Masters of Marketing Appearance is Everything: Using Effective Email Design to Win Over Your Contacts

Malika JamesAgencyBuzz Coordinator

Welcome to Masters of Marketing!• We will begin promptly at 12 pm CST.• Follow along on Twitter using the hashtag #MastersMktg• This presentation will be posted on our blog today at this url:

www.GetITC.com/blog• Next month’s Masters of Marketing presentation on October 20th will cover

the topic “How to Craft Effective Content for Your Insurance Website” hosted by SEO Coordinator Dylan Brooks.

• Registration for ITC Agent Conference 2017 is now open! Current ITC customers with an active account ID qualify for special pricing! Learn more at www.AgentConference.org.

Thank you for joining us today!Malika JamesAgencyBuzz Coordinator800-383-3482 x 185mjames@getitc.com

Design is Important!• Emphasize and highlight a Call to Action

• Make content more digestible and appealing

• Assist in boosting/reinforcing your branding

• Increase Engagement

What’s Wrong Here? ( Hint: A lot)

White Space

Image Rendering• Many email providers

automatically turn off images in their customer’s emails. • Gmail is one example of

a service provider who does this

• But, a recent study by Brightwave, found photography was the #2 reason a subscriber clicked on a link in an email.  

• So, should you use images in your email?

Imagery

• What work is this image doing?

• How?

Creating an Effective Call to ActionIncluding a call to action button instead of a text link can increase conversion rates by as much as 28%. – Campaign Monitor

 

AlignmentRecipients decide whether your emails are attention-worthy in 0 to 3 seconds. (US Consumer Device Preference Report, Q3 2015)

Branding Consistency

Effective Messaging through Design

• Who is this company?

• Who is their target audience?

• What do they want you to do?

• How do you know?

When in doubt, Keep It Simple• Avoid too many colors• Make sure images and content are aligned in a way

that is easily scanned.• Make sure that everything is relevant and

necessary.• If not, take it out.

• Test Your Email!• There’s nothing worse than crafting a beautiful email only

for it to look completely different when it is received by your contacts

Thank You for Joining Us!• This presentation will be posted on our blog today at

this url: www.GetITC.com/blog

• Join us next time (10/20 12 pm CST) when SEO Coordinator Dylan Brooks will cover: How to Craft Effective Content for Your Insurance Website.

Malika JamesAgencyBuzz Coordinator800.383.3482 x 185mjames@getitc.com