appexchange partner academy- building your application listing by jesse dailey
TRANSCRIPT
AppExchange Partner Academy-
Building Your Application Listing
By
Jesse Dailey
2
Building your listing: Agenda
Get to know the AppExchange Listing
Select the Setup for your Application listing
Build Your Application Listing
Frequently Asked Questions
3
Get to know the AppExchange Listing
Title
Abstract
TD/ GIN
Thumbnail
Additional Resources
Logo
4
Building your listing: Agenda
Get to know the AppExchange Listing
Select the Setup for your Application listing
Build Your Application Listing
Frequently Asked Questions
5
Select the Setup for your Application
Demonstrate your
application using:
Distribute your application
through:
or or
or
6
Select the Setup for your Application
Demonstrate your
application using:
Distribute your application
through:
or or
or
7
Demonstrate your Application through:
Fully functional read only version of the application
Allow customers to “kick the tires”
Present data in a dynamic working environment
Appropriate for all Native applications and some
Composite applications
8
For applications that are too complicated to
demonstrate through a Test Drive
Demonstrates the functionality of the application
Walkthrough of the application- “A day in the life”
Appropriate for some Composite applications and all
Client applications
Demonstrate your Application through:
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Demo- Suggested Format
1. Overview- Quick introduction to the demo and a discussion of the value proposition.
2. Step by Step – Show everyday use of the application
Outline the functionality a user will see- show it in action!
How does your application interact with Salesforce.com- do you create data in a custom object? Do you import leads? What are the steps that make this happen?
3. Additional info and conclusion
10
Additional Considerations in Building a
Market your demo toward Salesforce.com users
Stay away from marketing your company
Screenshots are a must!
Remember: you only have 60 seconds to grab a
customer’s attention.
11
Select the Setup for your Application
Demonstrate your
application using:
Distribute your application
through:
or or
or
12
Distribute your Application Through:
Deploy your custom salesforce.com application at the
click of a button
Automatically install various elements ranging from
Custom Tabs to Pre-Made dashboards
Appropriate for all Native and Composite applications
13
Distribute your Application Through:
For applications where an immediate installation is not available: Hardware Appliances
Integration services
Applications that require contact with direct sales or consulting services
The Learn More landing page provides: Additional information about the application
Sales contact information
Marketing directed towards a salesforce.com customer
The “Get It Now” should be packaged and left private
14
Distribute your Application Through:
For applications that install directly to the users desktop
or external services that do not use the salesforce.com
interface
Links to a landing page with more information about the
download (not just a direct link to the file)
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How do I enable these buttons?
By default only Get It Now and Test Drive are available
for your listing
Other buttons – Demo, Learn More, Download- need to
be enabled by salesforce.com
Email [email protected] for an
evaluation of your application
16
Building your listing: Agenda
Get to know the AppExchange Listing
Select the Setup for your Application listing
Build Your Application Listing –Tips and Tricks!
Frequently Asked Questions
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Use the Listing Form as a Guide
Use the form when writing your copy for the listing. Log
into www.appexchange.com and click on edit for your
listing
You can now see the text limitations for each item
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Title and Logo
Title- the name of your product - should not include “for
AppExchange”
Logo- Your 60x60 record cover
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Thumbnail and Screenshot
Two separate files
Thumbnail is 160x115
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Datasheet and Customization Guide
Datasheet- Two page summary of key information
Customization Guide- For applications that require
additional setup or customization to function
Step by Step walkthrough for System Admins Adding page layouts for standard salesforce.com objects and
tabs
Any steps that are needed to activate the application
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Presentation
Excellent supplement to a Test Drive
Give the business value of your application
Use any format
22
Building your listing: Agenda
Get to know the AppExchange Listing
Select the Setup for your Application listing
Build Your Application Listing
Frequently Asked Questions
23
FAQ: I don’t have a listing!
Log into the publisher area of
https://www.salesforce.com/appexchange/publishing.jsp
Native/ Composite application- After you package and register
your first version you will see your listing in the manage my apps
area.
Client Application- you will need to request a listing from support
– Log in to the publisher area of www.appexchange.com
– Click Manage My Publisher Profile and create a profile
– Click “Request Assistance” and log a case for a new listing
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FAQ: My publisher tab is blank!
Your publisher profile needs to match the username
associated with the profile you created.
It will always be in the format of an email address e.g.
Tip: When in doubt – after clicking Assign Publisher
Profile just click My Publisher Profile
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FAQ: My Publisher Tab is Blank!
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Questions?
Contact us via [email protected]
Click on request assistance under Manage My Apps
Thanks!