apple:introducing new market offerings
TRANSCRIPT
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Introducing New Market Offerings
Apple
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An Introduction……
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About …..
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Evolution……
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Make them
Buy them
Way of Introduction of new
Product…..
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Challenging new
product development.. Innovation Imperative
Must have constant improvement and
innovations
Incremental innovation
Tweaking existing products for new
customers
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Why apple is successful…
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Most important success
factor…. 1. Innovative Activity.
2. Extensive research and
development.
3. Advertising and differentiation.
4. Well recognize and cherished
brand name
5. Retail distribution network.
6. Breadth of product line.
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Budgeting new project…
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Organizing New-
Product…………….
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Managing the development
process………..
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Consumer adoption………
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Relative advantage
Compatibility
Complexity
Divisibility
Communicability
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Thank you….
Submitted by:
Vivek Kumar Gupta
NIT Jalandhar