applied branding 2011 - serendipity bakery & boutique

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BAKERY & BOUTIQUE

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Serendipity Bakery & Boutique - Applied Branding 2011

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bakery & boutique

A happy Accident...

...it’s simply Serendipity.

that is how all good ideas begin...

Serendipity bakery & boutique is a bakery and fashion boutique where everything is anything but accidental. We strive to provide our customers a memorable, one-of-a-kind experience by offering not only a delicious selection of gourmet baked goods, but also offering our customers a taste of the unique akihabara District of Japan. all of our pastries, confections and sweets are freshly made everyday, while all of our boutique merchandise is compiled up of local designer brands, as well as high-end Japanese imports.

Serendipity strives to provide a delightful, pleasant, and sweet experience for all its customers, standing behind the belief that every accident, should be a happy one.

Table of Contents- i -

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- vii -

Logo Design

Style Sheet

Stationary

Storefront

Product Developement

Merchandising

advertising

6

Logo design

bakery & boutique

bakery & boutique

bakery & boutique

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bakery & boutique

bakery & boutique

bakery & boutique

8

Style Guide

Colour Palette

Icons & Graphics

c 0 M 1 6 y 2 7 k 0 c 0 M 3 2 y 5 0 k 0

c 0 M 5 y 9 k 0

c 2 4 M 4 4 y 5 6 k 3 3

c 0 M 5 7 y 4 7 k 0

c 2 5 M 4 1 y 6 6 k 7 6

c 3 4 M 6 2 y 7 7 k 1 9

c 2 5 M 4 1 y 6 6 k 8 9

c 3 4 M 6 2 y 7 7 k 6 1

9

rockwell

PR8 CharadeAa Bb Cc Dd Ee Ff Gg Hh Ii JjKk Ll Mm Nn Oo Pp Qq Rr Ss Tt

Uu Vv Ww Xx Yy Zz0 1 2 3 4 5 6 7 8 9

aa bb cc Dd ee Ff Gg Hh ii Jj

kk Ll Mm Nn oo Pp qq rr Ss tt

uu Vv Ww Xx yy Zz

0 1 2 3 4 5 6 7 8 9

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Stationary

MEGHAN CORNEJOPRESIDEN T

1234 MAIN STREE T,

LOS ANGELES , CA

90041 (123)456-7890SWEETSERENDIPITY .COM

(800)249-1590 |(323)309-1071 SWeetSereNDiPity.coM1540 royaLe Street, LoS aNGeLeS, ca 90011

bakery & boutique

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&

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Storefront Examples

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Product Development

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Packaging design

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Merchandise

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Advertisements

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Website Design

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32

VeHicLeS

Promotionals

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FrequeNt buyer carDS