app marketing made simple - mahesh khambadkone, games2win.com: ngdc 2012
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App marketing Made simple - Mahesh Khambadkone, Games2win.com: NGDC 2012TRANSCRIPT
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App marketing
Made simple.
Mahesh Khambadkone – CTO and Co-Founder – Games2win.com
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Credentials
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We made a # 1 and # 2 app in the world
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10 marketing lessons we learnt(and then some…)
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1. Android first – iOS later
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2. Let the app float on ITS OWN
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3. Read the comments. Each one of them
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4. Make fixes. Douse fires. In lightning speed.
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5. Listen to chatter!!!!
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6. Reply back & pat your users on their backs!
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7. Watch country ranks and their correlations
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And leverage the global market
• Launch in specific countries to play-test– Australia– Middle East– Scandinavian Block
• Consider localization of your content
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8. Don’t advertise.
• Unless you have a + ROI LTV
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9. Update, Update, Update!
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• Parking Frenzy became #1 free app on iStore
• We realized that the app was being played and ‘viraled’ amongst female tween audiences!
• It was logical therefore for us to promote our best girls app to this tween girl audience!
10. Cross Market like hell
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Our #2 app on iTunes Store was promoted in Parking Frenzy!
Super Mom app Super Mom ad in Parking Frenzy
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Voila!• Super Mom started climbing up on iStore rankings!
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Work on Promotions• Here are some creatives that we chose :
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Other must haves
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Discovery
Great screenshots
• Communicate with your audience.• iOS 6 and greater importance for Search• Try free promotions for paid apps
Relevant copy
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Motivate Users
• Positioned at right places• Be relevant without interrupting
Share buttons Rate Me buttonNotifications and Alerts
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Most Importantly .. Strive for Product Experience
• Keep trying – we were 30 games down
• Play-test (outside of your comfort team)
• The audience is hyper casual
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Summary1. Your app is your marketing. Your marketing is
not your app.2. Listen to consumers. They will tell you what
they want. Build the app for them – not for yourself.
3. Don’t spend money on advertising. It’s a waste.
4. Be obsessed by Ratings. They matter like hell.5. Let consumer market your app via viral
channels6. Update like mad. Each update is a marketing
event (Updates and notifications)7. Don’t get obsessed by naming your with the
alphabet A for better listing. Temple Run starts with a T.
8. Try to understand the target audience and leverage a global market.
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May the WIN be with you!