June research of 3124 IT and business professionals sheds new light on the state of the tablet market …

Tablets TODAY

71%of those surveyed already own a tablet

Tablet Ownership

80%of those who don’t own a tablet intend to buy one in the next 12 months

Daily

Weekly

Monthly or less

Never

61%

19%13%

8%

The Future of Tablets

Tablet Work Use

Anyone who still believes that tablets are toys for fanboys needs to revise their view of the world. For tens of millions of corporate professionals worldwide, tablets have become a tool of choice, used for both work and play. And these numbers are only destined to rise. Today this demographically elite market is steadily approaching one-device-per-user levels of saturation and most of them are using their device for work.

Tablets by Operating System

iPads may capture people’s hearts, claim headlines and make up the majority of the market share, but this can’t last for ever. The Apple stronghold is slipping, and Android is snapping at its heels. More users who intend to buy a device in the next 12 months intend to opt for Android. When we asked which operating system people believed would be the market leader in 2013 opinion was almost equally split between the two heavyweights.

ANDROIDAPPLE BEWARE:The Rise of

43.6%

42.1%

35.1%

30.1%

50.0%

49.3%

Apple’s dominance of tablet markets may not last. In the developing world, but also in parts of the developed world, IT and business professionals appear to be turning away from iOS, and toward Android. Apple’s grip on the psychology of US consumers is famously strong, yet even here there is a gradual shift towards Android.

Continued single-company domination of the world’s fastest-growing hardware platform would serve the interests of no-one apart from Apple’s shareholders. Much therefore depends on Android. The facts appear to speak for themselves.

Operating System by Region

44.7%

28.9%

Visit: www.idgconnectmarketers.com to find out more

Africa

Asia

North America

South America

Europe

Australia and NZ

Middle East

20.5%

35.0%

24.3%

21.7%

29.1%

22.7%

Android

Android

Android

Android

Android

Android

Android

iPad

iPad

iPad

iPad

iPad

iPad

iPad

First Time Purchasers - Future Tablet Sales

51%

Google Android

Apple iOSTablet Ownership

48%47%

Faith in the iPad

believe iOS will lead the market in 2013

The Future of Tablets

27% 44%of �rst time buyers intend to buy an Andoid tablet by 2013

own an iPad today

This research has been produced by IDG Connnect

38%