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Employee Performance Solution that grows businesses through effective

employee performance management.

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Executive Summary

Overview

Appraisly is a data driven end-to-end employee performance management system. Its for employee

appraisals. We are B2B, not B2C.

We are in the business ofdatafication; that is turning an existing business or industry into a data

business.

Think about it this way: Facebook has datafied our friend network. Google has datafied our search

and information retrieval. LinkedIn has datafied our professional connections.Twitter is datafyingnews and real time information. Appraisly is datafying employee performance management.

Think of Appraisly as the Google Analytics of HR; and we are starting with performance management.

Where are we now

Working beta complete by 15th of October

9 companies signed up already ( 5 US, 1 UK , 1 NZ, 1 GER)

Investment sought

Seeking investment of$200,000 to test product and market assumptions

Desire to establish a U.S. presence ASAP

Mentorship and Connections

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Team

Professional ProfilesCareer Consultants, Extensive Business Process Design & Implementation

projects. Fifteen years combined consulting experience. Resigned and working

full time on Appraisly 2/3 months notice period complete.

Technical Skills

Ruby on Rails, PHP, HTML5, CSS3, Bootstrap/Flat UI. Twitter and LinkedIn API.

Designed, built and launched two websites this year while having full time

employment.

Hashtag Heaven: Custom Twitter T-shirts

ViperChart: Financial Stock Sentiment Analysis

Nik Lygkonis

James Strickland

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Customers

Tyler Capital (UK) 100+ employees

Gust (US) 25+ employees

uKnow (US) 25+ employees

Acceleration Partners (US) 100+ Employees

aidExperience (Germany) 10+ Employees

ChaiOne (US) 65+ Employees

Yellow (NZ) 350+ Employees

Arvixe (US) 85+ Employees

Inflection (US) 100+ Employees

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Problem

Employee performance systems are

ineffective:

The process is overcomplicated and time

consuming

The process and systems are costly and

outdated

Current offering not data driven

Not integrated with social media

This results in employee demotivation, high

employee turnover and the loss of talented

people

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Solution

Our system reduces the time spent on setting goals and

requesting feedback.

It enhances the usefulness of the process via an innovative

solution that combines data and business strategy: Goalsand Feedback are short and to the point -> data snippets.

Our system aligns business goals to personal goals in

fact, employees do this themselves because of the way the

system is structured. We allow employees to build a performance history via

associating Appraisly with LinkedIn.

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Addressable Market

$6 Billion growing at 10% per annum

Target Market (Y1-Y3)

250,000 SMEs with 25+ employees in US and UK

alone

100m employees in the target market

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Competitors

Kenexa (IBM)

Taleo (Oracle)

SuccessFactors (SAP)

Ultimate Software

PeopleFluent

SilkRoad

Saba

SumTotalSystems

Halogen Software

Cornerstone OnDemand

Work.com

Technomedia

PeopleMatter

TalentSoft

Users (0-30m) Customers (0-9000) Revenue (0-$500m) Employees (0-2600)

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Potential acquisition Target

Success FactorsInfoHRM

2009

CubeTree

2010

YouCalc

2010

Jambok

2011

TaleoJobFlash

2006

Vurv

2008

WW Comp

2010

Learn.com

2010

KenexaWebHire

2005

Brass Ring

2006

LMS

2008

JRA

2011

Sum TotalClick2Learn

2004

Pathlore

2005

Softscape

2010

PeopleFluentAIMHire.com

2006

Authoria

2009

PeopleClick

2010

Aquire

2011

Acquiring Firm Companies Acquired

Plateau

2011

Job partners

2011

SAP spent $3.4 billion on human capital management software company SuccessFactors IBM acquired Kenexa for $1.3 billion. Oracle bought human-resources software company Taleo for $1.9 billion

Appraisly could be acquired by LinkedIn

In the past five years alone, there have been over 50 acquisitions in the broader talent

management market.

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Product

Social Media Integration

LinkedIn API

Business strategy cascaded through goals

Employees contribution is visible in execution of overall strategy

Internal and external feedback requests

Completely datafied and sentiment driven

Extensive reporting suite

Employee analytics on development points and performance

Team reporting

Promotion analytics

Team SWOT

Balance Scorecards

Business calendar synced to performance cycle Affordable for SMEs

Product API: http://appraisly-

app.herokuapp.com/landing/index

http://appraisly-app.herokuapp.com/landing/indexhttp://appraisly-app.herokuapp.com/landing/indexhttp://appraisly-app.herokuapp.com/landing/indexhttp://appraisly-app.herokuapp.com/landing/indexhttp://appraisly-app.herokuapp.com/landing/indexhttp://appraisly-app.herokuapp.com/landing/index

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Business Model

B2B model applicable to SMEs, conglomerates, charities, government, education

A tiered pricing plan based on a per-employee per month basis:

An extensive free trial period of up to 6 months to ensure customers see value

Enter with performance management, expand to full talent management suite by Y5

1 10 Users

FREE

25 50 Users

49.99

per business per month

50 + Users

4.99

per user/month

500k

Users

Market Share

0.75 %

Within 5 years

~ 50m

Revenue

Within 5 years

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Growth Forecast

5 year growth forecast

500k users within 5 years ( 0.75% of the market)

Recurring revenue model

B2B

SaaS

Expansion to other HR services after Y3

Growth Forecast 2014 2015 2016 2017 2018

avg # of Customers 13 35 170 380 540

Total Number of Users 12307 33185 180197 389203 557098

Avg. Users/Customer 947 948 1060 1024 1032

Estimated Annual

Revenue1,317,807 3,551,936 19,407,456 41,797,450 59,856,670

ROI % 5% 5% 40% 48% 49%

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Current Hurdles

Test all market and product assumptions

Gather feedback on the product

Ensure we cover all customer needs Customer retention after 3 months

Expand customer base

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Milestones

Phase 1: Complete product design (complete)

Phase 2: Complete produce beta (complete)

Phase 3: Complete sales page (complete)

Phase 4: Trial product with customers (In progress)

Phase 5: Adapt product based on feedback

Phase 6: Deployment / ~8000 users target

Phase 7: Series A

Q2 2013

H2 2013

Investment

Required

2014

Investment

Required