applying social media strategy for clinicians and researchers
Post on 14-Sep-2014
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How to use social media in health and research professionallyTRANSCRIPT
![Page 1: Applying social media strategy for clinicians and researchers](https://reader033.vdocument.in/reader033/viewer/2022051512/54161db68d7f72a26c8b46dc/html5/thumbnails/1.jpg)
Applying Digital Strategy
in Health
contactHeidiAllenidauHeidi Allen Online
Building anOnline Presence
in Health
Web 20moving from static webpages
to
dynamic shareable content amp social networking
characterised by facilitating communication
HeidiAllenidau
The Big Myth Content is King
lsquoIf my site has great content it will be foundrsquo
Nope - you are one of a gazillion sites with good content
HeidiAllenidau
Outbound marketing
Expensive
no-one takes much notice
Find customers through advertising
HeidiAllenidau
Inbound marketing
The next few years look more like this
Customers find you
HeidiAllenidau
Here are Some Stats
Ready
HeidiAllenidau
Thatrsquos 400 million members70 of whom are outside
the US HeidiAllenidau
httpwwwinsidefacebookcom20100201facebooks-january-us-traffic-by-age-and-sex-growth-led-by-young-women-grown-men-and-their-parents
Revenue for 2010 predicted to be over $1B
HeidiAllenidau
lsquoThe Professional version of Facebookrsquo
60 million members11 Million members in Europe
200 countries
HeidiAllenidau
85000 contributors
have written nearly
1000000 posts
in 6 months
httpenwikipediaorgwikiWikipedia
Wikipedia currently has over of 14m articles
HeidiAllenidau
And creating a new website is easier and cheaper
itrsquos lsquoFreersquo HeidiAllenidau
A dayrsquos worth of content is uploaded every minute
The first YouTube video
Me at the zoo and shows one of the founders Jawed Karim at San Diego Zoo Uploaded on April 23 2005 YouTube blog March 2010 HeidiAllenidau
HeidiAllenidau
75m users but only around 15m are active
40 have never sent a single Tweet
80 have tweeted fewer than ten times
httpthemetricsystemrjmetricscom HeidiAllenidau
60 of new twitter users drop out after the first month
HeidiAllenidau
Yes yesthatrsquos all very impressive
Irsquom sure but
Irsquove yet to meet the client who found me through
tweeting
HeidiAllenidau
Google Juice
HeidiAllenidau
being found online and Social Media go
hand in hand
lsquoHow is Social Media being
used in Health and Research
HeidiAllenidau
HeidiAllenidau
HeidiAllenidau
WikirsquosHeidiAllenidau
Hospitals
280 YouTube channels
382 Facebook pages
470 Twitter accounts
82 Blogs
httpEdBennetorghsnlMarch 28 2010 HeidiAllenidau
7
39
31
23
600 US Hospitals
YouTube Facebook Twitter Blogs
Access to Research vs
Original research gets more exposure through blogs
HeidiAllenidau
HeidiAllenidau
Twitter is an Information Resource amp Search Engine
HeidiAllenidau
Getting started httphlwikislaisubcca
Professional Social Media
Resources
HeidiAllenidau
Professional Clinical
Consumer Choose an info source
Divide your networks into
and pick ONE for each HeidiAllenidau
Here are some examples
HeidiAllenidau
httpuklinkedincominheidiallenHeidiAllenidau
Professional
HeidiAllenidau
Clinical
Consumer Social Media
HeidiAllenidau
HeidiAllenidau
Information sources to keep up to date and share
Feedly
Google Juice
YourWebsite
HeidiAllenidau
Case studies
HeidiAllenidau
NoiGroupcomHeidiAllenidau
HeidiAllenidau
Consumer amp
Clinician
HeidiAllenidau
HeidiAllenidau
Result
Increase in sales during a period that normally has
down time
HeidiAllenidau
BodyInMindcomauHeidiAllenidau
httpwwwgooglecomprofilesbodyinmindinfo
Google ProfileHeidiAllenidau
Discussing Serious Research
etc
HeidiAllenidau
Analytics
HeidiAllenidau
Google search - work in progress
Traffic from social media sites
HeidiAllenidau
HeidiAllenidau
Clinician
HeidiAllenidau
HeidiAllenidau
on each of these sites different groups of people can
read comment contact us
HeidiAllenidau
each site has links back to BodyInMindcomau
we are being found
not by everyone but by those for whom we are relevant
Inbound marketing
So to make a startusing
Social Media Professionally
HeidiAllenidau
YourWebsite
You might be aiming for this
HeidiAllenidau
YouOnline
But start simple
HeidiAllenidau
Digital Strategy Health and Publishing
contactHeidiAllenidau
wwwheidiallenidau
BodyInMindComAu
![Page 2: Applying social media strategy for clinicians and researchers](https://reader033.vdocument.in/reader033/viewer/2022051512/54161db68d7f72a26c8b46dc/html5/thumbnails/2.jpg)
Building anOnline Presence
in Health
Web 20moving from static webpages
to
dynamic shareable content amp social networking
characterised by facilitating communication
HeidiAllenidau
The Big Myth Content is King
lsquoIf my site has great content it will be foundrsquo
Nope - you are one of a gazillion sites with good content
HeidiAllenidau
Outbound marketing
Expensive
no-one takes much notice
Find customers through advertising
HeidiAllenidau
Inbound marketing
The next few years look more like this
Customers find you
HeidiAllenidau
Here are Some Stats
Ready
HeidiAllenidau
Thatrsquos 400 million members70 of whom are outside
the US HeidiAllenidau
httpwwwinsidefacebookcom20100201facebooks-january-us-traffic-by-age-and-sex-growth-led-by-young-women-grown-men-and-their-parents
Revenue for 2010 predicted to be over $1B
HeidiAllenidau
lsquoThe Professional version of Facebookrsquo
60 million members11 Million members in Europe
200 countries
HeidiAllenidau
85000 contributors
have written nearly
1000000 posts
in 6 months
httpenwikipediaorgwikiWikipedia
Wikipedia currently has over of 14m articles
HeidiAllenidau
And creating a new website is easier and cheaper
itrsquos lsquoFreersquo HeidiAllenidau
A dayrsquos worth of content is uploaded every minute
The first YouTube video
Me at the zoo and shows one of the founders Jawed Karim at San Diego Zoo Uploaded on April 23 2005 YouTube blog March 2010 HeidiAllenidau
HeidiAllenidau
75m users but only around 15m are active
40 have never sent a single Tweet
80 have tweeted fewer than ten times
httpthemetricsystemrjmetricscom HeidiAllenidau
60 of new twitter users drop out after the first month
HeidiAllenidau
Yes yesthatrsquos all very impressive
Irsquom sure but
Irsquove yet to meet the client who found me through
tweeting
HeidiAllenidau
Google Juice
HeidiAllenidau
being found online and Social Media go
hand in hand
lsquoHow is Social Media being
used in Health and Research
HeidiAllenidau
HeidiAllenidau
HeidiAllenidau
WikirsquosHeidiAllenidau
Hospitals
280 YouTube channels
382 Facebook pages
470 Twitter accounts
82 Blogs
httpEdBennetorghsnlMarch 28 2010 HeidiAllenidau
7
39
31
23
600 US Hospitals
YouTube Facebook Twitter Blogs
Access to Research vs
Original research gets more exposure through blogs
HeidiAllenidau
HeidiAllenidau
Twitter is an Information Resource amp Search Engine
HeidiAllenidau
Getting started httphlwikislaisubcca
Professional Social Media
Resources
HeidiAllenidau
Professional Clinical
Consumer Choose an info source
Divide your networks into
and pick ONE for each HeidiAllenidau
Here are some examples
HeidiAllenidau
httpuklinkedincominheidiallenHeidiAllenidau
Professional
HeidiAllenidau
Clinical
Consumer Social Media
HeidiAllenidau
HeidiAllenidau
Information sources to keep up to date and share
Feedly
Google Juice
YourWebsite
HeidiAllenidau
Case studies
HeidiAllenidau
NoiGroupcomHeidiAllenidau
HeidiAllenidau
Consumer amp
Clinician
HeidiAllenidau
HeidiAllenidau
Result
Increase in sales during a period that normally has
down time
HeidiAllenidau
BodyInMindcomauHeidiAllenidau
httpwwwgooglecomprofilesbodyinmindinfo
Google ProfileHeidiAllenidau
Discussing Serious Research
etc
HeidiAllenidau
Analytics
HeidiAllenidau
Google search - work in progress
Traffic from social media sites
HeidiAllenidau
HeidiAllenidau
Clinician
HeidiAllenidau
HeidiAllenidau
on each of these sites different groups of people can
read comment contact us
HeidiAllenidau
each site has links back to BodyInMindcomau
we are being found
not by everyone but by those for whom we are relevant
Inbound marketing
So to make a startusing
Social Media Professionally
HeidiAllenidau
YourWebsite
You might be aiming for this
HeidiAllenidau
YouOnline
But start simple
HeidiAllenidau
Digital Strategy Health and Publishing
contactHeidiAllenidau
wwwheidiallenidau
BodyInMindComAu
![Page 3: Applying social media strategy for clinicians and researchers](https://reader033.vdocument.in/reader033/viewer/2022051512/54161db68d7f72a26c8b46dc/html5/thumbnails/3.jpg)
Web 20moving from static webpages
to
dynamic shareable content amp social networking
characterised by facilitating communication
HeidiAllenidau
The Big Myth Content is King
lsquoIf my site has great content it will be foundrsquo
Nope - you are one of a gazillion sites with good content
HeidiAllenidau
Outbound marketing
Expensive
no-one takes much notice
Find customers through advertising
HeidiAllenidau
Inbound marketing
The next few years look more like this
Customers find you
HeidiAllenidau
Here are Some Stats
Ready
HeidiAllenidau
Thatrsquos 400 million members70 of whom are outside
the US HeidiAllenidau
httpwwwinsidefacebookcom20100201facebooks-january-us-traffic-by-age-and-sex-growth-led-by-young-women-grown-men-and-their-parents
Revenue for 2010 predicted to be over $1B
HeidiAllenidau
lsquoThe Professional version of Facebookrsquo
60 million members11 Million members in Europe
200 countries
HeidiAllenidau
85000 contributors
have written nearly
1000000 posts
in 6 months
httpenwikipediaorgwikiWikipedia
Wikipedia currently has over of 14m articles
HeidiAllenidau
And creating a new website is easier and cheaper
itrsquos lsquoFreersquo HeidiAllenidau
A dayrsquos worth of content is uploaded every minute
The first YouTube video
Me at the zoo and shows one of the founders Jawed Karim at San Diego Zoo Uploaded on April 23 2005 YouTube blog March 2010 HeidiAllenidau
HeidiAllenidau
75m users but only around 15m are active
40 have never sent a single Tweet
80 have tweeted fewer than ten times
httpthemetricsystemrjmetricscom HeidiAllenidau
60 of new twitter users drop out after the first month
HeidiAllenidau
Yes yesthatrsquos all very impressive
Irsquom sure but
Irsquove yet to meet the client who found me through
tweeting
HeidiAllenidau
Google Juice
HeidiAllenidau
being found online and Social Media go
hand in hand
lsquoHow is Social Media being
used in Health and Research
HeidiAllenidau
HeidiAllenidau
HeidiAllenidau
WikirsquosHeidiAllenidau
Hospitals
280 YouTube channels
382 Facebook pages
470 Twitter accounts
82 Blogs
httpEdBennetorghsnlMarch 28 2010 HeidiAllenidau
7
39
31
23
600 US Hospitals
YouTube Facebook Twitter Blogs
Access to Research vs
Original research gets more exposure through blogs
HeidiAllenidau
HeidiAllenidau
Twitter is an Information Resource amp Search Engine
HeidiAllenidau
Getting started httphlwikislaisubcca
Professional Social Media
Resources
HeidiAllenidau
Professional Clinical
Consumer Choose an info source
Divide your networks into
and pick ONE for each HeidiAllenidau
Here are some examples
HeidiAllenidau
httpuklinkedincominheidiallenHeidiAllenidau
Professional
HeidiAllenidau
Clinical
Consumer Social Media
HeidiAllenidau
HeidiAllenidau
Information sources to keep up to date and share
Feedly
Google Juice
YourWebsite
HeidiAllenidau
Case studies
HeidiAllenidau
NoiGroupcomHeidiAllenidau
HeidiAllenidau
Consumer amp
Clinician
HeidiAllenidau
HeidiAllenidau
Result
Increase in sales during a period that normally has
down time
HeidiAllenidau
BodyInMindcomauHeidiAllenidau
httpwwwgooglecomprofilesbodyinmindinfo
Google ProfileHeidiAllenidau
Discussing Serious Research
etc
HeidiAllenidau
Analytics
HeidiAllenidau
Google search - work in progress
Traffic from social media sites
HeidiAllenidau
HeidiAllenidau
Clinician
HeidiAllenidau
HeidiAllenidau
on each of these sites different groups of people can
read comment contact us
HeidiAllenidau
each site has links back to BodyInMindcomau
we are being found
not by everyone but by those for whom we are relevant
Inbound marketing
So to make a startusing
Social Media Professionally
HeidiAllenidau
YourWebsite
You might be aiming for this
HeidiAllenidau
YouOnline
But start simple
HeidiAllenidau
Digital Strategy Health and Publishing
contactHeidiAllenidau
wwwheidiallenidau
BodyInMindComAu
![Page 4: Applying social media strategy for clinicians and researchers](https://reader033.vdocument.in/reader033/viewer/2022051512/54161db68d7f72a26c8b46dc/html5/thumbnails/4.jpg)
The Big Myth Content is King
lsquoIf my site has great content it will be foundrsquo
Nope - you are one of a gazillion sites with good content
HeidiAllenidau
Outbound marketing
Expensive
no-one takes much notice
Find customers through advertising
HeidiAllenidau
Inbound marketing
The next few years look more like this
Customers find you
HeidiAllenidau
Here are Some Stats
Ready
HeidiAllenidau
Thatrsquos 400 million members70 of whom are outside
the US HeidiAllenidau
httpwwwinsidefacebookcom20100201facebooks-january-us-traffic-by-age-and-sex-growth-led-by-young-women-grown-men-and-their-parents
Revenue for 2010 predicted to be over $1B
HeidiAllenidau
lsquoThe Professional version of Facebookrsquo
60 million members11 Million members in Europe
200 countries
HeidiAllenidau
85000 contributors
have written nearly
1000000 posts
in 6 months
httpenwikipediaorgwikiWikipedia
Wikipedia currently has over of 14m articles
HeidiAllenidau
And creating a new website is easier and cheaper
itrsquos lsquoFreersquo HeidiAllenidau
A dayrsquos worth of content is uploaded every minute
The first YouTube video
Me at the zoo and shows one of the founders Jawed Karim at San Diego Zoo Uploaded on April 23 2005 YouTube blog March 2010 HeidiAllenidau
HeidiAllenidau
75m users but only around 15m are active
40 have never sent a single Tweet
80 have tweeted fewer than ten times
httpthemetricsystemrjmetricscom HeidiAllenidau
60 of new twitter users drop out after the first month
HeidiAllenidau
Yes yesthatrsquos all very impressive
Irsquom sure but
Irsquove yet to meet the client who found me through
tweeting
HeidiAllenidau
Google Juice
HeidiAllenidau
being found online and Social Media go
hand in hand
lsquoHow is Social Media being
used in Health and Research
HeidiAllenidau
HeidiAllenidau
HeidiAllenidau
WikirsquosHeidiAllenidau
Hospitals
280 YouTube channels
382 Facebook pages
470 Twitter accounts
82 Blogs
httpEdBennetorghsnlMarch 28 2010 HeidiAllenidau
7
39
31
23
600 US Hospitals
YouTube Facebook Twitter Blogs
Access to Research vs
Original research gets more exposure through blogs
HeidiAllenidau
HeidiAllenidau
Twitter is an Information Resource amp Search Engine
HeidiAllenidau
Getting started httphlwikislaisubcca
Professional Social Media
Resources
HeidiAllenidau
Professional Clinical
Consumer Choose an info source
Divide your networks into
and pick ONE for each HeidiAllenidau
Here are some examples
HeidiAllenidau
httpuklinkedincominheidiallenHeidiAllenidau
Professional
HeidiAllenidau
Clinical
Consumer Social Media
HeidiAllenidau
HeidiAllenidau
Information sources to keep up to date and share
Feedly
Google Juice
YourWebsite
HeidiAllenidau
Case studies
HeidiAllenidau
NoiGroupcomHeidiAllenidau
HeidiAllenidau
Consumer amp
Clinician
HeidiAllenidau
HeidiAllenidau
Result
Increase in sales during a period that normally has
down time
HeidiAllenidau
BodyInMindcomauHeidiAllenidau
httpwwwgooglecomprofilesbodyinmindinfo
Google ProfileHeidiAllenidau
Discussing Serious Research
etc
HeidiAllenidau
Analytics
HeidiAllenidau
Google search - work in progress
Traffic from social media sites
HeidiAllenidau
HeidiAllenidau
Clinician
HeidiAllenidau
HeidiAllenidau
on each of these sites different groups of people can
read comment contact us
HeidiAllenidau
each site has links back to BodyInMindcomau
we are being found
not by everyone but by those for whom we are relevant
Inbound marketing
So to make a startusing
Social Media Professionally
HeidiAllenidau
YourWebsite
You might be aiming for this
HeidiAllenidau
YouOnline
But start simple
HeidiAllenidau
Digital Strategy Health and Publishing
contactHeidiAllenidau
wwwheidiallenidau
BodyInMindComAu
![Page 5: Applying social media strategy for clinicians and researchers](https://reader033.vdocument.in/reader033/viewer/2022051512/54161db68d7f72a26c8b46dc/html5/thumbnails/5.jpg)
Outbound marketing
Expensive
no-one takes much notice
Find customers through advertising
HeidiAllenidau
Inbound marketing
The next few years look more like this
Customers find you
HeidiAllenidau
Here are Some Stats
Ready
HeidiAllenidau
Thatrsquos 400 million members70 of whom are outside
the US HeidiAllenidau
httpwwwinsidefacebookcom20100201facebooks-january-us-traffic-by-age-and-sex-growth-led-by-young-women-grown-men-and-their-parents
Revenue for 2010 predicted to be over $1B
HeidiAllenidau
lsquoThe Professional version of Facebookrsquo
60 million members11 Million members in Europe
200 countries
HeidiAllenidau
85000 contributors
have written nearly
1000000 posts
in 6 months
httpenwikipediaorgwikiWikipedia
Wikipedia currently has over of 14m articles
HeidiAllenidau
And creating a new website is easier and cheaper
itrsquos lsquoFreersquo HeidiAllenidau
A dayrsquos worth of content is uploaded every minute
The first YouTube video
Me at the zoo and shows one of the founders Jawed Karim at San Diego Zoo Uploaded on April 23 2005 YouTube blog March 2010 HeidiAllenidau
HeidiAllenidau
75m users but only around 15m are active
40 have never sent a single Tweet
80 have tweeted fewer than ten times
httpthemetricsystemrjmetricscom HeidiAllenidau
60 of new twitter users drop out after the first month
HeidiAllenidau
Yes yesthatrsquos all very impressive
Irsquom sure but
Irsquove yet to meet the client who found me through
tweeting
HeidiAllenidau
Google Juice
HeidiAllenidau
being found online and Social Media go
hand in hand
lsquoHow is Social Media being
used in Health and Research
HeidiAllenidau
HeidiAllenidau
HeidiAllenidau
WikirsquosHeidiAllenidau
Hospitals
280 YouTube channels
382 Facebook pages
470 Twitter accounts
82 Blogs
httpEdBennetorghsnlMarch 28 2010 HeidiAllenidau
7
39
31
23
600 US Hospitals
YouTube Facebook Twitter Blogs
Access to Research vs
Original research gets more exposure through blogs
HeidiAllenidau
HeidiAllenidau
Twitter is an Information Resource amp Search Engine
HeidiAllenidau
Getting started httphlwikislaisubcca
Professional Social Media
Resources
HeidiAllenidau
Professional Clinical
Consumer Choose an info source
Divide your networks into
and pick ONE for each HeidiAllenidau
Here are some examples
HeidiAllenidau
httpuklinkedincominheidiallenHeidiAllenidau
Professional
HeidiAllenidau
Clinical
Consumer Social Media
HeidiAllenidau
HeidiAllenidau
Information sources to keep up to date and share
Feedly
Google Juice
YourWebsite
HeidiAllenidau
Case studies
HeidiAllenidau
NoiGroupcomHeidiAllenidau
HeidiAllenidau
Consumer amp
Clinician
HeidiAllenidau
HeidiAllenidau
Result
Increase in sales during a period that normally has
down time
HeidiAllenidau
BodyInMindcomauHeidiAllenidau
httpwwwgooglecomprofilesbodyinmindinfo
Google ProfileHeidiAllenidau
Discussing Serious Research
etc
HeidiAllenidau
Analytics
HeidiAllenidau
Google search - work in progress
Traffic from social media sites
HeidiAllenidau
HeidiAllenidau
Clinician
HeidiAllenidau
HeidiAllenidau
on each of these sites different groups of people can
read comment contact us
HeidiAllenidau
each site has links back to BodyInMindcomau
we are being found
not by everyone but by those for whom we are relevant
Inbound marketing
So to make a startusing
Social Media Professionally
HeidiAllenidau
YourWebsite
You might be aiming for this
HeidiAllenidau
YouOnline
But start simple
HeidiAllenidau
Digital Strategy Health and Publishing
contactHeidiAllenidau
wwwheidiallenidau
BodyInMindComAu
![Page 6: Applying social media strategy for clinicians and researchers](https://reader033.vdocument.in/reader033/viewer/2022051512/54161db68d7f72a26c8b46dc/html5/thumbnails/6.jpg)
Here are Some Stats
Ready
HeidiAllenidau
Thatrsquos 400 million members70 of whom are outside
the US HeidiAllenidau
httpwwwinsidefacebookcom20100201facebooks-january-us-traffic-by-age-and-sex-growth-led-by-young-women-grown-men-and-their-parents
Revenue for 2010 predicted to be over $1B
HeidiAllenidau
lsquoThe Professional version of Facebookrsquo
60 million members11 Million members in Europe
200 countries
HeidiAllenidau
85000 contributors
have written nearly
1000000 posts
in 6 months
httpenwikipediaorgwikiWikipedia
Wikipedia currently has over of 14m articles
HeidiAllenidau
And creating a new website is easier and cheaper
itrsquos lsquoFreersquo HeidiAllenidau
A dayrsquos worth of content is uploaded every minute
The first YouTube video
Me at the zoo and shows one of the founders Jawed Karim at San Diego Zoo Uploaded on April 23 2005 YouTube blog March 2010 HeidiAllenidau
HeidiAllenidau
75m users but only around 15m are active
40 have never sent a single Tweet
80 have tweeted fewer than ten times
httpthemetricsystemrjmetricscom HeidiAllenidau
60 of new twitter users drop out after the first month
HeidiAllenidau
Yes yesthatrsquos all very impressive
Irsquom sure but
Irsquove yet to meet the client who found me through
tweeting
HeidiAllenidau
Google Juice
HeidiAllenidau
being found online and Social Media go
hand in hand
lsquoHow is Social Media being
used in Health and Research
HeidiAllenidau
HeidiAllenidau
HeidiAllenidau
WikirsquosHeidiAllenidau
Hospitals
280 YouTube channels
382 Facebook pages
470 Twitter accounts
82 Blogs
httpEdBennetorghsnlMarch 28 2010 HeidiAllenidau
7
39
31
23
600 US Hospitals
YouTube Facebook Twitter Blogs
Access to Research vs
Original research gets more exposure through blogs
HeidiAllenidau
HeidiAllenidau
Twitter is an Information Resource amp Search Engine
HeidiAllenidau
Getting started httphlwikislaisubcca
Professional Social Media
Resources
HeidiAllenidau
Professional Clinical
Consumer Choose an info source
Divide your networks into
and pick ONE for each HeidiAllenidau
Here are some examples
HeidiAllenidau
httpuklinkedincominheidiallenHeidiAllenidau
Professional
HeidiAllenidau
Clinical
Consumer Social Media
HeidiAllenidau
HeidiAllenidau
Information sources to keep up to date and share
Feedly
Google Juice
YourWebsite
HeidiAllenidau
Case studies
HeidiAllenidau
NoiGroupcomHeidiAllenidau
HeidiAllenidau
Consumer amp
Clinician
HeidiAllenidau
HeidiAllenidau
Result
Increase in sales during a period that normally has
down time
HeidiAllenidau
BodyInMindcomauHeidiAllenidau
httpwwwgooglecomprofilesbodyinmindinfo
Google ProfileHeidiAllenidau
Discussing Serious Research
etc
HeidiAllenidau
Analytics
HeidiAllenidau
Google search - work in progress
Traffic from social media sites
HeidiAllenidau
HeidiAllenidau
Clinician
HeidiAllenidau
HeidiAllenidau
on each of these sites different groups of people can
read comment contact us
HeidiAllenidau
each site has links back to BodyInMindcomau
we are being found
not by everyone but by those for whom we are relevant
Inbound marketing
So to make a startusing
Social Media Professionally
HeidiAllenidau
YourWebsite
You might be aiming for this
HeidiAllenidau
YouOnline
But start simple
HeidiAllenidau
Digital Strategy Health and Publishing
contactHeidiAllenidau
wwwheidiallenidau
BodyInMindComAu
![Page 7: Applying social media strategy for clinicians and researchers](https://reader033.vdocument.in/reader033/viewer/2022051512/54161db68d7f72a26c8b46dc/html5/thumbnails/7.jpg)
Thatrsquos 400 million members70 of whom are outside
the US HeidiAllenidau
httpwwwinsidefacebookcom20100201facebooks-january-us-traffic-by-age-and-sex-growth-led-by-young-women-grown-men-and-their-parents
Revenue for 2010 predicted to be over $1B
HeidiAllenidau
lsquoThe Professional version of Facebookrsquo
60 million members11 Million members in Europe
200 countries
HeidiAllenidau
85000 contributors
have written nearly
1000000 posts
in 6 months
httpenwikipediaorgwikiWikipedia
Wikipedia currently has over of 14m articles
HeidiAllenidau
And creating a new website is easier and cheaper
itrsquos lsquoFreersquo HeidiAllenidau
A dayrsquos worth of content is uploaded every minute
The first YouTube video
Me at the zoo and shows one of the founders Jawed Karim at San Diego Zoo Uploaded on April 23 2005 YouTube blog March 2010 HeidiAllenidau
HeidiAllenidau
75m users but only around 15m are active
40 have never sent a single Tweet
80 have tweeted fewer than ten times
httpthemetricsystemrjmetricscom HeidiAllenidau
60 of new twitter users drop out after the first month
HeidiAllenidau
Yes yesthatrsquos all very impressive
Irsquom sure but
Irsquove yet to meet the client who found me through
tweeting
HeidiAllenidau
Google Juice
HeidiAllenidau
being found online and Social Media go
hand in hand
lsquoHow is Social Media being
used in Health and Research
HeidiAllenidau
HeidiAllenidau
HeidiAllenidau
WikirsquosHeidiAllenidau
Hospitals
280 YouTube channels
382 Facebook pages
470 Twitter accounts
82 Blogs
httpEdBennetorghsnlMarch 28 2010 HeidiAllenidau
7
39
31
23
600 US Hospitals
YouTube Facebook Twitter Blogs
Access to Research vs
Original research gets more exposure through blogs
HeidiAllenidau
HeidiAllenidau
Twitter is an Information Resource amp Search Engine
HeidiAllenidau
Getting started httphlwikislaisubcca
Professional Social Media
Resources
HeidiAllenidau
Professional Clinical
Consumer Choose an info source
Divide your networks into
and pick ONE for each HeidiAllenidau
Here are some examples
HeidiAllenidau
httpuklinkedincominheidiallenHeidiAllenidau
Professional
HeidiAllenidau
Clinical
Consumer Social Media
HeidiAllenidau
HeidiAllenidau
Information sources to keep up to date and share
Feedly
Google Juice
YourWebsite
HeidiAllenidau
Case studies
HeidiAllenidau
NoiGroupcomHeidiAllenidau
HeidiAllenidau
Consumer amp
Clinician
HeidiAllenidau
HeidiAllenidau
Result
Increase in sales during a period that normally has
down time
HeidiAllenidau
BodyInMindcomauHeidiAllenidau
httpwwwgooglecomprofilesbodyinmindinfo
Google ProfileHeidiAllenidau
Discussing Serious Research
etc
HeidiAllenidau
Analytics
HeidiAllenidau
Google search - work in progress
Traffic from social media sites
HeidiAllenidau
HeidiAllenidau
Clinician
HeidiAllenidau
HeidiAllenidau
on each of these sites different groups of people can
read comment contact us
HeidiAllenidau
each site has links back to BodyInMindcomau
we are being found
not by everyone but by those for whom we are relevant
Inbound marketing
So to make a startusing
Social Media Professionally
HeidiAllenidau
YourWebsite
You might be aiming for this
HeidiAllenidau
YouOnline
But start simple
HeidiAllenidau
Digital Strategy Health and Publishing
contactHeidiAllenidau
wwwheidiallenidau
BodyInMindComAu
![Page 8: Applying social media strategy for clinicians and researchers](https://reader033.vdocument.in/reader033/viewer/2022051512/54161db68d7f72a26c8b46dc/html5/thumbnails/8.jpg)
httpwwwinsidefacebookcom20100201facebooks-january-us-traffic-by-age-and-sex-growth-led-by-young-women-grown-men-and-their-parents
Revenue for 2010 predicted to be over $1B
HeidiAllenidau
lsquoThe Professional version of Facebookrsquo
60 million members11 Million members in Europe
200 countries
HeidiAllenidau
85000 contributors
have written nearly
1000000 posts
in 6 months
httpenwikipediaorgwikiWikipedia
Wikipedia currently has over of 14m articles
HeidiAllenidau
And creating a new website is easier and cheaper
itrsquos lsquoFreersquo HeidiAllenidau
A dayrsquos worth of content is uploaded every minute
The first YouTube video
Me at the zoo and shows one of the founders Jawed Karim at San Diego Zoo Uploaded on April 23 2005 YouTube blog March 2010 HeidiAllenidau
HeidiAllenidau
75m users but only around 15m are active
40 have never sent a single Tweet
80 have tweeted fewer than ten times
httpthemetricsystemrjmetricscom HeidiAllenidau
60 of new twitter users drop out after the first month
HeidiAllenidau
Yes yesthatrsquos all very impressive
Irsquom sure but
Irsquove yet to meet the client who found me through
tweeting
HeidiAllenidau
Google Juice
HeidiAllenidau
being found online and Social Media go
hand in hand
lsquoHow is Social Media being
used in Health and Research
HeidiAllenidau
HeidiAllenidau
HeidiAllenidau
WikirsquosHeidiAllenidau
Hospitals
280 YouTube channels
382 Facebook pages
470 Twitter accounts
82 Blogs
httpEdBennetorghsnlMarch 28 2010 HeidiAllenidau
7
39
31
23
600 US Hospitals
YouTube Facebook Twitter Blogs
Access to Research vs
Original research gets more exposure through blogs
HeidiAllenidau
HeidiAllenidau
Twitter is an Information Resource amp Search Engine
HeidiAllenidau
Getting started httphlwikislaisubcca
Professional Social Media
Resources
HeidiAllenidau
Professional Clinical
Consumer Choose an info source
Divide your networks into
and pick ONE for each HeidiAllenidau
Here are some examples
HeidiAllenidau
httpuklinkedincominheidiallenHeidiAllenidau
Professional
HeidiAllenidau
Clinical
Consumer Social Media
HeidiAllenidau
HeidiAllenidau
Information sources to keep up to date and share
Feedly
Google Juice
YourWebsite
HeidiAllenidau
Case studies
HeidiAllenidau
NoiGroupcomHeidiAllenidau
HeidiAllenidau
Consumer amp
Clinician
HeidiAllenidau
HeidiAllenidau
Result
Increase in sales during a period that normally has
down time
HeidiAllenidau
BodyInMindcomauHeidiAllenidau
httpwwwgooglecomprofilesbodyinmindinfo
Google ProfileHeidiAllenidau
Discussing Serious Research
etc
HeidiAllenidau
Analytics
HeidiAllenidau
Google search - work in progress
Traffic from social media sites
HeidiAllenidau
HeidiAllenidau
Clinician
HeidiAllenidau
HeidiAllenidau
on each of these sites different groups of people can
read comment contact us
HeidiAllenidau
each site has links back to BodyInMindcomau
we are being found
not by everyone but by those for whom we are relevant
Inbound marketing
So to make a startusing
Social Media Professionally
HeidiAllenidau
YourWebsite
You might be aiming for this
HeidiAllenidau
YouOnline
But start simple
HeidiAllenidau
Digital Strategy Health and Publishing
contactHeidiAllenidau
wwwheidiallenidau
BodyInMindComAu
![Page 9: Applying social media strategy for clinicians and researchers](https://reader033.vdocument.in/reader033/viewer/2022051512/54161db68d7f72a26c8b46dc/html5/thumbnails/9.jpg)
lsquoThe Professional version of Facebookrsquo
60 million members11 Million members in Europe
200 countries
HeidiAllenidau
85000 contributors
have written nearly
1000000 posts
in 6 months
httpenwikipediaorgwikiWikipedia
Wikipedia currently has over of 14m articles
HeidiAllenidau
And creating a new website is easier and cheaper
itrsquos lsquoFreersquo HeidiAllenidau
A dayrsquos worth of content is uploaded every minute
The first YouTube video
Me at the zoo and shows one of the founders Jawed Karim at San Diego Zoo Uploaded on April 23 2005 YouTube blog March 2010 HeidiAllenidau
HeidiAllenidau
75m users but only around 15m are active
40 have never sent a single Tweet
80 have tweeted fewer than ten times
httpthemetricsystemrjmetricscom HeidiAllenidau
60 of new twitter users drop out after the first month
HeidiAllenidau
Yes yesthatrsquos all very impressive
Irsquom sure but
Irsquove yet to meet the client who found me through
tweeting
HeidiAllenidau
Google Juice
HeidiAllenidau
being found online and Social Media go
hand in hand
lsquoHow is Social Media being
used in Health and Research
HeidiAllenidau
HeidiAllenidau
HeidiAllenidau
WikirsquosHeidiAllenidau
Hospitals
280 YouTube channels
382 Facebook pages
470 Twitter accounts
82 Blogs
httpEdBennetorghsnlMarch 28 2010 HeidiAllenidau
7
39
31
23
600 US Hospitals
YouTube Facebook Twitter Blogs
Access to Research vs
Original research gets more exposure through blogs
HeidiAllenidau
HeidiAllenidau
Twitter is an Information Resource amp Search Engine
HeidiAllenidau
Getting started httphlwikislaisubcca
Professional Social Media
Resources
HeidiAllenidau
Professional Clinical
Consumer Choose an info source
Divide your networks into
and pick ONE for each HeidiAllenidau
Here are some examples
HeidiAllenidau
httpuklinkedincominheidiallenHeidiAllenidau
Professional
HeidiAllenidau
Clinical
Consumer Social Media
HeidiAllenidau
HeidiAllenidau
Information sources to keep up to date and share
Feedly
Google Juice
YourWebsite
HeidiAllenidau
Case studies
HeidiAllenidau
NoiGroupcomHeidiAllenidau
HeidiAllenidau
Consumer amp
Clinician
HeidiAllenidau
HeidiAllenidau
Result
Increase in sales during a period that normally has
down time
HeidiAllenidau
BodyInMindcomauHeidiAllenidau
httpwwwgooglecomprofilesbodyinmindinfo
Google ProfileHeidiAllenidau
Discussing Serious Research
etc
HeidiAllenidau
Analytics
HeidiAllenidau
Google search - work in progress
Traffic from social media sites
HeidiAllenidau
HeidiAllenidau
Clinician
HeidiAllenidau
HeidiAllenidau
on each of these sites different groups of people can
read comment contact us
HeidiAllenidau
each site has links back to BodyInMindcomau
we are being found
not by everyone but by those for whom we are relevant
Inbound marketing
So to make a startusing
Social Media Professionally
HeidiAllenidau
YourWebsite
You might be aiming for this
HeidiAllenidau
YouOnline
But start simple
HeidiAllenidau
Digital Strategy Health and Publishing
contactHeidiAllenidau
wwwheidiallenidau
BodyInMindComAu
![Page 10: Applying social media strategy for clinicians and researchers](https://reader033.vdocument.in/reader033/viewer/2022051512/54161db68d7f72a26c8b46dc/html5/thumbnails/10.jpg)
85000 contributors
have written nearly
1000000 posts
in 6 months
httpenwikipediaorgwikiWikipedia
Wikipedia currently has over of 14m articles
HeidiAllenidau
And creating a new website is easier and cheaper
itrsquos lsquoFreersquo HeidiAllenidau
A dayrsquos worth of content is uploaded every minute
The first YouTube video
Me at the zoo and shows one of the founders Jawed Karim at San Diego Zoo Uploaded on April 23 2005 YouTube blog March 2010 HeidiAllenidau
HeidiAllenidau
75m users but only around 15m are active
40 have never sent a single Tweet
80 have tweeted fewer than ten times
httpthemetricsystemrjmetricscom HeidiAllenidau
60 of new twitter users drop out after the first month
HeidiAllenidau
Yes yesthatrsquos all very impressive
Irsquom sure but
Irsquove yet to meet the client who found me through
tweeting
HeidiAllenidau
Google Juice
HeidiAllenidau
being found online and Social Media go
hand in hand
lsquoHow is Social Media being
used in Health and Research
HeidiAllenidau
HeidiAllenidau
HeidiAllenidau
WikirsquosHeidiAllenidau
Hospitals
280 YouTube channels
382 Facebook pages
470 Twitter accounts
82 Blogs
httpEdBennetorghsnlMarch 28 2010 HeidiAllenidau
7
39
31
23
600 US Hospitals
YouTube Facebook Twitter Blogs
Access to Research vs
Original research gets more exposure through blogs
HeidiAllenidau
HeidiAllenidau
Twitter is an Information Resource amp Search Engine
HeidiAllenidau
Getting started httphlwikislaisubcca
Professional Social Media
Resources
HeidiAllenidau
Professional Clinical
Consumer Choose an info source
Divide your networks into
and pick ONE for each HeidiAllenidau
Here are some examples
HeidiAllenidau
httpuklinkedincominheidiallenHeidiAllenidau
Professional
HeidiAllenidau
Clinical
Consumer Social Media
HeidiAllenidau
HeidiAllenidau
Information sources to keep up to date and share
Feedly
Google Juice
YourWebsite
HeidiAllenidau
Case studies
HeidiAllenidau
NoiGroupcomHeidiAllenidau
HeidiAllenidau
Consumer amp
Clinician
HeidiAllenidau
HeidiAllenidau
Result
Increase in sales during a period that normally has
down time
HeidiAllenidau
BodyInMindcomauHeidiAllenidau
httpwwwgooglecomprofilesbodyinmindinfo
Google ProfileHeidiAllenidau
Discussing Serious Research
etc
HeidiAllenidau
Analytics
HeidiAllenidau
Google search - work in progress
Traffic from social media sites
HeidiAllenidau
HeidiAllenidau
Clinician
HeidiAllenidau
HeidiAllenidau
on each of these sites different groups of people can
read comment contact us
HeidiAllenidau
each site has links back to BodyInMindcomau
we are being found
not by everyone but by those for whom we are relevant
Inbound marketing
So to make a startusing
Social Media Professionally
HeidiAllenidau
YourWebsite
You might be aiming for this
HeidiAllenidau
YouOnline
But start simple
HeidiAllenidau
Digital Strategy Health and Publishing
contactHeidiAllenidau
wwwheidiallenidau
BodyInMindComAu
![Page 11: Applying social media strategy for clinicians and researchers](https://reader033.vdocument.in/reader033/viewer/2022051512/54161db68d7f72a26c8b46dc/html5/thumbnails/11.jpg)
And creating a new website is easier and cheaper
itrsquos lsquoFreersquo HeidiAllenidau
A dayrsquos worth of content is uploaded every minute
The first YouTube video
Me at the zoo and shows one of the founders Jawed Karim at San Diego Zoo Uploaded on April 23 2005 YouTube blog March 2010 HeidiAllenidau
HeidiAllenidau
75m users but only around 15m are active
40 have never sent a single Tweet
80 have tweeted fewer than ten times
httpthemetricsystemrjmetricscom HeidiAllenidau
60 of new twitter users drop out after the first month
HeidiAllenidau
Yes yesthatrsquos all very impressive
Irsquom sure but
Irsquove yet to meet the client who found me through
tweeting
HeidiAllenidau
Google Juice
HeidiAllenidau
being found online and Social Media go
hand in hand
lsquoHow is Social Media being
used in Health and Research
HeidiAllenidau
HeidiAllenidau
HeidiAllenidau
WikirsquosHeidiAllenidau
Hospitals
280 YouTube channels
382 Facebook pages
470 Twitter accounts
82 Blogs
httpEdBennetorghsnlMarch 28 2010 HeidiAllenidau
7
39
31
23
600 US Hospitals
YouTube Facebook Twitter Blogs
Access to Research vs
Original research gets more exposure through blogs
HeidiAllenidau
HeidiAllenidau
Twitter is an Information Resource amp Search Engine
HeidiAllenidau
Getting started httphlwikislaisubcca
Professional Social Media
Resources
HeidiAllenidau
Professional Clinical
Consumer Choose an info source
Divide your networks into
and pick ONE for each HeidiAllenidau
Here are some examples
HeidiAllenidau
httpuklinkedincominheidiallenHeidiAllenidau
Professional
HeidiAllenidau
Clinical
Consumer Social Media
HeidiAllenidau
HeidiAllenidau
Information sources to keep up to date and share
Feedly
Google Juice
YourWebsite
HeidiAllenidau
Case studies
HeidiAllenidau
NoiGroupcomHeidiAllenidau
HeidiAllenidau
Consumer amp
Clinician
HeidiAllenidau
HeidiAllenidau
Result
Increase in sales during a period that normally has
down time
HeidiAllenidau
BodyInMindcomauHeidiAllenidau
httpwwwgooglecomprofilesbodyinmindinfo
Google ProfileHeidiAllenidau
Discussing Serious Research
etc
HeidiAllenidau
Analytics
HeidiAllenidau
Google search - work in progress
Traffic from social media sites
HeidiAllenidau
HeidiAllenidau
Clinician
HeidiAllenidau
HeidiAllenidau
on each of these sites different groups of people can
read comment contact us
HeidiAllenidau
each site has links back to BodyInMindcomau
we are being found
not by everyone but by those for whom we are relevant
Inbound marketing
So to make a startusing
Social Media Professionally
HeidiAllenidau
YourWebsite
You might be aiming for this
HeidiAllenidau
YouOnline
But start simple
HeidiAllenidau
Digital Strategy Health and Publishing
contactHeidiAllenidau
wwwheidiallenidau
BodyInMindComAu
![Page 12: Applying social media strategy for clinicians and researchers](https://reader033.vdocument.in/reader033/viewer/2022051512/54161db68d7f72a26c8b46dc/html5/thumbnails/12.jpg)
A dayrsquos worth of content is uploaded every minute
The first YouTube video
Me at the zoo and shows one of the founders Jawed Karim at San Diego Zoo Uploaded on April 23 2005 YouTube blog March 2010 HeidiAllenidau
HeidiAllenidau
75m users but only around 15m are active
40 have never sent a single Tweet
80 have tweeted fewer than ten times
httpthemetricsystemrjmetricscom HeidiAllenidau
60 of new twitter users drop out after the first month
HeidiAllenidau
Yes yesthatrsquos all very impressive
Irsquom sure but
Irsquove yet to meet the client who found me through
tweeting
HeidiAllenidau
Google Juice
HeidiAllenidau
being found online and Social Media go
hand in hand
lsquoHow is Social Media being
used in Health and Research
HeidiAllenidau
HeidiAllenidau
HeidiAllenidau
WikirsquosHeidiAllenidau
Hospitals
280 YouTube channels
382 Facebook pages
470 Twitter accounts
82 Blogs
httpEdBennetorghsnlMarch 28 2010 HeidiAllenidau
7
39
31
23
600 US Hospitals
YouTube Facebook Twitter Blogs
Access to Research vs
Original research gets more exposure through blogs
HeidiAllenidau
HeidiAllenidau
Twitter is an Information Resource amp Search Engine
HeidiAllenidau
Getting started httphlwikislaisubcca
Professional Social Media
Resources
HeidiAllenidau
Professional Clinical
Consumer Choose an info source
Divide your networks into
and pick ONE for each HeidiAllenidau
Here are some examples
HeidiAllenidau
httpuklinkedincominheidiallenHeidiAllenidau
Professional
HeidiAllenidau
Clinical
Consumer Social Media
HeidiAllenidau
HeidiAllenidau
Information sources to keep up to date and share
Feedly
Google Juice
YourWebsite
HeidiAllenidau
Case studies
HeidiAllenidau
NoiGroupcomHeidiAllenidau
HeidiAllenidau
Consumer amp
Clinician
HeidiAllenidau
HeidiAllenidau
Result
Increase in sales during a period that normally has
down time
HeidiAllenidau
BodyInMindcomauHeidiAllenidau
httpwwwgooglecomprofilesbodyinmindinfo
Google ProfileHeidiAllenidau
Discussing Serious Research
etc
HeidiAllenidau
Analytics
HeidiAllenidau
Google search - work in progress
Traffic from social media sites
HeidiAllenidau
HeidiAllenidau
Clinician
HeidiAllenidau
HeidiAllenidau
on each of these sites different groups of people can
read comment contact us
HeidiAllenidau
each site has links back to BodyInMindcomau
we are being found
not by everyone but by those for whom we are relevant
Inbound marketing
So to make a startusing
Social Media Professionally
HeidiAllenidau
YourWebsite
You might be aiming for this
HeidiAllenidau
YouOnline
But start simple
HeidiAllenidau
Digital Strategy Health and Publishing
contactHeidiAllenidau
wwwheidiallenidau
BodyInMindComAu
![Page 13: Applying social media strategy for clinicians and researchers](https://reader033.vdocument.in/reader033/viewer/2022051512/54161db68d7f72a26c8b46dc/html5/thumbnails/13.jpg)
HeidiAllenidau
75m users but only around 15m are active
40 have never sent a single Tweet
80 have tweeted fewer than ten times
httpthemetricsystemrjmetricscom HeidiAllenidau
60 of new twitter users drop out after the first month
HeidiAllenidau
Yes yesthatrsquos all very impressive
Irsquom sure but
Irsquove yet to meet the client who found me through
tweeting
HeidiAllenidau
Google Juice
HeidiAllenidau
being found online and Social Media go
hand in hand
lsquoHow is Social Media being
used in Health and Research
HeidiAllenidau
HeidiAllenidau
HeidiAllenidau
WikirsquosHeidiAllenidau
Hospitals
280 YouTube channels
382 Facebook pages
470 Twitter accounts
82 Blogs
httpEdBennetorghsnlMarch 28 2010 HeidiAllenidau
7
39
31
23
600 US Hospitals
YouTube Facebook Twitter Blogs
Access to Research vs
Original research gets more exposure through blogs
HeidiAllenidau
HeidiAllenidau
Twitter is an Information Resource amp Search Engine
HeidiAllenidau
Getting started httphlwikislaisubcca
Professional Social Media
Resources
HeidiAllenidau
Professional Clinical
Consumer Choose an info source
Divide your networks into
and pick ONE for each HeidiAllenidau
Here are some examples
HeidiAllenidau
httpuklinkedincominheidiallenHeidiAllenidau
Professional
HeidiAllenidau
Clinical
Consumer Social Media
HeidiAllenidau
HeidiAllenidau
Information sources to keep up to date and share
Feedly
Google Juice
YourWebsite
HeidiAllenidau
Case studies
HeidiAllenidau
NoiGroupcomHeidiAllenidau
HeidiAllenidau
Consumer amp
Clinician
HeidiAllenidau
HeidiAllenidau
Result
Increase in sales during a period that normally has
down time
HeidiAllenidau
BodyInMindcomauHeidiAllenidau
httpwwwgooglecomprofilesbodyinmindinfo
Google ProfileHeidiAllenidau
Discussing Serious Research
etc
HeidiAllenidau
Analytics
HeidiAllenidau
Google search - work in progress
Traffic from social media sites
HeidiAllenidau
HeidiAllenidau
Clinician
HeidiAllenidau
HeidiAllenidau
on each of these sites different groups of people can
read comment contact us
HeidiAllenidau
each site has links back to BodyInMindcomau
we are being found
not by everyone but by those for whom we are relevant
Inbound marketing
So to make a startusing
Social Media Professionally
HeidiAllenidau
YourWebsite
You might be aiming for this
HeidiAllenidau
YouOnline
But start simple
HeidiAllenidau
Digital Strategy Health and Publishing
contactHeidiAllenidau
wwwheidiallenidau
BodyInMindComAu
![Page 14: Applying social media strategy for clinicians and researchers](https://reader033.vdocument.in/reader033/viewer/2022051512/54161db68d7f72a26c8b46dc/html5/thumbnails/14.jpg)
75m users but only around 15m are active
40 have never sent a single Tweet
80 have tweeted fewer than ten times
httpthemetricsystemrjmetricscom HeidiAllenidau
60 of new twitter users drop out after the first month
HeidiAllenidau
Yes yesthatrsquos all very impressive
Irsquom sure but
Irsquove yet to meet the client who found me through
tweeting
HeidiAllenidau
Google Juice
HeidiAllenidau
being found online and Social Media go
hand in hand
lsquoHow is Social Media being
used in Health and Research
HeidiAllenidau
HeidiAllenidau
HeidiAllenidau
WikirsquosHeidiAllenidau
Hospitals
280 YouTube channels
382 Facebook pages
470 Twitter accounts
82 Blogs
httpEdBennetorghsnlMarch 28 2010 HeidiAllenidau
7
39
31
23
600 US Hospitals
YouTube Facebook Twitter Blogs
Access to Research vs
Original research gets more exposure through blogs
HeidiAllenidau
HeidiAllenidau
Twitter is an Information Resource amp Search Engine
HeidiAllenidau
Getting started httphlwikislaisubcca
Professional Social Media
Resources
HeidiAllenidau
Professional Clinical
Consumer Choose an info source
Divide your networks into
and pick ONE for each HeidiAllenidau
Here are some examples
HeidiAllenidau
httpuklinkedincominheidiallenHeidiAllenidau
Professional
HeidiAllenidau
Clinical
Consumer Social Media
HeidiAllenidau
HeidiAllenidau
Information sources to keep up to date and share
Feedly
Google Juice
YourWebsite
HeidiAllenidau
Case studies
HeidiAllenidau
NoiGroupcomHeidiAllenidau
HeidiAllenidau
Consumer amp
Clinician
HeidiAllenidau
HeidiAllenidau
Result
Increase in sales during a period that normally has
down time
HeidiAllenidau
BodyInMindcomauHeidiAllenidau
httpwwwgooglecomprofilesbodyinmindinfo
Google ProfileHeidiAllenidau
Discussing Serious Research
etc
HeidiAllenidau
Analytics
HeidiAllenidau
Google search - work in progress
Traffic from social media sites
HeidiAllenidau
HeidiAllenidau
Clinician
HeidiAllenidau
HeidiAllenidau
on each of these sites different groups of people can
read comment contact us
HeidiAllenidau
each site has links back to BodyInMindcomau
we are being found
not by everyone but by those for whom we are relevant
Inbound marketing
So to make a startusing
Social Media Professionally
HeidiAllenidau
YourWebsite
You might be aiming for this
HeidiAllenidau
YouOnline
But start simple
HeidiAllenidau
Digital Strategy Health and Publishing
contactHeidiAllenidau
wwwheidiallenidau
BodyInMindComAu
![Page 15: Applying social media strategy for clinicians and researchers](https://reader033.vdocument.in/reader033/viewer/2022051512/54161db68d7f72a26c8b46dc/html5/thumbnails/15.jpg)
60 of new twitter users drop out after the first month
HeidiAllenidau
Yes yesthatrsquos all very impressive
Irsquom sure but
Irsquove yet to meet the client who found me through
tweeting
HeidiAllenidau
Google Juice
HeidiAllenidau
being found online and Social Media go
hand in hand
lsquoHow is Social Media being
used in Health and Research
HeidiAllenidau
HeidiAllenidau
HeidiAllenidau
WikirsquosHeidiAllenidau
Hospitals
280 YouTube channels
382 Facebook pages
470 Twitter accounts
82 Blogs
httpEdBennetorghsnlMarch 28 2010 HeidiAllenidau
7
39
31
23
600 US Hospitals
YouTube Facebook Twitter Blogs
Access to Research vs
Original research gets more exposure through blogs
HeidiAllenidau
HeidiAllenidau
Twitter is an Information Resource amp Search Engine
HeidiAllenidau
Getting started httphlwikislaisubcca
Professional Social Media
Resources
HeidiAllenidau
Professional Clinical
Consumer Choose an info source
Divide your networks into
and pick ONE for each HeidiAllenidau
Here are some examples
HeidiAllenidau
httpuklinkedincominheidiallenHeidiAllenidau
Professional
HeidiAllenidau
Clinical
Consumer Social Media
HeidiAllenidau
HeidiAllenidau
Information sources to keep up to date and share
Feedly
Google Juice
YourWebsite
HeidiAllenidau
Case studies
HeidiAllenidau
NoiGroupcomHeidiAllenidau
HeidiAllenidau
Consumer amp
Clinician
HeidiAllenidau
HeidiAllenidau
Result
Increase in sales during a period that normally has
down time
HeidiAllenidau
BodyInMindcomauHeidiAllenidau
httpwwwgooglecomprofilesbodyinmindinfo
Google ProfileHeidiAllenidau
Discussing Serious Research
etc
HeidiAllenidau
Analytics
HeidiAllenidau
Google search - work in progress
Traffic from social media sites
HeidiAllenidau
HeidiAllenidau
Clinician
HeidiAllenidau
HeidiAllenidau
on each of these sites different groups of people can
read comment contact us
HeidiAllenidau
each site has links back to BodyInMindcomau
we are being found
not by everyone but by those for whom we are relevant
Inbound marketing
So to make a startusing
Social Media Professionally
HeidiAllenidau
YourWebsite
You might be aiming for this
HeidiAllenidau
YouOnline
But start simple
HeidiAllenidau
Digital Strategy Health and Publishing
contactHeidiAllenidau
wwwheidiallenidau
BodyInMindComAu
![Page 16: Applying social media strategy for clinicians and researchers](https://reader033.vdocument.in/reader033/viewer/2022051512/54161db68d7f72a26c8b46dc/html5/thumbnails/16.jpg)
Yes yesthatrsquos all very impressive
Irsquom sure but
Irsquove yet to meet the client who found me through
tweeting
HeidiAllenidau
Google Juice
HeidiAllenidau
being found online and Social Media go
hand in hand
lsquoHow is Social Media being
used in Health and Research
HeidiAllenidau
HeidiAllenidau
HeidiAllenidau
WikirsquosHeidiAllenidau
Hospitals
280 YouTube channels
382 Facebook pages
470 Twitter accounts
82 Blogs
httpEdBennetorghsnlMarch 28 2010 HeidiAllenidau
7
39
31
23
600 US Hospitals
YouTube Facebook Twitter Blogs
Access to Research vs
Original research gets more exposure through blogs
HeidiAllenidau
HeidiAllenidau
Twitter is an Information Resource amp Search Engine
HeidiAllenidau
Getting started httphlwikislaisubcca
Professional Social Media
Resources
HeidiAllenidau
Professional Clinical
Consumer Choose an info source
Divide your networks into
and pick ONE for each HeidiAllenidau
Here are some examples
HeidiAllenidau
httpuklinkedincominheidiallenHeidiAllenidau
Professional
HeidiAllenidau
Clinical
Consumer Social Media
HeidiAllenidau
HeidiAllenidau
Information sources to keep up to date and share
Feedly
Google Juice
YourWebsite
HeidiAllenidau
Case studies
HeidiAllenidau
NoiGroupcomHeidiAllenidau
HeidiAllenidau
Consumer amp
Clinician
HeidiAllenidau
HeidiAllenidau
Result
Increase in sales during a period that normally has
down time
HeidiAllenidau
BodyInMindcomauHeidiAllenidau
httpwwwgooglecomprofilesbodyinmindinfo
Google ProfileHeidiAllenidau
Discussing Serious Research
etc
HeidiAllenidau
Analytics
HeidiAllenidau
Google search - work in progress
Traffic from social media sites
HeidiAllenidau
HeidiAllenidau
Clinician
HeidiAllenidau
HeidiAllenidau
on each of these sites different groups of people can
read comment contact us
HeidiAllenidau
each site has links back to BodyInMindcomau
we are being found
not by everyone but by those for whom we are relevant
Inbound marketing
So to make a startusing
Social Media Professionally
HeidiAllenidau
YourWebsite
You might be aiming for this
HeidiAllenidau
YouOnline
But start simple
HeidiAllenidau
Digital Strategy Health and Publishing
contactHeidiAllenidau
wwwheidiallenidau
BodyInMindComAu
![Page 17: Applying social media strategy for clinicians and researchers](https://reader033.vdocument.in/reader033/viewer/2022051512/54161db68d7f72a26c8b46dc/html5/thumbnails/17.jpg)
Google Juice
HeidiAllenidau
being found online and Social Media go
hand in hand
lsquoHow is Social Media being
used in Health and Research
HeidiAllenidau
HeidiAllenidau
HeidiAllenidau
WikirsquosHeidiAllenidau
Hospitals
280 YouTube channels
382 Facebook pages
470 Twitter accounts
82 Blogs
httpEdBennetorghsnlMarch 28 2010 HeidiAllenidau
7
39
31
23
600 US Hospitals
YouTube Facebook Twitter Blogs
Access to Research vs
Original research gets more exposure through blogs
HeidiAllenidau
HeidiAllenidau
Twitter is an Information Resource amp Search Engine
HeidiAllenidau
Getting started httphlwikislaisubcca
Professional Social Media
Resources
HeidiAllenidau
Professional Clinical
Consumer Choose an info source
Divide your networks into
and pick ONE for each HeidiAllenidau
Here are some examples
HeidiAllenidau
httpuklinkedincominheidiallenHeidiAllenidau
Professional
HeidiAllenidau
Clinical
Consumer Social Media
HeidiAllenidau
HeidiAllenidau
Information sources to keep up to date and share
Feedly
Google Juice
YourWebsite
HeidiAllenidau
Case studies
HeidiAllenidau
NoiGroupcomHeidiAllenidau
HeidiAllenidau
Consumer amp
Clinician
HeidiAllenidau
HeidiAllenidau
Result
Increase in sales during a period that normally has
down time
HeidiAllenidau
BodyInMindcomauHeidiAllenidau
httpwwwgooglecomprofilesbodyinmindinfo
Google ProfileHeidiAllenidau
Discussing Serious Research
etc
HeidiAllenidau
Analytics
HeidiAllenidau
Google search - work in progress
Traffic from social media sites
HeidiAllenidau
HeidiAllenidau
Clinician
HeidiAllenidau
HeidiAllenidau
on each of these sites different groups of people can
read comment contact us
HeidiAllenidau
each site has links back to BodyInMindcomau
we are being found
not by everyone but by those for whom we are relevant
Inbound marketing
So to make a startusing
Social Media Professionally
HeidiAllenidau
YourWebsite
You might be aiming for this
HeidiAllenidau
YouOnline
But start simple
HeidiAllenidau
Digital Strategy Health and Publishing
contactHeidiAllenidau
wwwheidiallenidau
BodyInMindComAu
![Page 18: Applying social media strategy for clinicians and researchers](https://reader033.vdocument.in/reader033/viewer/2022051512/54161db68d7f72a26c8b46dc/html5/thumbnails/18.jpg)
lsquoHow is Social Media being
used in Health and Research
HeidiAllenidau
HeidiAllenidau
HeidiAllenidau
WikirsquosHeidiAllenidau
Hospitals
280 YouTube channels
382 Facebook pages
470 Twitter accounts
82 Blogs
httpEdBennetorghsnlMarch 28 2010 HeidiAllenidau
7
39
31
23
600 US Hospitals
YouTube Facebook Twitter Blogs
Access to Research vs
Original research gets more exposure through blogs
HeidiAllenidau
HeidiAllenidau
Twitter is an Information Resource amp Search Engine
HeidiAllenidau
Getting started httphlwikislaisubcca
Professional Social Media
Resources
HeidiAllenidau
Professional Clinical
Consumer Choose an info source
Divide your networks into
and pick ONE for each HeidiAllenidau
Here are some examples
HeidiAllenidau
httpuklinkedincominheidiallenHeidiAllenidau
Professional
HeidiAllenidau
Clinical
Consumer Social Media
HeidiAllenidau
HeidiAllenidau
Information sources to keep up to date and share
Feedly
Google Juice
YourWebsite
HeidiAllenidau
Case studies
HeidiAllenidau
NoiGroupcomHeidiAllenidau
HeidiAllenidau
Consumer amp
Clinician
HeidiAllenidau
HeidiAllenidau
Result
Increase in sales during a period that normally has
down time
HeidiAllenidau
BodyInMindcomauHeidiAllenidau
httpwwwgooglecomprofilesbodyinmindinfo
Google ProfileHeidiAllenidau
Discussing Serious Research
etc
HeidiAllenidau
Analytics
HeidiAllenidau
Google search - work in progress
Traffic from social media sites
HeidiAllenidau
HeidiAllenidau
Clinician
HeidiAllenidau
HeidiAllenidau
on each of these sites different groups of people can
read comment contact us
HeidiAllenidau
each site has links back to BodyInMindcomau
we are being found
not by everyone but by those for whom we are relevant
Inbound marketing
So to make a startusing
Social Media Professionally
HeidiAllenidau
YourWebsite
You might be aiming for this
HeidiAllenidau
YouOnline
But start simple
HeidiAllenidau
Digital Strategy Health and Publishing
contactHeidiAllenidau
wwwheidiallenidau
BodyInMindComAu
![Page 19: Applying social media strategy for clinicians and researchers](https://reader033.vdocument.in/reader033/viewer/2022051512/54161db68d7f72a26c8b46dc/html5/thumbnails/19.jpg)
HeidiAllenidau
HeidiAllenidau
WikirsquosHeidiAllenidau
Hospitals
280 YouTube channels
382 Facebook pages
470 Twitter accounts
82 Blogs
httpEdBennetorghsnlMarch 28 2010 HeidiAllenidau
7
39
31
23
600 US Hospitals
YouTube Facebook Twitter Blogs
Access to Research vs
Original research gets more exposure through blogs
HeidiAllenidau
HeidiAllenidau
Twitter is an Information Resource amp Search Engine
HeidiAllenidau
Getting started httphlwikislaisubcca
Professional Social Media
Resources
HeidiAllenidau
Professional Clinical
Consumer Choose an info source
Divide your networks into
and pick ONE for each HeidiAllenidau
Here are some examples
HeidiAllenidau
httpuklinkedincominheidiallenHeidiAllenidau
Professional
HeidiAllenidau
Clinical
Consumer Social Media
HeidiAllenidau
HeidiAllenidau
Information sources to keep up to date and share
Feedly
Google Juice
YourWebsite
HeidiAllenidau
Case studies
HeidiAllenidau
NoiGroupcomHeidiAllenidau
HeidiAllenidau
Consumer amp
Clinician
HeidiAllenidau
HeidiAllenidau
Result
Increase in sales during a period that normally has
down time
HeidiAllenidau
BodyInMindcomauHeidiAllenidau
httpwwwgooglecomprofilesbodyinmindinfo
Google ProfileHeidiAllenidau
Discussing Serious Research
etc
HeidiAllenidau
Analytics
HeidiAllenidau
Google search - work in progress
Traffic from social media sites
HeidiAllenidau
HeidiAllenidau
Clinician
HeidiAllenidau
HeidiAllenidau
on each of these sites different groups of people can
read comment contact us
HeidiAllenidau
each site has links back to BodyInMindcomau
we are being found
not by everyone but by those for whom we are relevant
Inbound marketing
So to make a startusing
Social Media Professionally
HeidiAllenidau
YourWebsite
You might be aiming for this
HeidiAllenidau
YouOnline
But start simple
HeidiAllenidau
Digital Strategy Health and Publishing
contactHeidiAllenidau
wwwheidiallenidau
BodyInMindComAu
![Page 20: Applying social media strategy for clinicians and researchers](https://reader033.vdocument.in/reader033/viewer/2022051512/54161db68d7f72a26c8b46dc/html5/thumbnails/20.jpg)
HeidiAllenidau
WikirsquosHeidiAllenidau
Hospitals
280 YouTube channels
382 Facebook pages
470 Twitter accounts
82 Blogs
httpEdBennetorghsnlMarch 28 2010 HeidiAllenidau
7
39
31
23
600 US Hospitals
YouTube Facebook Twitter Blogs
Access to Research vs
Original research gets more exposure through blogs
HeidiAllenidau
HeidiAllenidau
Twitter is an Information Resource amp Search Engine
HeidiAllenidau
Getting started httphlwikislaisubcca
Professional Social Media
Resources
HeidiAllenidau
Professional Clinical
Consumer Choose an info source
Divide your networks into
and pick ONE for each HeidiAllenidau
Here are some examples
HeidiAllenidau
httpuklinkedincominheidiallenHeidiAllenidau
Professional
HeidiAllenidau
Clinical
Consumer Social Media
HeidiAllenidau
HeidiAllenidau
Information sources to keep up to date and share
Feedly
Google Juice
YourWebsite
HeidiAllenidau
Case studies
HeidiAllenidau
NoiGroupcomHeidiAllenidau
HeidiAllenidau
Consumer amp
Clinician
HeidiAllenidau
HeidiAllenidau
Result
Increase in sales during a period that normally has
down time
HeidiAllenidau
BodyInMindcomauHeidiAllenidau
httpwwwgooglecomprofilesbodyinmindinfo
Google ProfileHeidiAllenidau
Discussing Serious Research
etc
HeidiAllenidau
Analytics
HeidiAllenidau
Google search - work in progress
Traffic from social media sites
HeidiAllenidau
HeidiAllenidau
Clinician
HeidiAllenidau
HeidiAllenidau
on each of these sites different groups of people can
read comment contact us
HeidiAllenidau
each site has links back to BodyInMindcomau
we are being found
not by everyone but by those for whom we are relevant
Inbound marketing
So to make a startusing
Social Media Professionally
HeidiAllenidau
YourWebsite
You might be aiming for this
HeidiAllenidau
YouOnline
But start simple
HeidiAllenidau
Digital Strategy Health and Publishing
contactHeidiAllenidau
wwwheidiallenidau
BodyInMindComAu
![Page 21: Applying social media strategy for clinicians and researchers](https://reader033.vdocument.in/reader033/viewer/2022051512/54161db68d7f72a26c8b46dc/html5/thumbnails/21.jpg)
WikirsquosHeidiAllenidau
Hospitals
280 YouTube channels
382 Facebook pages
470 Twitter accounts
82 Blogs
httpEdBennetorghsnlMarch 28 2010 HeidiAllenidau
7
39
31
23
600 US Hospitals
YouTube Facebook Twitter Blogs
Access to Research vs
Original research gets more exposure through blogs
HeidiAllenidau
HeidiAllenidau
Twitter is an Information Resource amp Search Engine
HeidiAllenidau
Getting started httphlwikislaisubcca
Professional Social Media
Resources
HeidiAllenidau
Professional Clinical
Consumer Choose an info source
Divide your networks into
and pick ONE for each HeidiAllenidau
Here are some examples
HeidiAllenidau
httpuklinkedincominheidiallenHeidiAllenidau
Professional
HeidiAllenidau
Clinical
Consumer Social Media
HeidiAllenidau
HeidiAllenidau
Information sources to keep up to date and share
Feedly
Google Juice
YourWebsite
HeidiAllenidau
Case studies
HeidiAllenidau
NoiGroupcomHeidiAllenidau
HeidiAllenidau
Consumer amp
Clinician
HeidiAllenidau
HeidiAllenidau
Result
Increase in sales during a period that normally has
down time
HeidiAllenidau
BodyInMindcomauHeidiAllenidau
httpwwwgooglecomprofilesbodyinmindinfo
Google ProfileHeidiAllenidau
Discussing Serious Research
etc
HeidiAllenidau
Analytics
HeidiAllenidau
Google search - work in progress
Traffic from social media sites
HeidiAllenidau
HeidiAllenidau
Clinician
HeidiAllenidau
HeidiAllenidau
on each of these sites different groups of people can
read comment contact us
HeidiAllenidau
each site has links back to BodyInMindcomau
we are being found
not by everyone but by those for whom we are relevant
Inbound marketing
So to make a startusing
Social Media Professionally
HeidiAllenidau
YourWebsite
You might be aiming for this
HeidiAllenidau
YouOnline
But start simple
HeidiAllenidau
Digital Strategy Health and Publishing
contactHeidiAllenidau
wwwheidiallenidau
BodyInMindComAu
![Page 22: Applying social media strategy for clinicians and researchers](https://reader033.vdocument.in/reader033/viewer/2022051512/54161db68d7f72a26c8b46dc/html5/thumbnails/22.jpg)
Hospitals
280 YouTube channels
382 Facebook pages
470 Twitter accounts
82 Blogs
httpEdBennetorghsnlMarch 28 2010 HeidiAllenidau
7
39
31
23
600 US Hospitals
YouTube Facebook Twitter Blogs
Access to Research vs
Original research gets more exposure through blogs
HeidiAllenidau
HeidiAllenidau
Twitter is an Information Resource amp Search Engine
HeidiAllenidau
Getting started httphlwikislaisubcca
Professional Social Media
Resources
HeidiAllenidau
Professional Clinical
Consumer Choose an info source
Divide your networks into
and pick ONE for each HeidiAllenidau
Here are some examples
HeidiAllenidau
httpuklinkedincominheidiallenHeidiAllenidau
Professional
HeidiAllenidau
Clinical
Consumer Social Media
HeidiAllenidau
HeidiAllenidau
Information sources to keep up to date and share
Feedly
Google Juice
YourWebsite
HeidiAllenidau
Case studies
HeidiAllenidau
NoiGroupcomHeidiAllenidau
HeidiAllenidau
Consumer amp
Clinician
HeidiAllenidau
HeidiAllenidau
Result
Increase in sales during a period that normally has
down time
HeidiAllenidau
BodyInMindcomauHeidiAllenidau
httpwwwgooglecomprofilesbodyinmindinfo
Google ProfileHeidiAllenidau
Discussing Serious Research
etc
HeidiAllenidau
Analytics
HeidiAllenidau
Google search - work in progress
Traffic from social media sites
HeidiAllenidau
HeidiAllenidau
Clinician
HeidiAllenidau
HeidiAllenidau
on each of these sites different groups of people can
read comment contact us
HeidiAllenidau
each site has links back to BodyInMindcomau
we are being found
not by everyone but by those for whom we are relevant
Inbound marketing
So to make a startusing
Social Media Professionally
HeidiAllenidau
YourWebsite
You might be aiming for this
HeidiAllenidau
YouOnline
But start simple
HeidiAllenidau
Digital Strategy Health and Publishing
contactHeidiAllenidau
wwwheidiallenidau
BodyInMindComAu
![Page 23: Applying social media strategy for clinicians and researchers](https://reader033.vdocument.in/reader033/viewer/2022051512/54161db68d7f72a26c8b46dc/html5/thumbnails/23.jpg)
Access to Research vs
Original research gets more exposure through blogs
HeidiAllenidau
HeidiAllenidau
Twitter is an Information Resource amp Search Engine
HeidiAllenidau
Getting started httphlwikislaisubcca
Professional Social Media
Resources
HeidiAllenidau
Professional Clinical
Consumer Choose an info source
Divide your networks into
and pick ONE for each HeidiAllenidau
Here are some examples
HeidiAllenidau
httpuklinkedincominheidiallenHeidiAllenidau
Professional
HeidiAllenidau
Clinical
Consumer Social Media
HeidiAllenidau
HeidiAllenidau
Information sources to keep up to date and share
Feedly
Google Juice
YourWebsite
HeidiAllenidau
Case studies
HeidiAllenidau
NoiGroupcomHeidiAllenidau
HeidiAllenidau
Consumer amp
Clinician
HeidiAllenidau
HeidiAllenidau
Result
Increase in sales during a period that normally has
down time
HeidiAllenidau
BodyInMindcomauHeidiAllenidau
httpwwwgooglecomprofilesbodyinmindinfo
Google ProfileHeidiAllenidau
Discussing Serious Research
etc
HeidiAllenidau
Analytics
HeidiAllenidau
Google search - work in progress
Traffic from social media sites
HeidiAllenidau
HeidiAllenidau
Clinician
HeidiAllenidau
HeidiAllenidau
on each of these sites different groups of people can
read comment contact us
HeidiAllenidau
each site has links back to BodyInMindcomau
we are being found
not by everyone but by those for whom we are relevant
Inbound marketing
So to make a startusing
Social Media Professionally
HeidiAllenidau
YourWebsite
You might be aiming for this
HeidiAllenidau
YouOnline
But start simple
HeidiAllenidau
Digital Strategy Health and Publishing
contactHeidiAllenidau
wwwheidiallenidau
BodyInMindComAu
![Page 24: Applying social media strategy for clinicians and researchers](https://reader033.vdocument.in/reader033/viewer/2022051512/54161db68d7f72a26c8b46dc/html5/thumbnails/24.jpg)
HeidiAllenidau
Twitter is an Information Resource amp Search Engine
HeidiAllenidau
Getting started httphlwikislaisubcca
Professional Social Media
Resources
HeidiAllenidau
Professional Clinical
Consumer Choose an info source
Divide your networks into
and pick ONE for each HeidiAllenidau
Here are some examples
HeidiAllenidau
httpuklinkedincominheidiallenHeidiAllenidau
Professional
HeidiAllenidau
Clinical
Consumer Social Media
HeidiAllenidau
HeidiAllenidau
Information sources to keep up to date and share
Feedly
Google Juice
YourWebsite
HeidiAllenidau
Case studies
HeidiAllenidau
NoiGroupcomHeidiAllenidau
HeidiAllenidau
Consumer amp
Clinician
HeidiAllenidau
HeidiAllenidau
Result
Increase in sales during a period that normally has
down time
HeidiAllenidau
BodyInMindcomauHeidiAllenidau
httpwwwgooglecomprofilesbodyinmindinfo
Google ProfileHeidiAllenidau
Discussing Serious Research
etc
HeidiAllenidau
Analytics
HeidiAllenidau
Google search - work in progress
Traffic from social media sites
HeidiAllenidau
HeidiAllenidau
Clinician
HeidiAllenidau
HeidiAllenidau
on each of these sites different groups of people can
read comment contact us
HeidiAllenidau
each site has links back to BodyInMindcomau
we are being found
not by everyone but by those for whom we are relevant
Inbound marketing
So to make a startusing
Social Media Professionally
HeidiAllenidau
YourWebsite
You might be aiming for this
HeidiAllenidau
YouOnline
But start simple
HeidiAllenidau
Digital Strategy Health and Publishing
contactHeidiAllenidau
wwwheidiallenidau
BodyInMindComAu
![Page 25: Applying social media strategy for clinicians and researchers](https://reader033.vdocument.in/reader033/viewer/2022051512/54161db68d7f72a26c8b46dc/html5/thumbnails/25.jpg)
Twitter is an Information Resource amp Search Engine
HeidiAllenidau
Getting started httphlwikislaisubcca
Professional Social Media
Resources
HeidiAllenidau
Professional Clinical
Consumer Choose an info source
Divide your networks into
and pick ONE for each HeidiAllenidau
Here are some examples
HeidiAllenidau
httpuklinkedincominheidiallenHeidiAllenidau
Professional
HeidiAllenidau
Clinical
Consumer Social Media
HeidiAllenidau
HeidiAllenidau
Information sources to keep up to date and share
Feedly
Google Juice
YourWebsite
HeidiAllenidau
Case studies
HeidiAllenidau
NoiGroupcomHeidiAllenidau
HeidiAllenidau
Consumer amp
Clinician
HeidiAllenidau
HeidiAllenidau
Result
Increase in sales during a period that normally has
down time
HeidiAllenidau
BodyInMindcomauHeidiAllenidau
httpwwwgooglecomprofilesbodyinmindinfo
Google ProfileHeidiAllenidau
Discussing Serious Research
etc
HeidiAllenidau
Analytics
HeidiAllenidau
Google search - work in progress
Traffic from social media sites
HeidiAllenidau
HeidiAllenidau
Clinician
HeidiAllenidau
HeidiAllenidau
on each of these sites different groups of people can
read comment contact us
HeidiAllenidau
each site has links back to BodyInMindcomau
we are being found
not by everyone but by those for whom we are relevant
Inbound marketing
So to make a startusing
Social Media Professionally
HeidiAllenidau
YourWebsite
You might be aiming for this
HeidiAllenidau
YouOnline
But start simple
HeidiAllenidau
Digital Strategy Health and Publishing
contactHeidiAllenidau
wwwheidiallenidau
BodyInMindComAu
![Page 26: Applying social media strategy for clinicians and researchers](https://reader033.vdocument.in/reader033/viewer/2022051512/54161db68d7f72a26c8b46dc/html5/thumbnails/26.jpg)
Getting started httphlwikislaisubcca
Professional Social Media
Resources
HeidiAllenidau
Professional Clinical
Consumer Choose an info source
Divide your networks into
and pick ONE for each HeidiAllenidau
Here are some examples
HeidiAllenidau
httpuklinkedincominheidiallenHeidiAllenidau
Professional
HeidiAllenidau
Clinical
Consumer Social Media
HeidiAllenidau
HeidiAllenidau
Information sources to keep up to date and share
Feedly
Google Juice
YourWebsite
HeidiAllenidau
Case studies
HeidiAllenidau
NoiGroupcomHeidiAllenidau
HeidiAllenidau
Consumer amp
Clinician
HeidiAllenidau
HeidiAllenidau
Result
Increase in sales during a period that normally has
down time
HeidiAllenidau
BodyInMindcomauHeidiAllenidau
httpwwwgooglecomprofilesbodyinmindinfo
Google ProfileHeidiAllenidau
Discussing Serious Research
etc
HeidiAllenidau
Analytics
HeidiAllenidau
Google search - work in progress
Traffic from social media sites
HeidiAllenidau
HeidiAllenidau
Clinician
HeidiAllenidau
HeidiAllenidau
on each of these sites different groups of people can
read comment contact us
HeidiAllenidau
each site has links back to BodyInMindcomau
we are being found
not by everyone but by those for whom we are relevant
Inbound marketing
So to make a startusing
Social Media Professionally
HeidiAllenidau
YourWebsite
You might be aiming for this
HeidiAllenidau
YouOnline
But start simple
HeidiAllenidau
Digital Strategy Health and Publishing
contactHeidiAllenidau
wwwheidiallenidau
BodyInMindComAu
![Page 27: Applying social media strategy for clinicians and researchers](https://reader033.vdocument.in/reader033/viewer/2022051512/54161db68d7f72a26c8b46dc/html5/thumbnails/27.jpg)
Professional Clinical
Consumer Choose an info source
Divide your networks into
and pick ONE for each HeidiAllenidau
Here are some examples
HeidiAllenidau
httpuklinkedincominheidiallenHeidiAllenidau
Professional
HeidiAllenidau
Clinical
Consumer Social Media
HeidiAllenidau
HeidiAllenidau
Information sources to keep up to date and share
Feedly
Google Juice
YourWebsite
HeidiAllenidau
Case studies
HeidiAllenidau
NoiGroupcomHeidiAllenidau
HeidiAllenidau
Consumer amp
Clinician
HeidiAllenidau
HeidiAllenidau
Result
Increase in sales during a period that normally has
down time
HeidiAllenidau
BodyInMindcomauHeidiAllenidau
httpwwwgooglecomprofilesbodyinmindinfo
Google ProfileHeidiAllenidau
Discussing Serious Research
etc
HeidiAllenidau
Analytics
HeidiAllenidau
Google search - work in progress
Traffic from social media sites
HeidiAllenidau
HeidiAllenidau
Clinician
HeidiAllenidau
HeidiAllenidau
on each of these sites different groups of people can
read comment contact us
HeidiAllenidau
each site has links back to BodyInMindcomau
we are being found
not by everyone but by those for whom we are relevant
Inbound marketing
So to make a startusing
Social Media Professionally
HeidiAllenidau
YourWebsite
You might be aiming for this
HeidiAllenidau
YouOnline
But start simple
HeidiAllenidau
Digital Strategy Health and Publishing
contactHeidiAllenidau
wwwheidiallenidau
BodyInMindComAu
![Page 28: Applying social media strategy for clinicians and researchers](https://reader033.vdocument.in/reader033/viewer/2022051512/54161db68d7f72a26c8b46dc/html5/thumbnails/28.jpg)
Here are some examples
HeidiAllenidau
httpuklinkedincominheidiallenHeidiAllenidau
Professional
HeidiAllenidau
Clinical
Consumer Social Media
HeidiAllenidau
HeidiAllenidau
Information sources to keep up to date and share
Feedly
Google Juice
YourWebsite
HeidiAllenidau
Case studies
HeidiAllenidau
NoiGroupcomHeidiAllenidau
HeidiAllenidau
Consumer amp
Clinician
HeidiAllenidau
HeidiAllenidau
Result
Increase in sales during a period that normally has
down time
HeidiAllenidau
BodyInMindcomauHeidiAllenidau
httpwwwgooglecomprofilesbodyinmindinfo
Google ProfileHeidiAllenidau
Discussing Serious Research
etc
HeidiAllenidau
Analytics
HeidiAllenidau
Google search - work in progress
Traffic from social media sites
HeidiAllenidau
HeidiAllenidau
Clinician
HeidiAllenidau
HeidiAllenidau
on each of these sites different groups of people can
read comment contact us
HeidiAllenidau
each site has links back to BodyInMindcomau
we are being found
not by everyone but by those for whom we are relevant
Inbound marketing
So to make a startusing
Social Media Professionally
HeidiAllenidau
YourWebsite
You might be aiming for this
HeidiAllenidau
YouOnline
But start simple
HeidiAllenidau
Digital Strategy Health and Publishing
contactHeidiAllenidau
wwwheidiallenidau
BodyInMindComAu
![Page 29: Applying social media strategy for clinicians and researchers](https://reader033.vdocument.in/reader033/viewer/2022051512/54161db68d7f72a26c8b46dc/html5/thumbnails/29.jpg)
httpuklinkedincominheidiallenHeidiAllenidau
Professional
HeidiAllenidau
Clinical
Consumer Social Media
HeidiAllenidau
HeidiAllenidau
Information sources to keep up to date and share
Feedly
Google Juice
YourWebsite
HeidiAllenidau
Case studies
HeidiAllenidau
NoiGroupcomHeidiAllenidau
HeidiAllenidau
Consumer amp
Clinician
HeidiAllenidau
HeidiAllenidau
Result
Increase in sales during a period that normally has
down time
HeidiAllenidau
BodyInMindcomauHeidiAllenidau
httpwwwgooglecomprofilesbodyinmindinfo
Google ProfileHeidiAllenidau
Discussing Serious Research
etc
HeidiAllenidau
Analytics
HeidiAllenidau
Google search - work in progress
Traffic from social media sites
HeidiAllenidau
HeidiAllenidau
Clinician
HeidiAllenidau
HeidiAllenidau
on each of these sites different groups of people can
read comment contact us
HeidiAllenidau
each site has links back to BodyInMindcomau
we are being found
not by everyone but by those for whom we are relevant
Inbound marketing
So to make a startusing
Social Media Professionally
HeidiAllenidau
YourWebsite
You might be aiming for this
HeidiAllenidau
YouOnline
But start simple
HeidiAllenidau
Digital Strategy Health and Publishing
contactHeidiAllenidau
wwwheidiallenidau
BodyInMindComAu
![Page 30: Applying social media strategy for clinicians and researchers](https://reader033.vdocument.in/reader033/viewer/2022051512/54161db68d7f72a26c8b46dc/html5/thumbnails/30.jpg)
HeidiAllenidau
Clinical
Consumer Social Media
HeidiAllenidau
HeidiAllenidau
Information sources to keep up to date and share
Feedly
Google Juice
YourWebsite
HeidiAllenidau
Case studies
HeidiAllenidau
NoiGroupcomHeidiAllenidau
HeidiAllenidau
Consumer amp
Clinician
HeidiAllenidau
HeidiAllenidau
Result
Increase in sales during a period that normally has
down time
HeidiAllenidau
BodyInMindcomauHeidiAllenidau
httpwwwgooglecomprofilesbodyinmindinfo
Google ProfileHeidiAllenidau
Discussing Serious Research
etc
HeidiAllenidau
Analytics
HeidiAllenidau
Google search - work in progress
Traffic from social media sites
HeidiAllenidau
HeidiAllenidau
Clinician
HeidiAllenidau
HeidiAllenidau
on each of these sites different groups of people can
read comment contact us
HeidiAllenidau
each site has links back to BodyInMindcomau
we are being found
not by everyone but by those for whom we are relevant
Inbound marketing
So to make a startusing
Social Media Professionally
HeidiAllenidau
YourWebsite
You might be aiming for this
HeidiAllenidau
YouOnline
But start simple
HeidiAllenidau
Digital Strategy Health and Publishing
contactHeidiAllenidau
wwwheidiallenidau
BodyInMindComAu
![Page 31: Applying social media strategy for clinicians and researchers](https://reader033.vdocument.in/reader033/viewer/2022051512/54161db68d7f72a26c8b46dc/html5/thumbnails/31.jpg)
Consumer Social Media
HeidiAllenidau
HeidiAllenidau
Information sources to keep up to date and share
Feedly
Google Juice
YourWebsite
HeidiAllenidau
Case studies
HeidiAllenidau
NoiGroupcomHeidiAllenidau
HeidiAllenidau
Consumer amp
Clinician
HeidiAllenidau
HeidiAllenidau
Result
Increase in sales during a period that normally has
down time
HeidiAllenidau
BodyInMindcomauHeidiAllenidau
httpwwwgooglecomprofilesbodyinmindinfo
Google ProfileHeidiAllenidau
Discussing Serious Research
etc
HeidiAllenidau
Analytics
HeidiAllenidau
Google search - work in progress
Traffic from social media sites
HeidiAllenidau
HeidiAllenidau
Clinician
HeidiAllenidau
HeidiAllenidau
on each of these sites different groups of people can
read comment contact us
HeidiAllenidau
each site has links back to BodyInMindcomau
we are being found
not by everyone but by those for whom we are relevant
Inbound marketing
So to make a startusing
Social Media Professionally
HeidiAllenidau
YourWebsite
You might be aiming for this
HeidiAllenidau
YouOnline
But start simple
HeidiAllenidau
Digital Strategy Health and Publishing
contactHeidiAllenidau
wwwheidiallenidau
BodyInMindComAu
![Page 32: Applying social media strategy for clinicians and researchers](https://reader033.vdocument.in/reader033/viewer/2022051512/54161db68d7f72a26c8b46dc/html5/thumbnails/32.jpg)
HeidiAllenidau
Information sources to keep up to date and share
Feedly
Google Juice
YourWebsite
HeidiAllenidau
Case studies
HeidiAllenidau
NoiGroupcomHeidiAllenidau
HeidiAllenidau
Consumer amp
Clinician
HeidiAllenidau
HeidiAllenidau
Result
Increase in sales during a period that normally has
down time
HeidiAllenidau
BodyInMindcomauHeidiAllenidau
httpwwwgooglecomprofilesbodyinmindinfo
Google ProfileHeidiAllenidau
Discussing Serious Research
etc
HeidiAllenidau
Analytics
HeidiAllenidau
Google search - work in progress
Traffic from social media sites
HeidiAllenidau
HeidiAllenidau
Clinician
HeidiAllenidau
HeidiAllenidau
on each of these sites different groups of people can
read comment contact us
HeidiAllenidau
each site has links back to BodyInMindcomau
we are being found
not by everyone but by those for whom we are relevant
Inbound marketing
So to make a startusing
Social Media Professionally
HeidiAllenidau
YourWebsite
You might be aiming for this
HeidiAllenidau
YouOnline
But start simple
HeidiAllenidau
Digital Strategy Health and Publishing
contactHeidiAllenidau
wwwheidiallenidau
BodyInMindComAu
![Page 33: Applying social media strategy for clinicians and researchers](https://reader033.vdocument.in/reader033/viewer/2022051512/54161db68d7f72a26c8b46dc/html5/thumbnails/33.jpg)
Google Juice
YourWebsite
HeidiAllenidau
Case studies
HeidiAllenidau
NoiGroupcomHeidiAllenidau
HeidiAllenidau
Consumer amp
Clinician
HeidiAllenidau
HeidiAllenidau
Result
Increase in sales during a period that normally has
down time
HeidiAllenidau
BodyInMindcomauHeidiAllenidau
httpwwwgooglecomprofilesbodyinmindinfo
Google ProfileHeidiAllenidau
Discussing Serious Research
etc
HeidiAllenidau
Analytics
HeidiAllenidau
Google search - work in progress
Traffic from social media sites
HeidiAllenidau
HeidiAllenidau
Clinician
HeidiAllenidau
HeidiAllenidau
on each of these sites different groups of people can
read comment contact us
HeidiAllenidau
each site has links back to BodyInMindcomau
we are being found
not by everyone but by those for whom we are relevant
Inbound marketing
So to make a startusing
Social Media Professionally
HeidiAllenidau
YourWebsite
You might be aiming for this
HeidiAllenidau
YouOnline
But start simple
HeidiAllenidau
Digital Strategy Health and Publishing
contactHeidiAllenidau
wwwheidiallenidau
BodyInMindComAu
![Page 34: Applying social media strategy for clinicians and researchers](https://reader033.vdocument.in/reader033/viewer/2022051512/54161db68d7f72a26c8b46dc/html5/thumbnails/34.jpg)
Case studies
HeidiAllenidau
NoiGroupcomHeidiAllenidau
HeidiAllenidau
Consumer amp
Clinician
HeidiAllenidau
HeidiAllenidau
Result
Increase in sales during a period that normally has
down time
HeidiAllenidau
BodyInMindcomauHeidiAllenidau
httpwwwgooglecomprofilesbodyinmindinfo
Google ProfileHeidiAllenidau
Discussing Serious Research
etc
HeidiAllenidau
Analytics
HeidiAllenidau
Google search - work in progress
Traffic from social media sites
HeidiAllenidau
HeidiAllenidau
Clinician
HeidiAllenidau
HeidiAllenidau
on each of these sites different groups of people can
read comment contact us
HeidiAllenidau
each site has links back to BodyInMindcomau
we are being found
not by everyone but by those for whom we are relevant
Inbound marketing
So to make a startusing
Social Media Professionally
HeidiAllenidau
YourWebsite
You might be aiming for this
HeidiAllenidau
YouOnline
But start simple
HeidiAllenidau
Digital Strategy Health and Publishing
contactHeidiAllenidau
wwwheidiallenidau
BodyInMindComAu
![Page 35: Applying social media strategy for clinicians and researchers](https://reader033.vdocument.in/reader033/viewer/2022051512/54161db68d7f72a26c8b46dc/html5/thumbnails/35.jpg)
NoiGroupcomHeidiAllenidau
HeidiAllenidau
Consumer amp
Clinician
HeidiAllenidau
HeidiAllenidau
Result
Increase in sales during a period that normally has
down time
HeidiAllenidau
BodyInMindcomauHeidiAllenidau
httpwwwgooglecomprofilesbodyinmindinfo
Google ProfileHeidiAllenidau
Discussing Serious Research
etc
HeidiAllenidau
Analytics
HeidiAllenidau
Google search - work in progress
Traffic from social media sites
HeidiAllenidau
HeidiAllenidau
Clinician
HeidiAllenidau
HeidiAllenidau
on each of these sites different groups of people can
read comment contact us
HeidiAllenidau
each site has links back to BodyInMindcomau
we are being found
not by everyone but by those for whom we are relevant
Inbound marketing
So to make a startusing
Social Media Professionally
HeidiAllenidau
YourWebsite
You might be aiming for this
HeidiAllenidau
YouOnline
But start simple
HeidiAllenidau
Digital Strategy Health and Publishing
contactHeidiAllenidau
wwwheidiallenidau
BodyInMindComAu
![Page 36: Applying social media strategy for clinicians and researchers](https://reader033.vdocument.in/reader033/viewer/2022051512/54161db68d7f72a26c8b46dc/html5/thumbnails/36.jpg)
HeidiAllenidau
Consumer amp
Clinician
HeidiAllenidau
HeidiAllenidau
Result
Increase in sales during a period that normally has
down time
HeidiAllenidau
BodyInMindcomauHeidiAllenidau
httpwwwgooglecomprofilesbodyinmindinfo
Google ProfileHeidiAllenidau
Discussing Serious Research
etc
HeidiAllenidau
Analytics
HeidiAllenidau
Google search - work in progress
Traffic from social media sites
HeidiAllenidau
HeidiAllenidau
Clinician
HeidiAllenidau
HeidiAllenidau
on each of these sites different groups of people can
read comment contact us
HeidiAllenidau
each site has links back to BodyInMindcomau
we are being found
not by everyone but by those for whom we are relevant
Inbound marketing
So to make a startusing
Social Media Professionally
HeidiAllenidau
YourWebsite
You might be aiming for this
HeidiAllenidau
YouOnline
But start simple
HeidiAllenidau
Digital Strategy Health and Publishing
contactHeidiAllenidau
wwwheidiallenidau
BodyInMindComAu
![Page 37: Applying social media strategy for clinicians and researchers](https://reader033.vdocument.in/reader033/viewer/2022051512/54161db68d7f72a26c8b46dc/html5/thumbnails/37.jpg)
Consumer amp
Clinician
HeidiAllenidau
HeidiAllenidau
Result
Increase in sales during a period that normally has
down time
HeidiAllenidau
BodyInMindcomauHeidiAllenidau
httpwwwgooglecomprofilesbodyinmindinfo
Google ProfileHeidiAllenidau
Discussing Serious Research
etc
HeidiAllenidau
Analytics
HeidiAllenidau
Google search - work in progress
Traffic from social media sites
HeidiAllenidau
HeidiAllenidau
Clinician
HeidiAllenidau
HeidiAllenidau
on each of these sites different groups of people can
read comment contact us
HeidiAllenidau
each site has links back to BodyInMindcomau
we are being found
not by everyone but by those for whom we are relevant
Inbound marketing
So to make a startusing
Social Media Professionally
HeidiAllenidau
YourWebsite
You might be aiming for this
HeidiAllenidau
YouOnline
But start simple
HeidiAllenidau
Digital Strategy Health and Publishing
contactHeidiAllenidau
wwwheidiallenidau
BodyInMindComAu
![Page 38: Applying social media strategy for clinicians and researchers](https://reader033.vdocument.in/reader033/viewer/2022051512/54161db68d7f72a26c8b46dc/html5/thumbnails/38.jpg)
HeidiAllenidau
Result
Increase in sales during a period that normally has
down time
HeidiAllenidau
BodyInMindcomauHeidiAllenidau
httpwwwgooglecomprofilesbodyinmindinfo
Google ProfileHeidiAllenidau
Discussing Serious Research
etc
HeidiAllenidau
Analytics
HeidiAllenidau
Google search - work in progress
Traffic from social media sites
HeidiAllenidau
HeidiAllenidau
Clinician
HeidiAllenidau
HeidiAllenidau
on each of these sites different groups of people can
read comment contact us
HeidiAllenidau
each site has links back to BodyInMindcomau
we are being found
not by everyone but by those for whom we are relevant
Inbound marketing
So to make a startusing
Social Media Professionally
HeidiAllenidau
YourWebsite
You might be aiming for this
HeidiAllenidau
YouOnline
But start simple
HeidiAllenidau
Digital Strategy Health and Publishing
contactHeidiAllenidau
wwwheidiallenidau
BodyInMindComAu
![Page 39: Applying social media strategy for clinicians and researchers](https://reader033.vdocument.in/reader033/viewer/2022051512/54161db68d7f72a26c8b46dc/html5/thumbnails/39.jpg)
Result
Increase in sales during a period that normally has
down time
HeidiAllenidau
BodyInMindcomauHeidiAllenidau
httpwwwgooglecomprofilesbodyinmindinfo
Google ProfileHeidiAllenidau
Discussing Serious Research
etc
HeidiAllenidau
Analytics
HeidiAllenidau
Google search - work in progress
Traffic from social media sites
HeidiAllenidau
HeidiAllenidau
Clinician
HeidiAllenidau
HeidiAllenidau
on each of these sites different groups of people can
read comment contact us
HeidiAllenidau
each site has links back to BodyInMindcomau
we are being found
not by everyone but by those for whom we are relevant
Inbound marketing
So to make a startusing
Social Media Professionally
HeidiAllenidau
YourWebsite
You might be aiming for this
HeidiAllenidau
YouOnline
But start simple
HeidiAllenidau
Digital Strategy Health and Publishing
contactHeidiAllenidau
wwwheidiallenidau
BodyInMindComAu
![Page 40: Applying social media strategy for clinicians and researchers](https://reader033.vdocument.in/reader033/viewer/2022051512/54161db68d7f72a26c8b46dc/html5/thumbnails/40.jpg)
BodyInMindcomauHeidiAllenidau
httpwwwgooglecomprofilesbodyinmindinfo
Google ProfileHeidiAllenidau
Discussing Serious Research
etc
HeidiAllenidau
Analytics
HeidiAllenidau
Google search - work in progress
Traffic from social media sites
HeidiAllenidau
HeidiAllenidau
Clinician
HeidiAllenidau
HeidiAllenidau
on each of these sites different groups of people can
read comment contact us
HeidiAllenidau
each site has links back to BodyInMindcomau
we are being found
not by everyone but by those for whom we are relevant
Inbound marketing
So to make a startusing
Social Media Professionally
HeidiAllenidau
YourWebsite
You might be aiming for this
HeidiAllenidau
YouOnline
But start simple
HeidiAllenidau
Digital Strategy Health and Publishing
contactHeidiAllenidau
wwwheidiallenidau
BodyInMindComAu
![Page 41: Applying social media strategy for clinicians and researchers](https://reader033.vdocument.in/reader033/viewer/2022051512/54161db68d7f72a26c8b46dc/html5/thumbnails/41.jpg)
httpwwwgooglecomprofilesbodyinmindinfo
Google ProfileHeidiAllenidau
Discussing Serious Research
etc
HeidiAllenidau
Analytics
HeidiAllenidau
Google search - work in progress
Traffic from social media sites
HeidiAllenidau
HeidiAllenidau
Clinician
HeidiAllenidau
HeidiAllenidau
on each of these sites different groups of people can
read comment contact us
HeidiAllenidau
each site has links back to BodyInMindcomau
we are being found
not by everyone but by those for whom we are relevant
Inbound marketing
So to make a startusing
Social Media Professionally
HeidiAllenidau
YourWebsite
You might be aiming for this
HeidiAllenidau
YouOnline
But start simple
HeidiAllenidau
Digital Strategy Health and Publishing
contactHeidiAllenidau
wwwheidiallenidau
BodyInMindComAu
![Page 42: Applying social media strategy for clinicians and researchers](https://reader033.vdocument.in/reader033/viewer/2022051512/54161db68d7f72a26c8b46dc/html5/thumbnails/42.jpg)
Discussing Serious Research
etc
HeidiAllenidau
Analytics
HeidiAllenidau
Google search - work in progress
Traffic from social media sites
HeidiAllenidau
HeidiAllenidau
Clinician
HeidiAllenidau
HeidiAllenidau
on each of these sites different groups of people can
read comment contact us
HeidiAllenidau
each site has links back to BodyInMindcomau
we are being found
not by everyone but by those for whom we are relevant
Inbound marketing
So to make a startusing
Social Media Professionally
HeidiAllenidau
YourWebsite
You might be aiming for this
HeidiAllenidau
YouOnline
But start simple
HeidiAllenidau
Digital Strategy Health and Publishing
contactHeidiAllenidau
wwwheidiallenidau
BodyInMindComAu
![Page 43: Applying social media strategy for clinicians and researchers](https://reader033.vdocument.in/reader033/viewer/2022051512/54161db68d7f72a26c8b46dc/html5/thumbnails/43.jpg)
etc
HeidiAllenidau
Analytics
HeidiAllenidau
Google search - work in progress
Traffic from social media sites
HeidiAllenidau
HeidiAllenidau
Clinician
HeidiAllenidau
HeidiAllenidau
on each of these sites different groups of people can
read comment contact us
HeidiAllenidau
each site has links back to BodyInMindcomau
we are being found
not by everyone but by those for whom we are relevant
Inbound marketing
So to make a startusing
Social Media Professionally
HeidiAllenidau
YourWebsite
You might be aiming for this
HeidiAllenidau
YouOnline
But start simple
HeidiAllenidau
Digital Strategy Health and Publishing
contactHeidiAllenidau
wwwheidiallenidau
BodyInMindComAu
![Page 44: Applying social media strategy for clinicians and researchers](https://reader033.vdocument.in/reader033/viewer/2022051512/54161db68d7f72a26c8b46dc/html5/thumbnails/44.jpg)
Analytics
HeidiAllenidau
Google search - work in progress
Traffic from social media sites
HeidiAllenidau
HeidiAllenidau
Clinician
HeidiAllenidau
HeidiAllenidau
on each of these sites different groups of people can
read comment contact us
HeidiAllenidau
each site has links back to BodyInMindcomau
we are being found
not by everyone but by those for whom we are relevant
Inbound marketing
So to make a startusing
Social Media Professionally
HeidiAllenidau
YourWebsite
You might be aiming for this
HeidiAllenidau
YouOnline
But start simple
HeidiAllenidau
Digital Strategy Health and Publishing
contactHeidiAllenidau
wwwheidiallenidau
BodyInMindComAu
![Page 45: Applying social media strategy for clinicians and researchers](https://reader033.vdocument.in/reader033/viewer/2022051512/54161db68d7f72a26c8b46dc/html5/thumbnails/45.jpg)
HeidiAllenidau
HeidiAllenidau
Clinician
HeidiAllenidau
HeidiAllenidau
on each of these sites different groups of people can
read comment contact us
HeidiAllenidau
each site has links back to BodyInMindcomau
we are being found
not by everyone but by those for whom we are relevant
Inbound marketing
So to make a startusing
Social Media Professionally
HeidiAllenidau
YourWebsite
You might be aiming for this
HeidiAllenidau
YouOnline
But start simple
HeidiAllenidau
Digital Strategy Health and Publishing
contactHeidiAllenidau
wwwheidiallenidau
BodyInMindComAu
![Page 46: Applying social media strategy for clinicians and researchers](https://reader033.vdocument.in/reader033/viewer/2022051512/54161db68d7f72a26c8b46dc/html5/thumbnails/46.jpg)
HeidiAllenidau
Clinician
HeidiAllenidau
HeidiAllenidau
on each of these sites different groups of people can
read comment contact us
HeidiAllenidau
each site has links back to BodyInMindcomau
we are being found
not by everyone but by those for whom we are relevant
Inbound marketing
So to make a startusing
Social Media Professionally
HeidiAllenidau
YourWebsite
You might be aiming for this
HeidiAllenidau
YouOnline
But start simple
HeidiAllenidau
Digital Strategy Health and Publishing
contactHeidiAllenidau
wwwheidiallenidau
BodyInMindComAu
![Page 47: Applying social media strategy for clinicians and researchers](https://reader033.vdocument.in/reader033/viewer/2022051512/54161db68d7f72a26c8b46dc/html5/thumbnails/47.jpg)
Clinician
HeidiAllenidau
HeidiAllenidau
on each of these sites different groups of people can
read comment contact us
HeidiAllenidau
each site has links back to BodyInMindcomau
we are being found
not by everyone but by those for whom we are relevant
Inbound marketing
So to make a startusing
Social Media Professionally
HeidiAllenidau
YourWebsite
You might be aiming for this
HeidiAllenidau
YouOnline
But start simple
HeidiAllenidau
Digital Strategy Health and Publishing
contactHeidiAllenidau
wwwheidiallenidau
BodyInMindComAu
![Page 48: Applying social media strategy for clinicians and researchers](https://reader033.vdocument.in/reader033/viewer/2022051512/54161db68d7f72a26c8b46dc/html5/thumbnails/48.jpg)
HeidiAllenidau
on each of these sites different groups of people can
read comment contact us
HeidiAllenidau
each site has links back to BodyInMindcomau
we are being found
not by everyone but by those for whom we are relevant
Inbound marketing
So to make a startusing
Social Media Professionally
HeidiAllenidau
YourWebsite
You might be aiming for this
HeidiAllenidau
YouOnline
But start simple
HeidiAllenidau
Digital Strategy Health and Publishing
contactHeidiAllenidau
wwwheidiallenidau
BodyInMindComAu
![Page 49: Applying social media strategy for clinicians and researchers](https://reader033.vdocument.in/reader033/viewer/2022051512/54161db68d7f72a26c8b46dc/html5/thumbnails/49.jpg)
on each of these sites different groups of people can
read comment contact us
HeidiAllenidau
each site has links back to BodyInMindcomau
we are being found
not by everyone but by those for whom we are relevant
Inbound marketing
So to make a startusing
Social Media Professionally
HeidiAllenidau
YourWebsite
You might be aiming for this
HeidiAllenidau
YouOnline
But start simple
HeidiAllenidau
Digital Strategy Health and Publishing
contactHeidiAllenidau
wwwheidiallenidau
BodyInMindComAu
![Page 50: Applying social media strategy for clinicians and researchers](https://reader033.vdocument.in/reader033/viewer/2022051512/54161db68d7f72a26c8b46dc/html5/thumbnails/50.jpg)
So to make a startusing
Social Media Professionally
HeidiAllenidau
YourWebsite
You might be aiming for this
HeidiAllenidau
YouOnline
But start simple
HeidiAllenidau
Digital Strategy Health and Publishing
contactHeidiAllenidau
wwwheidiallenidau
BodyInMindComAu
![Page 51: Applying social media strategy for clinicians and researchers](https://reader033.vdocument.in/reader033/viewer/2022051512/54161db68d7f72a26c8b46dc/html5/thumbnails/51.jpg)
YourWebsite
You might be aiming for this
HeidiAllenidau
YouOnline
But start simple
HeidiAllenidau
Digital Strategy Health and Publishing
contactHeidiAllenidau
wwwheidiallenidau
BodyInMindComAu
![Page 52: Applying social media strategy for clinicians and researchers](https://reader033.vdocument.in/reader033/viewer/2022051512/54161db68d7f72a26c8b46dc/html5/thumbnails/52.jpg)
YouOnline
But start simple
HeidiAllenidau
Digital Strategy Health and Publishing
contactHeidiAllenidau
wwwheidiallenidau
BodyInMindComAu
![Page 53: Applying social media strategy for clinicians and researchers](https://reader033.vdocument.in/reader033/viewer/2022051512/54161db68d7f72a26c8b46dc/html5/thumbnails/53.jpg)
Digital Strategy Health and Publishing
contactHeidiAllenidau
wwwheidiallenidau
BodyInMindComAu