appfollow pitch
TRANSCRIPT
© 2015 AppFollow.io
Mobile apps competitive analysisin the App Store и Google Play
Number of apps grows constantly Competition increases within all categories
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Constant collecting and analyzing competitors data is resourceful & time taking
Problem
50+ apps if you search «авиабилеты» (iPhone, Russia)
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Problem
It takes up to 30 mins to investigate 1 app
Aviasales case:
Data quickly outdates, competitors launch new apps
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Apps collections based on themes, platforms or language
Activity tracking Reviews, new versions and updates, ranks, positions in search results, featuring, etc.
Competitive analysis Insights to be used to plan your apps development
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Track collection of apps
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Get data reports
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Get data reports
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And some insights
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Real-time reviews for all team members via Slack & Trello
Competitors
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Apps collections ✔ ✔only one group
✖ ✖ ✖
Language & country segmentation ✔ ✖ ✖
use filter✖
use filter✖
use filter
Analytics per one app ✔ ✔ ✔ ✔ ✔
Competitive analysis ✔ ✖ ✖ ✖ ✖
Slack, Trello, Email integrations ✔
✔for extra premium
users✖ ✖ ✖
How much is the fish? $ – $$$ $ $$$ $$ $$$$
Good prices has SensorTower ($79, $349, Contact us)
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• Subscription based
• Initial offer: 1.500 ₽ or 3.500 ₽ per month
• Subscribe on 3, 6 or 12 months
• Marketing channels: direct & content
• New features up-sale
Business model
• Product management • Competitive analysis • Community management • Reporting
• Product & traffic management • Community management • Market analysis
• Competitive analysis • Community management • Consulting • Market analysis • Reports
• Community management • Market analysis
Product managers Indie developers Marketing managers & Agencies Game developers
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Target audience
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😎 $ 👯 👾
$420M 12 months subscription,
avg. price $100
$17M
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Market
350К App Store
dev accounts *
14К
$84M 70К
Target audience
Only 1/5 constantly active **
Market grows by 26% new accounts during 2014 * Number of accounts reviewed only in the App Store
* EPF data base for Apple partners,February 2015 ** AdJust report on Zombie Apps, July 2014
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Our clients represent all target audience:Product managers (11), start-ups (11), marketing managers (2), game dev (1)
and more…
Clients
MyPocket
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Launched pilot with:
25 sales,Subscription on 3 or 6 months,
average bill 5400 ₽
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170+ subscribers (Trial) 90+ in waiting list
October ‘14 December ‘14 February ‘15 June ‘15 August ‘15 December ‘15 2017
• App Store • 10 beta-tester
• + Google Play • Reports • 20 users
• Pre-seed IIDF • Only RU users • No paid clients
• Seed • + Apple Watch Store • 200+ users • 30 sales
• Team growth • +Amazon AppStore • International market entry • 60 sales
• Break even • Reviews & versions
semantic analysis • ASO tools • 150 sales
Seeking investments $100К
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🚀
Timeline
Investments$25k
Strategic Investor
Post-money $10M+
Version 2.5
Version 2.0
Version 1.5
Version 1.0MVP
Protype
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May 2014 App Annie Acquires Competitor Distimo, Raises Another $17 Million From Existing Investors
August 2014 MobileDevHQ Acquired By Tune
March 2015 Omniscient Comparison Site AppCrawlr Bought By Softonic
Exit Strategy:
Market proved strategy
More then 5 years in mobile development & product management
Anatoly SharifulinCEO, Co-founder
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Team
Evgeny KrouglovCMO, Co-founder
Pavel VlasovCTO, Co-founder
© 2015 AppFollow.io
We are seeking investments: $100k for 10% of the company