Share buttons
Notifications and Alerts Rate Me button
Summary 1 Your app is your marketing Your marketing
is not your app 2 Listen to consumers They will tell you
what they want Build the app for them ndash not for yourself
3 Donrsquot spend money on advertising Itrsquos a waste
4 Be obsessed by Ratings They matter like hell
5 Let consumer market your app via viral channels
6 Update like mad Each update is a marketing event (Updates and notifications)
7 Donrsquot get obsessed by naming your with the alphabet A for better listing Temple Run starts with a T)
May the WIN be with you
Connect with me
e-mail - alokrodinhoodcom
Facebook -
facebookcomrodinhood
Twitter - rodinhood
My social network for anyone
enterprising
therodinhoodscom
Blogs and articles written
Presentations ndash
httpslidesharenetrodinhood
![Page 2: App marketing made simple by Alok Kejriwal](https://reader033.vdocument.in/reader033/viewer/2022052521/54411982afaf9f62208b45e6/html5/thumbnails/2.jpg)
Credentials
We made a 1 and 2 app in the world
10 marketing lessons we learnt
1 Android first ndash iOS later
2 Let the app float on ITS OWN
3 Read the comments Each one of them
4 Make fixes Douse fires In lightning speed
5 Listen to chatter
6 Reply back amp pat your users on their backs
7 Watch country ranks and their correlations
8 Donrsquot advertise
bull Unless you have a + ROI LTV
9 Update Update Update
bull Parking Frenzy became 1 free app on iStore
bull We realized that the app was being played and lsquo viraled rsquo amongst female tween audiences
bull It was logical therefore for us to promote our best girls app to this tween girl audience
10 Cross Market like hell
Our 2 app on iTunes Store was promoted in Parking Frenzy
Super Mom app Super Mom ad in
Parking Frenzy
Voila bull Super Mom started climbing up on iStore rankings
Other must haversquos
Great screenshots Share buttons
Notifications and Alerts Rate Me button
Summary 1 Your app is your marketing Your marketing
is not your app 2 Listen to consumers They will tell you
what they want Build the app for them ndash not for yourself
3 Donrsquot spend money on advertising Itrsquos a waste
4 Be obsessed by Ratings They matter like hell
5 Let consumer market your app via viral channels
6 Update like mad Each update is a marketing event (Updates and notifications)
7 Donrsquot get obsessed by naming your with the alphabet A for better listing Temple Run starts with a T)
May the WIN be with you
Connect with me
e-mail - alokrodinhoodcom
Facebook -
facebookcomrodinhood
Twitter - rodinhood
My social network for anyone
enterprising
therodinhoodscom
Blogs and articles written
Presentations ndash
httpslidesharenetrodinhood
![Page 3: App marketing made simple by Alok Kejriwal](https://reader033.vdocument.in/reader033/viewer/2022052521/54411982afaf9f62208b45e6/html5/thumbnails/3.jpg)
We made a 1 and 2 app in the world
10 marketing lessons we learnt
1 Android first ndash iOS later
2 Let the app float on ITS OWN
3 Read the comments Each one of them
4 Make fixes Douse fires In lightning speed
5 Listen to chatter
6 Reply back amp pat your users on their backs
7 Watch country ranks and their correlations
8 Donrsquot advertise
bull Unless you have a + ROI LTV
9 Update Update Update
bull Parking Frenzy became 1 free app on iStore
bull We realized that the app was being played and lsquo viraled rsquo amongst female tween audiences
bull It was logical therefore for us to promote our best girls app to this tween girl audience
10 Cross Market like hell
Our 2 app on iTunes Store was promoted in Parking Frenzy
Super Mom app Super Mom ad in
Parking Frenzy
Voila bull Super Mom started climbing up on iStore rankings
Other must haversquos
Great screenshots Share buttons
Notifications and Alerts Rate Me button
Summary 1 Your app is your marketing Your marketing
is not your app 2 Listen to consumers They will tell you
what they want Build the app for them ndash not for yourself
3 Donrsquot spend money on advertising Itrsquos a waste
4 Be obsessed by Ratings They matter like hell
5 Let consumer market your app via viral channels
6 Update like mad Each update is a marketing event (Updates and notifications)
7 Donrsquot get obsessed by naming your with the alphabet A for better listing Temple Run starts with a T)
May the WIN be with you
Connect with me
e-mail - alokrodinhoodcom
Facebook -
facebookcomrodinhood
Twitter - rodinhood
My social network for anyone
enterprising
therodinhoodscom
Blogs and articles written
Presentations ndash
httpslidesharenetrodinhood
![Page 4: App marketing made simple by Alok Kejriwal](https://reader033.vdocument.in/reader033/viewer/2022052521/54411982afaf9f62208b45e6/html5/thumbnails/4.jpg)
10 marketing lessons we learnt
1 Android first ndash iOS later
2 Let the app float on ITS OWN
3 Read the comments Each one of them
4 Make fixes Douse fires In lightning speed
5 Listen to chatter
6 Reply back amp pat your users on their backs
7 Watch country ranks and their correlations
8 Donrsquot advertise
bull Unless you have a + ROI LTV
9 Update Update Update
bull Parking Frenzy became 1 free app on iStore
bull We realized that the app was being played and lsquo viraled rsquo amongst female tween audiences
bull It was logical therefore for us to promote our best girls app to this tween girl audience
10 Cross Market like hell
Our 2 app on iTunes Store was promoted in Parking Frenzy
Super Mom app Super Mom ad in
Parking Frenzy
Voila bull Super Mom started climbing up on iStore rankings
Other must haversquos
Great screenshots Share buttons
Notifications and Alerts Rate Me button
Summary 1 Your app is your marketing Your marketing
is not your app 2 Listen to consumers They will tell you
what they want Build the app for them ndash not for yourself
3 Donrsquot spend money on advertising Itrsquos a waste
4 Be obsessed by Ratings They matter like hell
5 Let consumer market your app via viral channels
6 Update like mad Each update is a marketing event (Updates and notifications)
7 Donrsquot get obsessed by naming your with the alphabet A for better listing Temple Run starts with a T)
May the WIN be with you
Connect with me
e-mail - alokrodinhoodcom
Facebook -
facebookcomrodinhood
Twitter - rodinhood
My social network for anyone
enterprising
therodinhoodscom
Blogs and articles written
Presentations ndash
httpslidesharenetrodinhood
![Page 5: App marketing made simple by Alok Kejriwal](https://reader033.vdocument.in/reader033/viewer/2022052521/54411982afaf9f62208b45e6/html5/thumbnails/5.jpg)
1 Android first ndash iOS later
2 Let the app float on ITS OWN
3 Read the comments Each one of them
4 Make fixes Douse fires In lightning speed
5 Listen to chatter
6 Reply back amp pat your users on their backs
7 Watch country ranks and their correlations
8 Donrsquot advertise
bull Unless you have a + ROI LTV
9 Update Update Update
bull Parking Frenzy became 1 free app on iStore
bull We realized that the app was being played and lsquo viraled rsquo amongst female tween audiences
bull It was logical therefore for us to promote our best girls app to this tween girl audience
10 Cross Market like hell
Our 2 app on iTunes Store was promoted in Parking Frenzy
Super Mom app Super Mom ad in
Parking Frenzy
Voila bull Super Mom started climbing up on iStore rankings
Other must haversquos
Great screenshots Share buttons
Notifications and Alerts Rate Me button
Summary 1 Your app is your marketing Your marketing
is not your app 2 Listen to consumers They will tell you
what they want Build the app for them ndash not for yourself
3 Donrsquot spend money on advertising Itrsquos a waste
4 Be obsessed by Ratings They matter like hell
5 Let consumer market your app via viral channels
6 Update like mad Each update is a marketing event (Updates and notifications)
7 Donrsquot get obsessed by naming your with the alphabet A for better listing Temple Run starts with a T)
May the WIN be with you
Connect with me
e-mail - alokrodinhoodcom
Facebook -
facebookcomrodinhood
Twitter - rodinhood
My social network for anyone
enterprising
therodinhoodscom
Blogs and articles written
Presentations ndash
httpslidesharenetrodinhood
![Page 6: App marketing made simple by Alok Kejriwal](https://reader033.vdocument.in/reader033/viewer/2022052521/54411982afaf9f62208b45e6/html5/thumbnails/6.jpg)
2 Let the app float on ITS OWN
3 Read the comments Each one of them
4 Make fixes Douse fires In lightning speed
5 Listen to chatter
6 Reply back amp pat your users on their backs
7 Watch country ranks and their correlations
8 Donrsquot advertise
bull Unless you have a + ROI LTV
9 Update Update Update
bull Parking Frenzy became 1 free app on iStore
bull We realized that the app was being played and lsquo viraled rsquo amongst female tween audiences
bull It was logical therefore for us to promote our best girls app to this tween girl audience
10 Cross Market like hell
Our 2 app on iTunes Store was promoted in Parking Frenzy
Super Mom app Super Mom ad in
Parking Frenzy
Voila bull Super Mom started climbing up on iStore rankings
Other must haversquos
Great screenshots Share buttons
Notifications and Alerts Rate Me button
Summary 1 Your app is your marketing Your marketing
is not your app 2 Listen to consumers They will tell you
what they want Build the app for them ndash not for yourself
3 Donrsquot spend money on advertising Itrsquos a waste
4 Be obsessed by Ratings They matter like hell
5 Let consumer market your app via viral channels
6 Update like mad Each update is a marketing event (Updates and notifications)
7 Donrsquot get obsessed by naming your with the alphabet A for better listing Temple Run starts with a T)
May the WIN be with you
Connect with me
e-mail - alokrodinhoodcom
Facebook -
facebookcomrodinhood
Twitter - rodinhood
My social network for anyone
enterprising
therodinhoodscom
Blogs and articles written
Presentations ndash
httpslidesharenetrodinhood
![Page 7: App marketing made simple by Alok Kejriwal](https://reader033.vdocument.in/reader033/viewer/2022052521/54411982afaf9f62208b45e6/html5/thumbnails/7.jpg)
3 Read the comments Each one of them
4 Make fixes Douse fires In lightning speed
5 Listen to chatter
6 Reply back amp pat your users on their backs
7 Watch country ranks and their correlations
8 Donrsquot advertise
bull Unless you have a + ROI LTV
9 Update Update Update
bull Parking Frenzy became 1 free app on iStore
bull We realized that the app was being played and lsquo viraled rsquo amongst female tween audiences
bull It was logical therefore for us to promote our best girls app to this tween girl audience
10 Cross Market like hell
Our 2 app on iTunes Store was promoted in Parking Frenzy
Super Mom app Super Mom ad in
Parking Frenzy
Voila bull Super Mom started climbing up on iStore rankings
Other must haversquos
Great screenshots Share buttons
Notifications and Alerts Rate Me button
Summary 1 Your app is your marketing Your marketing
is not your app 2 Listen to consumers They will tell you
what they want Build the app for them ndash not for yourself
3 Donrsquot spend money on advertising Itrsquos a waste
4 Be obsessed by Ratings They matter like hell
5 Let consumer market your app via viral channels
6 Update like mad Each update is a marketing event (Updates and notifications)
7 Donrsquot get obsessed by naming your with the alphabet A for better listing Temple Run starts with a T)
May the WIN be with you
Connect with me
e-mail - alokrodinhoodcom
Facebook -
facebookcomrodinhood
Twitter - rodinhood
My social network for anyone
enterprising
therodinhoodscom
Blogs and articles written
Presentations ndash
httpslidesharenetrodinhood
![Page 8: App marketing made simple by Alok Kejriwal](https://reader033.vdocument.in/reader033/viewer/2022052521/54411982afaf9f62208b45e6/html5/thumbnails/8.jpg)
4 Make fixes Douse fires In lightning speed
5 Listen to chatter
6 Reply back amp pat your users on their backs
7 Watch country ranks and their correlations
8 Donrsquot advertise
bull Unless you have a + ROI LTV
9 Update Update Update
bull Parking Frenzy became 1 free app on iStore
bull We realized that the app was being played and lsquo viraled rsquo amongst female tween audiences
bull It was logical therefore for us to promote our best girls app to this tween girl audience
10 Cross Market like hell
Our 2 app on iTunes Store was promoted in Parking Frenzy
Super Mom app Super Mom ad in
Parking Frenzy
Voila bull Super Mom started climbing up on iStore rankings
Other must haversquos
Great screenshots Share buttons
Notifications and Alerts Rate Me button
Summary 1 Your app is your marketing Your marketing
is not your app 2 Listen to consumers They will tell you
what they want Build the app for them ndash not for yourself
3 Donrsquot spend money on advertising Itrsquos a waste
4 Be obsessed by Ratings They matter like hell
5 Let consumer market your app via viral channels
6 Update like mad Each update is a marketing event (Updates and notifications)
7 Donrsquot get obsessed by naming your with the alphabet A for better listing Temple Run starts with a T)
May the WIN be with you
Connect with me
e-mail - alokrodinhoodcom
Facebook -
facebookcomrodinhood
Twitter - rodinhood
My social network for anyone
enterprising
therodinhoodscom
Blogs and articles written
Presentations ndash
httpslidesharenetrodinhood
![Page 9: App marketing made simple by Alok Kejriwal](https://reader033.vdocument.in/reader033/viewer/2022052521/54411982afaf9f62208b45e6/html5/thumbnails/9.jpg)
5 Listen to chatter
6 Reply back amp pat your users on their backs
7 Watch country ranks and their correlations
8 Donrsquot advertise
bull Unless you have a + ROI LTV
9 Update Update Update
bull Parking Frenzy became 1 free app on iStore
bull We realized that the app was being played and lsquo viraled rsquo amongst female tween audiences
bull It was logical therefore for us to promote our best girls app to this tween girl audience
10 Cross Market like hell
Our 2 app on iTunes Store was promoted in Parking Frenzy
Super Mom app Super Mom ad in
Parking Frenzy
Voila bull Super Mom started climbing up on iStore rankings
Other must haversquos
Great screenshots Share buttons
Notifications and Alerts Rate Me button
Summary 1 Your app is your marketing Your marketing
is not your app 2 Listen to consumers They will tell you
what they want Build the app for them ndash not for yourself
3 Donrsquot spend money on advertising Itrsquos a waste
4 Be obsessed by Ratings They matter like hell
5 Let consumer market your app via viral channels
6 Update like mad Each update is a marketing event (Updates and notifications)
7 Donrsquot get obsessed by naming your with the alphabet A for better listing Temple Run starts with a T)
May the WIN be with you
Connect with me
e-mail - alokrodinhoodcom
Facebook -
facebookcomrodinhood
Twitter - rodinhood
My social network for anyone
enterprising
therodinhoodscom
Blogs and articles written
Presentations ndash
httpslidesharenetrodinhood
![Page 10: App marketing made simple by Alok Kejriwal](https://reader033.vdocument.in/reader033/viewer/2022052521/54411982afaf9f62208b45e6/html5/thumbnails/10.jpg)
6 Reply back amp pat your users on their backs
7 Watch country ranks and their correlations
8 Donrsquot advertise
bull Unless you have a + ROI LTV
9 Update Update Update
bull Parking Frenzy became 1 free app on iStore
bull We realized that the app was being played and lsquo viraled rsquo amongst female tween audiences
bull It was logical therefore for us to promote our best girls app to this tween girl audience
10 Cross Market like hell
Our 2 app on iTunes Store was promoted in Parking Frenzy
Super Mom app Super Mom ad in
Parking Frenzy
Voila bull Super Mom started climbing up on iStore rankings
Other must haversquos
Great screenshots Share buttons
Notifications and Alerts Rate Me button
Summary 1 Your app is your marketing Your marketing
is not your app 2 Listen to consumers They will tell you
what they want Build the app for them ndash not for yourself
3 Donrsquot spend money on advertising Itrsquos a waste
4 Be obsessed by Ratings They matter like hell
5 Let consumer market your app via viral channels
6 Update like mad Each update is a marketing event (Updates and notifications)
7 Donrsquot get obsessed by naming your with the alphabet A for better listing Temple Run starts with a T)
May the WIN be with you
Connect with me
e-mail - alokrodinhoodcom
Facebook -
facebookcomrodinhood
Twitter - rodinhood
My social network for anyone
enterprising
therodinhoodscom
Blogs and articles written
Presentations ndash
httpslidesharenetrodinhood
![Page 11: App marketing made simple by Alok Kejriwal](https://reader033.vdocument.in/reader033/viewer/2022052521/54411982afaf9f62208b45e6/html5/thumbnails/11.jpg)
7 Watch country ranks and their correlations
8 Donrsquot advertise
bull Unless you have a + ROI LTV
9 Update Update Update
bull Parking Frenzy became 1 free app on iStore
bull We realized that the app was being played and lsquo viraled rsquo amongst female tween audiences
bull It was logical therefore for us to promote our best girls app to this tween girl audience
10 Cross Market like hell
Our 2 app on iTunes Store was promoted in Parking Frenzy
Super Mom app Super Mom ad in
Parking Frenzy
Voila bull Super Mom started climbing up on iStore rankings
Other must haversquos
Great screenshots Share buttons
Notifications and Alerts Rate Me button
Summary 1 Your app is your marketing Your marketing
is not your app 2 Listen to consumers They will tell you
what they want Build the app for them ndash not for yourself
3 Donrsquot spend money on advertising Itrsquos a waste
4 Be obsessed by Ratings They matter like hell
5 Let consumer market your app via viral channels
6 Update like mad Each update is a marketing event (Updates and notifications)
7 Donrsquot get obsessed by naming your with the alphabet A for better listing Temple Run starts with a T)
May the WIN be with you
Connect with me
e-mail - alokrodinhoodcom
Facebook -
facebookcomrodinhood
Twitter - rodinhood
My social network for anyone
enterprising
therodinhoodscom
Blogs and articles written
Presentations ndash
httpslidesharenetrodinhood
![Page 12: App marketing made simple by Alok Kejriwal](https://reader033.vdocument.in/reader033/viewer/2022052521/54411982afaf9f62208b45e6/html5/thumbnails/12.jpg)
8 Donrsquot advertise
bull Unless you have a + ROI LTV
9 Update Update Update
bull Parking Frenzy became 1 free app on iStore
bull We realized that the app was being played and lsquo viraled rsquo amongst female tween audiences
bull It was logical therefore for us to promote our best girls app to this tween girl audience
10 Cross Market like hell
Our 2 app on iTunes Store was promoted in Parking Frenzy
Super Mom app Super Mom ad in
Parking Frenzy
Voila bull Super Mom started climbing up on iStore rankings
Other must haversquos
Great screenshots Share buttons
Notifications and Alerts Rate Me button
Summary 1 Your app is your marketing Your marketing
is not your app 2 Listen to consumers They will tell you
what they want Build the app for them ndash not for yourself
3 Donrsquot spend money on advertising Itrsquos a waste
4 Be obsessed by Ratings They matter like hell
5 Let consumer market your app via viral channels
6 Update like mad Each update is a marketing event (Updates and notifications)
7 Donrsquot get obsessed by naming your with the alphabet A for better listing Temple Run starts with a T)
May the WIN be with you
Connect with me
e-mail - alokrodinhoodcom
Facebook -
facebookcomrodinhood
Twitter - rodinhood
My social network for anyone
enterprising
therodinhoodscom
Blogs and articles written
Presentations ndash
httpslidesharenetrodinhood
![Page 13: App marketing made simple by Alok Kejriwal](https://reader033.vdocument.in/reader033/viewer/2022052521/54411982afaf9f62208b45e6/html5/thumbnails/13.jpg)
9 Update Update Update
bull Parking Frenzy became 1 free app on iStore
bull We realized that the app was being played and lsquo viraled rsquo amongst female tween audiences
bull It was logical therefore for us to promote our best girls app to this tween girl audience
10 Cross Market like hell
Our 2 app on iTunes Store was promoted in Parking Frenzy
Super Mom app Super Mom ad in
Parking Frenzy
Voila bull Super Mom started climbing up on iStore rankings
Other must haversquos
Great screenshots Share buttons
Notifications and Alerts Rate Me button
Summary 1 Your app is your marketing Your marketing
is not your app 2 Listen to consumers They will tell you
what they want Build the app for them ndash not for yourself
3 Donrsquot spend money on advertising Itrsquos a waste
4 Be obsessed by Ratings They matter like hell
5 Let consumer market your app via viral channels
6 Update like mad Each update is a marketing event (Updates and notifications)
7 Donrsquot get obsessed by naming your with the alphabet A for better listing Temple Run starts with a T)
May the WIN be with you
Connect with me
e-mail - alokrodinhoodcom
Facebook -
facebookcomrodinhood
Twitter - rodinhood
My social network for anyone
enterprising
therodinhoodscom
Blogs and articles written
Presentations ndash
httpslidesharenetrodinhood
![Page 14: App marketing made simple by Alok Kejriwal](https://reader033.vdocument.in/reader033/viewer/2022052521/54411982afaf9f62208b45e6/html5/thumbnails/14.jpg)
bull Parking Frenzy became 1 free app on iStore
bull We realized that the app was being played and lsquo viraled rsquo amongst female tween audiences
bull It was logical therefore for us to promote our best girls app to this tween girl audience
10 Cross Market like hell
Our 2 app on iTunes Store was promoted in Parking Frenzy
Super Mom app Super Mom ad in
Parking Frenzy
Voila bull Super Mom started climbing up on iStore rankings
Other must haversquos
Great screenshots Share buttons
Notifications and Alerts Rate Me button
Summary 1 Your app is your marketing Your marketing
is not your app 2 Listen to consumers They will tell you
what they want Build the app for them ndash not for yourself
3 Donrsquot spend money on advertising Itrsquos a waste
4 Be obsessed by Ratings They matter like hell
5 Let consumer market your app via viral channels
6 Update like mad Each update is a marketing event (Updates and notifications)
7 Donrsquot get obsessed by naming your with the alphabet A for better listing Temple Run starts with a T)
May the WIN be with you
Connect with me
e-mail - alokrodinhoodcom
Facebook -
facebookcomrodinhood
Twitter - rodinhood
My social network for anyone
enterprising
therodinhoodscom
Blogs and articles written
Presentations ndash
httpslidesharenetrodinhood
![Page 15: App marketing made simple by Alok Kejriwal](https://reader033.vdocument.in/reader033/viewer/2022052521/54411982afaf9f62208b45e6/html5/thumbnails/15.jpg)
Our 2 app on iTunes Store was promoted in Parking Frenzy
Super Mom app Super Mom ad in
Parking Frenzy
Voila bull Super Mom started climbing up on iStore rankings
Other must haversquos
Great screenshots Share buttons
Notifications and Alerts Rate Me button
Summary 1 Your app is your marketing Your marketing
is not your app 2 Listen to consumers They will tell you
what they want Build the app for them ndash not for yourself
3 Donrsquot spend money on advertising Itrsquos a waste
4 Be obsessed by Ratings They matter like hell
5 Let consumer market your app via viral channels
6 Update like mad Each update is a marketing event (Updates and notifications)
7 Donrsquot get obsessed by naming your with the alphabet A for better listing Temple Run starts with a T)
May the WIN be with you
Connect with me
e-mail - alokrodinhoodcom
Facebook -
facebookcomrodinhood
Twitter - rodinhood
My social network for anyone
enterprising
therodinhoodscom
Blogs and articles written
Presentations ndash
httpslidesharenetrodinhood
![Page 16: App marketing made simple by Alok Kejriwal](https://reader033.vdocument.in/reader033/viewer/2022052521/54411982afaf9f62208b45e6/html5/thumbnails/16.jpg)
Voila bull Super Mom started climbing up on iStore rankings
Other must haversquos
Great screenshots Share buttons
Notifications and Alerts Rate Me button
Summary 1 Your app is your marketing Your marketing
is not your app 2 Listen to consumers They will tell you
what they want Build the app for them ndash not for yourself
3 Donrsquot spend money on advertising Itrsquos a waste
4 Be obsessed by Ratings They matter like hell
5 Let consumer market your app via viral channels
6 Update like mad Each update is a marketing event (Updates and notifications)
7 Donrsquot get obsessed by naming your with the alphabet A for better listing Temple Run starts with a T)
May the WIN be with you
Connect with me
e-mail - alokrodinhoodcom
Facebook -
facebookcomrodinhood
Twitter - rodinhood
My social network for anyone
enterprising
therodinhoodscom
Blogs and articles written
Presentations ndash
httpslidesharenetrodinhood
![Page 17: App marketing made simple by Alok Kejriwal](https://reader033.vdocument.in/reader033/viewer/2022052521/54411982afaf9f62208b45e6/html5/thumbnails/17.jpg)
Other must haversquos
Great screenshots Share buttons
Notifications and Alerts Rate Me button
Summary 1 Your app is your marketing Your marketing
is not your app 2 Listen to consumers They will tell you
what they want Build the app for them ndash not for yourself
3 Donrsquot spend money on advertising Itrsquos a waste
4 Be obsessed by Ratings They matter like hell
5 Let consumer market your app via viral channels
6 Update like mad Each update is a marketing event (Updates and notifications)
7 Donrsquot get obsessed by naming your with the alphabet A for better listing Temple Run starts with a T)
May the WIN be with you
Connect with me
e-mail - alokrodinhoodcom
Facebook -
facebookcomrodinhood
Twitter - rodinhood
My social network for anyone
enterprising
therodinhoodscom
Blogs and articles written
Presentations ndash
httpslidesharenetrodinhood
![Page 18: App marketing made simple by Alok Kejriwal](https://reader033.vdocument.in/reader033/viewer/2022052521/54411982afaf9f62208b45e6/html5/thumbnails/18.jpg)
Summary 1 Your app is your marketing Your marketing
is not your app 2 Listen to consumers They will tell you
what they want Build the app for them ndash not for yourself
3 Donrsquot spend money on advertising Itrsquos a waste
4 Be obsessed by Ratings They matter like hell
5 Let consumer market your app via viral channels
6 Update like mad Each update is a marketing event (Updates and notifications)
7 Donrsquot get obsessed by naming your with the alphabet A for better listing Temple Run starts with a T)
May the WIN be with you
Connect with me
e-mail - alokrodinhoodcom
Facebook -
facebookcomrodinhood
Twitter - rodinhood
My social network for anyone
enterprising
therodinhoodscom
Blogs and articles written
Presentations ndash
httpslidesharenetrodinhood
![Page 19: App marketing made simple by Alok Kejriwal](https://reader033.vdocument.in/reader033/viewer/2022052521/54411982afaf9f62208b45e6/html5/thumbnails/19.jpg)
May the WIN be with you
Connect with me
e-mail - alokrodinhoodcom
Facebook -
facebookcomrodinhood
Twitter - rodinhood
My social network for anyone
enterprising
therodinhoodscom
Blogs and articles written
Presentations ndash
httpslidesharenetrodinhood
![Page 20: App marketing made simple by Alok Kejriwal](https://reader033.vdocument.in/reader033/viewer/2022052521/54411982afaf9f62208b45e6/html5/thumbnails/20.jpg)
Connect with me
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