applied research methodology 5204

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Course Outline Master of Business administration (MBA)

MBA 4th Batch; Session: 2012-13; Section: B Department of Accounting & Information Systems

Jagannath University, Dhaka

Course Description: Course Code: 5204 Title: Applied Business Methodology Credit Point: 03 Total Marks: 100 Class Schedule: Monday and Wednesday at 2.20pm to 3.50pm

Course Teacher: A.N.M. Asaduzzaman Fakir Assistant Professor Department of Accounting & Information Systems Jagannath University, Dhaka. Email: [email protected] Faculty Room No. 305, Academic Building (New) Counseling Hour: Wednesday from 11.30am to 12.30pm

Marks Distribution: Issues Marks Class Attendance 10 Quiz , Class Test and Assignment 05 Research Practical 05 Midterm 20 Semester Final 60 Total 100

Guidelines: Students have to carry on a practical research (Demo) project as guided by in group or individual during the semester and submit the report accordingly.

Quiz, Class Test, Assignment Midterm Exam and Research Project Schedule will be announced later.

Note: For greater interest you are asked not to come at my room and ask your problem at any time as you find easy. For any problem or query you have following options:

1. If problems are more or less course related ask me during the class, mostly if it is about general query or problem.

2. Meet me at my counseling hour. 3. You can send your message to me at my email; I will try my best to reply them. 4. Your Class Representative (CR) can phone me any time (preferable before 10pm); I

will try my best to answer them.

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Course Objective: The objective of the course is to acquaint students with advanced critical aspects of research process so that they can justify their design and data use to confirm the research outcome. After completing the course, the students are expected to be prepared to undertake a research project independently as well as publish the same in research journals.

CH. NO. DETAILED CONTENTS CLASSES REFERENCES

1

INTRODUCTION

1&2

Uma Sekaran Stephen Isaac

Definition of Research Types of Research Internal Vs External Research Ethics & Business Research Negotiating Access and Research Ethics

2

SCIENTIFIC RESEARCH

3,4&5

Uma Sekaran Coopers

Hallmarks of Scientific Research Building Blocks of Science in Research Hypothetico-deductive Method Research Paradigm Some Terminologies in Research Understanding Research Philosophies and

Approaches

3

FORMULATING & CARRYING OUT RESEARCH AND RESEARCH PROCESS

6&7

Uma Sekaran

Observation Preliminary Data Gathering Problem Definition Theoretical Framework Generation of Hypothesis Research Design Data Collection Analysis and Interpretation Deduction

4

CRITICALLY REVIEWING THE LITERATURE

8&9

Uma Sekaran & Slides

The Critical Review Stages of Literature Review Planning Literature Search Strategy Conducting Literature Search Obtaining and Evaluating the Literature Recording the Literature and Plagiarism

5

MEASUREMENT

10&11

Uma Sekaran

How to Measure Variables Operational Definition: Dimensions and

Elements Scales Frequently Used Scaling Techniques

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6

RELIABILITY AND VALIDITY

12&13

Uma Sekaran

Goodness of Measures Stability of Measures Internal Consistency of Measures Content Validity Criterion-Related Validity Construct Validity Internal and External Validity

7

OTHER ISSUES IN RESEARCH

14

Uma Sekaran

Data Collection Methods Sampling Data Analysis & Interpretation

8

RESEARCH PROPOSAL

15,16&17

Slides

Definition Purpose Standard Requirement (Outline) Evaluation of Proposal Common Pitfalls to Avoid Factors to Consider While Writing Improving Odds A Good and Rejected Research Proposal

9

PREPARING AND PUBLISHING A RESEARCH FINDING

18

Uma Sekaran

Typical Format of a Journal Article Writing Research Reports Turning Research into Publications

10

SOME STATISTICAL TERMS AND TESTS

19&20

Uma Sekaran

Descriptive Statistics Frequencies Central Tendency and Dispersions Mean, Median and Mode Range, Variance, Standard Deviation and

Inter quartile Range Inferential Statistics

Pearson Correlation Chai-Square Test ANOVA Multiple Regression Analysis

Other Multivariate Tests and Analysis MANOVA Discriminant Analysis Factor Analysis, Cluster Analysis and

Multidimensional Scaling Analysis of Qualitative Data

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Text Book: Sekaran, Uma (2006). Research Methods For Business: A Skill Building Approach. John Wiley & Sons, Inc.

Reference Books: Cooper, Donald. R., Schindler, Pamela. S. (2006). Business Research Methods.

McGraw Hill Publishing Company, UK Isaac, Stephen., Michael, William. B. (1995). Handbook in Research and Evaluation :

For Education and the Behavioral Sciences. Longman Publishers USA Malcolm, Smith (2004). Research Methods in Accounting. SAGE Publication Ltd Zikmund, William.G., Barry, J. Babin., Jon, C. Carr. (2003). Business Research

Methods. Thomson/South-Western

applied research methodology 5204

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