application of micro soft power point in marketing

8/7/2019 Application of Micro Soft Power Point in Marketing

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Microsoft Power Point InMarketing Organization


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Presented By: Afia Ayub

MBA Semester IIPresented To: Mrs. Tanveer Kiyani


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Introductiony Statement Of Microsoft Power Point A business and educational software that gives vision

to the audience about the speakers presentation.It s a computer software tool used to present

the idea in a graphical way to capture the audienceresponse.


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Cutting Edgey Provide Differenciation and Recognitiony Projects an Imagey Selective Emphasisy Organized Contentsy Schemes and Formats


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Objective Achievementy Practice Consistency y Exercise Restraintsy Focus on a Single point at one timey Capture better audience responsey Easy Recall


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Power Point Termsy Slide Showsy Slide Transitionsy Animations


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Presentation Typesy B lank Presentationy Design Templatey Auto Content Wizardy Choice from Existing Presentationy Customized Design Templates


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Blank Presentation


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Design TemplateMany built in design templates

available that could be usedat ease.


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Auto Content Wizard Auto Content

Wizard provideseasy way manage

your presentingcontents on a

slide


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From Existing Presentation


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Format Layoutsy Presentation Layoutsy Standard Layoutsy Custom Layouts


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Format Layouts cont

Layouts can be selected fromthe pane to customize andformat your Slide


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Format Layouts conty Contenty Texty Picturey Charty Tabley Diagramy Mediay Clip Art


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Power Point Text Formatingy Outlinesy Slide Structurey Fontsy Colory B ackgroundy Graphsy Spelling and Grammary Size


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Power Point Featuresy Texty Graphs and Graphicsy Images and Animationsy Audio and Videoy Power Moviey B rowse PowerPoint Web B rowser


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Successful BusinessPresentation

y K ey Phrases About Your Topicsy Slide Layout=>Importanty Limit Punctuation and Avoid All Capital Lettersy

Fancy Fontsy Contrasting Colors For Text and B ackground


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Successful Business Presentationcont .

y Slide Designs Effectivenessy Limit to Number of Slidesy Photos, Charts and Graphsy Avoid Ecessive Transitions and Animationsy Plateform Compatibility


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Outliney Make your 1 st or 2nd slide an outline of your

presentationy

Ex: previous slidey Follow the order of your outline for the rest of the

presentationy Only place main points on the outline slide

y Ex: Use the titles of each slide as main points


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Slide Structure Goody Use 1-2 slides per minute of your presentationy Write in point form, not complete sentencesy Include 4-5 points per slidey Avoid wordiness: use key words and phrases only


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Slide Structure - Bady This page contains too many words for a presentation

slide. It is not written in point form, making itdifficult both for your audience to read and for you topresent each point. Although there are exactly thesame number of points on this slide as the previousslide, it looks much more complicated. In short, youraudience will spend too much time trying to read this

paragraph instead of listening to you.


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Slide Structure Goody Show one point at a time:

y Will help audience concentrate on what you are sayingy

Will prevent audience from reading aheady Will help you keep your presentation focused


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Slide Structure - Bady Do not use distracting animation

y Do not go overboard with the animation

y B e consistent with the animation that you use


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Fonts - Goody Use at least an 18-point fonty Use different size fonts for main points and secondary

pointsy this font is 24-point, the main point font is 28-point,

and the title font is 36-pointy Use a standard font like Times New Roman or Arial


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Fonts - Bady If you use a small font, your audience won t be able to read what you have written

y CAPITALIZE ONLY WHEN NECESSARY. IT IS

DIFFICULT TO READ

y Don t use a complicated font


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Colour - Goody Use a colour of font that contrasts sharply with the

backgroundy

Ex: blue font on white backgroundy Use colour to reinforce the logic of your structure

y Ex: light blue title and dark blue texty Use colour to emphasize a point

y B ut only use this occasionally


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Background - Goody Use backgrounds such as this one that are attractive

but simple

y Use backgrounds which are light

y Use the same background consistently throughout your presentation


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Background Bady Avoid backgrounds that are distracting or difficult to

read fromy

Always be consistent with the background that youuse


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Graphs - Goody Use graphs rather than just charts and words

y Data in graphs is easier to comprehend & retain than is

raw datay Trends are easier to visualize in graph form

y Always title your graphs


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Graphs Good contItems Sold in First Quarter of 2002

01020

3040

506070

8090

100

January February March April

Blue Balls

Red Balls


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Graphs - Bad

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27.4

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10

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J y

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Graphs - Bady Minor gridlines are unnecessary y Font is too smally Colours are illogicaly Title is missingy Shading is distracting


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Conclusiony Use an effective and strong closing

y Your audience is likely to remember your last words

y Use a conclusion slide to:y Summarize the main points of your presentationy Suggest future avenues of research


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The Seven Ps of Services

Marketingy Producty Pricey Placey Promotion through Presentationy People/paricipantsy Processesy Physical evidence


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Case Study

Civil Aviation Authorityy Visiony Missiony Core Valuesy Objectives


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Presentations in

Civil Aviation Authorityy Airline B riefingsy Security B riefingsy B usiness Opportunities at the Airport.y New projectsy Extension of existing projectsy IMS


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Q uestions??y End your presentation with a simple question slide to:

y Invite your audience to ask questionsy

Provide a visual aid during question periody Avoid ending a presentation abruptly

application of micro soft power point in marketing

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