apple inc. and strength
TRANSCRIPT
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Apple Inc. and
Strength
Class: Strategic ManagementResearcher: Natchaya Charnsakorn
Date 03/13/2016
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Apple
Leaning Objective:• Exploiting key strength
Current Event Article: Briden, P. (2016) The iPhone SE on Sale in UK now.
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Research QuestionDid Apple Inc. made a good move to
launch iPhone SE?
Did Apple Inc. apply its strength to their products?
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DescriptionStrength
• INNOVATION• Faithful Customers• Brand Reputation• Strong Financial Performance
Umber, M. (2015)
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Weakness• High Price• Decreasing market share• Further Change in
management• Long term gross margin
declineOpportunity
• Growth of tablet & smartphone markets
• Strong growth of mobile advertising market Threat
• Changing in Technology
Umber, M. (2015)
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Diijk, A. (2013).
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Soni, V. (2015).
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Pro• Keep launching new
products
Con• High cost of investment• Low rate of ROI
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Bell, K. (2015).
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Yarow, J. (2015)
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Pro• A mass up of the successful
products, iPhone5 and 6
Con• Lack of Innovation
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Pro• Creating competitive
advantageCon• Creating competitive
(substitute) product within the its products
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Evaluation• Making Wrong Decision• Decreasing Brand Image
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Recommendation• Re-innovation
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THANK YOU
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References• Bell, K. (2015). IPhone 6s costs Apple just $234 in components. Retrieved April 04,
2016, from http://www.iphonehacks.com/2015/09/iphone-6s-costs-apple-just-234-in-components.html
• Briden, P. (2016). The iPhone SE on sale in UK now. Retrieved April 03, 2016, from http://www.knowyourmobile.com/mobile-phones/apple-iphone-7c/23386/iphone-5se-release-date-specs-iphone-7
• Diijk, A. (2013). Apple Computers Time Line 1976-2011 Techno Style! Retrieved April 03, 2016, from https://www.youtube.com/watch?v=zMT_6bDO3mc
• Soni, V. (2015). IOS 101: Day 0 | Setting up the garage. Retrieved April 03, 2016, from http://bitsnapper.com/ios-101-day-0-setting-up-the-garage/
• Umber, M. (2015). Swot Analysis of Apple. Retrieved April 03, 2016, from http://www.slideshare.net/memunaumber/swot-analysis-of-apple?qid=681a1f7e-a861-4302-8ad9-9fa7cb9994b7
• Yarow, J. (2015). Apple delivers solid quarter; stock goes nowhere. Retrieved April 03, 2016, from http://www.businessinsider.com/apple-q4-earnings-2015-10