Apple Inc. (AAPL)

Presented by: Josh Berry, Omar Thaj, Roland Duncombe

Company History

Subsidiaries:

-FileMaker Inc.

- Anobit

-Braeburn Capital

-Beats Electronics

Store Locations:International store locations including stores in:● Australia● Europe● China● USA● Southeast Asia

● Apple was established on April 1, 1976

● Formerly known as Apple Computer, Inc.

Company History cont.Departments:● Hardware Engineering● Software Engineering● Marketing● Design● Merchandising● Product Management● Customer Service and Support● Finance● Human Resources● Information Systems & Technology● Legal ● Operations● Real Estate & Development● Sales● Administrative

Products/Services:Phones, tablets, laptops and internet services such as

● iMac● iMessage● iPhone● iPad● iPod● iCloud

and more

Company Information

● Former CEO (founder): Steve Jobs

● Current CEO: Tim Cook● Number of Employees:

Greater than 80,000● Number of locations in

Michigan: 6

Board of Directors:- Tim Cook (CEO)- Angela Ahrendts (Senior VP Retail and Online)- Eddy Cue (Senior VP Internet Software)- Craig Federighi (Senior VP Software

Engineering)- Jonathan Ive (Senior VP Design)- Luca Maestri (Senior VP CFO)- Dan Riccio (Senior VP Hardware Engineering)- Phillip W. Schiller (Senior VP Worldwide

Marketing)- Bruce Sewell (Senior VP General Counsel)- Jeff Williams (Senior VP of Operations- Paul Deneve (VP Special Projects- Lisa Jackson (VP Environmental Initiatives)- Joel Podolny (VP Dean, Apple University- Johny Srouji (VP Hardware Technologies- Denise Young Smith (VP World Wide Human

Resources)-15 in directors in total-

ValuesMission Statement:Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Core Goals:● We were put on the Earth to make great products● Don’t settle for anything less than excellence● Believe in the simply, not the complex● Believe in honesty and the courage to change

Corporate Responsibilities:● Accountability, Improvement, Empowerment, Safe and Healthy work Environments and

Responsibility

Social ResponsibilitiesRecycling Program- Apple takes back old products, recycles them, and

gives that customer a gift card.Company Wide Charitable Program- Apple will match all donations made by employees up

to $10,000 HBCU Donation partnership- Donated $50 million to help keep diversity in schools

Strengths● Apple has sole control

over production of their products

● Apple has complete financial stability

● Apple has a reputation for having better products

● Apple products are a status symbol

● Most valuable company in the world

Weaknesses● Apple only has one

type of phone and one type of tablet on the market

● Their products are more expensive than competition

● The products screen break easily

● Phone, tablet and computer markets are saturated with other products

FinancialsFinancial Ratio

% Ratio Points

Profit Margin 21.6% 10

Debt Ratio 51.9% 4

Current Ratio 1.08 2

Return on Assets

18% 8

Inventory Turnover

57.9 10

Stock Information

Market: NasdaqCurrent Price: $124.82Number Shares: 72,720,000Bank: Fifth Third Bank

Would We Invest?

Yes we would invest because of their relatively high profit margin and they are overall financially stable as a company.