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Applying an Expanded Set of Cognitive Design Principles to Formatting the Kidney Early Evaluation Program (KEEP) Longitudinal Survey José Luis Calderón, MD, 1,2 Erik Fleming, MPH, 2 Monica R. Gannon, BA, 3 Shu-Cheng Chen, MS, 4 Joseph A. Vassalotti, MD, 3,5 and Keith C. Norris, MD 2,6 Background: The National Kidney Foundation Kidney Early Evaluation Program (KEEP) is a free community-based health-screening program targeting populations at greatest risk of chronic kidney disease (CKD), those with high rates of diabetes and hypertension, and a high proportion of racial/ethnic minorities. The KEEP Longitudinal Survey will adopt methods similar to those used in KEEP to gather follow-up data to measure CKD-related heath status and gauge program effectiveness for repeated KEEP participants with evidence of CKD stages 3 to 5. KEEP has defined objectives to enhance follow-up survey response rates and target vulnerable populations who bear the greatest CKD risk-factor burdens. Methods: The KEEP Follow-up Form was assessed for adherence to 6 cognitive design principles (simplicity, consistency, organization, natural order, clarity, and attractiveness) considered to summate the techniques guiding good survey development and for the additional cognitive design principles of readability and variation of readability across survey items. Results: The KEEP Follow-up Form was found to include violations of each cognitive design principle and readability principle, possibly contributing to item nonresponse and low follow-up rates in KEEP. It was revised according to empirically substantiated formatting techniques guided by these principles and found during qualitative assessment to be more user friendly, simpler, better organized, more attractive, and easier to read. Subsequent development of the KEEP Longitudinal Survey form also was guided by these principles. Conclusion: To ensure ease of use by populations with limited literacy skills, poor health literacy, and limited survey literacy, survey researchers must apply cognitive design principles to survey develop- ment to improve participation and response rates. Am J Kidney Dis 51(S2):S83-S92. © 2008 by the National Kidney Foundation, Inc. INDEX WORDS: Chronic kidney disease; cognitive design principles; readability; survey format; survey methods. H ealth-related surveys vary in formatting and ease of use. Choice of formatting technique usually is based on investigator preference and experience. The formatting goal is to produce sur- veys that are easy to comprehend, navigate, and respond to regardless of whether self-administered or administered orally. Thus, formatting choices must take into consideration social characteristics of the population to be studied, including educa- tional attainment, literacy skills, disease burden, and cognitive functioning. 1 On the receiving end, respondents read or hear survey questions and process the content in the context of memory and experience to formulate responses. Therefore, re- sponding to surveys is a cognitive exercise, one that is apt to be performed better by respondents who comprehend the purpose of the survey and the items, are healthy, and have higher educational attainment and broader literacy skills. 2 This is par- ticularly important for patients with chronic kidney disease (CKD) or one or both of its 2 main risk factors, diabetes and hypertension. These patients are at risk of experiencing cognitive decline and decreased literacy skills, making reading health information and responding to surveys challeng- ing. 3,4 Formatting techniques used in developing health-related surveys are well documented and From the 1 College of Pharmacy, Health Professions Divi- sion, Nova Southeastern University, Fort Lauderdale, FL; 2 Charles R. Drew University of Medicine and Science, Los Angeles, CA; 3 National Kidney Foundation, New York, NY; 4 Chronic Disease Research Group, Minneapolis Medical Research Foundation, Minneapolis, MN; 5 Department of Medicine, Division of Nephrology, Mount Sinai School of Medicine, New York, NY; and 6 David Geffen School of Medi- cine, University of California, Los Angeles (UCLA), Los Angeles, CA. Received November 21, 2007. Accepted in revised form January 14, 2008. Address correspondence to José Luis Calderón, MD, College of Pharmacy, Health Professions Division, Nova Southeastern University, 3301 College Ave, Fort Lauder- dale, FL 33314-7796. E-mail: [email protected] © 2008 by the National Kidney Foundation, Inc. 0272-6386/08/5104-0111$34.00/0 doi:10.1053/j.ajkd.2008.01.008 American Journal of Kidney Diseases, Vol 51, No 4, Suppl 2 (April), 2008: pp S83-S92 S83

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Applying an Expanded Set of Cognitive Design Principles to Formattingthe Kidney Early Evaluation Program (KEEP) Longitudinal Survey

José Luis Calderón, MD,1,2 Erik Fleming, MPH,2 Monica R. Gannon, BA,3 Shu-Cheng Chen, MS,4

Joseph A. Vassalotti, MD,3,5 and Keith C. Norris, MD2,6

Background: The National Kidney Foundation Kidney Early Evaluation Program (KEEP) is a freecommunity-based health-screening program targeting populations at greatest risk of chronic kidneydisease (CKD), those with high rates of diabetes and hypertension, and a high proportion of racial/ethnicminorities. The KEEP Longitudinal Survey will adopt methods similar to those used in KEEP to gatherfollow-up data to measure CKD-related heath status and gauge program effectiveness for repeatedKEEP participants with evidence of CKD stages 3 to 5. KEEP has defined objectives to enhancefollow-up survey response rates and target vulnerable populations who bear the greatest CKDrisk-factor burdens.

Methods: The KEEP Follow-up Form was assessed for adherence to 6 cognitive design principles(simplicity, consistency, organization, natural order, clarity, and attractiveness) considered to summatethe techniques guiding good survey development and for the additional cognitive design principles ofreadability and variation of readability across survey items.

Results: The KEEP Follow-up Form was found to include violations of each cognitive design principleand readability principle, possibly contributing to item nonresponse and low follow-up rates in KEEP. Itwas revised according to empirically substantiated formatting techniques guided by these principles andfound during qualitative assessment to be more user friendly, simpler, better organized, more attractive,and easier to read. Subsequent development of the KEEP Longitudinal Survey form also was guided bythese principles.

Conclusion: To ensure ease of use by populations with limited literacy skills, poor health literacy, andlimited survey literacy, survey researchers must apply cognitive design principles to survey develop-ment to improve participation and response rates.Am J Kidney Dis 51(S2):S83-S92. © 2008 by the National Kidney Foundation, Inc.

INDEX WORDS: Chronic kidney disease; cognitive design principles; readability; survey format; surveymethods.

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ealth-related surveys vary in formatting andease of use. Choice of formatting technique

sually is based on investigator preference andxperience. The formatting goal is to produce sur-eys that are easy to comprehend, navigate, andespond to regardless of whether self-administeredr administered orally. Thus, formatting choicesust take into consideration social characteristics

f the population to be studied, including educa-ional attainment, literacy skills, disease burden,nd cognitive functioning.1 On the receiving end,espondents read or hear survey questions androcess the content in the context of memory andxperience to formulate responses. Therefore, re-

From the 1College of Pharmacy, Health Professions Divi-ion, Nova Southeastern University, Fort Lauderdale, FL;Charles R. Drew University of Medicine and Science, Losngeles, CA; 3National Kidney Foundation, New York, NY;Chronic Disease Research Group, Minneapolis Medicalesearch Foundation, Minneapolis, MN; 5Department ofedicine, Division of Nephrology, Mount Sinai School ofedicine, New York, NY; and 6David Geffen School of Medi-

ine, University of California, Los Angeles (UCLA), Los

ngeles, CA.

merican Journal of Kidney Diseases, Vol 51, No 4, Suppl 2 (April

ponding to surveys is a cognitive exercise, onehat is apt to be performed better by respondentsho comprehend the purpose of the survey and the

tems, are healthy, and have higher educationalttainment and broader literacy skills.2 This is par-icularly important for patients with chronic kidneyisease (CKD) or one or both of its 2 main riskactors, diabetes and hypertension. These patientsre at risk of experiencing cognitive decline andecreased literacy skills, making reading healthnformation and responding to surveys challeng-ng.3,4

Formatting techniques used in developingealth-related surveys are well documented and

Received November 21, 2007. Accepted in revised formanuary 14, 2008.

Address correspondence to José Luis Calderón, MD,ollege of Pharmacy, Health Professions Division, Novaoutheastern University, 3301 College Ave, Fort Lauder-ale, FL 33314-7796. E-mail: [email protected]© 2008 by the National Kidney Foundation, Inc.0272-6386/08/5104-0111$34.00/0

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doi:10.1053/j.ajkd.2008.01.008

), 2008: pp S83-S92 S83

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ere empirically tested by social scientists. Sixognitive design principles were proposed asummating the techniques that guide the develop-ent of user-friendly surveys: simplicity, consis-

ency, organization, natural order, clarity, andttractiveness.5 The Charles Drew Universityiomedical Research Center, Los Angeles, CA,xpanded on these by adding 2 components ofurvey readability: readability of individual sur-ey items and variation in the readability oftems across a survey. Assessing readability is anmportant step in adapting and designing health-elated surveys for use with vulnerable popula-ions who tend to have limited literacy skills.6

eadability refers to the semantic and syntacticttributes of text. It determines the relative utilityf text for persons with varying degrees of read-ng skill.7 Readability of text can be estimated bysing one of many readability formulas based onhe number of syllables per word and number ofords per sentence to estimate the reading skill

evel needed to decipher and comprehend theext.8 Word-reading difficulty and sentence lengthere found to be the best predictors of text

eadability. More polysyllabic words and longerentences are more difficult to read. Desiredeadability for persons with limited literacy skillss a score of fifth grade level or less, measuredsing the Flesch-Kincaid Grade Level (F-K) for-ula, or a score of 80 or higher measured using

he Flesch Reading Ease (FRE) formula.The cognitive design principles of readability

f items and variation of readability across itemsre of particular importance when developingurveys for use in vulnerable populations. Vulner-ble populations are more likely to have limitediteracy skills and limited health literacy, particu-arly the elderly and racial/ethnic minorities,ho also experience disparities in chronic dis-

ase prevalence.9-11 They bear the largest burdenf chronic disease compared with the generalopulation. Therefore, surveys designed to mea-ure behavior and health status over time mustake into account limitations in cognition inher-nt to long-standing chronic disease and aginghat influence literacy skills. CKD is especiallyertinent in this regard because its 2 main riskactors, diabetes and hypertension, are them-elves chronic diseases that are pandemic andontribute to overall cognitive decrease and de-

lining literacy skills. f

The Kidney Early Evaluation Program (KEEP),National Kidney Foundation program, is a freeommunity-based health screening program en-olling individuals 18 years and older with diabe-es, hypertension, or a family history of kidneyisease, diabetes, or hypertension. All programarticipants are volunteers. Since the programas launched in August 2000, more than 90,000articipants were screened by 47 National Kid-ey Foundation affiliates in 49 states and theistrict of Columbia. The KEEP Follow-up Form

s used to assess how participants experiencedhe screening, what they learned about theirealth, whether they followed up with a physi-ian visit, and, if so, what health issues wereiscussed. The KEEP Longitudinal Study willdopt similar survey methods to gather fol-ow-up data to measure CKD-related health sta-us and gauge program effectiveness for repeatedEEP participants with evidence of CKD stagesto 5.Applying cognitive design principles to format-

ing health-related surveys has 3 objectives: (1)iminish common navigation errors, (2) mini-ize the administrative burden and cognitive

emands on respondents, and (3) increase thease of negotiating and responding to a sur-ey.12-14 Because applying cognitive design prin-iples to developing health-related surveys washown to diminish item nonresponse, these prin-iples were used to assess the KEEP Follow-uporm and begin development of the KEEP Lon-itudinal Survey (KEEP-LS). Applying cogni-ive design principles to developing the KEEP-LSs an iterative and ongoing process. The presentersion will be field tested as part of the KEEP-LSnd likely will be revised as we gain experiencen its use and data-collection capability in theontext of vulnerable populations.

KEEP targets communities at high risk ofKD and its risk factors. It has detected greater

ates of CKD risk factors in targeted communi-ies than in the general population, establishinghis approach as justified and productive.15-17

EEP Longitudinal Study expands the numberf study communities and adds an educationalomponent for providers and program partici-ants.18 KEEP Longitudinal Study will identifyndividuals from previous KEEP programs withvidence of CKD stages 3 to 5 and enroll them

or long-term participation in a study designed to

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Cognitive Design Principles and KEEP Survey S85

valuate the effectiveness of educational pro-rams in improving the process of care andlinical outcomes. Educational programs will beimed at participants and their health care provid-rs. Survey use is important to this study toccrue baseline and follow-up data. The purposef this report is to describe the methods used tossess the format design of the KEEP Follow-uporm, measured by using 8 cognitive designrinciples; develop the KEEP-LS based on assess-ent of the KEEP Follow-up Form; and qualita-

ively validate modifications made to the KEEPollow-up Form in developing the KEEP-LS.

METHODSWe applied these steps to the original KEEP Follow-up

orm (version 1 [v1]) to develop the KEEP-LS: (1) assess-ent of how well v1 adhered to cognitive design principles;

2) assessment of v1 readability at the Charles R. Drewiomedical Research Center; (3) development of the KEEPollow-up Form v2 based on steps 1 and 2; (4) conductingognitive interviews to comparatively assess comprehen-ion, perceived ease of use, and cultural appropriateness ofEEP Follow-up Form v1 and v2; (5) KEEP Follow-upommittee review and revision of v2 to develop KEEPollow-up Form v3 based on information gained fromeports of the Drew Biomedical Research Center; (6) inde-

Figure 1. Charles Drew University protocol for the linguisticevel.

endent assessment of the KEEP Follow-up Form v3 fordherence to the expanded set of cognitive design principles;nd (7) development of the KEEP-LS (v1 to v3) at theharles Drew University Center for Cross-cultural Epidemio-

ogic Studies.These steps emphasize the iterative nature of methods

sed to develop the present field version of the KEEP-LS.oreover, the original version of the KEEP Follow-up Form

v1) underwent 2 independent reviews by the Drew Re-earch Centers in Minority Institutions and the Drew Centeror Health Services Research. Reviews focused on the assess-ent of overall content, language, readability, and format.ased on consensus between reviewers, revisions wereade to develop the KEEP Follow-up Form v2 and v3.The field version of the KEEP-LS also was culturally

dapted into Spanish by using rigorous criteria. Discussionf this aspect of the survey development is beyond the scopef this report. However, Fig 1 shows methods for theinguistic and cultural adaptation (including language) ofurveys, with a focus on their application to formatting, thatere developed at the Drew Research Centers in Minority

nstitutions.

ssessment of KEEPFollow-upFormAdherence toognitiveDesignPrinciples andReadability

The KEEP Follow-up Form v1 has 14 numbered itemsonsisting of 18 closed-ended and 1 open-ended question.e assessed KEEP Follow-up Form v1 according to the 7

ognitive design principles listed in Table 1. The F-K and

and cultural adaptation of surveys. RGL, reading grade

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RE readability formulas were used to estimate the readabil-ty of items in KEEP Follow-up Form v1 and items devel-ped for the KEEP-LS. The F-K formula rates text on a USrade-school level such that the average eighth grader woulde able to read a document that scores 8.0. Scores generatedy the F-K formula highly correlated with scores from otherommonly used readability formulas.8 The FRE formulaates text on a 100-point scale; the higher the score, theasier the document is to read. Both formulas generatecores based on the average number of syllables per wordnd number of words per sentence. Correspondence betweenhe scores for these 2 methods and the reading difficultyating for the scores are listed in Table 2.

Because the readability estimate for a passage is equiva-ent to the average of the readability of its componententences, we used the F-K and FRE formulas to assesshe readability of single items, as well as the survey as ahole. We selected these formulas because they are

vailable in Microsoft Word (Microsoft Corp, Redmond,A) and therefore are readily available to nearly all

nvestigators interested in assessing text and survey read-bility. Moreover, use of software decreases the amountf work required to produce readability estimates, elimi-ates human error inherent in manual calculation, andequires little training.19

ualitativeAssessment of KEEPSurveys

Cognitive (intensive) interviews were conducted with 8articipants using KEEP Follow-up Form v3: 5 Hispanics (3en, 2 women) aged 43 to 67 years and 3 African Americans

1 man, 2 women) aged 50 to 82 years. Four participants hadhigh school education or equivalency, 2 had some college,nd 2 had college degrees (both African American). None ofhe women reported having diabetes, hypertension, or kid-ey disease. One Hispanic man had uncontrolled hyperten-ion despite medication, 1 had diabetes treated by diet, and 1ad diabetes and hypertension treated with insulin andntihypertensive medication. All Hispanic men had moder-te to severe central obesity and admitted to being over-eight. One African-American man had diabetes and kidneyisease. All Hispanic participants were fully bilingual.A cognitive interview script was constructed and used byethnically matched interviewers (Table 3). Interviews

asted 40 to 60 minutes. The first set of items in the scriptueried perceptions about the original KEEP Follow-uporm. The last items queried perceptions about the firstevision (v2) of the KEEP Follow-up Form. Participants

Table 1. Description of

. Simplicity Elimination of graphical complexitie

. Consistency Ensuring response tasks are consis

. Organization Adhering to proximity compatibility prelevant to common mental tasks

. Natural order Natural reading flow from left to righ

. Clarity Enhancing navigation and diminishi

. Attractiveness User-friendly design to motivate com

. Readability Easy-to-read instructions, transitionfrom one item to the next; avoidin

ere asked to compare them for comprehension, ease of V

eading, and preferred format. Comments, opinions, anderception of the KEEP Follow-up Form (v2) were clusterednd reported as an item-by-item synopsis to the KEEPollow-up Committee.

RESULTS

EEPFollow-upFormCognitiveDesignssessment

For purposes of brevity, we report only resultsf our assessment of adherence to cognitiveesign principles, quantitative assessment of read-bility, and results of cognitive interviews for therst page of the KEEP Follow-up Form v1 (Fig 2)nd KEEP-LS v3 (Fig 3). However, KEEP Fol-ow-up Form v3 and KEEP-LS v3 appear in theirntirety as online supplementary materials avail-ble at www.ajkd.org to allow readers to betternderstand how the iterative nature of our meth-ds resulted in the survey’s evolution and as aool for further study.

Overall, KEEP Follow-up Form v1 had defi-iencies in each of the 7 cognitive design prin-iple categories (Table 4). As part of the iterativerocess in the development of the KEEP-LS,dherence to these cognitive design principlesas assessed in each step of survey develop-ent. For example, the KEEP Follow-up Com-ittee revised v2 and developed v3 based on

Table 2. Reading Difficulty Rating of Flesch ReadingEase Scores and Flesh-Kincaid Grade Level Scores

Reading DifficultyRating

Flesch ReadingEase Score

Flesch-Kincaid GradeLevel Score

ery easy 90-100 5asy 80-90 6airly easy 70-80 7tandard 60-70 8-9airly difficult 50-60 10-12ifficult 30-50 13-16

itive Design Principles

as grid lines and irrelevant informationsimilar types of questions

e; the degree to which different displays of information areguide physical proximity of displaysbottom

nitive demand, such as eliminating matricesn, eliminate clutter, and highlight important pointsents, and questions; elimination of variation in readabilityf technical terms

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ery difficult 0-30 �College graduate

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nformation gained from the report of the Drewesearch Centers in Minority Institutions re-

earch group. KEEP Follow-up Form v3 thenas independently assessed for adherence to

ognitive design principles. This showed that v3ormatting was still difficult to negotiate becauset used too many text boxes, making it visuallyhallenging and increasing cognitive demand. Itlso contained confusing instructions, further add-ng to cognitive demand when responding (seeupplementary materials). In addition, assess-ent showed that readability of v3 item 13 was

eading grade level 12, measured by means ofhe F-K method; this is considered difficult toead. Thus, this iterative process represents auality control measure that ensures an end prod-ct that will have the greatest utility for gatheringalid health-related information from popula-ions with cognitive decrease and limited literacykills and for diminishing item and survey nonre-ponse.

EEPFollow-upFormReadabilityAssessment

The readability of many KEEP Follow-uporm v1 items was at or less than the desired

tem readability of 5 or less. However, the read-bility of many items was considered difficultFig 2). Assessing readability across items showed

Table 3. KEEP Follow-up

1. What do you think this question is asking?2. What does this question mean to you?3. Are the words too technical?

4. Should the wording be changed?5. How would you ask this question?6. Do you speak Spanish?7. How would you ask this question in Spanish?8. Please read the answer choices after this question. Are

Please look at the form itself. Look at how the question9. Is there too much information on the page?0. Is the writing easy or hard to read?1. Is there enough space between questions and answers2. If you had to change the form, what would you change?

Interviewer: Show the participant the KEEP Follow-up3. Please compare these 2 surveys. Which of the 2 forms4. Please compare these 2 surveys. Which of the 2 forms

Do you have anything else you’d like to say about the K

Abbreviations: KEEP, Kidney Early Evaluation Program.

arked variation. Figure 4 shows the variation in n

eadability of items on KEEP Follow-up Formv1) page 1 compared with KEEP-LS (v3) page. Items with difficult readability were simpli-ed by using the for or nor but and yet so methodwhich reduces long sentences to short simpleentences) developed at the Drew Center forealth Services Research.20

ualitativeAssessment

The cognitive interviews validated the ini-ial assessment of KEEP Follow-up Form v1.n summary, v1 did not offer skip patterns andtems were not ordered in a way that wouldelp respondents answer questions in logicaluccession and avoid items that may not beelevant to them. There was consensus agree-ent across the 2 participant groups that hav-

ng to negotiate items not relevant to them “is aaste of time,” “can be frustrating,” and may

ause participants to stop answering surveyuestions. Other comments indicated that itemsnd response options were crowded, number-ng patterns for questions and response optionsere confusing, many questions were too long

nd considered likely to be hard to read for theverage person, and the use of technical termsas frustrating. There also was consensus

greement that this version of the survey was

ognitive Interview Script

(a) Yes . . . . . How?(b) No(a) Yes . . . . . How? (b) No

nderstandable? (a) Yes(b) No . . . . . How?

ritten on the pages.(a) Yes . . . . How? (b) No(a) Easy (b) Hard . . . . How?

1 and v2.asier to read? Why?

er to read? Why?urveys?

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entary and verbatim responses from cogni-ive interview participants for the first 4 itemsf KEEP Follow-up Form v1 that are represen-ative of comments made for other items. Whensked to compare KEEP Follow-up Form v1ith the KEEP Follow-up Form v2, there was

onsensus agreement among all participantshat the KEEP Follow-up Form v2 was easiero use, better organized, simpler, easier to read,

Figure 2. Formatting and readability assessment of Kidage 1. The Flesch-Kincaid Grade Level (F-K) formula ratrader would be able to read a document that scores 8.0. Tcale; the higher the score, the easier the document is to re

nd more attractive (Fig 3). H

evelopment of theKEEP LS

Applying expanded cognitive design prin-iples used at the Charles Drew University Bio-edical Research Center resulted in the develop-ent of KEEP Follow-up Form v2, which was

referred by participants during qualitative assess-ent. Skip patterns were added with simple

raphics to help respondents navigate the survey.

rly Evaluation Program (KEEP) Follow-up Form version 1,on a US grade-school level such that the average eighth

sch Reading Ease (FRE) formula rates text on a 100-point

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owever, skip patterns were kept to a minimum

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nd used only twice in the KEEP Follow-uporm v2 (Fig 3) because they have the poten-

ial to add to cognitive demand. The KEEPollow-up Form v2 was reviewed and modifiedy the KEEP Follow-up Committee. The result-ng version (v3) served as the basis for develop-ng the KEEP-LS. The KEEP-LS has 21 closed-nded items and 1 open-ended item that preservedhe intent of the KEEP Follow-up Form to gain

Figure 3. KEEP Follow

nformation about participant perceptions of the i

rogram and its impact on their health care–eeking behavior. Importantly, it also preservedhe intent of the follow-up form to gain informa-ion about the process of care as it relates to CKDnd CKD risk factor screening and treatment.

DISCUSSION

An expanded set of cognitive design prin-iples that includes 2 domains of readability is an

rvey v2, Part A, page 1.

mportant contribution to the survey methods

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iterature. Applying cognitive design principlesn formatting the KEEP-LS has the potential tomprove item response and diminish survey non-esponse, which has been a challenge to therogram. Importantly, the iterative process usedn developing the KEEP-LS is a quality-controleasure that ensures that investigators adhere to

ognitive design principles in formatting health-elated surveys. For example, in response to theiolations of each of the 7 cognitive designrinciples in the KEEP Follow-up Form, theEEP-LS was formatted into 4 main categories

A, KEEP Screening; B, Doctor’s Visit; C, Medi-ines and Care; and D, Follow-up) that likely

Table 4. Assessment of Adherence to Cognitive DesiForm Ver

. Simplicity Four items are numbered, butUse of ambiguous words: “feelVisually distracting, density of

. Consistency Response task inconsistent.Numbering and lettering incon

. Organization Format complicated by questioConcepts not grouped (item 1)

. Natural design Response option on right for itResponse option orientation inLack of left-to-right orientation,

. Clarity High cognitive demand to negoand organization.

Questions and response optioNumbering of items confusing

. Attractiveness Information density high.Bolded response options itemsRequest for personal informati

. Readability Readability is acceptable for 5One item (item 2) reads at theWide variation in readability acUse of technical terms (glomer

01 2 3 4 5 6 7 8

5

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15

20

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Page 1 Items

ill promote user friendliness and diminish cog-itive demand (see supplementary materials). Inddition, the difficult-to-read item 13 on KEEPollow-up Form v3 was replaced with 3 shortducational sentences that have a combined read-bility of reading grade level 4 and serve tontroduce the last 4 items in the KEEP-LS. Thiss an innovative approach that not only preparesarticipants to respond to the last 4 items of theurvey, but also may contribute to enhancingheir CKD health literacy. (Compare Follow-uporm v3 item 13 with sentences introducing

tems 19 to 22 of KEEP-LS v3 in the supplemen-ary materials online.)

nciples: Kidney Early Evaluation Program Follow-up, Page 1

tions are asked.1), “glad” (item 2).tion.

across items.d as lettered items after numbered items.

n left for items 2, 3.tent (1 vertical column, item 3; 2 vertical columns, item 4)..ems on page because of lack of simplicity, consistency,

ered.g lettered items within a numbered item.

2. but not 3 and 4.(social security number).

s, but in the “difficult” range for 3/8 items (2, 2b, 3).graduate level (grade level 20).ms.hritis).

KEEP F/U Form

KEEP-LS

Figure 4. Variation in readabil-ity of Kidney Early Evaluation Pro-gram (KEEP) Follow-up Form(KEEP-F/U) version 1 (page 1,items 1a, 1b, 1c, 1d, 2, 2b, 3, and4) and KEEP-Longitudinal Survey(KEEP-LS) version 3 (page 1,items 1 to 6). Abbreviation: F-K,

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Surveys designed using these principles mayitigate category fallacy and inaccurate re-

ponses by making the survey more user friendly.his is especially important because the KEEProgram reaches out to the most vulnerable popu-ations, such as racial/ethnic minorities and thelderly, who are at greatest risk of CKD and mayave limited literacy skills and limited surveyiteracy (limited experience in negotiating andompleting surveys).

The purpose of this report was to convey howest to format surveys for vulnerable populationsy using cognitive design principles. One limita-ion of this report is that the psychometric proper-ies of the KEEP-LS were not tested. However,e currently are collecting data to test the instru-ent’s construct validity and internal consis-

ency reliability. Of interest will be the tally ofissing responses from vulnerable populations.o date, most KEEP participants were educatednd employed and tended to have health insur-nce; however, follow-up response rates wereess than expected. We hypothesize that it will beore effective at accruing robust data, measured

y diminished item and survey nonresponse.oreover, the Spanish version of the KEEP-LS

s undergoing further qualitative evaluation bysing focused group discussions with Spanish-nly speakers before it is field tested in Latino

Table 5. Summary of Cognitive Interview Comm

Item No.

1, 2 The meaning of “feel” and “glad” in the contexparticipant suggested merging items 1a and“health care provider” was defined in a variealternative, “doctor” was the preferred term.2 was considered difficult to comprehend bylong and repetitive.” “Most people may not u“Questions should have separate numbers.

3 Most participants considered the question too“Should be asked differently.” “Make questioanswer all these questions?” Two participanquestion because answering would not telltriglycerides, urinary tract infections, phosphidea.” These terms are used in other items icommon word: “It’s in milk,” “For the bones.

4 Participants could not define estimated glometechnical. Common questions were “What’sthis means.”

Abbreviations: KEEP, Kidney Early Evaluation Program;

ommunities. w

By applying cognitive design principles toormatting health-related surveys, researchersay increase the likelihood that participants

rom all walks of life with differing levels ofducational attainment, literacy skills, healthiteracy, and survey literacy will be able toore easily navigate the surveys. This is cru-

ial for enhancing our understanding of howetter to improve preventative care and pro-ote compliance with care in populations at

igh risk of CKD.

ACKNOWLEDGEMENTS

The authors thank Edward Constantini, MA, Shane Nyg-ard, BA, and Nan Booth, MSW, MPH, of the Chronicisease Research Group for figure preparation, manuscriptreparation, and manuscript editing, respectively.Support: The Kidney Early Evaluation Program is spon-

ored by the National Kidney Foundation Inc and supportedy Amgen, Abbott, Genzyme, Ortho Biotech Products LP,nd Novartis, with additional support provided by Siemensedical Solutions Diagnostics, Lifescan, Suplena, andceanSpray Cranberries. Additional support was providedy National Institutes of Health grants RR019234 andD00148 (JC, KN); RR03026, RR011145, P30AG21684,

nd RR014616 (JC, EF, KN); Agency for Healthcare Re-earch and Quality grant 1R24-HS014022-01A1 (JC), andMS grant 1H0CMS300041 (JC).Financial Disclosure: Dr Vassalotti reports having re-

eived grant support from the Centers for Disease Controlnd Prevention. The authors have no conflicts of interest

r KEEP Follow-up Form Version 1, Items 1 to 4

mments

uestion about health was unclear to some. Oneo one by using “satisfied” instead of “glad.” The termays: doctor, HMO, hospital. When asked for anphanumeric designations for items were confusing. Itemal participants. “I had to read it more than once.” “Tooand this.” Questions within questions were mentioned.swered no to 2a, why do I have to answer 2b?”

nd not clear. “Are you asking about KEEP or a doctor?”r.” “If I don’t have any health problems, why should Itely suggested that they couldn’t see the point of thee answer is about KEEP or the provider. The words

, or parathyroid could not be defined by all. “I have noEEP Follow-up Form. Calcium was recognized as a

tration rate or creatinine. They were considered tooine?” and “Glomerular what?” or “I have no idea what

health maintenance organization.

ents fo

Co

t of a q1b intty of wThe alsevernderst

” “If I anlong an cleats astu

you if thorous

n the K”rular filcreatin

ith its subject matter.

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Calderón et alS92

SUPPLEMENTARY DATA

Item S1: KEEP Follow-up Form v3.Item S2: KEEP-LS v3.Note: The supplementary data accompanying this article

doi:10.1053/j.ajkd.2008.01.008) is available at www.ajkd.org.

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