applifier: dance to the rhythm of play
DESCRIPTION
This was the presentation I gave at the F2PSummit on 18th April in London. It looks at game design for better freemium games by considering Familiarity, Uncertainty and the Rhythm of Play.TRANSCRIPT
Oscar Clark Evangelist
Everyplay
http://www.bbc.co.uk/news/uk-scotland-17596338
Freemium is Different
http://wallpaperdj.com/view-be_different-1600x1200.html
Trust & Familiarity
http://cas.umkc.edu/psychology/brain/current.html
http://2.bp.blogspot.com/-nhbIyS_T_Ro/T_b0uCmqW_I/AAAAAAAAA-o/sgtesneQ6tw/s1600/Trek+VI+2.jpg
The Undiscovered Country
Understanding Lifecycle
http://www.agilemodeling.com/essays/proof.htm
Discoverying
Learning
Earning
Churning
http://www.123rf.com/photo_3581509_spiraling-loops-of-glowing-golden-loop-textures--fractal-abstract-background.html
Rhythms Of Play
Its My Game
http://www.excellentia.se/eng/inspiration.php
Maslow Oscar’s Hierarchy Of Games
Let Me Show Off
Why Should I Trust?
Entertain Me
Plant Farm
Water Plant
Harvest Plants
Treat Plants
Get Seed
XP Plant Farm
XP
Water Plant
XP
Harvest Plants
XP
Treat Plants
XP
Get Seed
Compelling Loops
http://kotaku.com/5896485/fake-gamers-of-the-week-bored-blonde-teenagers-with-mismatched-controllers
Triumph Against Adversity
http://www.dailymail.co.uk/news/article-2200664/Paralympics-2012-How-astonishing-athletes-played-record-breaking-Games.html
Triumph Against Adversity
http://www.dailymail.co.uk/sport/othersports/article-2200439/London-2012-Paralympics-Oscar-Pistorius-wins-gold-T44-400m.html
http://www.lore-and-saga.co.uk/html/storytelling.html
Creating Context Loops
http://www.quebecoislibre.org/10/100315-4.htm
Chance & Probability
Player Performance
http://www.totalfootballperformance.com/elite-player-performance-consultancy
Ambiguous Choices
http://leadingstrategicinitiatives.com/2011/05/19/strategic-thinking-part-1-a-fight-with-ambiguity/
http://www.3quarksdaily.com/3quarksdaily/2006/07/rx_paradigm_shi.html
Complex Systems (Cellular Automata)
http://blog.bummis.com/2010/12/it-takes-village.html
Interdependence Theory
Go Head to Head
http://www.scoop.it/t/creative-spirit
The Six Degrees of Socialisation
Lets Collaborate
I Can See You Play
Look At Me Play
00%
10%
20%
30%
40%
50%
<30 minutes
30-60 mins
1-3 hours
3-5 hours
5-10 hours
>10 hours
00%
20%
40%
60%
80%
100%
Sharers Play More...
All Respondents
Extremely Interested In Sharing
00%
10%
20%
30%
40%
Sharers Pay More...
All Respondents
Extremely Interested In Sharing
Made a purchase in last 30 days
Typical Easter Eggs
http://en.wikipedia.org/wiki/File:Easter-Eggs-1.jpg
Dynamic Equilibrium?
http://news.cnet.com/2300-1043_3-6185160-3.html
Soft Variable Examples
http://www.flickr.com/photos/24973901@N04/2762458387/
http://www.123rf.com/photo_3581509_spiraling-loops-of-glowing-golden-loop-textures--fractal-abstract-background.html
Rhythms Of Play
Any Questions?
@Athanateus
@Everyplaydev
http://blog.everyplay.com Thank you :)