BRAND YOURSELF FOR SUCCESS.Apply today.

Leadership, innovation, and excellence.The key attributes of your personal brand—and ours.

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You work hard to be the best—and you expect the same of everyone around you. That’s why, when it comes to your MBA education, you deserve a program that shares your priorities. You need a school that will help propel you to the top of the consumer marketing industry upon graduation.

You belong in the Kelley MBA Program’s Consumer Marketing Academy (CMA).

As a CMA student, you’ll rub shoulders with the best of the best. In fact, you’ll be part of a program that’s been recognized as the No. 2 marketing program in the world by the Financial Times, and as No. 1 in the United States for consumer products by The Wall Street Journal.

In the classroom, you’ll learn from top professors and industry leaders, gaining the theoretical knowledge and

emotional intelligence skills that every good leader needs. During Academy weeks, you’ll be immersed in the practical side of the world of brand management and consumer products. And throughout your time at Kelley, you’ll get real-world experience working on projects for both Fortune 500 corporations like Procter & Gamble, Whirlpool, and Target, and smaller companies that need your marketing expertise.

As a result, no matter whether you want to pursue a career in brand management, consumer research, retail management, advertising, or any other consumer-facing marketing role, you’ll acquire all the skills you need to succeed. And before long, you’ll be well on your way to working with the companies and brands you’ve long admired on a daily basis.

Ranked the No. 2 marketing program in the world by the Financial Times, and No. 1 in the U.S. for consumer products by The Wall Street Journal.

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5Our alumni work coast to coast. Here are a few examples of where they are located.

WEST AND WEST COASTAdidas America (Portland, Oregon)

Amazon (Seattle, Washington)

Del Monte Foods (San Francisco, California)

Disney (Burbank, California)

eBay (San Jose, California)

Gap (San Francisco, California)

Google (Mountain View, California)

Mattel (El Segundo, California)

Nestlé USA (Glendale, California)

Neutrogena, subsidiary of Johnson & Johnson (Los Angeles, California)

Nike Retail (Portland, Oregon)

Overstock.com (Salt Lake City, Utah)

Starbucks (Seattle, Washington)

Sun Products(Salt Lake City, Utah)

Taco Bell (Irvine, California)

Toyota Motor Sales, U.S.A. (Torrance, California)

Visa (Foster City, California)

WhiteWave Foods (Broomfield, Colorado)

SOUTH CENTRAL/SOUTHWESTAmerican Airlines (Fort Worth, Texas)

Dell (Round Rock, Texas)

Dr. Pepper Snapple Group (Plano, Texas)

Frito-Lay (Plano, Texas)

Nestlé Purina (St. Louis, Missouri)

PepsiCo (Chicago, Illinois)

Procter & Gamble (Cincinnati, Ohio)

SC Johnson (Racine, Wisconsin)

Schwan’s (Marshall, Minnesota)

Scotts (Marysville, Ohio)

Target (Minneapolis, Minnesota)

United Air Lines (Chicago, Illinois)

Whirlpool (Benton Harbor, Michigan)

SOUTHEASTCapital One (McLean, Virginia)

Coca-Cola (Atlanta, Georgia)

Delta Airlines (Atlanta, Georgia)

Hanesbrands (Winston-Salem, North Carolina)

Home Depot (Atlanta, Georgia)

Lowe’s (Mooresville, North Carolina)

Philip Morris (Richmond, Virginia)

Reily Foods (New Orleans, Louisiana)

R.J. Reynolds (Winston-Salem, North Carolina)

Wal-Mart (Bentonville, Arkansas)

Walt Disney World (Orlando, Florida)

NORTHEAST/ EAST COASTAmerican Express (New York, New York)

Avon Products(New York, New York)

Campbells Soup (Camden, New Jersey)

Church & Dwight (Princeton, New Jersey)

Colgate-Palmolive (New York, New York)

Diageo (New York, New York)

Energizer (Milford, Connecticut)

Hasbro (Pawtucket, Rhode Island)

Heinz (Pittsburgh, Pennsylvania)

Hershey (Hershey, Pennsylvania)

L’Oréal (New York, New York)

LVMH Fashion Group (New York, New York)

McNeil Consumer Healthcare, subsidiary of Johnson & Johnson (New Brunswick, New Jersey)

Pepperidge Farm (Norwalk, New Jersey)

Pinnacle Foods (Cherry Hill, New Jersey)

Schering-Plough (Kenilworth, New Jersey)

Sun Products (Wilton, Connecticut)

Unilever (Englewood Cliffs, New Jersey)

Wyeth (Radnor, Pennsylvania)

PetSmart (Phoenix, Arizona)

Sabre Holdings (Southlake, Texas)

MIDWEST3M Consumer Products (St. Paul, Minnesota)

Abbott Nutrition (Columbus, Ohio)

Alberto-Culver (Melrose Park, Illinois)

American Greetings (Brooklyn, Ohio)

Anheuser-Busch (St. Louis, Missouri)

ConAgra (Omaha, Nebraska & Naperville, Illinois)

Discover Financial Services (Riverwoods, Illinois)

General Mills (Minneapolis, Minnesota)

GM/OnStar (Detroit, Michigan)

Kao/Jergens (Cincinnati, Ohio)

Kellogg (Battle Creek, Michigan)

Kimberly Clark (Neenah, Wisconsin)

Kraft Foods (Glenview, Illinois)

Land O’Lakes (Arden Hills, Minnesota)

Lexmark (Lexington, Kentucky)

Limited Brands (Columbus, Ohio)

McDonald’s (Oak Brook, Illinois)

MillerCoors (Chicago, Illinois)

Motorola (Schaumburg, Illinois)

Nationwide (Columbus, Ohio)

Nestlé Prepared Foods (Solon, Ohio)

Many of the world’s top consumer marketing leaders start at Kelley. The small size of our program combined with the focused attention you’ll get from our Academy Directors and faculty enable you to acquire the knowledge, skills, and connections you’ll need to realize your career goals.

Here’s a snapshot of the power of CMA:

• Dozens of the most recognizable consumer brand companies actively recruit Kelley MBAs, and many of these companies do on-campus recruiting.

• 40 to 50 Kelley MBAs start their careers in the consumer products/services industry each year.

• Over 1,000 Kelley MBAs work in consumer marketing at every level from ABM to CEO.

• We are the No. 1 source of brand managers for Procter & Gamble, the company that invented brand management.

How We Build A Complete Leader

One of the distinctive characteristics of Kelley MBAs is their ability to stand out as leaders among the competition for consumer marketing positions.

Through the curriculum you’ll learn how to look at the big picture and understand how all aspects of the business world function and relate, while the CMA program focuses on building your marketing acumen and interpersonal skills. You’ll be groomed for immediate and future success.

The Brand Value of Kelley CMA

Marketing Acumen• Branding and brand management• Consumer insights• Marketing analysis• Marketing ROI• Targeting and positioning• Creativity and innovation• Multicultural marketing• Advertising and social media• Trade and consumer promotion• Retail merchandise performance• Category management

Interpersonal Skills• Leadership and team-building• Emotional intelligence• Self-awareness• Collaboration• Feedback• Communication• Negotiation• Selling ideas

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ERIN FAULK

MBA ’14

INTERNSHIP: PROCTER & GAMBLE

HOMETOWN: CINCINNATI, OH

PASSION: VISUAL AND PERFORMING ARTS

“I came to Kelley with an undergraduate major in art history and professional experience in the media industry. With the help of the CMA, I learned how to leverage my creative, analytical, and relationship management skills to pursue a fulfilling career in brand management.”

7Success Strategy #1: Build your brand on a foundation of knowledge.

Every Kelley MBA student benefits from the multidisciplinary group of classes that makes up the first-semester Integrated Core. As a CMA student, you’ll also have access to a unique selection of electives designed specifically for future consumer marketing professionals, as well as Academy experiences designed to give you a solid foundation.

In addition, you’ll have access to some of the top marketing faculty in the world. Their courses go beyond the basics to examine issues of critical concern to marketing managers. For example, in the Brand Asset Management course, you’ll examine the practical aspects of building brands, including financial and operational concerns. And in the Consumer Channels Course, you’ll learn how manufacturers successfully interface with major retailers.

Of course, no two CMA students take exactly the same route through the MBA program. You’ll work with your Academy Director to customize your experience so that it reflects your goals and makes you the strongest possible

candidate upon graduation. You’ll also get invaluable insights along the way from your Academy Career Coach—a member of the Kelley Graduate Career Services team who comes from the consumer marketing industry and understands the day-to-day requirements of the careers you may be considering.

In the CMA, you’ll get exactly the education you need to develop a personal brand that will outshine the competition—no matter what career opportunity you choose to pursue.

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Classroom learning is part of every MBA program. But unlike other top programs, the Kelley School gives you the chance to turn that theoretical knowledge into real-world experience throughout your time in the CMA.

You’ll talk to industry leaders to learn what it takes tosucceed in the consumer marketing world. You’ll visit companies to find out what life is like as a consumer marketer. And, of course, you’ll work to solve real-world problems for actual brands both in the Academy and in the classroom.

This hands-on education is what will set you apart from MBA graduates from other schools.

See what goes on behind the scenes at leading consumer marketing companies.

The best way to learn what companies suit you best is to see them in action. That’s why small groups of CMA students

Success Strategy #2: Put what you learn into practice.

Get an internship that can take you places.

Career preparation is one of the most important facets of the Academy experience. As a CMA member, you’ll work closely with both your Academy Director and Academy Career Coach to identify, pursue, and win a position where you can excel.

During your first year, you will go through an extensive career management program covering all aspects of developing yourself and landing the right internship for you. With the help of your Academy team and a peer coach who is a second-year MBA student, you’ll gain a deeper understanding of where your strengths lie and where you can put them to use. You’ll develop your personal story. You’ll identify target companies, expand your personal network, and hone your interview skills.

CMA students land internships at America’s leading brands, coast to coast. Your internship may lead to a job offer after graduation or it will add depth to your story as you continue the search for the right opportunity.

When you return to campus for your second year in the Kelley MBA program, Graduate Career Services will help you get ready for your full-time job search, incorporating the skills and experience gained during your internship into your personal story. You’ll also take part in the Peer Coaching program, where you’ll share your experiences with first-year MBA students and help them prepare for

networking and interviewing. (They’ll want to learn all they can from your experiences, and this generational leadership approach strengthens the Kelley alumni network. It’s filled with members committed to helping you succeed.)

All this preparation pays off. You’ll shine during the recruitment process—and be prepared to perform from your first day on the job. You’ll also have a head start on your post-MBA career search.

Manage a national brand—even before graduation.

Would you like to find out what it’s like to help run an actual consumer brand while still attending class? Only at Kelley can you get your chance.

A group of our students operates Bloomington Brands LLC, a company that manages the Osmocote plant food brand under contract to the Scotts Miracle-Gro Company (NYSE). As a Bloomington Brands team member, you’ll be responsible for everything from choosing product formulas to managing positioning, packaging, and promotions.

This kind of hands-on experience is just one more reason Kelley CMA students are among the most sought-after consumer marketing MBAs in the country.

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Brad Alford, Chairman and CEO of Nestlé Brands USA and Kelley MBA ’80, meets with CMA students.

organize Company Treks. Using Kelley alumni network connections, students who share similar career goals set up visits to their dream corporations.

This gives you the opportunity to explore potential employers—and for employers to see for themselves why Kelley MBA grads really are the best of the best.

Get the right training at the right time. The two Academy Intensive Weeks you’ll undergo during your time at Kelley will prepare you to excel and give you a leg up on the competition.

Discovering and clarifying your interests in consumer marketing—Academy Week One.

Your first Academy Week—in the middle of your first semester—will immerse you in the fundamentals of consumer marketing via face-to-face connections with top consumer marketing firms. You’ll visit leading firms like Procter & Gamble, ConAgra, Eli Lilly, and other consumer-facing companies to get a firsthand look at what the world of consumer marketing is all about, and talk to everyone from CMOs to recent graduates about the opportunities that lie ahead.

Just as important, throughout your first semester you’ll spend time mastering the tools you’ll need to succeed in your internship search. You’ll polish your resume, fine- tune your networking skills, and practice interviewing—packaging your personal brand in a way that will make sure you’re in demand.

Testing your brand in the real world— Academy Week Two.

During your second Academy Week (midway through the spring semester), you’ll put what you’ve learned in the classroom and during Academy Week One into practice. Along with a team of your peers, you will work on a real-world project for a leading company like Procter & Gamble, Target, Whirlpool, General Mills, or Toyota.

Success Strategy #3: Immerse yourself in the world of consumer marketing.

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SIMON ESCUTIA

MBA ’14

INTERNSHIP: COLGATE-PALMOLIVE

HOMETOWN: WOODBURN, OR

PASSION: SPORTS, TECHNOLOGY, AND EXPLORING NEW CULTURES AND FOOD

“Before business school my educational background in mathematics and my career as an auditor were not aligned with my interests in human behavior and sociology. By identifying the links between my background, my interests, and my passions, Kelley and the CMA have helped me develop the skills and experiences I need to make the transition from auditor to brand manager.”

R. PARKER BROOK

MBA ’14

INTERNSHIP: KRAFT FOODS

HOMETOWN: WAYZATA, MN

PASSION: BASKETBALL AND TRAVEL

“The CMA has provided me with the network, knowledge, and skills necessary to successfully transition careers by helping me secure an internship with a best-in-class company and position myself for full-time success.”

You might work on a digital marketing strategy to grow a brand. Or determine whether a failing product line can be saved—and if so, how. Whatever the assignment, you can trust that you’ll be developing the analytical, creative, and strategic skills you need to succeed in your summer internship. As you develop your skills and gain knowledge, you’ll be able to step into a variety of marketing situations with confidence.

It’s this kind of practical experience that ensures CMA students can hit the ground running and make the most of their summer internship experiences.

Creating a brand that will last—Your own

After you return to Kelley from your summer internship, you’ll be ready to take on your role leading the new incoming first-year class. There are numerous opportunities to spread your wings and take an active role through the Leadership Academy. Generational learning is heightened with second-year students’ peer coaching first-year MBAs through their Academy projects, internship interviews, and creating their own personal brands. Opportunities also abound to work cross-functionally again with Renaissance Week and various Fortune 500 company projects that need the expertise of a second-year MBA student. You will not be left wanting for more hands-on experiential learning. When you leave Kelley it will be with a skill set developed to help you tackle the toughest challenges your post-graduation career has to offer.

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THERESA LEE

MBA ’14

INTERNSHIP: TARGET

HOMETOWN: CLEVELAND, OH

PASSION: BARGAIN HUNTING!

“When researching MBA programs, Kelley stood out to me because of its prowess in marketing and brand management. I ultimately chose to attend Kelley because of the abundant opportunities to learn from amazing professors and colleagues, and to access an extensive and powerful business network. Kelley, especially through the CMA and my CMA peer coach, has delivered above and beyond my expectations, from providing me with the tools to discover and craft my pitch to landing the internship of my dreams.”

Success Strategy #4: Gain a perspective on the global marketplace.

How do brands succeed in various cultures and economies? You’ll be able to find out firsthand as part of your Kelley MBA experience. Through the Kelley International Perspectives (KIPs) and Global and Social Enterprise (GLOBASE) programs, you’ll be able to tailor, in partnership with your classmates, a global experience that will fine-tune your organizational and leadership skills while applying an international lens to your consumer marketing repertoire. You’ll meet with the international divisions of global brands, such as P&G in China, or formulate business strategies for small companies launching brands in developing countries, such as Peru or Ghana.

Previous KIPs teams have traveled to Australia, Brazil, Chile, China, Cuba, Czech Republic, India, Ireland, Israel,Peru, Poland, and South Africa. Participants in GLOBASE have partnered with business and non-governmental organizations (NGOs) in Ghana, India, and Peru.

Visit www.kelley.iu.edu/mba/academics/globalopportunities.cfm to learn more. CMA students visit companies

in Ireland (above) and China.

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Take the first step into a successful future in brand management. Apply today.

Tide®, KitchenAid®, Colgate®, Old Spice®, Cheerios®, American Express®, Band-Aid®, and Cymbalta®. It’s no coincidence that so many of the world’s most beloved brands have Kelley family ties.

So too do many of our country’s top consumer marketing professionals, including Brad Alford, Chairman and CEO, Nestlé USA; Anton Vincent, President, General Mills Baking Division; Cie Nicholson, Chief Marketing Officer, Equinox Fitness; and many more. They’re all Kelley MBAs. Yours could be the next name featured on this list—but first you must apply to Kelley.

Get started now at kelley.iu.edu/mba/admissions.

You’ll find all the information you need to complete your Kelley MBA application online and schedule a personal visit. Or, for more information, you can contact us at 800.99.IUMBA (800.994.8622) or 812.855.8006, or by email at mbaoffic@indiana.edu.

Your future as a consumer marketing leader is waiting. Join us today.

For more information, contact the Consumer Marketing Academy Directors:

Jonlee Andrews or Ray Lutherjonandre@indiana.edu or rluther@indiana.edu

Kelley School of Business1275 E. 10th Street

Bloomington, IN 47405

kelley.iu.edu/cbl