applying behavioural insights to public policy · pdf filecabinetoffice behavioural insights...
TRANSCRIPT
CabinetOffice Behavioural Insights Team
Applying Behavioural Insights to Public Policy ACI Research Think Tank, 28th October
Dr Rory Gallagher
CabinetOffice Behavioural Insights Team
BI can help change the way we think about and approach policy problems
CabinetOffice Behavioural Insights Team
Behavioural insights offers new evidence and frameworks for influencing behaviour
1. Regulation
2. Incentives
3. Information
Behavioural Insights
‘Behavioural insights can help us to
analyse problems better, and design more
effective and efficient ways of achieving
particular goals’ Australian Public Services Commission, 2009
CabinetOffice Behavioural Insights Team
Our approach has 4 key stages – iterative process
Define Diagnose Design Test,
Learn, Adapt
Context, Details, People & Evidence … matter
Example of large systems change: UK job centres
The intervention involved 3 main changes
1. Cut down process
2. Commitments 3. Strengths identification
Initial results = bigger impact than anticipated
55% 55% 57% 56%
58%
61%
53%
69%
66% 65%
40%
50%
60%
70%
80%
Feb Mar April May June July Aug
% off-flow from benefits after 13 weeks
CabinetOffice Behavioural Insights Team
Exciting range of projects & policy issues in NSW
Implementing
Scoping Advisory
CabinetOffice Behavioural Insights Team
Supporting patient choice re. use of Private Health Insurance in public hospital
CabinetOffice Behavioural Insights Team
• Growing interest in applying BI across NSW
• Context, Details, People, Evidence … matter
• Use of RCTs – driving ‘what works’
• Test, Learn, Adapt: ‘agile implementation’
• Still early days: just scratching surface, long way to go
• Next phase = sustainability, replication, segmentation, process to policy
• Future enablers = ‘big’ data, digital services, VfM
Final remarks