PowerPoint Presentation

.THE SUCCESS STORY OF APPLE

SWATI

Road MapHistorySome Interesting Facts About AppleCompany ProfileMission & VisionMarket ShareSWOT AnalysisConclusion

Steve WozniakSteve Jobs

Apple was started by

Mission Statement"Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings."

Vision StatementWe are committed in producing high quality products and providing high quality service thus setting high industry standards for other competitors.

1974The idea for Apple Computers wasBORN

1974The idea for Apple Computers wasBORN1976First Computer wasSOLD

1984The Macintosh wasINTRODUCED

1984The Macintosh wasINTRODUCED1985was dischargedSteve Jobs

THE DARK AGE OF APPLEAFTER THE DISCHARGE OF STEVE JOBS, APPLE HAD TO FACE A DARK AGE FROM YEAR 1985-199619861996

19981999Apple introduced all-in-onethe iMacAlso Apple unveiledthe iBook Focus On Education

iMac,1998Adding

Lifestyle StrategyDigital HubMusic Strategy (iTunes)Video Strategy (iMovie)Internet Strategy (iTools)Convergence

Apple II, 1977)Apple I(april 1st 1976)

Apple III, 1980

Lisa,1983

Power Book(1st laptop 1991)MAC,1984It had 1st floppy diskdrive

Mac book Air-worlds 1st slimmest notebook,2006

iPods(2001)valuesMac pro, 2004

Apple tv,2007i-phone,2007i-pad,2010VARIOUS PRODUCT CYCLE

And the Innovations continue

PROMOTIONAL

STRATEGYTHE BEST TOOL THAT APPLE USESAdvertising

2. Personal Selling

Best Global Brands 2013APPLE SOLD 40 MILLION iPHONES LAST YEAR.110,000 iPhones per day

And 4,583 iPhones per hour.And 76 iPhones per minute.And 1.27 iPhones per second!The iPhone is now sold in 89 countries.21officially bigger than Microsoft ($73.7 billion)Now, Apple generated revenue of$156 billion

Apple Inc. Current ProfileNameApple IncorporationFormer CEOSteve JobNew CEOTim CookRevenue$ 156.508 billion (2012)Area servedWorldwideHeadquarter California,United States.Total number of employees72,800

Apple Inc.Product Market ShareLocal & InternationalMarkets

From Where Apple is Making Money

Global Market Share

Current Growing Products of Apple are

iPadsiPhonesApple Inc.Competitors &Products line

iMaciPodiPod NanoiPadMac Book AiriPhone 4siPhone 5siPhone 5CApple Inc. CompetitorsApple has many competitors like in computers

Apple Inc. CompetitorsIn smart phones industry

Apple Inc. CompetitorsIn iPads industry

Apple Inc.SWOT Analysis &Conclusion

SFaithful customersApple is a leading innovator in mobile device technologyStrong financial performance ($10,000,000,000 cash, gross profit margin 43.9% and no debt)Brand reputation

W1.High price2.Decreasing market share3.Further Change in management4.Long term gross margin decline

O1.High demand of iPad mini and iPhone 52.iTV launch3.Growth of tablet and smartphone markets4.Strong growth of mobile advertising market

T1.Rapid technological change2.2013 tax increases3.Rising pay levels for Foxconn workers4.Strong dollar

Stay Hungry, Stay Foolish.Think Different

Reference Sourceshttp://www.wikipedia.com//history of applehttp://www.businessinsider.com/15-amazing-facts-about-apple-2010-10?op=1http://www.statisticbrain.com/apple-computer-company-statistics/http://retailindustry.about.com/od/retailbestpractices/ig/Company-Mission-Statements/Apple-Inc--Mission-Statement.htmhttp://www.statisticbrain.com/apple-computer-company-statistics/http://www.microsoft.com/investor/reports/ar12/financial-highlights/index.htmlhttp://www.marketwatch.com/investing/stock/aapl/financialshttp://www.slideshare.net/marconivr/apple-history