app revolution: new world and way of operating business
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App Revolu*on: New World New Way of Opera*ng
Business
Photo by Chris Crea*ve Commons License via Flickr
By Louisa Walch
We live in an increasingly Mobile World
Photo by Pierre Me*vier Crea*ve Commons License via Flickr
And Businesses need to adapt
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“A decade ago, we never though it possible. Today, we wonder how we ever managed without apps” – Danny Keens, Producer at 60 Minutes
Having information at our fingertips is becoming the norm.
“91% of adults have their mobile device within arms reach 24/7” -Huzzah Media
Increase in mobile internet usage
Source: Stergling Greg: Marke*ng Land
“9 out of 10 mobile app searches lead to ac*on, more than half lead to a purchase!” -Huzzah Media
Photo Tim Reckman Commons License via Flickr
Mobile app development is a useful investment for businesses
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Increase in number of tablet users
Apps have changed how we live our lives
Apps are created to help others and need to be…
universally usable
Efficient
Useful
Increase in the number of business apps “CIO predict 50% increase in number of business apps due to customer demand” -‐Microfocus
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Operational efficiency trumps customer retention as the main reason to go mobile: In order of priority, CIOs want to support mobile applications to improve operational efficiency, improve operational cost-effectiveness, capture new customers, and retain existing customers.
– Microfocus
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“Apps are low costs” • Low Cost Apps
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Apps are like valets, expected to serve people whenever and wherever they are, on whatever device they have -‐CSC
New possibili*es for crea*ng revenues and services, it’s about making people’s lives easier.
• “The Apps Revolu*on is not just about apps. It is about business change: crea*ng new experiences, inven*ng new products and services, redefining customer service, and improving produc*vity and efficiency. It is about building new and be]er ways of using modern technologies, and about applying IT to en*rely new realms.”
• CSC
INVEST IN APPS FOR YOUR BUSINESS!
Sources Sterling, Greg. (2013). “Mobile Now 28% of Total Web Trafic”. Marek&ng Land. Retrieved from
h]p://marke*ngland.com/mobile-‐traffic-‐ now-‐28-‐percent-‐of-‐total-‐report-‐64218 Alice Jackson. (2013) Mobile Apps and Busienss. Retrieved from http://
www.microfocus.com/about/press/pressreleases/2013/pr140520131001.aspx n.A. (2014) CSC. Retrieved from http://www.csc.com/innovation/insights/103045-apps_revolution#..