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https://medium.com/@cwRichardKim/devux-great-app-introduction-screens-5f47eda1bd44#.8ma0vnqe8
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http://uxarchive.com/tasks/onboarding
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More info.

http://www.applift.com/blog/retention-over-installs.html
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http://www.apptentive.com/blog/the-five-mobile-marketing-metrics-that-matter-most/
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http://www.apptentive.com/blog/the-five-mobile-marketing-metrics-that-matter-most/
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http://www.apptentive.com/blog/the-five-mobile-marketing-metrics-that-matter-most/
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