applying user experience research - nrbuzz presentation by kagonya awori
TRANSCRIPT
Applying User Experience Research
Kagonya AworiUX Researcher
The user comes first
Speak the user’s language
If the user cannot use it, then it does not work.
Aviation
Health Care
Hotel
But..…how?
ResearchSurveys/Questionnaires
Focus Groups
Interviews
Competitive analysis
Contextual Inquiry
Stakeholder interviews
Web eavesdropping
Photo diary
Shadowing
Storytelling
Fly On The Wall
Literature Review
Design & developmentWireframing
Prototyping
A/B testing
Testing Card sorting
Tree Testing
Keystroke Level
Modeling
Wizard of Oz
Heuristic evaluations
Think Alouds
Remote testing
IdeationBodystorming
Speed dating
Sketching
Branstorming
Concepts
Storyboards
Analysis & synthesisAffinity Diagram
Data bucket
Personas
User stories
Data models
Qualitative models
UX process(es)
Questionnaires
Client : New cereal
User: urban working class in their 20s
Focus GroupsInterviews
1. What have you had for breakfast this
week?
2. Where?
3. What other meals/snacks do you have
apart from breakfast?
4. What did you have yesterday/over the
past three days?
5. How much are [breakfast items]?
6. Roughly how often do you shop for
them?
7. Where did you buy them from?
8. What do you think about cereals?
etc
9. Tell me about the last time you had
cereals for breakfast?
Storytelling
http://www.youtube.com/watch?v=FnT2F
cuZaYI
Bodystorming
“To know your Enemy, you must become
your Enemy.” Sun Tzu, The Art of War
Speed
Communication
Convenience
Repeat customers
Complaints
WOW factor
Wizard of Oz
What UX is not..
1. ..user interface design
2. ..a step in the process
3. .. about technology
4. ..just about usability
5. ..just about the user
6. ..expensive
7. …easy
8. ..the role of one person or department
9. …a single discipline
10. …a choice
About the presenter
Kagonya Awori is a User Experience
Researcher in Nairobi, Kenya.
She holds a Masters in Human-Computer
Interaction (MHCI) from Carnegie Mellon
University, the birthplace and world leader in
user experience studies. She is the first
African with an MHCI from Carnegie Mellon.
Kagonya is passionate about catalyzing the
knowledge and application of user
experience research in the burgeoning tech
community in Kenya.
Contact:
http://www.linkedin.com/in/kagonya
Questions?