appnovation & acquia vancouver seminar: drupal, acquia, and freedom
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Drupal, Acquia, & FreedomWhy Open Source the Cloud Win13 November 2012Tom Wentworth, CMO, Acquia @twentworth12
Agenda
• Introductions• Why Open Source Wins• Why Drupal Wins• Why the Acquia Cloud Wins• Questions
About MeAbout Me
• Former CMO at commercial-CMS provider, Ektron• 10+ years at CMS pioneer
Interwoven (then Autonomy now HP)• Former spreader of Open Source
FUD• Joined Acquia in December, 2012
Acquia: Open Cloud Platform for Building Extraordinary Websites• Founded in 2008 to provide commercial
support, services, and cloud tools for Drupal
• Private, VC-backed
• Serving over 2400 customers around the world
• Office in Boston, Portland, Washington DC, UK, France, Netherlands, Australia, & India
• 280+ Employees
Why Open Source Wins
Double-click to editOpen Source is Free... Like Puppies are FreeOpen Source is Free... Like Puppies are Free
Top 5 Myths About Open Source
Open Source is just for blogs and simple sites
Open Source isn’t secure
Open Source won’t scale to handle the world’s largest sites
Open Source requires tribal knowledge
Open Source won’t work well with my marketing tools
Market Presence 1,500,000+ sites
Global Adoption 228 countries
Extensive Capabilities 20,000+ modules
Broad Community 800,000+
members
Active Development 17,000+ developers
Drupal is the Largest Open Source Community in the World
Open source, web phenomenon
2X the size of Linux developer community
Open Source is the Innovators Solution
• Technology moves too fast for companies
• Companies want the freedom to innovate
• “Roadmap Prision”
• Shorter innovation cycles
• Faster time to market via assembly of modules
• More flexibility .. Want a slightly different behavior … you can ameliorate a module yourself or with a partner
• Better total cost of ownership
Why Drupal Wins
Inside ManyLarge Organizations, the Web Is Broken
Inside ManyLarge Organizations, the Web Is Broken•Disparate systems
•Duplication of content
•Fragmented experiences
•High cost to manage
•Not scalable
Customer demand integrated experiences!
Drupal Delivers Rich, Integrated Experiences
Drupal Adoption in Key Verticals
5
11
71
3
130
2
of the Big 6 US media companies
of the top 18 US media brands
of the top 100 universities worldwide
of the top 3 global music companies
nations using Drupal for gov’t websites
largest global pharmaceutical companies
Momentum in high tech, healthcare, financial services
2006200620062006
2007200720072007
2011201120112011
Your CMS is Old
This is when your CMS
Was probably Built
iPhone 1.0 was released
HTML 5 / CSS 3
Facebook was released to universities
1998 - 1998 - 20052005
1998 - 1998 - 20052005
Drupal is Modern
Architecture to rapidly “assemble” experiences from building-blocks instead of code sites from scratch.
Drupal core Drupal + recommendedmodules
Solution Distributions
Flexible, Open, Best of Breed
Integrated content store (local + aggregation)
SocialFB/Twitter
Primary site
Email campaign
Videoportal
Mobile application
Community site
Measurement and reporting
Rich media assets User generated content
Marketing automation
CRM Feeds
Truly Agile Marketing
February 2012 March 2012 April 2012
Pinterest hits 10M unique visitors
New Drupal module created for website
Users “pinned” images
15 Drupal sites go live with
Pinterest integration
Why Acquia & the Cloud Win
[start!]
[enterprise deployment]
Cloud Service Platforms for Rapid Deployment
Learn
Build
Deploy
Managed Drupal Cloud Platform
• One vendor for entire Drupal stack
• Drupal tuned runtime environment
• Single server or highly available, fully redundant architecture
• Burstable, elastic resources
• Automated monitoring
• TRUSTe Certified
Served 143 terabytes
Delivered 11 billion requests
In December, we:
ServerConfiguration
Single server HA server clusters
UptimeRequirements
Can tolerate some downtime
99.95% or better
Support Needs Application self-service & infrastructure support
Comprehensive white glove support
Sites per Server One or more separate sites
Single site or multi-site
Target User Site developers Site owners
Deploy
OpenSaaS Deployment Platform•OpenSaaS•No software•No lock-in•Turnkey site rollout•Enterprise multi-site management
Websites Without Boundaries
Grow your site with:•Custom modules•Custom code, plugins•Integration with 3rd party API’s
Grow your site in Drupal Gardens
Acquia manages code, Drupal stack & hosting
Acquia manages Drupal stack &
hosting
[start!]
[enterprise deployment]
Enterprise-class 24x7 Support
Learn
Build
Deploy
Operate
Acquia Network Ultimate Drupal Site Management Solution
Knowledge
ToolsSupport
Operate
“Answers I need...”
800+ Articles
1000+ FAQs
500+ Podcasts, Webinars and Videos
and more to come!
Acquia Network Marketplace Add-ons
Drupal application management
Drupal SEO configuration
Powerful search, as a service
Drupal Application Management
• Checks 100+ Drupal specific settings
• On-demand scoring
• Visibility across multiple sites
• Personalized real-time notifications
• Best practice recommendations
Analysis of SEO Quality
• Checks 20+ SEO specific settings
• Dynamic analysis based on:
- Page structure
- Ability to find and crawl website
- User experience on site
- SEO best practices
Enterprise-class 24x7 Drupal Support•Experienced Drupal customer support specialists•Reactive & proactive support•SLA based response time•Server management
Community COMMERCE
Acquia Product Offerings
Content
Enterprise Site FactoryDrupal Gardens
Managed DeploymentsAcquia Cloud
Drupal Management SuiteAcquia Network
Drupal Training
Professional Services
Drupal Powers Digital Democracy
Humana Healthy BehaviorsHumana created My Well Being
as a destination to help build their brand and attract & retain customers
Users register to access an interactive assessment, receive targeting content based on their interests, and get access to special members-only perks
Integrated with Omniture and SiteCatalyst, MailChimp, and a unique “customer master” that allows for lead management and customer analysis
Demo
Questions?