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7/27/2019 Apple.IIe.1982.102646266

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Whateveryour personal goals, andwhatevor the scope of your activi-ties or business, the Apple Ile cancontribute greatly to your success

-possibly anyOtherinvestment makethis year'

TheAppleAdvantages.

With more than three-quarter mi l-

We invented the affordable person Like gathering and storing facts andcomputer for home and work at a figures. Planning corporate ortime when minicomputers were the family budgets. Allocating re-outstanding technology. sources. Polishing ~resentations..

Today we continue to dedicate our Taken together, the advantages ofefforts to the personal computer.. . personal computing on theto make your learning, work, and Apple I le mean taking personalplay time more productive, more control of vital information-creative, and more manageable. gathering and decision-making.

L once vou've settled down to busi-

)You're in contr&

ness with the Apple Il e, you'll be-

impressed with how i t handles yourinformation needs.

But perhaps ust as important-The Apple I le Personal Cornput@ you'll discover frontiers unknownSystem is a continuation of out? : to you now and, in the process,commitment to your personal - , [explore your own potential forproductivity-present and fut growth and creativitv.Because it puts you in control $day-to-day activities i n a varietfof situations.

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L In evmy carnet of the world, Apple9are used by business people at

fo r Onem work. By families and students. . . . , at home o r school. By scientistsJ$,>-;+ * -

Y-, n " in laboratories and universities.andWe. know that a computer strategy BY 3achers in C~aSS~oomS

is mportant to all areas o lour industry. And by others in

operations. thousands of applications rom thetypical to the extraordinary.

At Apple, we compute facts andfigures more efficiently with Apple;Budget and forecast more accu- The Apple Ile meansrately. Manage tasks and data serious business,more efficiently. Satisfy andencourage thepersonalinvolvementot our employees. And controlbottom-line priorities. Information s missing. Time is

lost. Decisions are questionable.It happens all too often in business,

You need to see the picture at manylevels and control your time andyour productivity. That's wherean Apple Il e can make a difference.So you can get facts quickly,organize your time, get a handle onnumbers, and adjust for changes.

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You can keep records and files up todate, simply and quickly. Accesscritical facts. Create "what-if"scenarios and solve problems.Enhance your presentations.Dramatically increase engineeringdata precision and standardization.Manage cash and budgets.Reduce wasted paper, labor,and time. Communicate moreeffectively.

And replace a lot of "dedicated"

special-purpose objects, such aspencils, calculators, typewriters,files, and even mail.

You're free to manage your timeand efforts better, and pursue ideasand opportunities. You're per-sonally in control.

) rderly growth for thefast-paced e nterprise.

Perhaps you're an entrepreneur orsmall-business principal. You'remaking plans that require well-placed attention and timely deci-sions. You can't afford to havestrategies backfire, details trip

you up.

Use the Apple I le or word process-ing memos, reports, proposals.Dedicate t o accounts receivableand payable, payroll, inventorycontro l, and general ledger.Delegate t to know when to takediscounts, to track late-payingcustomers, to manage cash flow.

"

In other word&,d a ' t bury yourselfin d&tail%f you don't have to. And -

redlseover the time to wrestle with 'priorities that the handle.

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b Infinite personalresources under oneroof.

Ever decide to analyze spending forthe year, and come up with a work-able budget-only to find cancelledchecks, tax records, and receiptsscattered to the four corners of thehouse?

Whatever your goal, there's a solu-tion to the loss of vital information.

With the Apple I le , you can managethat budget. Students can masterlessons interactively with the com-puter. The family financier can dobookkeeping. The investor canwatchdog and manage stock, realestate, and investment portfolios.

The moonlighter can performentire business transactions.The tinkerer can control lights,alarms, pool, or sprinklers.

Anyone can work efficiently athome in his or her own Office ofthe Future. And everyone gets awell-earned timeout for mildly (orwildly) addicting computer games.

As subiects become more complexand educational needs more di-vene, the traditional teaching tocan no longer do it all. They mu

be more sophisticated, yet afforable enough to f it a budget.

There has to be a better way. Andthere is.

Student8S@B time and @iffort hgathering, analyzing, and reportingfacts-and in writing and editingreports, papers, and assignments,

With the Apple Ile, teachers candevelop exciting instruction andvisual aids, administer testing withon-the-spot feedback to students,grade responges, measure pro-gram etfactiveness, and keeprecords any way they l i k e w i t hjust a few keystrokes.

Quick learners laarn even faster,Slower learners,can pace them-selves while lawerinp the frustrationfactor. The handicapped enter themainstream more confidently.

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You'll see more than just dri ll andpractice with an Apple Ile . Youcan tap the resources of other databases, computers, and developedlessons. Teach yourself (and yourstudents) any level of program-ming. Develop powerful traininaand computer-aided nstruction(CAI) for specialized needs. It'sstill an open book,

b. .'recise control of thescientific parameters.

Quality of information ntegratedwith reliable hardware can be moreimportant o engineers, scientists,and researchers han perhapsanyone else.

With an Apple Ile, you'll exercisegreater control over all operations.I onsidera low-cost, intelligentterminal for networking and com-municating with mainframes.

High-level anguages ike FORTRANAand Pascal. Support of Industry :standard interfaces such as theIEEE-488. Analog to digital and digital to analog converters. Computer-aided design (CAD). Voice output and recognitionequipment. Process and instru-men€control, and tailor-mademicroprocessor-controlleddevices.

And when you're ready to expandyour operations, the Apple Ile is =

designed to provide optimal growth-avenues. ,

In addition o speeding up theresearch process, you'l l have theadvantagesof personal computingin day-to-day operations suck asrecord-keeping, writinq, budget-ing, and calculating. You'll findthe Apple Ile gives you preciseparameters-on time and on target.

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'"'The Apple 9le gives you moreoptions than any other personalComputer to make the most of yourresources, centralize information,and impart orderly control-in away you've never seen or thoughtpossible. By incorporating heADDIE! le into vour ooerations.you'll see resdts immediately, and,@!f$ pinimal nvestment,

$>; , ,y,<

Financial Planningand Modeling forCorporations andSmall Businesses:Tying together thepieces in ane amart

location.

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You can share data bases, corn- forecasting, and any of hundreds ofmunicate among systems, and other uses, you can take care of thetake advantage of thousands of briefest of memos-as well as theprograms rom Apple as well as longest of books.

Outside 'Oftware developers.- You can quickly create and edit text,For both business and persona?. . and ako format headers, footers,record-keeping you can find a .= .paragraphs, pages, and tabsprogram to organize cash and ' ; I aocording oyour specifications.credit card payments, tax records, , ':You can de w different port ionscheckbook statements, and varioug :of your doeument n40- or (withfinances-in one location. -- --oational card) BQ-column ormat.

~ cc es s cus~um-made lossary,

move around o differen t locationsinyour text,and merge text withother programs su& asspread-sheets. Wll be detighted to indyou can print out reports as complicatad or as p lain as you want them.

Whether at home, school, labora-tory, or office, rast assured that

One of the major benefits of the with an Apple Ile you can changeApple Ile's personal approach is your m ind without changing your

versatility. Because when you're deadlines.through calculating, modeling,,

bm i l -i- * - R -.?

>> 412 ., ?,;-or example, save hours of drawing

Business, and design time for depicting any

Presentation. andactivity including sales, stock

r performance, calorie consumptian,Design ~rap hic s: dd and miles per gallon. You specifystyle and originallty each axis, and the Apple I le will

to your persuasivar help you create a bar, line, o r scatter

messages. chart for transparencies or reports.Then update any information at anyloint. Label the charts exactly asIOU wish. And color it all for

Nothing gets to the heart of a maximum visual appeal.

message as quick ly as a finely- lou can perform curve-fitting andtuned graphic presentation.rend-line analysis. Produce pie

You can use the Apple Ile o charts and horizontal bar graphics.assemble facts and figures, convert Plot two or more graphics on thedata to visually appealing charts same set of axes. And perform aand graphs, and hook up to a few more extraordinary thingssuitable printing or plotting device. you've never been able to do soSo you can produce condensed simply-without programmingvisuals, make sense of massive knowledge.amounts of data, spot trends,

The Apple Graphics Tablet lets youpinpoint priorities, and identifypotential hotspots.

make and display block diagrams,architectural renderings, logic dia-grams, schematics, mechanicals h a je e a n d even fine art.

A , . - 1 1 1 . _ :

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No matter what the setting, educa-tors have found that an Apple per-sonal computer can transform the

learning process. Assignmentsl are mors individualized, creative,-, and open ended. Teachers have

more time to channel personalattention. Bright students moveeven faster. The handicapped are

'- motivated to participate..

Aided by an Apple, you can teacheverything from bridge to astron-

F. omy. Help kids learn to saell,.D

U.S. geography and capitals moreenjoyably. Or breeze through aprimer on BASIC programming.

In addition to basic skills, the Applecan help in specializededucation

such as advanced computer pro-

gramming and industrial raining.You'll find these and hundreds ofother programs by Apple and othersources that provide he best ineducational design-aided by themost popular personal computer inhistory.

L Telecommunications:instant worldwidema il , telegrams,new s, and stockquotes.

Because your Apple canbe

connected (via low-cost modem)

to telephone networks, you can sitback while your computer directlyaccesses timely data.

For instance, your Apple can sendand receive letters and messagesinstantly rom other microcomput-ers. Send Mailgrams. Send andreceive TWX, Telex, and interna-tional cables. You can orderflowers and wire money. Checkheadlines and research storiesfrom the Wall Street Journal, andeven catch the latest sports andweather information n major citie

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- -- Nothing requires special installation

or expert consultatitisn. YourApple Ile keeps everything runningwithout programmers. And If youdon't want to sit back and watch,we're sure you'll use the free timeto your advantage.

Programming:Virtually endless

passfbliities forcreative d evelopment.

The Apple Il e speaks several lan-guages fluently, Including BASIC,Pascal, SuperPILOT, and Logo.You'll also have access to a libraryof CP/M@based programs.

This flexibility is one regson whycomputer science teachers chooseApples for the classroom. Costeffectiveness s another reason.The Apple Il e system is equallyvaluable in engineering, math, andscience courses, where studentsmay be problem-solving n BASICor Logo, or developing applicationprograms n Pascal. Teachers andtrainers can construct nteractivelessons with SuperPILOT and its

graphics, animation, and colorcapabilities.

For all your creative and profes-sional computing needs, there'sa solution. Write your ownsoftware, or choose rom thethousands of BASIC programsalready available. Use Pascal forstructured applications and portboth programs and data to anApple 111if desired. Take advantage

of our powerful built-in ApplesoftBASIC th t s easy to learn anduse. Along with other languages,you'll also find programming oolssuch asgraphic libraries, editors,assemblers, and debuggers.

And everything inbetween.

Yau'll have access to a vast andconstantly growing electroniclibrary. Ask your dealer aboutcurrent developments in softwareand peripherals, and other Appleliterature and directories.

8 CP/M s the trademarkof Digital Research,Inc.

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Color graphics and souodeffects. Enjoy the advantagesof both high- and low-resolutiongraphics in 6- or 16-color choiceswith your Apple Ile connected to acolor monitor or television. Withvideo and audio attachments, you'lladd important new dimensions oinstruct ion, presentations, andgames.

Portable design. Apple built

the Apple Il e with s ignificant safety,convenience, and compact designfeatures. By means of 0-styleconnectors on the back of the com-puter, you can quickly connect orremove any peripherals without theinconvenienceof opening hecase. You'll also find that whenyou need to travel with i t, theApple Ile , weighing in at12pounds, fits compactly n smallspaces and under airplane seats.

Safety features include: loc kabl~~case lid; power-on light both insideand outside of the computer; andULand FCC approval.

FUII ASCII* keyboard. f heApple Il e keyboard is as comfort-able and easy to use as a standardtypewriter. The 63 keys provide128 different characters (96print-able characters) o satisfy everydaybusinessas well as scientific uses.

Videoor printed output duplicatesaperfect ypewritten page, with bothupper and lower w e . Additionally,the Apple I le provides 80-columnscreen capabilities (with optionalcard) and automatic repeat forevery key.

"AmericanStandard Code far lnformdionInterchange

~ ps~ i8 I - puqasews.Apple l ie special-purpose keysserve a varlety of purposes,incl ud in~ime-saving text entry andediting. Easier, mere effic ientsoftware development. And useof software lanpuaga availablenow and later. CONTROL, CAPSLOCK, ESCAPE, and RESETfunc-tions mean you can move aroundinfinitely easier and quicker inslli ofyour operations. ARROW UP,

DOWN, LEFT, or RIOHT, and TAB letyou move your cursor preciselywhere you want i t in a fraction of asecond. ProgrammableOPEN-APPLE and CLOSED-APPLE keys 1syou decide what sequences yeuwish to combine into m e kw-foranything rom line spacing whileprinting, to exotic scientificapplications. DELETEallows youto erase characters n pra[lrarnsdesignedto uti llw this featurn,

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I Regional AZ, CD, NM, East MT,East ID, UT, WY,Northeast NE,El Paso County, TX

3760 Highland DriveSalt Lake City, UT84106(801) 278-0433

AR , LA, OK , TX

12201 Merit, Suite 700

Dallas,TX 75251(214) 385-35539450 S.W. Commerce CircleSuite 160 IA, KS , MO, NE, South ILWilsonville , OR 97070

700 Office Parkway, Suite 27(503) 682-3544St. Louis, MO 63141

Southern CA, Southern NV(314) 432-7883

1301 Dove Street, Suite 850 MN, NO, SD, WI, North LNewport Beach, CA 92660(714) 752-0303

Two Crossroads of CommerceRolling Meadows, lL60008(312) 577-2143

IN, KY, MI, OH, WV,West PA, Plttgburgh

9916 Carver DriveCincinnati, OH 45242(513) 793-0318

NY, North NJ, Manhattan,Long Island

1Penn Plaza, Suite 1620New York, NY 10119

(212) 736-6680

CT, MA, ME, NH, RI, VT

Point West Offlce Center3 Speen StreetFrarningham, MA 01701(617) 875-7811

DC, RE, MD, NG, SC, VAEast PA, South NJ

Clark Building, Suite 2205565 Sterrett PlaceColumbia, MD a0 44(301) 730-2255

AL, FL, GA, MS, TN

245 Perimeter Center ParkwaySuite 400Atlanta, GA 30344404) 396-7643

CANADA

CentralApple Computer875 Don Mllls RoadDon Mills, OntarioM3C 1V9 Canada(416) 444-2531

WesternApple Computer

+705,10179-105th StreetEdmonton, Albertaf5 J 1E2 Canada(403) 425-5225

EasternApple Computer1155 Sherbrooke Street WestSuite 403Montreal, QuebecH3A 2N3(514) 845-4137

bppkcompu20525 Mar ian i Avenue

Cunert ino, Cal i fornia 9501