apple inc. by shubham chaudhary

21
APPLE INC. “Stay hungry. Stay foolish.”

Upload: shubham-chaudhary

Post on 15-Apr-2017

140 views

Category:

Technology


4 download

TRANSCRIPT

Page 1: Apple inc. by shubham chaudhary

APPLE INC.“Stay hungry. Stay foolish.”

Page 2: Apple inc. by shubham chaudhary
Page 3: Apple inc. by shubham chaudhary

CONTENTS• About company.• Vision and

Mission statement.

• History.• Facts.• Best products.• SWOT analysis.• Competitors.• Summary.

Page 4: Apple inc. by shubham chaudhary

ABOUT COMPANY

HQ in Cupertino,

California, U.S.

Founded by Steve Jobs, Steve Wozniak as Apple Computer, Inc.Renamed as Apple Inc. onJanuary 9, 2007.

Designs, develops, and sells

consumer electronics,

computersoftware, and

online services.478 Apple retail stores

in 17Countries.

Website www.apple.com (http://www.apple.com)

Page 5: Apple inc. by shubham chaudhary

VISION AND MISSION VISION -

“Man is the creator of change in this world. As such he should be above systems and structures,

and not subordinate to them.”  

MISSION - “Apple is committed to bringing the best personal computing experience to

students, educators, creative professionals and consumers around the world through

its innovative hardware, software and internet offerings.”

Page 6: Apple inc. by shubham chaudhary

HISTORYApple I -

1976Apple II -

1977

Macintosh-

1984

Steve Jobs discharged

from Apple - 1985

Page 7: Apple inc. by shubham chaudhary

Jobs was brought back as interim CEO -

1997

To save his Apple

Page 8: Apple inc. by shubham chaudhary
Page 9: Apple inc. by shubham chaudhary

$ 233.7 bn in 2015

FINANCIAL HISTORY

Page 10: Apple inc. by shubham chaudhary

FACTS

The fastest growing company in history.

Apple was the first company to mass market

GUI basedComputers.

World's largest IT companyby revenue.

World's largest technology company

by total assets

One billion actively used Apple productsWorldwide.

World's most valuable brand with

a valuation of $118.9

billion.

Page 11: Apple inc. by shubham chaudhary

“Said to be one of the most photographed landmarks in the world.”

THE CUBE

Page 12: Apple inc. by shubham chaudhary

BEST PRODUCTS

iMac iPod iPod Nano iPad

Mac Book AiriPhone 4s iPhone 5s iPhone 5C

Page 13: Apple inc. by shubham chaudhary

WHY APPLE

Unique products.

Innovative design skills.

Continued investment in

R&D.

Genius marketing tactic.Consumer focused marketing.

Looks, feels, and operate

like no other device.

Page 14: Apple inc. by shubham chaudhary

TOP 10 GLOBAL BRANDS 2015

Page 15: Apple inc. by shubham chaudhary

BRAND STRATEGY MODEL

Page 16: Apple inc. by shubham chaudhary

SWOT Analysis

1. Faithful customers

2. leading innovator

3. Strong financial performance

4. Brand reputation

1. High price2. Decreasing market share3. Change in management4. Long term gross margin decline

STRENGTH WEAKNESS

Page 17: Apple inc. by shubham chaudhary

SWOT AnalysisOPPORTUNITY THREAT

1. High demand of iPad mini and iPhone 52. iTV launch3. Growth of tablet and smartphone markets4. Strong growth of mobile advertising market

1. Rapid technological change2. 2013 tax increases3. Rising pay levels for Foxconn workers4. Strong dollar

Page 18: Apple inc. by shubham chaudhary

COMPETITORS

Page 19: Apple inc. by shubham chaudhary

WHAT’S NEXT

Page 20: Apple inc. by shubham chaudhary

SUMMARY

Page 21: Apple inc. by shubham chaudhary

DISCLAIMERCreated by Shubham Chaudhary, ISM Dhanbad,

during marketing internship under Prof. Sameer Mathur, IIM Lucknow.

Prof. Sameer MathurIIM Lucknow