app search analytics: february 2011
DESCRIPTION
Chomp's App Search Analytics report features proprietary data from Chomp's app search engine featuring metrics from the month of February 2011.TRANSCRIPT
App Search Analytics | February 2011 1
A P P S E A R C H A N A LY T I C SFebruary 2011
App Search Analytics | February 2011
A B O U T C H O M P ’ S A P P S E A R C H A N A LY T I C S
Welcome to the fifth edition of Chomp’s App Search Analytics Report!
Chompʼs technology powers the most advanced search engine for native and web apps across the worldwide iOS and Android markets. The metrics outlined in this report provide insight into iOS app search trends using Chompʼs on-device search tool during the month of February.
Chomp for Android launched on February 28, 2011. Android data will be included in the sixth edition of App Search Analytics, available in late April.
To see more app search data from Chomp visit http://chomp.com/etc/chomp-charts
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App Search Analytics | February 2011
A N A LY T I C S H I G H L I G H T S U M M A RY
App Search AnalyticsTop QueriesApp function queries (87%) outstrip app name queries (13%) for the fifth consecutive month. ʼProductivityʼ swipes the top spot from ʻgamesʼ while name queries are a no-show on the top 25.
App MonetizationFree app downloads made an impressive comeback with a Chomp Charts high (87.7%) after Januaryʼs paid app surge.
Best in CategoryThe ʻgamesʼ category holds #2 position by less than 1% as ʻproductivityʼ sees sizable gain of 4.1% over January of the overall downloads while ʻbooksʼ and ʻreferenceʼ gained 5.1% combined.
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App Search Analytics | February 2011
A N A LY T I C S H I G H L I G H T S U M M A RY
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February SpotlightTrending Search TermsThe Super Bowl and Valentineʼs Day corresponding usage spikes confirm that app search is impacted by current events and holidays.
Usage Trends by Time of DayApp search activity peaks between 8-9 PM PST with a steady increase in volume throughout an average day in February.
Usage Trends by Day of Week25.5% of all search traffic occurred on Thursday with other daily highs on Saturday and Monday.
The Chomp 555 out of the top 10 ten Chomp 55 are paid. The #1 app is paid for the third consecutive month.
App Search Analytics | February 2011
C H O M P S E A R C H M E T R I C S
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App Search Analytics | February 2011
U S E R S D E M A N D F U N C T I O N B A S E D S E A R C H R E S U LT S
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13%
87%
The “Top Queries” list shows the top 25 entries typed into the Chomp search box during February. ʻApp nameʼ searches consistently trend low with only 13% of total queries requesting a specific app name, i.e. “Twitter”.
App FunctionApp Name
Top Queries• games• free games• free apps• puzzle games• calendar• music free• productivity• fitness• free photography apps• chat• fun• wallpapers• texting• utilities• to do list• free rpg• discounts• kids games• photography• shopping• musical instruments• entertainment• concerts• social networking• news
February 2011
App Function vs. App Name
App Search Analytics | February 2011
U S E R S D E M A N D F U N C T I O N B A S E D S E A R C H R E S U LT S
7
17%
83%
November 2010
14%
86%
December 2010
17%
83%
January 2011
App FunctionApp Name
App Function vs. App Name
App Search Analytics | February 2011
F R E E A P P D O W N L O A D S S O A R I N F E B R U A RY
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Roughly 33% of all apps within iTunes are free apps with 50% priced $0.99 - $2.99. Free app downloads reached 87.7%, an all time high compared to the four previous months of data. Total market share gain from January 2011 is a lofty 20.2%.
12%
88%
0.991.992.993.994.995.996.997.998.999.9914.99Other
6.6%2.3%1.3%0.3%0.8%0.1%0.2%0.1%
0%0.3%
0%0.3%
Free
Paid
App Search Analytics | February 2011
P R O D U C T I V I T Y C AT E G O RY G A I N S T R A C T I O N
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Most popular iTunes categories, ranked by downloadThe “Entertainment” and “Games” categories lost a combined 7.7% of market share whereas, “Productivity” saw substantial growth with a 4.1% increase compared to Januaryʼs data.
entertainmentgamesproductivitylifestylereferenceutilitiessocial networkingmusictraveleducationnewsphotographybusinessnavigationhealthcareweatherbookssportsfinancemedical
17.9%11.4%10.7%10.4%
9.3%6.7%6.5%3.7%3.4%3.0%2.9%2.3%2.1%1.9%1.7%1.5%1.4%1.3%1.2%0.7%
App Search Analytics | February 2011 10
A P P U S A G E M E T R I C S
App Search Analytics | February 2011 11
H O L I D AY S I M PA C T S E A R C H T R E N D S
The query “Valentine” peaked on February 13.Though retail outlets begin promoting Valentineʼs Day long before the actual holiday, February 14, Chomp users didnʼt activate the query, “valentine” on a larger scale until roughly one week prior to the holiday.
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App Search Analytics | February 2011 12
H O L I D AY S I M PA C T S E A R C H T R E N D S
Peak traffic for “football game” was prior to Super Bowl Sunday.The second highest traffic day for that query followed on Sunday, February 6th. The chart further confirms that app search behavior is impacted by current events.
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App Search Analytics | February 2011
MON TUE WED THUR FRI SAT SUN
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Trending search volume over a seven day weekIn February, the 25.5% of all searches were done on Thursday. In comparison, Januaryʼs data shows highest volume over the weekend and Tuesday claims Decemberʼs peak volume day. Saturday shows high search volume consistency over the three month snapshot.
S AT U R D AY E S C A P E S S E A R C H V O L U M E F L U X
December 2010
January 2011
February 2011
App Search Analytics | February 2011 14
T H E C H O M P 5 5
App Search Analytics | February 2011
C H O M P ’ S T O P 5 5 O F F E B R U A RY
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Congratulations to Chompʼs top 55, our list of the most popular apps in February! These apps have captured the hearts and minds of Chomp users over the past month.Trends in the far right column are tracked month-over-month, or in this case October – February. Values exceeding #55 are not included.
App Search Analytics | February 2011
C H O M P ’ S T O P 5 5 O F F E B R U A RY ( 1 1 - 5 5 )
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App Search Analytics | February 2011 17
For questions, comments or additionalinformation, please email [email protected]
T H A N K Y O U !