Apple Before and After STEVE JOBS

STAY HUNGRY;

STAY FULLISH.

APPLE’S FOUNDERS

Steve Jobs1955 - 2011

Steve Wozniak

Apple I - 1976

Apple II - 1978

FROM BEGINNING…

Mancintosh - 1984

Job’s resign - 1985

1976 - 1985

… TO THE STRUGGLE

1985 - 1996

By 1990: Apple was the most profitable PC company in the world

Mid of 1990s:Declined sales and profit

Powerbook -1991

NEW BEGINNING FROM STEVE JOBS’S RETURN

1997: Apple joined Microsoft to release new versions of Microsoft Office for the Macintosh 1998: Introduced iMac and gained profit

2001: iPod  - icon of the Digital Age

2003: iTunes desktop software and iTunes Music Store were introduced

iPod

Jan 2007: Apple Inc.June 2007: iPhone – Invention of the year2008: App Store

iPhone

Steve launched iCloud – June 2011 :

With iCloud users can store photos, apps, doc, calendars and access songs on iTunes without having them to store in the phone’s memory.

On October 4, 2011, Apple announced the iPhone 4S

Price$199 16GB$299 32GB$399 64GB

APPLE AFTER STEVE JOBS

Senior Analyst, Vinay Gupta points to four core ways Apple has changed under Cook. He describes these as:

•Diversity in decision making; •A new found openness to acquisitions and

collaborations;•Making the company more investor friendly; •Donating more to humanitarian projects. •He sees these changes as an “evolution for

survival” that comes with any change in leadership.

DiversityAcquisitions InnovationProductsBrandHumanitarianism

Investors

Other than this :

The share of profits in the smart phone business has gone up (76% to 87%).

That level of growth is slower than in periods under Mr. Jobs; for instance, between the holiday quarter of 2010 and the holiday quarter of 2011, iPhone sales rose by 130 percent.

The iPhone’s growth under Mr. Cook has also lagged that of the wider Smartphone industry, which means that Apple’s market share has been in decline.

Conclusion

Apple will always be strongly associated with Steve Jobs but like any company, it needs to modify, diversify and progress to stay relevant in the global marketplace. At the present Tim Cook does seem to be doing that. And surely that is all it really matters.

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