Sonia Sarao

Technical Director

Product Manager for !in-house products

M.S. in Software Engineering

10 yrs in Engineering/Management

Fact: Over 40% of fatal automobile accidents are alcohol-related!!

Celebrate! Have fun! Be Responsible!

Amanda Douglas - “Fun-Loving Responsible Drinker”

!!Age: 32 !Woodside, CA!Staff Program Manager in SF !Uses iPhone extensively!!!!Quote: “You had a couple of drinks, it’s not safe to drive” !!

eOlfactory!An Electronic Smell Sensor App!!Integrated with major smell sensors for iPhones!!!!!!Main feature - Measure user’s Blood Alcohol Content%

Sensor

Sensor

Sensor

Sensor

Sensor

Metrics

Site Visits Downloads

Usage Engagement

Conversion Lifetime Value

Landing page !! ! ! ! ! ! ! 200 clicks in first 2 weeks!

Mailing lists !! ! ! ! ! ! ! Drip Campaign (50 clicks in 3 weeks)!

Social media channels !! ! ! ! ! ! ! ! Monitor traffic from each channel!! ! ! ! ! ! ! Prioritize after 3 weeks!!

App Search Optimization!! ! ! ! ! ! ! eOlfactory in App store!!

! ! !

Launch Plan

Thank you!

http://about.me/soniasarao

https://www.linkedin.com/pub/sonia-sarao/5/418/784

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