applying the technology acceptance model and flow theory to online consumer behaviour
DESCRIPTION
Applying the Technology Acceptance Model and Flow Theory to online consumer behaviourTRANSCRIPT
![Page 1: Applying the Technology Acceptance Model and Flow Theory to online consumer behaviour](https://reader035.vdocument.in/reader035/viewer/2022081718/5480b867b379596f2b8b5b34/html5/thumbnails/1.jpg)
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Applying the technology acceptance model and flow theory to online consumer b...Marios KoufarisInformation Systems Research; Jun 2002; 13, 2; ABI/INFORM Globalpg. 205
![Page 2: Applying the Technology Acceptance Model and Flow Theory to online consumer behaviour](https://reader035.vdocument.in/reader035/viewer/2022081718/5480b867b379596f2b8b5b34/html5/thumbnails/2.jpg)
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
![Page 3: Applying the Technology Acceptance Model and Flow Theory to online consumer behaviour](https://reader035.vdocument.in/reader035/viewer/2022081718/5480b867b379596f2b8b5b34/html5/thumbnails/3.jpg)
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
![Page 4: Applying the Technology Acceptance Model and Flow Theory to online consumer behaviour](https://reader035.vdocument.in/reader035/viewer/2022081718/5480b867b379596f2b8b5b34/html5/thumbnails/4.jpg)
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
![Page 5: Applying the Technology Acceptance Model and Flow Theory to online consumer behaviour](https://reader035.vdocument.in/reader035/viewer/2022081718/5480b867b379596f2b8b5b34/html5/thumbnails/5.jpg)
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
![Page 6: Applying the Technology Acceptance Model and Flow Theory to online consumer behaviour](https://reader035.vdocument.in/reader035/viewer/2022081718/5480b867b379596f2b8b5b34/html5/thumbnails/6.jpg)
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
![Page 7: Applying the Technology Acceptance Model and Flow Theory to online consumer behaviour](https://reader035.vdocument.in/reader035/viewer/2022081718/5480b867b379596f2b8b5b34/html5/thumbnails/7.jpg)
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
![Page 8: Applying the Technology Acceptance Model and Flow Theory to online consumer behaviour](https://reader035.vdocument.in/reader035/viewer/2022081718/5480b867b379596f2b8b5b34/html5/thumbnails/8.jpg)
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
![Page 9: Applying the Technology Acceptance Model and Flow Theory to online consumer behaviour](https://reader035.vdocument.in/reader035/viewer/2022081718/5480b867b379596f2b8b5b34/html5/thumbnails/9.jpg)
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
![Page 10: Applying the Technology Acceptance Model and Flow Theory to online consumer behaviour](https://reader035.vdocument.in/reader035/viewer/2022081718/5480b867b379596f2b8b5b34/html5/thumbnails/10.jpg)
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
![Page 11: Applying the Technology Acceptance Model and Flow Theory to online consumer behaviour](https://reader035.vdocument.in/reader035/viewer/2022081718/5480b867b379596f2b8b5b34/html5/thumbnails/11.jpg)
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
![Page 12: Applying the Technology Acceptance Model and Flow Theory to online consumer behaviour](https://reader035.vdocument.in/reader035/viewer/2022081718/5480b867b379596f2b8b5b34/html5/thumbnails/12.jpg)
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
![Page 13: Applying the Technology Acceptance Model and Flow Theory to online consumer behaviour](https://reader035.vdocument.in/reader035/viewer/2022081718/5480b867b379596f2b8b5b34/html5/thumbnails/13.jpg)
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
![Page 14: Applying the Technology Acceptance Model and Flow Theory to online consumer behaviour](https://reader035.vdocument.in/reader035/viewer/2022081718/5480b867b379596f2b8b5b34/html5/thumbnails/14.jpg)
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
![Page 15: Applying the Technology Acceptance Model and Flow Theory to online consumer behaviour](https://reader035.vdocument.in/reader035/viewer/2022081718/5480b867b379596f2b8b5b34/html5/thumbnails/15.jpg)
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
![Page 16: Applying the Technology Acceptance Model and Flow Theory to online consumer behaviour](https://reader035.vdocument.in/reader035/viewer/2022081718/5480b867b379596f2b8b5b34/html5/thumbnails/16.jpg)
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
![Page 17: Applying the Technology Acceptance Model and Flow Theory to online consumer behaviour](https://reader035.vdocument.in/reader035/viewer/2022081718/5480b867b379596f2b8b5b34/html5/thumbnails/17.jpg)
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
![Page 18: Applying the Technology Acceptance Model and Flow Theory to online consumer behaviour](https://reader035.vdocument.in/reader035/viewer/2022081718/5480b867b379596f2b8b5b34/html5/thumbnails/18.jpg)
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
![Page 19: Applying the Technology Acceptance Model and Flow Theory to online consumer behaviour](https://reader035.vdocument.in/reader035/viewer/2022081718/5480b867b379596f2b8b5b34/html5/thumbnails/19.jpg)
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
![Page 20: Applying the Technology Acceptance Model and Flow Theory to online consumer behaviour](https://reader035.vdocument.in/reader035/viewer/2022081718/5480b867b379596f2b8b5b34/html5/thumbnails/20.jpg)
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.