apple inc for 5 people
TRANSCRIPT
![Page 1: Apple inc for 5 people](https://reader036.vdocument.in/reader036/viewer/2022062905/587069921a28ab48378b5d19/html5/thumbnails/1.jpg)
APPLE Inc.
![Page 2: Apple inc for 5 people](https://reader036.vdocument.in/reader036/viewer/2022062905/587069921a28ab48378b5d19/html5/thumbnails/2.jpg)
Company Background
Apple Inc., formerly Apple Computer, Inc., is a multinational corporation that creates consumer electronics, computer software, and commercial servers .Apple was established in Cupertino, California on April 1, 1976 and incorporated January 3, 1977. The company's best-known products include the iPhone , iPad tablet computer, iPod portable media players, and Macintosh computer line.
![Page 3: Apple inc for 5 people](https://reader036.vdocument.in/reader036/viewer/2022062905/587069921a28ab48378b5d19/html5/thumbnails/3.jpg)
Founder’s :Steven Paul "Steve" Jobs was an American entrepreneur, marketer, and inventor, who was the co-founder, chairman, and CEO of Apple Inc.Stephen Gary "Steve" Wozniak, known as "Woz“. He is an American inventor, computer engineer and Programmer who co-founded Apple Computer with Steve Jobs and Ronald Wayne . Ronald Gerald Wayne is a retired American electronics industry worker. He co- founded Apple Computer with Steve Wozniak and Steve Jobs.
![Page 4: Apple inc for 5 people](https://reader036.vdocument.in/reader036/viewer/2022062905/587069921a28ab48378b5d19/html5/thumbnails/4.jpg)
The Beginning :Apple’s history starts with the story of Stephen G Wozniak and Steven P Jobs young and exceptional people who began building a computer in their garage and launched the microcomputer revolution.1976: Steve Jobs and Steve Wozniak founded Apple Computer, Inc. 1980: Apple converts to public ownership.
![Page 5: Apple inc for 5 people](https://reader036.vdocument.in/reader036/viewer/2022062905/587069921a28ab48378b5d19/html5/thumbnails/5.jpg)
The Beginning 1985: John Sculley assumes CEO role.1997: Steve Jobs is named interim CEO.1998: The all-in-one iMac is released .2002 -2006 newly design MacBook and Macbook Pro . Apple. also introduced iPod, iPhone and iPod came into market .2007 Company name change on Apple , Icn..2011 : Death of Steve Jobs.
![Page 6: Apple inc for 5 people](https://reader036.vdocument.in/reader036/viewer/2022062905/587069921a28ab48378b5d19/html5/thumbnails/6.jpg)
TodayApple released iPhone 6 ,6+,6s,6c .Apple has 40,800 employees as of 2016.Net profit increased from 15.6% in 2009 to 35.3% in 2016.EPS doubled since 2009 to $12.29.Positive future financial expectations.
![Page 7: Apple inc for 5 people](https://reader036.vdocument.in/reader036/viewer/2022062905/587069921a28ab48378b5d19/html5/thumbnails/7.jpg)
What Does Apple Inc. Do ?
![Page 8: Apple inc for 5 people](https://reader036.vdocument.in/reader036/viewer/2022062905/587069921a28ab48378b5d19/html5/thumbnails/8.jpg)
APPLE Inc.Apple Inc. designs, develops, and sells consumer electronics , computer software.Apple provides online services. Its hardware products include the iPhone smartphone, the iPad tablet computer, the Mac personal computer, the iPod portable media player, and the Apple Watch smartwatch.
![Page 9: Apple inc for 5 people](https://reader036.vdocument.in/reader036/viewer/2022062905/587069921a28ab48378b5d19/html5/thumbnails/9.jpg)
Features of
![Page 10: Apple inc for 5 people](https://reader036.vdocument.in/reader036/viewer/2022062905/587069921a28ab48378b5d19/html5/thumbnails/10.jpg)
• GORGEOUS LOOK• PROVIDE SECURITY• ICLOUD SERVICE• VERY EXPENSIVE
• USEFUL SOFTWARE'S• NEW UPDATE’S
Features of
![Page 11: Apple inc for 5 people](https://reader036.vdocument.in/reader036/viewer/2022062905/587069921a28ab48378b5d19/html5/thumbnails/11.jpg)
Technology of
![Page 12: Apple inc for 5 people](https://reader036.vdocument.in/reader036/viewer/2022062905/587069921a28ab48378b5d19/html5/thumbnails/12.jpg)
Major Hardware Products• Apple TV• iPad • iPhone • iWatch• iPod (Classic, Nano, Shuffle, Touch)• Mac (iMac, MacBook, MacBook Air, MacBook Pro, Mini, Pro)
![Page 13: Apple inc for 5 people](https://reader036.vdocument.in/reader036/viewer/2022062905/587069921a28ab48378b5d19/html5/thumbnails/13.jpg)
Major Software Products• Mac OS X• iOS• iTunes• iWork • QuickTime• Safari• iLife• Siri• Car Play
![Page 14: Apple inc for 5 people](https://reader036.vdocument.in/reader036/viewer/2022062905/587069921a28ab48378b5d19/html5/thumbnails/14.jpg)
Stores & Services• App Store• Game Center• iAd • iBook store • iTunes Store• iWork.com• iCloud
![Page 15: Apple inc for 5 people](https://reader036.vdocument.in/reader036/viewer/2022062905/587069921a28ab48378b5d19/html5/thumbnails/15.jpg)
Marketing Strategy of
![Page 16: Apple inc for 5 people](https://reader036.vdocument.in/reader036/viewer/2022062905/587069921a28ab48378b5d19/html5/thumbnails/16.jpg)
Target Market or Audience Share• The target market for the Apple products was people under
35 years old. This is a smart marketing strategy of Apple. • Apple creates products that make life easier for the common
businessman, musician and technology buff.• Apple also try to here from audience what they actually
want & how an Apple product experience makes you feel.
![Page 17: Apple inc for 5 people](https://reader036.vdocument.in/reader036/viewer/2022062905/587069921a28ab48378b5d19/html5/thumbnails/17.jpg)
Brand Personality• Apple has a branding strategy that focuses on the emotions. • The Apple brand personality is about lifestyle; imagination; liberty
regained; innovation; passion; hopes, dreams and aspirations; and power-to-the-people through technology.
![Page 18: Apple inc for 5 people](https://reader036.vdocument.in/reader036/viewer/2022062905/587069921a28ab48378b5d19/html5/thumbnails/18.jpg)
SWOT ANALYSIS
![Page 19: Apple inc for 5 people](https://reader036.vdocument.in/reader036/viewer/2022062905/587069921a28ab48378b5d19/html5/thumbnails/19.jpg)
Strength of Strong Brand Image Customer Experience Good Customer Services Advertising Financial Performance
![Page 20: Apple inc for 5 people](https://reader036.vdocument.in/reader036/viewer/2022062905/587069921a28ab48378b5d19/html5/thumbnails/20.jpg)
Weakness of Death of Steve Job. Apple Reduces customer support for older products
with the hopes that user will switch on that device. Series of Patent law Apple has much Higher prices Compared to
Competitors Products.
![Page 21: Apple inc for 5 people](https://reader036.vdocument.in/reader036/viewer/2022062905/587069921a28ab48378b5d19/html5/thumbnails/21.jpg)
Opportunities of Demand for smart phones and tablets are growing and apple
can seize on this. iCloud smooth integration may encourage user to buy other
Apple Product. Growing Business Technology Sector.
![Page 22: Apple inc for 5 people](https://reader036.vdocument.in/reader036/viewer/2022062905/587069921a28ab48378b5d19/html5/thumbnails/22.jpg)
Threats of Rapid Change in technology and demand Tax increases. Price competition from competitors. Android market share increases.
![Page 23: Apple inc for 5 people](https://reader036.vdocument.in/reader036/viewer/2022062905/587069921a28ab48378b5d19/html5/thumbnails/23.jpg)
Revenue of
![Page 24: Apple inc for 5 people](https://reader036.vdocument.in/reader036/viewer/2022062905/587069921a28ab48378b5d19/html5/thumbnails/24.jpg)
• Last year Apple notched a record $18 billion in profit during this period, the largest ever recorded by a single public corporation.
• This year the company topped that, generating a profit of $18.4 billion on $75.9 billion in revenue during the last three months of 2015.
• The average sale price for its best selling devices, the iPhone, iPad, and Mac, was also a record high, boosting Apple's margins to 40.1 percent.
![Page 25: Apple inc for 5 people](https://reader036.vdocument.in/reader036/viewer/2022062905/587069921a28ab48378b5d19/html5/thumbnails/25.jpg)
Q1/13 Q3/13 Q1/14 Q3/14 Q1/15 Q3/15 Q1/16$0.00
$10.00
$20.00
$30.00
$40.00
$50.00
$60.00
$70.00
$80.00
$54.50
$43.60
$35.30 $37.50
$57.60
$45.60
$37.10
$42.10
$74.60
$58.01
$49.60 $51.50
$75.90
$13.10 $9.50
$6.90 $7.50
$13.10 $10.20
$7.40 $8.50
$18.00 $13.60
$10.70 $11.10
$18.40
Apple Earning
Revenue Profit
Billi
ons
![Page 26: Apple inc for 5 people](https://reader036.vdocument.in/reader036/viewer/2022062905/587069921a28ab48378b5d19/html5/thumbnails/26.jpg)
Americas43%
Europe28%
Japan6%
Asia pacific22%
Sales
Geographic Revenue Breakdown 2015
![Page 27: Apple inc for 5 people](https://reader036.vdocument.in/reader036/viewer/2022062905/587069921a28ab48378b5d19/html5/thumbnails/27.jpg)
Q3/12 Q2/13 Q1/14 Q4/14 Q3/150
10
20
30
40
50
60
70
80
26 26.9
47.8
37.0431.2 33.8
51
43.7
35.239.3
74.54
61.2
47.5 48.05
74.78
4 4.9 4.1 3.95 3.8 4.57 4.8 4.1 4.4 5.5 5.5 4.6 4.8 5.71 5.31
Apple Device Sells
iPhone & iPad Mac
Axis Title
Dev
ices
Sol
d (M
illio
n)
![Page 28: Apple inc for 5 people](https://reader036.vdocument.in/reader036/viewer/2022062905/587069921a28ab48378b5d19/html5/thumbnails/28.jpg)
![Page 29: Apple inc for 5 people](https://reader036.vdocument.in/reader036/viewer/2022062905/587069921a28ab48378b5d19/html5/thumbnails/29.jpg)
Thank you
![Page 30: Apple inc for 5 people](https://reader036.vdocument.in/reader036/viewer/2022062905/587069921a28ab48378b5d19/html5/thumbnails/30.jpg)