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Asha for Education TM P.O. Box 322 • New York • NY 10040-0322 www.ashanet.org Please attach additional sheets wherever necessary. Thank you for your time and patience. Name of the organization ETASHA Society Date of establishment 17th January 2006 Location New Delhi Description of area________________ National Capital - Large Metro Contact person(s)______________________________ Dr. Meenakshi Nayar Address ETASHA Society E 48 Greater Kailash Enclave II New Delhi - 110048 India Phone number 91 - 11 - 9810128687 Number of children currently enrolled in the project: Project completed in August 2012 Current Girl/Boy ratio _____________________________________________na Current Teacher/student ratio _______________________________________na Over all school attendence percentage na

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Page 1: Application for Project funding - Amazon Web Services · Web viewAsha for Education approved the following two projects for implementation by ETASHA in the year September 2011 to

Asha for EducationTM

P.O. Box 322 • New York • NY 10040-0322 www.ashanet.org

Please attach additional sheets wherever necessary. Thank you for your time and patience.

Name of the organization ETASHA Society

Date of establishment 17th January 2006

Location New Delhi

Description of area National Capital - Large Metro

Contact person(s) Dr. Meenakshi Nayar

Address ETASHA Society E 48 Greater Kailash Enclave II New Delhi - 110048 India 

Phone number 91 - 11 - 9810128687

Number of children currently enrolled in the project: Project completed in August 2012

Current Girl/Boy ratio na

Current Teacher/student ratio na

Over all school attendence percentage na

Medium of instruction na

Below are some general questions regarding the project. Since your is valuable to us, please make your answers as detailed as possible.

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Asha for Education 2

Asha for Education approved the following two projects for implementation by ETASHA in the year September 2011 to August 2012:

1. Vocational Training and Placement of 80 Disadvantaged Youth2. Creation of Audio Materials to reinforce Learning of Spoken English

The projects were approved in mid 2011 and the funds transmitted in August 2011. As such, this report covers the progress report of both these projects for the period September 2011 to August 2012.

Project 1 - Vocational Training and Placement of 80 Disadvantaged Youth -The project was named Project Prerna. The focus of training under this project was our flagship program titled 'Customer Service & Work Culture'(CSWC).

Project Prerna involved enrollment of 80 underprivileged youth in the CSWC program, followed by their training and skill development in Selling and Customer Service Skills as well as in the core employability skills of Spoken English, Intrapersonal and Interpersonal skills, Social Confidence building, Computer and Internet Usage and enhancing their understanding of the World of Work.

The students successfully completing the programs were to be placed in jobs with growth potential in reputable companies.

Brief description of the training program CSWC are as follows:

CSWC is ETASHA’s flagship program. With over 200 hours of inputs, it is designed to develop attitudes & values, develop hard and soft skills and finally place young people into entry level careers in the service sector. The program is divided into 6 components:

Spoken English – over 70 hours of learning time to maximize students’ use of spoken English. English is also the main medium of communication outside the classroom, including field trips, assignments and presentations. Content is context based relating to the service industries which students will later join.

Computer Usage – Facilitated tuition covering basic MS Word and Excel, Internet usage, web-mail and data entry skills focusing on speed and accuracy. Many students take advantage of the computer rooms to increase their skills after class. English is also the medium of communication in Computer Usage classes.

Interpersonal Skills – designed to increase students’ ability to successfully operate within structured business environments. Skills developed include time management, listening skills, conflict management and anger management, while value clarification relates to issues such as respect for self and others, recognizing strengths and areas for improvement and formulating vision and goals for life.

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Social Confidence – assignment based field visits to modern service sector environments serve 2 main functions i) to de-mystify environments our students may feel excluded from; ii) to set a context for personal grooming, dependability, etc. Presentations in English further help students to gain confidence.

World of Work – covers the reality of work & workplaces, terminology, structures/hierarchies, roles and responsibilities, understanding of organizational structures, interview techniques and successful CV writing. Selling Skills – from the 4Ps to the sales cycle, objection handling and customer care, this component of our program helps students understand the ‘science’ that underpins successful selling and customer service. Role plays help students develop selling and customer service skills.

Eligibility: Minimum 10th pass and 18 years of age.

Duration: 13 weeks x 3 hours a day x 6 days a week.

Class Size: Maximum 20

In the last weeks of the program students undergo rigorous study and preparation to ready them for placement into the organised sector, with ETASHA’s placement team managing the procedure of connecting young people with potential employers, arranging interviews and reassuring and supporting them through the process until placement is made.

Details of Outputs of Project Prerna

Four CSWC programs were conducted under Project Prerna covering enrollment of 85 trainees, of which 66 or 78% successfully completed the program.

Of the 66 trainees who completed the program, 52 or 79% were placed in jobs at salaries ranging from Rs.4000 to Rs. 15,000 per month.

Of the 85 candidates who enrolled, 33 were girls; 22 of the girls completed the program and 18 got placed in jobs.

Details of enrollment and placement are given in Table 1 below:

S. No.

Program Enrolled

CompletedProgram

Placed Pursuing Studies, not looking for placement

Gone back to village

Continuing Job search

1 CSWC 53 22 20 14 3 1 22 CSWC 51 20 17 16 - 1 -3 CSWC 41 20 14 12 2 - -4 CSWC 39 23 15 10 5 - -

Total 85 66 52 10 2 2

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Program-wise details of trainees, including placement particulars are given below:

Customer Service & Work Culture - CSWC 53Conducted from 18.04.12 to 19.07.12

S. No. C/EL Name Contact No. Qualification Address Date of Birth Placement details of Name of Company, Job Title, Salary in Rs.

1 C Md. Danish 9971460481 12th passed J-19 JJ camp, Tigri 4/4/1994 Net Ambit as a CSE Trainee, 7200

2 ELChandni 011-25338711 12th H-224, JJ camp, Tigri,

New Delhi-62 27/11/1993 na(did not complete program)

3C Himani

9210050717 (PP) 9716593296

(sister)12th 95 DDA Flat, Tigri,

New Delhi-62 3/4/1991 DNS College as a CSE, 8000

4

CKunal 9211707960 10th H-500 Dakshin Puri,

New Delhi-62 20/01/1992 Looking

5

C Karan 9910655131 (H) 9958283978 11th

C-2-120, Madangir, Dr. Ambedkar Nagar,

New Delhi-6220/01/1994 Looking

6

CSonu 9910420760 12th G-832, Sangam Vihar,

New Delhi-62 05/10/19936 Vodafone as a Tele-Sales, Rs.6500/- + incentives

7

CAbbas Ali 9654081770

(Sister) 10th A-231, J.J.Camp, Tigri, New Delhi-62 26/11/1993 Not Looking, pursuing regular school

8EL Usha 8802036487 10th A-862, Sangam Vihar 23/3/1993 Fell ill, so had to drop out and join a

later batch - CSWC 55

9

CSunil Kumar 9711526343 9th L-1570/9 Sangam

Vihar, New Delhi-62 17/02/1994 Not contactable, seems to have gone back to village

10

C Ali Ahmad Ansari

8527127802, 921292152 9th A-418 J.J.Camp Tigri

New Delhi-62 2/5/1993 Vodafone as a Tele Sales - Part time, Rs.3500/- + incentives

11C

Bande Kumar Sahu

9810937861, Brother-

9911410847B.Com

D-2/170, JJ Colony Madanpur Khadar, New Delhi-76,

13.11.1990 Call Center as a Telecaller, Rs 4000/- + incentives

12 CPreeti

Rathore 9971427129 Pursuing BA

91/170, sarita Vihar, New Delhi 06.07.1989 Call center at Badarpur as a

Telecaller, Rs 5000/- + incentives

13

C Ravinder Kumar 9211500014 12th pass

A-1/466, JJ Colony Madanpur Khadar, New Delhi-76

16.03.1986 Vodafone as a Telecaller, Rs.7000/-

14C Birbal

Kumar 9891557495 12th passB-93(18) Madanpur Khadar, New Delhi-44

06.04.1990 Vodafone as a Telecaller, Rs.7000/-

15C Latika

Biswas9717236336-

father 12th passB-618, J J.Colony, Madanpur khadar, N D.76

16.04.1985 Pursuing further studies

16 C Meenakshi 9250064270 Pursuing Graduation

29, Sarai Jullena N.D-25 24.07.1988 Hinson Vodafone, Gurgaon as a Tele

Caller (Inbound), 9000

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17C Rakhi

Biswas 9213326042 GraduateA-564, Ph-II J.J Colony Madanpur Khadar , N D.-76

17.04.1985 Bharti Airtel as a Telecaller, Rs 8000/- + incentive

18C Reena

Biswas 9213326042 GraduateA-497, Ph II, J.J Colony Madanpur Khadar, N D.-76

17.04.1988 Bharti Airtel as a Telecaller- Tarif Plans, Rs 8000/- + incentive

19

C Krishan Chandra

9911262276-father 10th Pass

Plot no. 2188, J.J.colony, Madanpur Khadar N D. 76 02.08.1987

Café Coffee Day as a Customer service assistant, Rs 7000/-

20

C Sandeep Kumar 9313154056 12th pass

PKT.-A, PH II 645, Madanpur Khadar, N.D.76

05.07.1988 Pursuing further studies

21

CRaju 9810754415

A/2 709 JJ colony Madanpur khadar New Delhi

10.10.1989 Runs a General Store in Madanpur Khadar

22C Santosh

Kumar 9868058419 12th passH No.-352, Kuan Mohalla, Tughalakabad,N D.25

25.02.1988 Tuition center as a Owner, 10000

* Note - C = Completed, EL = Early Leaver

Customer Service & Work Culture - CSWC 51Conducted from 27.03.12 to 25.06.12

S. No. C/EL Name Contact No. Qualification Address Date of Birth Placement details of Name of Company, Job Title, Salary in Rs.

1 C Suhaila 9716078159 10th PassB-273, Gali no. 14, Madanpur Khadar, New Delhi-76

17 yrs Eureka Forbes as a Field Sales, 5000 + incentives

2 C Rahul Rai 9555735083 Pursuing 12th

B-1-550, Madanpur Khadar, JJ colony, New Delhi

21 yrs ICICI Prudential as a Industrial Relation Exec., 4000

3 C Sandeep Kumar

9999372064 10th Pass

D-45, Bilashpur camp, Molar band, Badarpur, New Delhi-44

19 yrs ICICI Prudential as a Industrial Relation Exec., 4000

4 C Pankaj Kumar 9718661103 Pursuing Graduation

A 1/ 591, JJ colony, Madanpur Khadar, Sarita Vihar, New

Delhi-76

14/5/1989 Shoppers Stop as a Customer Service Executive, 5500

5 C Yogender 9250372442 10th Pass90, Mithapur village, Dham shalla wali gali, Badarpur, N Delhi-44

18yrs Apollo Hospital Canteen as a counter Sales boy, 5000

6 C Rahul Kumar 9953687604 BAC-10, Mithapur

village, Shree colony, New Delhi-44

2/10/1990 Dominoes as a CSE, 7000

7 C Shiv Dayal9873515230 12th pass

B-1/246 J. J. Colony, Madanpur Khadar, New Delhi

21yrs Shopper's Stop -Ansal Plaza as a Trainee, 2000

8 C Pawan Kumar 9911241337, 9311872824

BA pursuing

G-135 First floor, street no.17, Zakir Nagar, New Delhi

05.05.87 Delhi Metro as a Ticket collector, 10000

9910820964, Pursuing Chauhan Mohalla, Tata Sky - Adecco as a Field Sales,

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9 C Vijay Pratap Singh 9971583591 BA Madanpur Khadar,

New Delhi23.03.85 4000

10 C Dharmendra Singh

9250624038 Pursuing BA

A-213, Jaithpur Extn, Badarpur, ND-44 17 yrs

BigTel as a Telecaller, 6000 (4000 basic + 1200 attendance allowance +

800 on target bonus = 6000)

11 C Ritu 9911455029 Pursuing BA

A-1/200, JJ Colony,Madanpur Khadar,ND-76

20 yrsPagepoint Services as a Telecaller,

6000 (4000 basic + 1200 attendance allowance + 800 on target bonus)

12 C Arun Kumar9250555559 Pursuing

Graduation

395A, Chauhan Mohalla, Madanpur Khadar, New Delhi

19 yrs Adecco - HT as a Promoter, 5000

13 C Manish Kumar

brother-9990427025 12th pass

Madarpur Khadar 22 yrs BigTel as a Telecaller, 6000 (4000 basic + 1200 attendance allowance +

800 on target bonus = 6000)

14 C Anees Ahmad 9971417284 Pursuing MA

71/ 86, Zakir nagar, Okhla, N.D 19 yrs

Sabka Bazar as a Cashier, 9700

15 C Randhir Kumar

Father - 9958179121 10th Pass

Meethapur Extension Ratan Singh Marg, Gali no. 3, House noo.318, Badarpur 18 yrs

Café Coffee Day as a CSA, 4750

16 C Rajeshwari Unc - 9811747141 10th Pass

H.no. 20, S.I.N colony, mori gate, N.D.

19yrs gone back to village

17 CMohd.

Husnein 9958365859 BA Pass R-2, 78-B, P. P Pur, Badarpur 23yrs Sabka Bazar as a Cashier, 6000

18 ELJitender 10th Pass Okhla Phase II Kalkaji

New Delhi 110019 15.08.1991 na(did not complete program)

19

ELUmesh 10th Pass

A 2/1381, JJ colony, Madanpur Khadar, Ph-1, New Delhi-76

10.04.1984 na(did not complete program)

20EL

Madhu 10th PassC-131/ 5, Lal Kuan Chungi, N-2, MB road, New Delhi-44

01.05.1978 na(did not complete program)

* Note - C = Completed, EL = Early Leaver

Customer Service & Work Culture - CSWC 41Conducted from 05.12.11 to 16.03.12

S. No. C/EL NameDate of

Birth Address Contact No. Qualification Placement details of Name of Company, Job Title, Salary in Rs.

1 C Raj Kumari Sharma

20.03.1987 B777, MPK extn, ND

9958217997 B.A MTS as a Telesales, salary Rs.6000 + meals + Cab

2 CAshu 13.10.1984 B 204, MPK extn,

ND9868767142

B.A Luxor Pens as a Sales, Rs.4000/-

3 CDolly Rathour 09.01.1985 B1/17, JJ

Colony,MPK Extn,ND

991044633212 Class HDFC as a Data Entry Rs. 6500

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4 EL Sunny 1.1.1992 Madanpur Khadar, New Delhi-76

6950104110th pass na

(did not complete program)

5 EL Anuj Chauhan 10.03.1992 129, Asgoorpur, Noida

Pursuing 12th

na(did not complete program)

6 C Asif Khan 30/3/91

Okhla Village House no-125, Chappar Wali

Masjid

9718201480 Pursuing BA Westside as a Customer Service Asstt, Salary Rs.5600

7 C Wakeel 18/7/90

House no-109,Baber Street , Batla House,Jamia

Nagar

1165925241 Pursuing BA Westside as a Customer Service Asstt, Salary Rs.5600

8 C Gaurav Pratap 19yrs A124, JaithpurExt., Badarpur,ND

9958667216, 9015425718

Pursuing BA (by corres.)

Tata services Pvt. Ltd. Noida, Salary Rs.7,000

9 C Ranjana Kumari 18yrsRoom no 5, Raja Mohalla, Jasola

Vihar, ND9871154047 10th Pass ETASHA Society as a Community

Mobilizer, Salary Rs.4500/-

10 C Meena 19yrs J J Colony, MDK, ND 9312535119 12th pass Call center as a Telecaller, Salary Rs.6500 + incentives

11 EL Suman Sharma 2.04.1990 Nehru nagar, block no.10, New Delhi

9990745751 na(did not complete program)

12 EL Pooja Kumari 05.07.1991

Block B 5/18, gali no.3, Madanpur

Khadar extn, New Delhi

9818826338

Graduate na(did not complete program)

13 EL Suman Varma 14.09.1992

A 1- 28, gali no2, Madanpur Khadar,

JJ colony, New delhi

9211552303, 9717344025 Pursuing

10thna

(did not complete program)

14 EL Renu 20.10.1992A 1/ 38, JJ colony,

Madanpur Khadar, New delhi

997131953810th pass na

(did not complete program)

15 C Aasma 10.10.1991 H.no D2-352, MPK , ND

9718779574 12 class MTS as a Telesales, Rs.6000 + meals + Cab

16 C Ranjeet Sharma 10.01.1992 B653,Gali no28, MPK Extn,ND

9818767556 Class X Not looking for immediate Placement

17 CBhawar Singh 19.02.1992 B 277, MPK

Extn,ND9873851216

Class X Not looking for immediate Placement

18 C Vinod Barwa 04.07.1991 B1/845, JJ colony, MPK extn, ND 9024124766 Class 11 KFC as a Team member, Rs.5500

19 C Priyanka Sharma

30.01.1993 E-49, Hari Nagar-3, ND 9871554730 Class XII Net Ambit as a CSE, salary Rs.7500/-

20 C Jyoti Kumari 10.03.1992B667, MPK,ND

9210824653 Class XII MTS as a Telesales, Rs.6000 + meals + Cab

* Note - C = Completed, EL = Early Leaver

Customer Service & Work Culture - CSWC 39Conducted from 04.10.11 to 18.01.12

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S. No. C/EL NameDate of

Birth Address Contact No.

Qualification Placement details of Name of Company, Job Title, Salary in Rs.

1 C Nadeem Ahmad 20.07.1992FA 14/c Shaheen

Bagh 9818729040 12th Pass Not looking for immediate Placement

2 EL Masoom Ali 15.02.1992 E- 29, old Jasola Village 9560977198 12th Pass na

(did not complete program)

3 EL Noshina Nizam 04.10.1989E 214, Near Bharat

Public School, Shaheen bagh, ND

9555537564 Graduate na(did not complete program)

4 C Nazneen Parveen 30.06.1976 F 180, Abul fazal,

ND 9716130178 10th Pass Jamia Milia as a Office Asstt., Salary Rs.15000/-

5 C Mohd Imran 15.05.1985 E 230, Abul Fazal Encl- II, ND 9990557477 10th Pass Not looking for immediate Placement

6 C Sultan 06.06.1988 E 241/3, Abul Fazal Encl- II, ND 9990068118 12th Pass Not looking for immediate Placement

7 C Shahanwaz Ahmed 05.07.1993 E/ 136/ 4, Shaheen

Bagh, ND9899444680, 7838209161 12th Pass Not looking for immediate Placement

8 C Chiranjeev Kumar 10.05.1988

H.No 1920, J J Colony, Phase-3, MPK, New Delhi

9818974151 10th Pass Westside as a CSA, salary Rs.4500/-

9 C Raju Kumar 30.11.1989 D2 /358, , J J Colony MPK

9718607279, 9910378521 10th Pass Shopper's Stop - GIP as a CSA, Salary

Rs. 4500/-

10 C Seema Nagar 26.10.1989 C 1330 , J J Colony MPK 9818040613 Pursuing

12th Shopper's Stop - GIP as a CSA - trainee,

Salary Rs.2500/-

11 C Gaurav Singh 18yrs B-26, J J Colony, MDK 971720125 10th Pass Reliance Retail as a CFA , Salary

Rs.7200/-

12 C Rekha 17yrs

B I/797, J J Colony, Madanpur Khadar

Ext., ND 9717308201

9717308201 12th pass CCD as a Part-time Team Member, Salary Rs.2800/-

13 C Santosh Rana 10.12.1990 Taimoor Nagar, NFC, ND

9810866739 10 Class CCD as a Part-time Team Member, Salary Rs.2800/-

14 EL Rahul 11.07.1991 B1-880, J.J.Colony, Madanpur Khadar 9968212017 10th pass na

(did not complete program)

15 EL Arun 27.08.1993 B1-880, J.J.Colony, Madanpur Khadar 9968212027 10th pass na

(did not complete program)

16 EL Pinky 08.12.1992 A1-725, J.J.Colony, Madanpur Khadar 9250366942 10th pass na

(did not complete program)

17 C Naval Kajaniya 09.09.1989 A 114, MPK, Sarita Vihar,ND

97169055850 B.Com 2 yr Net Ambit as a CSA, salary Rs.8000/-

18 EL Sunita 25.06.1990 A1/909, J.J.Colony, Madanpur Khadar 9910972723 10th pass na

(did not complete program)

19 EL Satya Ranjan 02.11.1990B-2/ 686, Madanpur

Khadar Extn, New Delhi

9873958390 12th pass na(did not complete program)

20 EL Sultana 14.10.1990

H.No. 105/ 2, Gali no 18, Madanpur

Khadar Extn., New Delhi

9650135313 12th pass na(did not complete program)

21 C Mamta II 21.07.1992 B1-841, J.J.Colony, 9911995368 10th pass Not looking for immediate Placement

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Madanpur Khadar

22 C Manju 15.08.1985 B45, Kachan Kunj, Part 2,MPK 9278156604 BA Self placed. School in Madanpur

Khadar as a Teacher, salary Rs.2000/-

23 C Kavita 14.11.1988 B45, Kachan Kunj, Part 2,MPK 9278156605 BA Net Ambit as a CSA, salary Rs.8000/-

* Note - C = Completed, EL = Early Leaver

Some Photographs and Success Stories of student beneficiaries of Project Prerna are attached herewith

Long-term goals of the project (mention any changes you foresee)

Project Prerna was conceived within ETASHA's core objectives of providing market-oriented employability and vocational skills to disadvantaged Indian youth.

The goal of ETASHA's Vocational Training activities is to continuously attempt to increase the reach of training and linkage with growth oriented careers in organised sectors of industry for underprivileged youth.

Description of current school (society) facilities (building, equipment etc)

ETASHA operates from 3 rented premises - 1 from which the head office or Career Development Institute functions and 2 from which the Career Development Centers function.

The head office shares space with other offices, so the facilities are somewhat expandable. Full communication, internet and computing facilities are available.

The CDCs have one computer lab each with a combination of 20 PCs and laptops, two or three classrooms with around 20 chairs, a durrie and a whiteboard each, and an office room with table, few chairs, a PC and cupboards for materials and library. Common facilities in a CDC include a pantry with water purifier, an inverter and tea/coffee making equipment and crockery. Air coolers are available particularly in the Computer lab, and in the classrooms if possible.

How do you need to improve these facilities?

We need to cool the computer lab more efficiently to protect the computers from the intense heat in peak summer. However, uninterrupted availability of power all year round is itself a major issue - more back-up power would also be required.

How do you think the school (the Society) has improved in the last year

Over the last year or so, ETASHA has got strengthened both strategically and operationally. In terms of strategic issues, we have been able to actualise the ITI model as well as the Corporate partnership model.

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We have conducted effective employability skills programs for 600 girls in ITI, SiriFort, which has resulted in their calling us again for conducting the same institute-wide program this year.

A program in collaboration with Nippon Paints to recruit and train colour matchers for the Automotive paints industry, was a ground-breaking effort, which involved training for a skill for which no training facilities existed. This effort is also leading to discussions with several other industries with whom we can collaborate to provide training for newly evolving trades.

Operationally, we were able to strengthen our community mobilisation efforts to improve our intake of students to include only those that were keen on starting employment immediately after training. This has also showed through in the form of less drop-outs in later programs as well as better placement ratios. Our Placement efforts have also become stronger, we are now able to place most of the students within a month of the training program getting over

What are the problems you have faced in the last year?

In the beginning of the year, mobilisation of youth appeared especially difficult. However, we were able to improve this significantly towards the end of the year.

How would you rate the overall effectiveness of this project over the past year?

Program effectiveness is significantly improved

How much longer do you foresee requiring Asha funding, and for what purposes?

Since our target audience is from the underprivileged segment, by definition, they cannot pay the full cost of training and placement. In fact, we are able to charge them only about 15% of the cost of the program.

We are able to convince some employers to pay a placement fee for the employees recruited by them. However for this revenue stream to reach significant proportions, we need to reach a scale of operations where employers can be assured of finding candidates whenever and of whatever caliber they wanted.

We visualise needing funding support for another 5 years or so.

Current expenditure details

INCOME AND EXPENDITURE ACCOUNT FOR THE PERIOD ENDED 31st MARCH, 2012

Community Mobilisation Salary 4,18,24

4.00

Operation Salary 25,56,34

9.00

Administration Support Salary 2,06,10

0.00

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Rent 3,34,20

0.00

Accounting Charges 48,00

0.00

Audit charges 16,54

5.00

Bank Charges 2,73

0.15

Certificate Ceremony Expenses 33,52

7.00

Community Mobilization 47,53

5.00

Conveyance 1,83,34

9.00

Adminstration Charges 28,81

2.00

Community Research 6,59

1.00

Electricity Expenses 24,52

9.00

Equipment Repair and Maint. 72,09

0.00

Fund Raising Expenses 68,29

3.00

Interest on Tds 1,47

4.00

Legal and Professional Charges 32,74

2.00

Office Repair and Maint. 44,36

7.00

Misc. Expenses 1,80

1.00

Newspaper Books and Periodicals 1,24

3.00

Office Expense 11,88

0.00

Postage and Courier 1,94

8.00

Printing and Stationery 1,67,94

6.00

Programme Exposure and Visit Expenses 1,28,22

7.00

Projector Hiring & Maint. Expenses 9,85

5.00

Staff Welfare 64,07

3.00

Telephone Expenses 51,73

3.00

Tours and Travels 69,84

9.00

Water Exp 6,74

1.00

Website Development 5,65

0.00

Depreciation

74,075.61

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Total - Rs. 47,20,498.76

Current total income of your project Rs 52,71,750.65

Please give us details on the sources and amounts of funding the project receives

RECEIPTS AND PAYMENT ACCOUNT FOR THE YEAR ENDED 31ST MARCH, 2012

RECEIPTS 2011-12   PAYMENTS 2011-12  Amount (Rs.)     Amount (Rs.)

Opening Balance Community Mobilisation Salary 4,18,244.0

0

Cash in Hand 30,579.00 Operation Salary

25,56,349.00

Bank 68,040.56 Rent

3,34,200.00

Accounting Charges 48,000.0

0

Receipts Audit charges 16,545.0

0

Donation 14,54,986.00 Bank Charges

2,730.15

Donation FCRA - Littelfuse/Give India

2,49,439.00 Certificate Ceremony Expenses

33,527.00

Asha Foundation FCRA 6,01,974.48 Community Mobilization

47,535.00

CAF- India FCRA 6,23,500.00 Conveyance

1,83,349.00

Project funds 20,02,767.15 Administration Charges

28,812.00

Training Fees 1,75,110.00 Community Research

6,591.00

Addition in Corpus 51,000.00 Electricity Expenses

24,529.00

Bank Interest 3729.81 Equipment Repair and Maint. 72,090.0

0

Bank Interest Fcra 9324.65 Fund Raising Expenses 68,293.0

0

Interest on FD 19424.38 Interest on Tds 1,474.0

0

Legal and Professional Charges 32,742.0

0

Loan from Anil Nayar 4,70,000.00 Office Repair and Maint.

44,367.00

Loan from SMS 1,00,000.00 Misc. Expenses

1,801.00

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Newspaper Books and Periodicals

1,243.00

Office Expense 11,880.0

0

Postage and Courier 1,948.0

0

Printing and Stationery 1,67,946.0

0 Programme Exposure and Visit Expenses

1,28,227.00

Projector Hiring & Maint. Expenses

9,855.00

Administration Support Salary 2,06,100.0

0

Staff Welfare 64,073.00

Telephone Expenses 51,733.00

Tours and Travels 69,849.00

Water Exp 6,741.00

Website Development 5,650.00

Loan repayment to Meenakshi Nayar

3,75,000.00

Loan repayment to SMS 1,50,000.00

Addition in Fixed Assests 49,223.00

Increase In Fixed deposits 2,70,424.38

Increase in Current Assets 1,80,262.88

Decrease in Current Liability 44,149.27

Closing Balance

Cash in Hand 34,002.00

Bank 90,390.35

Imprest Arjumand 20,000.00

58,59,875.03

58,59,875.03

Percentage of funds currently sponsored by Asha. - 10.3%

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Is there any other feedback you would like to provide to Asha?

We really appreciate the dedication with which the Asha team works, and wish to thank you all for your commendable efforts and support.

Project 2 - Creation of Audio Materials to reinforce Learning of Spoken English

This project has been named ' Project Shruti', reminiscent of the Indian tradition of oral teaching and learning of scriptures and is our attempt to overcome the challenges presented by the inability of underprivileged youth to reinforce and practice their developing English language skills outside of class. Practicing English is difficult for students once out of the classroom as they are rarely or never have access to other English speakers; their families are unlikely to accommodate requests to watch / listen to English language TV stations /radio stations and English is not spoken in the local communities. Trainees are more engaged when using technology and are more receptive to audio and visual stimuli than the written word. While the project proposal had been based on audio cassettes played on cassette players, as we explored the market, we found major advantages in using MP3 players over Cassette players. MP3 players had become more affordable and were considered 'fashionable' and therefore attractive to young people. they are also more portable and easier to handle. The portable nature of the MP3 players also means trainees can be studying while on the way to work or school, while outside and at home in bed. We therefore decided to use MP3 players rather than Cassette Players.

Language learning requires repetition and reinforcement and this method lends itself to both the circumstances of the students and to language learning in general. Once the project is complete, trainees will have access to low cost MP3 players, pre-recorded with contextually relevant content for each session, listed by session number and session focus.

The project involved the following stages:Conceptualization of the project and planning of contentScript Writing for 38 LessonsDesign of worksheet for each lessonTranslation - Instructions for listening and practice are in both English and HindiProcuring of equipment for recording and playback instrumentsRecording of audio material Field testingFinalizing of materials and creation of master files Recording on Playback Instruments to be given to traineesLaunch

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The project started off well in mid November 2011. Project conceptualization, script writing, translation and procuring of equipment for recording were completed by mid March 2012.

Recording of the audio material had gotten started when the audio specialist got taken ill and was unavailable till early August.

The Project re-started in August 2012. The balance audio material was recorded.

Field testing of the recorded material was done on some students from among the existing batches of students.

The recordings are being transferred to MP 3 players, and the process is expected to be concluded by end September 2012.

Project Shruti is expected to be launched by mid October, with one batch of students having access to the audio material, while a second batch starting around the same time will go through the training without the supplementary material. Progress of the two batches will be tracked continuously through the three month period of training. results of the process will therefore be available by end January 2013.

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