apple tv ux: 8 guidelines for greater apps

Click here to load reader

Post on 16-Jan-2017

18.300 views

Category:

Design

0 download

Embed Size (px)

TRANSCRIPT

  • Apple TV UX: 8 Guidelines for greater Apps

  • Best practice:

    Using the TV itself is super easy and almost the same for the past 40 years.

  • Best practice:

    Using the TV itself is super easy and almost the same for the past 40 years.

    Even my grandma kn

    ows how to do it!

  • Best practice:

    The future of TV is apps.

  • Best practice:

    But how do you build anoutstanding TV App?

  • Best practice:

    CELLULARs 8 Guidelines:

  • Best practice:

    Already little deviations to the standard Apple TV UI, can eventually

    pose a bigger challenge for the development than an iOS app.

    SVEN JANSEN , DEVELOPMENT CELLULAR

    ST ICK TO THE APPLE GUIDELINES

  • Best practice:

    Apple TV works different from other TV boxes. The all new touch remote changes the interaction with the box and implies new UI principles.

    STICK TO THE APPLE GUIDELINES

    Best practice: Showtime

    Recommendations

    If you decide to deviate from the guidelines, your layout needs to create a new value for the user

    Use interface elements from UI Kit

  • Best practice:

    MAKE FOCUS OBVIOUS

    The speed of the Touch Remote is one of the best features on the new Apple TV.

    Therefore, a clear focus is essential for a good orientation.

    TARA WESTON , CREATION CELLULAR

  • Best practice:

    While using the Apple TV, the user sits at a distance and needs to have a clear view on what he is doing and where he is navigating. Additionally, he is able to skip through content extremely quickly.

    MAKE FOCUS OBVIOUS

    Best practice: ZDF App

    RecommendationsTherefore content needs to be clearly visible at all times

    Add certain information when youritem comes on focus. Apple for example is adding the title

    Dont let other content distract your focus

  • Best practice:

    Dont see the focus as a limitation, but as a chance.

    JOHANNA OPPENHEIM , CREATION CELLULAR

    D ISCOVER THE FOCUS

    AS A VALUE

  • Best practice:

    Focus gains a totally new and higher significance on TV and needs to be rethought.

    DISCOVER THE FOCUS AS VALUE

    RecommendationsSee, that focus on TV gives you a whole new level to show information

    Know, that focus on a TV Box works completely different than a mouse over inweb and is of way greater importance

    Distinguish which information need to always be shown and which on focus

    Best practice: Airbnb

  • Best practice:

    The remote does not support diagonal directions.

    Therefore you should avoid diagonal routes for your user.

    THORSTEN JONAS , CREATION CELLULAR

    NO DIAGONAL NAVIGATION

  • Best practice:

    Even though the touch remote invites the user to make diagonal touch gestures, the Apple TV does not support diagonal navigation.

    NO DIAGONAL NAVIGATION

    Best practice: Movies

    RecommendationsBuild a structure that is easy to use with up, down, left and right navigation

    Arrange contents in vertical and horizontal lines and avoid dimensional grids

    If thats not possible, change your structure and stay with one of the templates

  • Best practice:

    Finally I can touch the TV without having to get up from the couch.

    JRN SIEDENTOPP , CREATION CELLULAR

    USE THE TOUCH PAD

    WISELY

  • Best practice:

    The new Apple TV remote works completely different than all other remotes. It has a touch pad, which enables a much faster navigation and uses a floating instead of a fixed focus, for example.

    USE THE TOUCH PAD WISELY

    Recommendations

    Make use of animations as a result to an user interaction to explain context whenever possible

    Support the users feeling of touching the interface by providing teasers withparallax effect

  • Best practice:

    Simplicity and reduction need to be the guiding

    principles during the creation process.

    SIMONE BRAUNER , CREATION CELLULAR

    REDUCE

  • Best practice:

    The Apple TV impresses with its light and airy design, which only works without overloaded screens. Furthermore, no one wants to read long copies on TV.

    REDUCE

    Best practice: Airbnb

    RecommendationsDetect the essential information

    Know at what point whichinformation is relevant for your user

    Try to show as much information as possible by using images

  • Best practice:

    Latency in visual feedback to touch input can harm the user experience extremely.

    Thats why we made every effort in optimizing the performance of the user interface.

    KAI HUPPMANN , DEVELOPMENT CELLULAR

    PERFORMANCE DEFINES THE QUALITY

  • Best practice:

    The new Apple TV lives through its fluent and vivid navigation. Every jiggle strikes even more attention than on mobile devices. People are used to having their TV work perfectly at all times.

    PERFORMANCE DEFINES THE QUALITY

    Best practice: Plex

    RecommendationsTechnology builds the basis

    Improve the performance of your app and make it work perfectly for your user

    Performance is a feeling - Use structure, UX, UI, and technologyto generate this feeling

  • Best practice:

    TV is great, because it is getting personal.

    GUNNAR HAMM, CREATION CELLULAR

    BE EMOTIONAL

  • Best practice:

    The TV is the flagship for big and beautiful visuals. Make every screen a cinematicexperience

    BE EMOTIONAL

    Best practice: Yummly

    RecommendationsDont try to fill every empty space

    Use rather less content and arrangeit generously

    Avoid tiny artwork, but use fullscreen images to support the cinematic feeling

  • Best practice:

    A TV app should be as easy to use as the TV itself.

    Naturally this leads to one principle:

  • Thank you.CELLULAR Hamburg, Germany [email protected]

    Thorsten Jonas Head of Concept [email protected]

    Tara Weston Concept

    Constantin Rueff Design

    Credits: Apple TV Product Photos by Apple, ZDF App Photos by CELLULAR