PROPECTS OF INDIAN APPAREL

IN OVERSEAS MARKET

• The apparel and textile industry occupies a unique and important place in India.

• One of the earliest industries to come into existence in the country, the sector accounts for 14% of the total Industrial production

• 2ND employment creator after agriculture.• Global apparel market is gradually shifting from

western countries to Asia on account of cost.• India also has the added advantage of low labor cost

along with other countries like Bangladesh, Indonesia and China.

• Incorporated in 1978, AEPC is the official body of apparel exporters in India that provides invaluable assistance to Indian exporters as well as importers/international buyers who choose India as their preferred sourcing destination for garments.

• Twice a year, AEPC showcases the best of India's garment export capabilities through the prestigious India International Garment Fair

GOVT. ORGANIZATIONS

• Handloom Export Promotion Council (HEPC)

• Apparel Export Promotion Council (AEPC)

• Cotton Textile Export Promotion Council (TEXPROCIL)

• The Synthetic and Rayon Textile Export Promotion Council (SRTEPC)

• Indian Silk Export Promotion Council (ISEPC)

• Wool & Woolens Export Promotion Council

• Carpet Export Promotion Council (CEPC)

• Export Promotion Council for Handicrafts (EPCH)

• Power loom Development & Export Promotion Council(PDEXCIL)

• Wool Industry Export Promotion Council

Work Process of Apparel Export Industries• Merchandizing• Sampling• Prototype• Fit• Designer work sheet• Purchasing • Costing• Production Scheduling• Quality assurance• Finishing

• An apparel export house is basically a production house where garments are made for overseas buyers.

• Garment export houses take orders from buyers or buying agencies and process the order in a factory to produce finished products.

• Works and responsibility is allocated to different department to manage process and sub-processes smoothly.

Apparel Export House Departments

Tech pack received from Merchant

Develop Pattern

Costing CAD Maker Develop Sample

Develop Fit proto Sample

Revise Fit PP Sample PP Sample

Size set sampleRevise Sample

Sealer SampleSealer Sample

Bulk Production Shrinking to added if

its wash

Incorporate Buyer Comments

Research and Development: This department helps factory to assess manufacturing cost of a particular product.Testing Lab: In export business lot of standard to be followed by exporters.Industrial Engineering: This department set standard time of a product, thread consumption, line set up. Responsible for factory productivity and efficiency controlling and improvement. Maintenance and Electrical department takes care of machine maintenance, repair parts, wiring.

Accounting: Like any other company accounting department is responsible for preparing employees payroll, distribution of salary etc. Shipment and Documentation: Responsible for export related documentation, dispatching goods to ports and communicate with buyers warehouse and distribution center.HR & Administration: Responsible for human resource management, hiring employee, establish HR policies as per Govt. rules and legal

There are many other department which are not essential but helpful to run large business.

EXPORT TO US MARKET

• Over the past few years, there has been a shift in US and EUROPE imports from Central American and South

• American countries towards lower-price Asian suppliers – primarily China but also India, Indonesia, Bangladesh, Vietnam and Cambodia.

• India’s exports growth to US during 2005- 07 has been driven primarily by cotton products.

Name of Apparel Export Industries in India

• Gokldas Exports Ltd. (Bengaluru, Chennai)• Bombay Rayon Fashion Ltd. (Bengaluru)• Shahi Export Pvt.Ltd (Bengaluru)• Gartex Insta Apparel (Bengaluru)• Trendset Apparel Pvt. Ltd (Bengaluru)• Textport Industries Pvt.Ltd• True Blue Text Craft Pvt.Ltd (Kanpur)• Karni Export (Jaipur, Rajasthan)• JT Clothing

Competition

The market is characterized by:• Branding and sub-branding• Offering variety: current trend and variety• Quality standards—in material, stitching and cuts• Moving up the value chain- ensuring better returns.• Export market: sticking to delivery schedules,

conforming to quality and Quantity• commitment, ability to interpret fashion changes.• Highly dynamic market- design changing frequently.

• It is estimated that Turkey would emerge as a biggest competitor for both India and China.

• Countries like Mexico, Caribbean Basin Initiative (CBI) countries, many of the African countries and Bangladesh emerged as exporters of readymade garments without having much of textile base.

• China is cost competitive with regard to manufacture of textured yarn, knitted yarn fabric and woven textured fabric.

• Main Competitors - Market Shares• The market is vast and expanding. Only a few

manufacturers have significant market presence.