appl exbhibitor webinar dallas 11 feb

Broadening Our Horizons

Preparing for Dallas 2011 and Beyond

© 2011 Kimberlee Riley

“The problems of the world cannot possibly be solved by skeptics or cynics whose horizons are limited by the obvious realities. We need

men who can dream of things that never were.

John F. Kennedy


• Boomers• Social shopping• DIY home• Moderate luxury• Urban daddy• Fitness• Green


Shopping 2011


• Who’s coming?

• What roles do they have?

• How will they spend their time?

• What happens after they leave?



• Non-profits with missions, boards• Goals within the scope of the partnering

agency• Formal agreements

– Cooperating Association, Friends Group, Nonprofits

– Guiding documents ~ DO32 and DO21– Scope of Sales

• Current statistics© 2011 Kimberlee Riley


Health/No child left inside

Consumer spending

Consumer safety

QUALITY

Ecommerce

TECHNOLOGYSocial Marketing

SHOP FOR

GOODTRAVEL

Philanthropic

Green

Trust

Globalization


Economy

Anniversaries

Mcommerce

Experiences


Interpretation, Retail and Fundraising on Public Lands

• Extension of the visitor experience

• Interpretive and engaging• Convey appreciation for or

understanding of a site or the site programs



Principles of Philanthropy

• History with national parks

• National Park Centennial

• Stewardship – Across agencies

• Member vs Donor gifts

• Ways you engage




TechnologyBy 2020:• Global • Mobile• Transparency• Continuing issue with ©• Personal::work &

virtual::reality• Next-gen rebuild architecture


• 2010 over $ 700B and $77B in retail

• 2011- meet or exceed• Leisure (70%) –shopping

now #2 activity• International (17%) –

shopping still #1• Auto primary 76%, air

secondary© 2011 Kimberlee Riley

Travel


© 2011 APPL

020406080

100

Vendor Characteristics Very/Extremely Important


© 2011 APPL

0

20

40

60

80

100

Recommendations for Trade Show


© 2011 APPL

0

20

40

60

80

100Helpful Information - Vendors to Bring to Show


© 2010 APPL

020406080

100

Products Looked For at the Trade Show


© 2011 APPL

0

20

40

60

80

100

Products Looked For at the Trade Show


© 2011 APPL

0

20

40

60

80

100

Sourcing Vendors/Products


© 2011 APPL

Product Review Process Schedule

1 time per year2-3 times per yearAs samples receivedOther


© 2011 APPL

Busy Season

SpringSummerFallWinter

Season Length

0-3 months

4-6 months

7-9 months

10-12 months


© 2011 APPL

01020304050

Season Begins


© 2011 APPL

01020304050

Season Ends


© 2010 APPL

05

10152025

Typical Order Amount at APPL


© 2011 APPL

BooksApparelChildren’s products

PostcardsCollectibles/Themed


Tilden’s Principles of Interpretation

Interpretation must relate the subject to the lives of the people in the audience to spark an interest– Does your product…

• Relate to the visitor experience?• Support personal discovery or

discovery situation?• Help audience gain new insight, see

something differently?

© Mark Hougardy


© Mark Hougardy


The purpose of interpretation goes beyond providing information to reveal deeper meaning and truth– Does your product…

• Provide an opportunity to support the public land?

• Support a connection between tangible/intangible elements?

• Reinforce information in a meaningful way?



• The interpretive presentation–as a work of art– should be designed as a story that informs, entertains and enlightens.– Does your product…

• Sync with site and program themes?• Provide interpretive text or creative custom

design?• Compel or provide site themes?

© Mark Hougardy



• The purpose of the interpretive story is to inspire and to provoke people to broaden their horizons.– Does your product…

• Support awareness, understanding, or enthusiasm for the resource?

• Provide meaning to information• Support behavioral change or

reinforce existing behavior?• Allow for experiential learning?

© Mark Hougardy



• Interpretation should present a complete theme or thesis and address the whole person.– Does your product…

• Extend the site theme?• Have materials and/or production methods that

support site themes? • Activate the senses?• Relate to current or future park activities?• Meet tangible, emotional or transformational needs?

© Mark Hougardy



• Interpretation for children, teenagers, and seniors - when these comprise uniform groups-should follow fundamentally different approaches.– Does your product…

• Support a specific age group or range of ages?

© Mark Hougardy



• Visit sites• Business strategy conversations

w/customers • Use Association tools• Sign up for enewsletters, like on

Facebook, follow on Twitter, etc• Product idea exchange• Collaborative marketing efforts• Philanthropic support


Team


• APPL http://www.appl.org• U.S. Travel Association

http://www.ustravel.org/news/press-kit/travel-facts-and-statistics

• Mark Hougardy, Certified Interpretive Guide Glyphguy.com

• Networkforgood.org • Entrepreneur.com• Events

– http://www.nps.gov/pub_aff/lincoln200/index.html

– http://www.nps.gov/2016/

– http://cwar.nps.gov/civilwar/abcivwarSesqInit.htm

appl exbhibitor webinar dallas 11 feb

Documents

kimberlee riley shopping

kimberlee riley travel

kimberlee riley technology

appl audio

purpose of interpretation

product support awareness

site themes

product sync