APP STORE OPTIMIZATION

WHAT IS ASO

ASO is the process of optimizing mobile apps to rank higher in an app store’s

search results.

The higher your app ranks in an app store’s search results, the more visible it is to

potential customers. That increased visibility tends to translate into more traffic to your

app’s page in the app store.

The goal of ASO is to drive more traffic to your app’s page in the app store, so

searchers can take a specific action: downloading your app.

WHY ASO IS IMPORTANT

63% search happens in App Store

58% search happens in Google

Play Store

COMPONENTS THAT AFFECTS ASO

Primary Factors:

Title - Best Practice- Use most relevant keyword in title

App store Description - Maximize your Keywords:

For Google play store, app store description to be optimised,

The description is not crawlable for IOS, it gives a 100

character keyword field where you can determine for which

search strings your app will show up

Screenshots & Videos - Your latest updates, page on which

max time user will spend, or the how to use can be shown

through screenshots.

COMPONENTS THAT AFFECTS ASO

Secondary Factors:Total # of Downloads – Your number of downloads are extremely important to

ASO.

Ratings and Reviews – Also important and difficult to control. However, there are

ways to incentivize happy users to rate and review.

Localize your App listing - User tend to download the app after seeing the

welcome page in their local language, like translate your app’s title, keywords,

description, and screenshots to the languages of the user.

INCREASE RANKING WITH OUTSIDE PROMOTION & APP INDEXINGGoogle and Apple factor in your app’s total page visits and product page backlinks when

determining your search and overall ranks.Simply put, the more traffic you drive to your listing, the higher it will rank in search

results. • To drive traffic, build an online presence around your app with social media and content,

soliciting press and reviews, and investing in online advertising.App Indexing also helps in driving traffic to an app’s product page• App indexing is the process of making Android or iOS app content searchable and linkable

from a web or mobile web search

FREQUENT UPDATES

Fresh content in the form of frequent app updates plays a fundamental role in acquisition. Recent updates provide customers with a signal of quality and continued developer support of the app, while trends over time (such as ratings increasing after a recent content update) is one of the leading levers for boosting app store ranks.

HOW APP TWEAK HELP US FOR ASOApp Tweak helps me to measure & track below updates• Keywords suggestions and recommendations• Top ranking keywords for any app• Competition and category keywords• Top 15 Keywords bringing the most downloads• Auto-suggestions from Apple and Google Play• Volume, Competition, Keyword Efficiency Index (KEI) indicators• Keywords performance monitoring: top and worst rankings growth• Keywords daily rankings and global progression