application of mobile technologies in electronic commerce
DESCRIPTION
APPLICATION OF MOBILE TECHNOLOGIES IN ELECTRONIC COMMERCE. Katarzyna Skibicka. Contents. What is Electronic Commerce? What is Mobile Commerce? What are Mobile Technologies? Laptops and PDAs Mobile telephony devices Mobile networking devices Identification technologies Summary Sources. - PowerPoint PPT PresentationTRANSCRIPT
APPLICATION OF MOBILE TECHNOLOGIES IN ELECTRONIC
COMMERCE
Katarzyna Skibicka
Contents
What is Electronic Commerce?What is Mobile Commerce?What are Mobile Technologies?• Laptops and PDAs• Mobile telephony devices• Mobile networking devices• Identification technologies
SummarySources
What is Electronic Commerce?
Electronic Commerce
e-commerce, eCommerceBuying and selling of products or services over electronic systems (eg. Internet)Virtual items- access to premium content on a websitePhysical items- objects requiring transportation
Electronic Commerce
Sales aspect of e-businessConsists of the exchange of dataFacilitates financing and payment aspects of the business transactionsConsumer level- World Wide WebInstitutional level- exchange financial data
Electronic Commerce
E-tailers – online retailers e-tail – online retail B2B – business-to-businessB2C – business-to-consumer
Electronic Commerce usesInternet marketingOnline transaction processingSupply chain managementElectronic data interchangeElectronic funds transferInventory management systemsAutomated data collection systems
Advertising of flightsBook the ticket online without going out of homeAvailability of tickets on certain date and hourInterchange data with companyPay for the ticket online (eg. By credit card)Company updates the data, increases pricesCompany collects data of customers and flights
Business ApplicationsEmailInstant messagingNewsgroupsOnline shopping and order trackingOnline bankingOnline office suitesDomestic and international payment systemsShopping cart softwareTele-conferencing
What is Mobile Commerce?
Mobile Commerce
M-Commerce, mCommerce, U-Commerce”Mobile Commerce is any transaction, involving the transfer of ownership or rights to use goods and services, which is initiated and/or completed by using mobile access to computer-controlled networks with the help of an electronic device.”Page 33, Tiwari, R. and Buse, S. (2007): The Mobile Commerce Prospects: A Strategic Analysis of Opportunities in the Banking Sector, Hamburg: Hamburg University Press
Mobile Commerce
Branch of e-commerceUsers interact with service providers through a mobile and wireless networkUsers use mobile devices for information retrieval and processing transactions
Classification of M-Commerce Services and Applications
Based on functionality:Directory- oriented• Provides information to mobile users
(only read request to directory)• Eg. location, content, user dependent,
being localized and personalized, specific for every mobile user
Classification of M-Commerce Services and Applications
Based on functionality:Transaction- oriented• Conducts transactions between the
service provider and mobile users (read and write request to directory)
Mobile CommerceProducts and services:
Mobile ticketing• Booking, cancelling- tickets sent to
mobile phones, to laptops• Bus tickets, flight tickets, train tickets
Mobile vouchers, coupons and loyalty cards• Virtual tokens sent to mobile phones• Location based services
Mobile Commerce
Products and services:Location- based services• Location used for MCommerce transactions• Eg. of services: local maps, local offers, local
weather
Information services• Services delivered to mobile phone users• Eg. of services: news services, stock data,
sports results, traffic data and information
Mobile CommerceProducts and services:
Mobile banking• Using mobile phones or mobile
equipment to access account information and make transactions
Mobile purchase• Online shopping, browsing, ordering
Mobile marketing and advertising• Sending advertising messages
What are Mobile Technologies?
Mobile Technologies
Portable personal technologiesEnable people to use IT and not being tied to a sigle locationAny business with workers away from office can benefit fron using itNumber of users of mobile devices is increasing
Mobile Technologies
Communication technologies used by mobile devices:Wireless Fidelity (WiFi)Bluetooth3GDial-up services
Bluetooth
Wireless communication technology for exchanging data over short distances between different electronic devices like keyboard, laptop, palmtop, mouse, mobile phoneIt uses radio technologyTransmission- 721kb/s, 2,1Mb/s
Bluetooth
Low power consumption with short rangePower-class-dependent:• 1 meter• 10 meters• 100 meters
Eg. of applications:• Wireless networking between PCs• Sending small advertisements• Transferring files from PDAs to PCs
Wi-Fi
Wireless brand owned by Wi-Fi AllianceCovers greater distances than Bluetooth, uses more expensive hardware, has higher power consumptionIt’s replaces cabling for general LAN access
Laptop
Full functionality of a desktop PCFull range of office softwareCan be connected to the Internet, office network via a landline, wireless data servicesImmediate access to dataEnable:• Making presentations, check stock leves• Flexible working• Keep in touch via email while out of the office
PDA
Personal Digital AssistantSmall sizeRuns cut-down versions of office softwaresEnables access to emails, schedules, documentsSoftwares can be installedCan be connected to the network using cables or wireless technology
Mobile Telephony Devices
Important part of business lifeMain features: making calls, receiving voicemail, call diversionOffer data transmission
Smartphone
Offer data transmission- emails, web access, simplified office applicationsAdvanced capabilities, PC-like functionalityRuns complete operating system softwareFull keyboard
2G
Second-Generation Wireless Telephone TechnologyPhone conversations are digitally encryptedIntroduced data services for mobile, SMS messages, emailLow powered radio signalsIncrease sound quality
GSM
Global System for Mobile CommunicationTelecommunication systemCellular networkMost popular standard for mobile phonesAllows mobile phones to send and receive data, make voice callsSignaling and speech chanels are digitalAllows full mobility of client
GSM
Infrustructure elemetns responsible for storing dataRoaming5 main GSM standards:• GSM 400,GSM 850,GSM 900,GSM-1800,
GSM 1900
GSM 850, GSM 1900- North/South America; GSM 900/1800- rest of the world
GPRS
General Packet Radio ServicePacket oriented mobile data serviceData rates from 56 up to 114kbit/sAllows using Internet, streaming transmission of audio/videoUser pays for sent and received bytes of dataIt is often called 2.5G
3G
Third-Generation of tele standards and technology of mobile networkingGreater network capacityServices include: voice telephony, video calls, broadband wireless dataData transmission rate 14,4Mbit/s on the downlink, 5,8Mbit/s for the uplinkBased on UMTS standard
UMTS
Universal Mobile Telecommunications SystemsUMTS uses W-CDMA as underlying air interfaceHigher quality of service, better use of radio capabilities
UMTS
Services:• Fast Internet access• Videotelepnone, videoconference• TV, radio, music, video• Navigation and localization
W-CDMA
Wideband Code Division Multiple AccessHigher speed transmission protocolRadio channels are 5MHz wideOne transmission channel is used for many simultaneous transmission
Mobile Networking Devices
Mobile IT devices which can use wired and wireless networking technologies like:• Dial-up networking• GSM, GPRS• LAN• Wi-Fi• Bluetooth
Identification Technologies
BCODEIdentifier which is sent to mobile phone by SMS, it’s read electronically from the screenIt can be used as tickets, vouchers, ID, advertising, loyality programs
RFID
Radio-Frequency IdentificationAuthomatic identification method relying on storing and remotely retrieving data using radio wavesElectronic bar-codeSystem includes:• Reader with transmitter and decoder• Antenna• Tags (active, passive)
RFID
Current uses:PassportsTransportation paymentsProduct trackingTransportation and logisticsAnimal identificationPromotion trackingLibraries
M-RFID
Mobile RFIDServices which provide information on objects with an RFID tag over a telecommunication networkReader- installed in mobile device, tag- fixedUsed in m-commerceSupports supply chain management
Benefits From Using Mobile Technologies in M-Commerce
Improve service offered to customersLink person directly to office network while working off siteEnable home working or working while travellingBusiness doesn’t have to be tied to a single locationHelp in introducing new products and services
Summary
E-Commerce• Different procedures using electronic
was for transaction making
M-Commerce• Ability to conduct commerce using a
mobile device
Mobile Technologies• Portable and personal technologies
applied in devices
Sources
http://www.ws-webstyle.comhttp://encyclopedia.thefreedictionary.comhttp://webopedia.comhttp://en.wikipedia.orghttp://www.cs.ucy.ac.cy/networksgroup/pubs/published/2002/m-commerce-final-revised.pdfhttp://www.kingston.ac.ukhttp://portal.acm.orghttp://www.businesslink.gov.uk
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