Group Name- i FAN CLUB

FANS :

Shubham Roy Bhargava

Krishna Sai Jayanthi Gowtham

Deepak Verma Vaibhav

“The one who are crazy enough to thinks that they can change the world, are the one who do”

1955-2011

Company history

Founded :- April 1, 1976; 41 years ago in Cupertino, California, United States

Founders :- Steve Jobs, Steve Wozniak, and Ronald Wayne

Headquarters :- Apple campus, Cupertino , California , united states

Number of locations :- 478 Apple retail stores in 17 countries

Industry :- Computer hardware, computer software, consumer electronics, digital distribution

Products :- Mac ipod , iphone ipad, apple watch ,apple Tv macos , iOS ,watch OS

Services :- Apple pay, Apply store, online I tones stores.

Leadership styleunder the leadership of

Steve Jobs

Steve Jobs was an

unconventional leader

Push for perfection

Engage face to

face

Combine humanity

with sciences

“Stay hungry

Stay foolish”

Product / process Innovation :Ideas

Product Start-up Created

Prototyping

Apple’s New Product Process ( ANPP )

Weekly Executive Team Review

Testing the product

Rules of the Road

Barriers faced by Apple:

Technology Leadership Competition Economic

Identifying opportunities :

ExecutionOpportunitiesInnovation

How the idea got generated?On April 1, 1976 the Apple company was founded.

It is also known as tech fairytale of one garage and three friend.

Basically we know about Steve jobs and woznaik but, without Ronald wayne there would not be ant I phone , I pad.

Jobs met Woz at the Homebrew Computer Club, a gathering of enthusiasts in California's Menlo Park.

He produced the the first computer with a typewriter-like keyboard and the ability to connect to a regular TV.

Jobs recognized his brilliance which lead to Apple I then to Apple II which was massive success.

Sources of Funding :The first investment on Apple Inc. was made by Mike Markkula in 1977.

Wozniak sold his HP 65 Calculator for $500 and Jobs sold his VW bus for $750.

They meet Tyrell at Homebrew Computer Club.

Terrell wanted assembled computers, not printed circuit boards, to sell .

To meet the order they need $,15000 of parts, they went to bank for loan.

Finally they got the part on 30 day credit from Manager of Cramer Electronics at $25000.

In January 1977, Apple was valued at $5,309. By the end of December 1980, it went public for $1.79 billion.

Become “The Name

 Ignore Your Critics

When Steve Jobs debuted the iPad, the critics stood in line, throwing every insult they could muster. The critics said that the iPad would fail. The numbers say otherwise.Each and every time Apple decided to innovate, they were laughed at. They prevailed anyway.

Turn the Ordinary into Something Beautiful

They’ve been pioneering not only the features of standard operating systems and computer systems, but simultaneously reinventing the design standards as well. As a result, we have the gorgeous iMac, the beautiful new Macbook Air, and who could forget, the amazing iPhone 7

Justify Your Price1. They build beautiful products for an audience that loves them passionately.2. They justify their price with features and benefits that can’t be matched.

Communicate in the Language of  Your AudienceTake a look at any Apple product page and you’ll find that though they do discuss product specifications and technical information, it’s hidden behind the benefits that their audience is truly after.Instead of display resolution, you’ll see phrases like “edge to edge glass,” “retina display,” and “LED backlighting.”

Build a Tribe

It’s no secret that Apple has built one of the most hardcore fan bases of any product and of any time. There’s a reason they’re called “fanboys.”

You don’t buy MP3 players, you buy an iPod.You don’t buy a smartphone, you buy an iPhone.

Strategies :

The Personality of the Apple Brand

The Customer Franchise and Brand Equity of Apple

The Customer Experience from Apple

The Brand Architecture of Apple

The Halo Effect of the iPod

Apple's Way in Commercialization and Business plan

Creative conferences

invitation cards

Creating emotional touch

of product Advertisements Commercializati

on

Business Plan Marketing plan Product plan

Personal Computers

While the personal computer running on Microsoft operating systems has remained aww favorite of consumers since the 1980s, Apple has maintained a loyal following of users who report high satisfaction with the company's Macintosh computers and Safari operating system. Major competitors in this space include Dell, Hewlett-Packard (HP), Acer and Lenovo.

Mobile computers

The iPod revolutionized the Apple business model and spurred an entire industry of mobile computing imitators. Apple is by far the most profitable and biggest selling company in this industry. Competitors include Google ,Samsung, Nokia and Asus.

The smartphone industry was once dominated by Canadian giant Research in Motion. That changed quickly with the introduction of the Apple iPhone. The iPhone has literally decimated Research in Motion's business model and caused the company to restructure several times. Google produces the Android operating system, which is installed on most non-Apple phones produced by Huawei, Samsung, Sony, HTC, Lenovo and others

The two major players in this space are Apple and Google, with the Apple iOS running on its iPhones and iPods, and Google Android running on most competitor phones and tablets. Each operating system interfaces with iTunes and the Google Play Store respectively, allowing users to purchase music, books, applications and other media

Entering the mobile payment industry in October 2014, Apple is a relative newcomer to this area. According to CEO Tim Cook, the company took on more than 1 million users in its first 72 hours, making Apple Pay larger than "all competitors combined." Key competitors in the mobile payment industry include PayPal and Google.

KEY RIVALS :