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8 Strategies Your Competitors Are Using To Close More Leases

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AppFolio

• Property management and accounting

• Online rent collection (free)

• Prospect / guest card tracking

• Vacancy Marketing

• Website

• Online applications & leases

• Resident Screening

• Mobile Inspections

…So You Run A More Successful Business

Complete Solution Includes:

Web-Based Property Management Software

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Patty Morgan-SeagerFounder and President of Seager Marketing

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Strategy #1- Choice Overload

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Strategy #2- Differentiation

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Strategy #2- Differentiation

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Strategy #3- Practice Presentology

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Strategy #3- Practice Presentology

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Strategy #4- MMFI

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Strategy #4- MMFI

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Strategy #5- Status Quo No More

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Strategy #5- Status Quo No More

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Strategy #5- Status Quo No More

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Strategy #5- Status Quo No More

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Polling Question

Do you and your teams answer the telephone

with: “Thank you for calling?”

• Yes

• No

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Strategy #6-Telephone Connectors

• Short, creative greeting

• Conversational

• Get them to your door

• Specific time/date to

visit

• 4 times more likely to

lease

• Thank them!

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Polling Question

Does a member of your team accompany a new

resident for a personalized move-in

orientation?

-Yes

-No

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Strategy #7- Personalized Move-In

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Polling Question

Does a member of your team send a thank you

note to every future member?

-Yes

-No

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Strategy #8- Stay Connected

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Strategy #8- Stay Connected