apparel manufacturing on a global platformpresentedby frances harder founder: fashion business inc.,...

Apparel Manufacturing on a Global Platform

Presented Presented

byby

Frances HarderFrances HarderFounder: Fashion Business Inc.,

Author: Fashion For Profit

By Frances Harder


California is THE largest creative apparel center in

the World41 BILLION DOLLARS PER YEAR!

Bigger than: NY, London, Paris, Milan

LAEDC

By Frances Harder


California Brands Are Big Business

International demand for the California life style brands.

• Japan – Fans for years

• Europe - Premium denim & Surf

• CHINA – 48% of ALL branded products are now being sold to the new emerging middle class

By Frances Harder


By Frances Harder


Pacsun

By Frances Harder


By Frances Harder


By Frances Harder

ST. John


By Frances Harder


By Frances Harder

levi logo.htm


The Gap Inc., Corporate Headquarters, San Francisco, California

By Frances Harder


Global Mix

Brands = Counterfeit Problems

• Illegal drug money

• Child labor

• Mafia

• Terrorists activity – Madrid bombing tracked to counterfeit operations

By Frances Harder


Global Mix - China’s Growth

China investing in other countries –

• Viet Nam – Cheaper labor

• Africa – Cheap labor

• Italy – “MADE IN ITALY” – but by Chinese workers!

• USA - A must to serve the demand for speed to market.

By Frances Harder


Global Mix

• Mexico purchasing from LA’s fast fashion marts

• Mexico & South America partnering with Korean manufacturers to create FAST FASHION

By Frances Harder


Global WatchChina becoming entrepreneurial

China and India becoming CREATIVE - West must partner now for our industries future survival & our own economy.

Critical to invest in manufacturing in the US

By Frances Harder


INDIA TO SURPASE CHINA’s

economy BY 2020

Economist Sept. 2010

By Frances Harder


A New Economy Demands a Changing Manufacturing Habit -

• Speed to Market - new buying habits of retailers

• Smaller orders but more often - How does this affect manufacturing apparel?

• Can International sourcing adjust to these new demands?

• Domestic Versus Off shore

By Frances Harder


Contracting - Domestic & Off shore Production

• Speed to Market – Domestic advantage• Quality control – Domestic advantage• Smaller units produced – Domestic

advantage• Off Shore Sourcing, Price = Quantities• Quality & Payment issuesImportant to build relationships with all

suppliers, Domestic and off shore

By Frances Harder


Important to Understand ALL Our Working Partners

• Understand their culture

• Trust their work

• Respect their lifestyle

• Get to know them - visit their factories and spend time to know who you are partnered with!

By Frances Harder


By Frances Harder

Questions US manufacturers must know and ask any domestic or international

partner

34


• Factory location – Distance to ports & infrastructure, logistics?

• Customer base and how long doing business?• Turn time, minimums and production capacity?• Pricing structure?• Equipment inventory?• Staffing structure?• Technical abilities, testing and quality

standards?• Procedures and process control?• Communication – How many questions and

redo's?

35


Social & Labor Compliance

• Does the factory have its own officer responsible for compliance?

• Are they compliance with local & International laws?

• Does factory contract third party auditors, or has customers conduct their own?


All these points must be addressed before the relationship can grow

into a profitable PARTNERSHIP!

By Frances Harder


Sustainable Clothing! – What do these buzz words really mean?

• Green?

• Organic? Uses more water!

• Recycle?

• Carbon Foot Print?

Does the customer really care?

By Frances Harder


New Technology

Brand Building using Social media changing traditional marketing methods.

• Twitter

• Facebook

• MySpace

• Linkedin

By Frances Harder


New TechnologyWho is buying on line?

46% Men 7pm to 1pm!

Most online sales are branded products

By Frances Harder


New Technology

• Scanning patterns

• Automated Marker-Maker

• New textile Technology – Smart fibers

• Modular manufacturing

By Frances Harder


New Technology• Body scanning• Mass Customization• Direct from the manufacturer

to customer• Selling through online salesWhat will happen to the retailer?

By Frances Harder

By Frances Harder

THANK YOU!

Frances Harder Founder/Author

Fashion For ProfitFashion Business

Incorporated213.892.1669

www.Fashionbizinc.org

[email protected]


mailto:[email protected]

mailto:[email protected]


• About the FBI-• Fashion Business Inc. (501c3) provides

the fashion industry with the resources and training, to support its growth and profitability. The FBI offers targeted business education, sourcing, networking opportunities, marketing and consulting services through its resource center and business partnerships. The FBI exists to ensure the on going vibrancy of the American fashion industry.

By Frances Harder

apparel manufacturing on a global platformpresentedby frances harder founder: fashion business inc.,...

Documents

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