applications are our future

Applications are our Future

Dennis TsichritzisFraunhofer-Gesellschaft

INTEROP-ESA GenevaFeb 23, 2005

Times are changing in IT

How shall we respond?

Applications as Impulse for Restructurings in German IT Research Landscape

What should we do?


Times are changing

Technology / Products / Services / Markets / Investors

Is it a tremor or an earthquake?

10 +1 Signals

Margins are razor thin

Hardware: From key technology to commodity

Software: From golden goose to quasi free

From importing experts to outsourcing jobs

Markets

From corporate driven

To consumer driven

From rational to modish

Investment in IT

From strategic investment

To normal capital investment

From productivity engine to a cost factor

Companies

From start-ups and growth companies

To Mergers and Acquisitions

From Births to Funerals

Venture Capitalists

From chasing ideas

To looking at markets and profits

From vapor to bucks

Marketing

From selling products

To selling services

From telling to listening

Outsourcing

From „They build, we collect“

To „Oops! They are moving up the chain“

Production and R&D have no natural barrier

Software

From proprietary

To open source

Ho do you profit by giving something away?

Technology Innovation

From technology push

To market pull

People want holes not drills

Research directions

From peer vision

To application needs

From Prophets to Bishops

10+1/ Originality and Novelty

From big bang

To intellectual closure

Concepts static, ontology dynamic

We are becoming middle aged

Rich, fat and slow to move

There is nothing wrong but stop behaving like teenagers!!




What should we do?


Move up and get involved in:

Health, Transport, Energy, Materials, Entertainment, Education, etc.

Get 10% of all the action

PC

Energygauge

Sockets

Audio/Video

Householdappliances

waterheating

Light

Security

Phone

Wireless RemoteControl(s)

ServiceGateway & System-Manager

SmartHouse Example

CopperCoax

Optical

Satellite

RF

Applications:InternetShoppingHome deliveryRemote meteringTele-SecurityRemote maintenance…

External devices:Phones, Notebooks, Cars, Wearables …

According to Fraunhofer IMS

Sanitaryfacilities

thermoset

Materials: Adaptronics

Materials with integrated actors and sensors can change their structure and adapt to external conditions.Materials with integrated actors and sensors can change their structure and adapt to external conditions.

Reduction of vibrations, adaptive regulation of safety belts, active suspension of the motor

Reduction of vibrations for more precise positioning of robots

Adaptive artificial limbsVibration and noise reduction of diagnosis systems as MRT

Automotive

Robots

Medicine

Innovative storage and transport system

Transport of cases / bins

Wide range of application due to combination of storage and transport

Energy supply via rail

Autonomous operating, low price vehicles

Scalable performance(up to 500 dual cycles/hr)

Storage capacity and throughput adjustable

Suitable for unfavorable building sites

Logistics: Innovative material flow system MultiShuttle

Health: Rapid Development of Medication

The impact and the toxicity of new pharmaceuticals will be detected by genome- and protein-expression tests. The individual reaction of patients to pharmaceuticals can be demonstrated.

The impact and the toxicity of new pharmaceuticals will be detected by genome- and protein-expression tests. The individual reaction of patients to pharmaceuticals can be demonstrated.

Quick identification of pharmaceutical targets by a high-throughput screening

New pharmaceuticals will be applied to cells or cell-systems in order to get knowledge about their effect on the human body faster

Impact profiles

In-vitro test

Health: Regenerative Medicine - Project CellpromMain task: Nanoscapes

Development of procedures and devices to create nanoscale macromolecular landscape

Principle: Cellforming

Surface imprinting of cells by nanoscapes

Development of Cell

Programming Devices

Result: NanoLandscaper New generation of nanobiotechnological equipment

Security: Estimated European Market

Life Sciences: Patent Mining for investment with long-term impact („freedom to operate“)

-CH3

-CH2-CH3

-CH2-CNHS

-COOH

-CH3

-CH2-CH3

-CH2-CNHS

-COOH

Image Analysis / Structure Reconstruction

Text Analysis / Entity Recognition

Reconstruction ofPublished ChemSpaceincluding PatentSpace

Strategic Planning: Geographic Data Mining

Integration of geographic and economic parameter

• Revenues• Competition• Assortment• Customers• Topology• Geographic

distribution

Where is the customer living?

How is the purchasing power distributed?

How is the product affinity?




What can we expect?


Founded in 1968 Federal Computer Center Focus on Basic Research in

Information- and Communication Technology

1200 Employees

Budget DM 180 Mio Percentage of Third Party-

Revenues: 30% Percentage of Industry

Revenues: 7%

GMD´s pre-merger Profile

2001Integration of 8 GMD Institutes

2002 Integration of the Heinrich-Hertz-Institute into Fraunhofer-Gesellschaft

Fraunhofer´s Takeover and Transfer of Institutes

Joseph von Fraunhofer (1787 - 1826)

Researcherdiscovery of “Fraunhofer Lines“in the sun spectrum

Inventornew methods of lens processing

Entrepreneurhead of royal glass factory

Fraunhofer Profile in 2004

57 institutes 12 700 employees

€ 1 billion research budget

7 Alliances Microelectronics Production Information and Communication Technology Materials and Components Life Sciences Surface Technology and Photonics Defense and Security Research

Information and Communication Technology(founded in 2000) AIS St. Augustin FIRST Berlin FIT St. Augustin FOKUS Berlin IAO Stuttgart IDMT Ilmenau IESE Kaiserslautern IGD Darmstadt IITB Karlsruhe

IISB Erlangen IMS Duisburg IPMS Dresden ISIT Itzehoe IZM Berlin

IMK St. Augustin IPSI Darmstadt ISST Berlin ITWM Kaiserslautern

SCAI St. Augustin SIT Darmstadt IIS Erlangen BIOMIP St. Augustin

FEP Dresden ILT Aachen

IOF Jena

Microelectronics (founded in 1996) ESK München HHI Berlin IAF Freiburg IDMT Ilmenau (Guest) IIS Erlangen

Surface Technology and Photonics(founded in 1998)

Materials and Components (founded in 1997)

EMI Freiburg IAP Golm ICT Pfinztal IFAM Bremen IKTS Dresden ISC Würzburg

ISE Freiburg IWM Freiburg IZFP Saarbrücken LBF Darmstadt WKI Braunschweig ITWM Kaiserslautern

(Guest)

IPM Freiburg IST Braunschweig IWS Dresden

IPT Aachen UMSICHT

Oberhausen IWU Chemnitz TEG Stuttgart

Life Sciences (founded in 2000)

IBMT St. Ingbert IGB Stuttgart

IME Schmallenberg ITEM Hannover

Defense and Security (founded in 2002)

EMI Freiburg IAF Freiburg ICT Pfinztal

Research for ministerial departments IITB Karlsruhe INT Euskirchen

Production (founded in 1998) IFF Magdeburg IML Dortmund IPA Stuttgart IPK Berlin

Fraunhofer Institutes and Reseach Alliances

Revenue Distribution of all Fraunhofer Information and Communication Technology Institutes

2004: Est. 2005: Budget

Actual 2003

Est.

Microelectronics

IC-Group

Materials

ProductionSurfaceTech+Optics

Life Sciences

0

10

20

30

40

50

60

70

80

0 10 20 30 40 50 60 70 80 90 100

Percentage of Public Funding %Perc

en

tag

e o

f R

ev f

rom

in

du

str

y %

Percentage of Revenues %

IC-Group2003

IC-Group2004

IC-Group2005

0

10

20

30

40

50

60

70

80

0 10 20 30 40 50 60 70 80 90 100

Percentage of Public Funding %P

erc

en

tag

e o

f R

ev f

rom

in

du

str

y %

Percentage of Revenues %




What should we do?


What should we do?

0

10

20

30

40

50

60

70

80

90

100

0 10 20 30 40 50 60 70 80 90 100

Percentage of Public Funding %

Perc

enta

ge

of Rev

fro

m in

dust

ry %

ITWM

Go seriously for applications!

Example:

Frauhofer ITWM Institute for Business and Technical Mathematics in Kaiserslautern

Optimal Rev Distribution

Development of ITWM

If we are not there,

They will be here

applications are our future

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